INTRODUCTION: WHO AM I?

Kezia M. Williams Chairwoman, Capital CauseInterim Director, United Negro College Fund

INTRODUCTION: WHAT WILL WE LEARN?

• Charity vs. Philanthropy• The Need• The Opportunity• The Joys and Pains of Fundraising • Your Fundraising Plan

• Determine Financial Goal• Assess Your Network • Determine Financial Asks• Quantify Your Asks• Determine Outreach Methods• Set Fundraising Benchmarks

• Know Your Platform• Key Dates – Next Steps

CHARITY v. PHILANTHROPY

Charity: Relieves Pain of Social ProblemsFeed for a Day

Philanthropy: Attempts to Solve Social ProblemsFeed for a Lifetime

Is NOBEL Women LTE Institute, Philanthropy?

Program:The NOBEL Women Leadership Training and Educational

Development Institute

Objective:Support the creation of a pipeline of leadership for Black women

professionals

Opportunity:Help participants develop the skills needed to effectively run a crowd funding campaign to support their tuition in the program

THE CHALLENGES of FUNDRAISING

Asking for Money Limited Resources

YOUR FUNDRAISING PLAN

Question: Why Did the Chicken Cross the Road?

Answer: To Get to the Other Side

What Happened in Between?

DETERMINE YOUR FUNDRAISING GOAL

$5,000 – The Institute’s Tuition $1.50 – Literary and Industrial Training School for Negro Girls

$132 ($11/month) – Annual Cost to Rent Space

ASSESS YOUR NETWORK

Maggie L. WalkerFounder

St. Luke Penny Savings Bank

Walker’s NetworkSt. Luke’s Fraternal Order

Black Community$1 - $25 Donations

Wendy KoppFounder

Teach for America

Kopp’s NetworkRex Adams, Ross Perot

$526,000

DETERMINE FINANCIAL ASKS

Ask what your network can do for you!

Who is your network? • Teachers• Attorneys• Young Professionals• Elected Officials• Corporate Leaders

How much can they give?• $5 - $50• $50 - $100• $100 - $250• $250+

QUANTIFY YOUR ASKS

2700 Minutes of Classroom/Shadowing TimeApproximately = $1/Class Time• $10 – 10 Minutes of Class Time• $30 - 30 Minutes of Class Time• $60 – Entire Class• $300 – Sponsors All Classroom Instruction • $2400 – Sponsors Shadowing Program

$5000-ULTIMATE GOAL | $2500 – INTERMEDIATE GOAL

TARGET NUMBER OF DONORS: _________

My Network- Young Professionals (age 21 – 35)- Average Contribution $10 - $100

Target• Parents - $300 (2 Donors) • 30+ Years of Age - $100 (15 Donors) • 18 – 29 Years of Age- $30 (50 Donors)- Call to Action

- Parents – 600 Minutes of Shadowing Time

- 30+ Years Group – Sponsor 1500 Minutes of Shadowing Time

- 18 – 29 Years Group – Sponsor 600 of Classroom Instruction and Shadowing Time

CROWDFUNDING

DETERMINE OUTREACH METHOD

Social Media

Email/Snail Mail

Phone Call

“PERSONAL ASK”

SET FUNDRAISING BENCHMARKS

April 27, 2015 Fundraising Strategy DueFinalize Donor PageStart Fundraising

May 3, 2015 One Week Check-In

May 10, 2015 Two Week Check-In

May 17, 2015 Three Week Check-InSaying Thank You to Donors

May 24, 2015 Four Week Check-InSaying Thank You to Donors

May 29, 2015 Final Tuition Payment Due

SET FUNDRAISING BENCHMARKSApril 27, 2015 Fundraising Strategy Due

How Will You Make Your Big Announcement?

May 3, 2015 How Much Do You Want to Raise?Who Will You Target This Week? How Will You Update Potential Donors About Your

Progress?

May 10, 2015 How Much Have You Raised?What’s Your Raise Goal This Week?How Will You Update Potential Donors About Your

Progress?

May 17, 2015 How Much Have You Raised?What’s Your Raise Goal This Week?How Will You Update Potential Donors About Your

Progress?Saying Thank You to Donors

May 24, 2015 How Much Have You Raised?How Will You Update Potential Donors About Your

Progress?Saying Thank You to Donors

May 29, 2015 Final Tuition Payment Due

FUNDRAISING PLATFORM

FUNDRAISING PLATFORM

• Photo and/or Video • Your Headshot• Photo/Video of You in Action• Photo/Video Representative of Your Campaign

• Description• Why are you running this campaign?• How will this campaign support your personal

endeavor?• What need can your donors help you meet?

• Your Ask• Quantify Your Ask

• Update Page• Provide updates, thanking donors, share

thoughts about what you hope to accomplish this gifts

• Tracking Page• Monitory tracking page against weekly goals

QUESTIONS?