Nike PresentationNike Presentation

Zachary BromertZachary Bromert

February 26/27February 26/27thth

TopicsTopics

Company & Job DescriptionCompany & Job Description Career PathCareer Path Hard and Soft SkillsHard and Soft Skills Examples of WorkExamples of Work The Good, The Bad, The UglyThe Good, The Bad, The Ugly Words of WisdomWords of Wisdom

The CompanyThe Company NIKE, Inc. (NIKE), incorporated in 1968, is engaged in the design, development and worldwide NIKE, Inc. (NIKE), incorporated in 1968, is engaged in the design, development and worldwide

marketing of footwear, apparel, equipment, and accessory products. NIKE sells athletic marketing of footwear, apparel, equipment, and accessory products. NIKE sells athletic footwear and athletic apparel. It sells its products to retail accounts, through NIKE-owned footwear and athletic apparel. It sells its products to retail accounts, through NIKE-owned retail, including stores and Internet sales, and through a mix of independent distributors and retail, including stores and Internet sales, and through a mix of independent distributors and licensees, in over 180 countries around the world. Its products include running, training, licensees, in over 180 countries around the world. Its products include running, training, basketball, soccer, sport-inspired urban shoes, and children’s shoes. It also markets shoes basketball, soccer, sport-inspired urban shoes, and children’s shoes. It also markets shoes designed for aquatic activities, baseball, bicycling, cheerleading, football, golf, lacrosse, designed for aquatic activities, baseball, bicycling, cheerleading, football, golf, lacrosse, outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and outdoor activities, skateboarding, tennis, volleyball, walking, wrestling, and other athletic and recreational uses. On March 3, 2008, the Company acquired Umbro Ltd. (Umbro), which recreational uses. On March 3, 2008, the Company acquired Umbro Ltd. (Umbro), which designs, distributes, and licenses athletic and casual footwear, apparel and equipment, designs, distributes, and licenses athletic and casual footwear, apparel and equipment, primarily for the sport of soccer, under the Umbro trademarks. On April 17, 2008, it completed primarily for the sport of soccer, under the Umbro trademarks. On April 17, 2008, it completed the sale of its Bauer Hockey subsidiary.the sale of its Bauer Hockey subsidiary.

Nike's athletic footwear products are designed primarily for specific athletic use, although a Nike's athletic footwear products are designed primarily for specific athletic use, although a large percentage of the products are worn for casual or leisure purposes. The Company sells large percentage of the products are worn for casual or leisure purposes. The Company sells sports apparel and accessories covering most of it product categories, which includes sports-sports apparel and accessories covering most of it product categories, which includes sports-inspired lifestyle apparel, as well as athletic bags and accessory items. It markets footwear, inspired lifestyle apparel, as well as athletic bags and accessory items. It markets footwear, apparel and accessories in collections of similar design or for specific purposes. It also apparel and accessories in collections of similar design or for specific purposes. It also markets apparel with licensed college and professional team, and league logos. markets apparel with licensed college and professional team, and league logos.

NIKE sells a line of performance equipment under the NIKE brand name, including bags, NIKE sells a line of performance equipment under the NIKE brand name, including bags, socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective socks, sport balls, eyewear, timepieces, electronic devices, bats, gloves, protective equipment, golf clubs, and other equipment designed for sports activities. It also has equipment, golf clubs, and other equipment designed for sports activities. It also has agreements for licensees to produce and sell NIKE brand swimwear, team sports apparel, agreements for licensees to produce and sell NIKE brand swimwear, team sports apparel, training equipment, children’s clothing, electronic devices, eyewear, golf accessories, and training equipment, children’s clothing, electronic devices, eyewear, golf accessories, and belts. The Company also sells small amounts of various plastic products to other belts. The Company also sells small amounts of various plastic products to other manufacturers through its wholly owned subsidiary, NIKE IHM, Incmanufacturers through its wholly owned subsidiary, NIKE IHM, Inc

LY we ended at $18 Billion.LY we ended at $18 Billion.

Before there was the Swoosh, before there was Nike, there were two visionary men who Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.pioneered a revolution in athletic footwear that redefined the industry.

Bill BowermanBill Bowerman was a nationally respected track and field coach at the University of Oregon, was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces, re-hydration drinks and – most importantly – experimented with different track surfaces, re-hydration drinks and – most importantly – innovations in running shoes. But the established footwear manufacturers of the 1950s innovations in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runners.ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runners.

Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in the fall of 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, the fall of 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he Knight earned his MBA in finance from Stanford University, where he wrote a paperwrote a paper that that proposed quality running shoes could be manufactured in Japan that would compete with proposed quality running shoes could be manufactured in Japan that would compete with more established German brands. But his letters to manufacturers in Japan and Asia went more established German brands. But his letters to manufacturers in Japan and Asia went unanswered, so Knight took a chance.unanswered, so Knight took a chance.

He made a cold-call on the He made a cold-call on the Onitsuka CoOnitsuka Co. in Kobe, Japan, and persuaded the manufacturer of . in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to make Knight a distributor of Tiger running shoes in the United States. When the Tiger shoes to make Knight a distributor of Tiger running shoes in the United States. When the first set of sample shoes arrived, Knight sent several pairs to Bowerman, hoping to make a first set of sample shoes arrived, Knight sent several pairs to Bowerman, hoping to make a sale. Instead, Bowerman stunned Knight by offering to become his partner, and to provide his sale. Instead, Bowerman stunned Knight by offering to become his partner, and to provide his footwear design ideas to Tiger.footwear design ideas to Tiger.

They shook hands to form They shook hands to form Blue Ribbon SportsBlue Ribbon Sports, pledged $500 , pledged $500 each and placed their first order of 300 pairs of shoes in January each and placed their first order of 300 pairs of shoes in January 1964. Knight sold the shoes out of the trunk of his green Plymouth 1964. Knight sold the shoes out of the trunk of his green Plymouth Valiant, while Bowerman began ripping apart Tiger shoes to see Valiant, while Bowerman began ripping apart Tiger shoes to see how he could make them lighter and better, and enlisted his how he could make them lighter and better, and enlisted his University of Oregon runners to wear-test his creations. In University of Oregon runners to wear-test his creations. In essence, the foundation for what would become Nike had been essence, the foundation for what would become Nike had been established.established.

But Bowerman and Knight each had full-time jobs - Bowerman at But Bowerman and Knight each had full-time jobs - Bowerman at Oregon and Knight at a Portland accounting firm - so they needed Oregon and Knight at a Portland accounting firm - so they needed someone to manage the growing requirements of Blue Ribbon someone to manage the growing requirements of Blue Ribbon Sports. Enter Sports. Enter Jeff JohnsonJeff Johnson, whom Knight had met at Stanford. A , whom Knight had met at Stanford. A runner himself, Johnson became the first full-time employee of runner himself, Johnson became the first full-time employee of Blue Ribbon Sports in 1965, and quickly became an invaluable Blue Ribbon Sports in 1965, and quickly became an invaluable utility man for the start-up company. utility man for the start-up company.

He created the first product brochures, print ads and marketing materials, and even shot the photographs for He created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. Johnson established a mail-order system, opened the first BRS retail store (located the company’s catalogues. Johnson established a mail-order system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and He also designed several early Nike shoes, and even conjured up the name Nike in 1971.even conjured up the name Nike in 1971.

Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to were ready to make the jump from being a footwear distributor to designing and manufacturing their own designing and manufacturing their own brand of athletic shoes.brand of athletic shoes.

They selected a brand mark today known internationally as the They selected a brand mark today known internationally as the ““SwooshSwoosh,” which was created by a graphic ,” which was created by a graphic design student at Portland State University named design student at Portland State University named Carolyn DavidsonCarolyn Davidson. The new Nike line of footwear debuted . The new Nike line of footwear debuted in 1972, in time for the U.S. Track & Field Trials, which were held in Eugene, Ore. in 1972, in time for the U.S. Track & Field Trials, which were held in Eugene, Ore.

One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried them. They featured a new innovation that Bowerman drew from his wife’s waffle iron – an them. They featured a new innovation that Bowerman drew from his wife’s waffle iron – an outsole that had outsole that had waffle-type nubs for tractionwaffle-type nubs for traction but were lighter than traditional training shoes. but were lighter than traditional training shoes.

With a new logo, a new name and a new design innovation, what BRS now needed was an athlete to endorse With a new logo, a new name and a new design innovation, what BRS now needed was an athlete to endorse and elevate the new Nike line. Fittingly for the company founded by Oregonians, they found such a young man and elevate the new Nike line. Fittingly for the company founded by Oregonians, they found such a young man from the small coastal town of Coos Bay, Ore.  His name: from the small coastal town of Coos Bay, Ore.  His name: Steve PrefontaineSteve Prefontaine..

Prefontaine electrified the packed stands of Oregon’s Hayward Field during his college career from 1969 to Prefontaine electrified the packed stands of Oregon’s Hayward Field during his college career from 1969 to 1973. He never lost any race at his home track over the one-mile distance, and quickly gained national 1973. He never lost any race at his home track over the one-mile distance, and quickly gained national exposure thanks to cover stories on magazines like exposure thanks to cover stories on magazines like Sports IllustratedSports Illustrated and his and his fourth-place finish in 1972 in fourth-place finish in 1972 in the 5,000m in Munich. the 5,000m in Munich.

Pre challenged Bowerman, Johnson and BRS in general to stretch their creative talents. In turn, he became a Pre challenged Bowerman, Johnson and BRS in general to stretch their creative talents. In turn, he became a powerful powerful ambassador for BRSambassador for BRS and Nike after he graduated from Oregon, making numerous appearances on and Nike after he graduated from Oregon, making numerous appearances on behalf of BRS and sending pairs of Nike shoes to prospective runners along with personal notes of behalf of BRS and sending pairs of Nike shoes to prospective runners along with personal notes of encouragement.encouragement.

His tragic death at age 24 in 1975 cut short what many believed would have been an unparalleled career in His tragic death at age 24 in 1975 cut short what many believed would have been an unparalleled career in track – at the time of his death, he held American records in seven distances from 2,000m to 10,000m.  But track – at the time of his death, he held American records in seven distances from 2,000m to 10,000m.  But Prefontaine’s fiery spirit lives on within Nike; Knight has often said that Pre is the Prefontaine’s fiery spirit lives on within Nike; Knight has often said that Pre is the “soul of Nike.”“soul of Nike.”

Nike entered the 1980s on a roll, thanks to the successful launch of Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technologyNike Air technology in in the Tailwind running shoe in 1979. By the end of 1980, Nike completed its IPO and became a the Tailwind running shoe in 1979. By the end of 1980, Nike completed its IPO and became a publicly traded company. This began a period of transition, where several of Nike’s early publicly traded company. This began a period of transition, where several of Nike’s early pioneers decided to move on to other pursuits. Even Phil Knight stepped down as president for pioneers decided to move on to other pursuits. Even Phil Knight stepped down as president for more than a year in 1983-1984, although he remained the chairman of the board and CEO.more than a year in 1983-1984, although he remained the chairman of the board and CEO.

By the mid-1980s, Nike had slipped from its position as the By the mid-1980s, Nike had slipped from its position as the industry leaderindustry leader,, in part because in part because the company had badly miscalculated on the the company had badly miscalculated on the aerobics boomaerobics boom, giving upstart competitors an , giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of signature shoe for an NBA rookie by the name of Michael JordanMichael Jordan in 1985 helped bolster in 1985 helped bolster Nike’s bottom line.Nike’s bottom line.

In 1987, Nike readied a major product and marketing campaign designed to regain the In 1987, Nike readied a major product and marketing campaign designed to regain the industry lead and differentiate Nike from its competitors. The focal point was the industry lead and differentiate Nike from its competitors. The focal point was the Air MaxAir Max,, the the first Nike footwear to feature Nike Air bags that were visible. The campaign was supported by first Nike footwear to feature Nike Air bags that were visible. The campaign was supported by a memorable TV ad whose soundtrack was the original Beatlesa memorable TV ad whose soundtrack was the original Beatles ’ ’ recording of ‘Revolutionrecording of ‘Revolution.’.’

A year later, Nike built on its momentum from the ‘Revolution’ campaign by launching a broad A year later, Nike built on its momentum from the ‘Revolution’ campaign by launching a broad yet empowering series of ads with the tagline “Just do it.” The series included three ads with a yet empowering series of ads with the tagline “Just do it.” The series included three ads with a young two-sport athlete named young two-sport athlete named Bo JacksonBo Jackson, who espoused the benefits of a new cross-, who espoused the benefits of a new cross-training shoe.training shoe.

In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader, the first and only time a company in the athletic footwear/apparel industry has leader, the first and only time a company in the athletic footwear/apparel industry has accomplished such a feat. accomplished such a feat. Nike has never relinquished that position againNike has never relinquished that position again..

Buoyed by a series of successful product launches and marketing campaigns, Nike entered Buoyed by a series of successful product launches and marketing campaigns, Nike entered the 1990s by christening its beautiful world headquarters in suburban Portland, Oregon. In the 1990s by christening its beautiful world headquarters in suburban Portland, Oregon. In November of 1990, Portland became the first home to a new retail-as-theatre experience November of 1990, Portland became the first home to a new retail-as-theatre experience called called NiketownNiketown,, which would earn numerous architectural design and retail awards and which would earn numerous architectural design and retail awards and spawn more than a dozen other Niketown locations around the USA and internationally.spawn more than a dozen other Niketown locations around the USA and internationally.

While Nike had designed footwear and apparel for golf and soccer for a number of years, the While Nike had designed footwear and apparel for golf and soccer for a number of years, the mid-1990s signaled a deepening commitment to truly excel in these sports. In 1994, Nike mid-1990s signaled a deepening commitment to truly excel in these sports. In 1994, Nike signed several individual players from what would be the signed several individual players from what would be the World Cup-winning Brazilian World Cup-winning Brazilian NationalNational Team. In 1995, Nike signed the entire team, and began designing the team’s Team. In 1995, Nike signed the entire team, and began designing the team’s distinctive uniform. Nike also signed the distinctive uniform. Nike also signed the US men’s and women’s national soccer teamsUS men’s and women’s national soccer teams, as , as well as dozens of national teams around the world.well as dozens of national teams around the world.

In 1996, Nike Golf landed a vastly talented but as-yet-unproven young golfer named Eldrick In 1996, Nike Golf landed a vastly talented but as-yet-unproven young golfer named Eldrick ““Tiger” WoodsTiger” Woods for a reported $5 million per year. Competitors laughed and critics howled at for a reported $5 million per year. Competitors laughed and critics howled at Nike’s ‘folly,’ until Tiger won the 1997 Masters by a record 12 strokes. No one is laughing now.Nike’s ‘folly,’ until Tiger won the 1997 Masters by a record 12 strokes. No one is laughing now.

Nike also began investing in the sport of cycling, including a promising young cyclist who Nike also began investing in the sport of cycling, including a promising young cyclist who appeared to be on his way to success until he was diagnosed with cancer. He lost most of his appeared to be on his way to success until he was diagnosed with cancer. He lost most of his sponsors, but Nike elected to stay with him. In 1999, sponsors, but Nike elected to stay with him. In 1999, Lance Armstrong’sLance Armstrong’s incredible incredible comeback resulted in the first of what would be seven consecutive Tour de France titles.comeback resulted in the first of what would be seven consecutive Tour de France titles.

Nike rang in the new millennium with a new footwear cushioning system called Nike rang in the new millennium with a new footwear cushioning system called Nike ShoxNike Shox, which debuted during Sydney in 2000. The development of Nike Shox , which debuted during Sydney in 2000. The development of Nike Shox culminated more than 15 years of perseverance and dedication, as Nike designers culminated more than 15 years of perseverance and dedication, as Nike designers stuck with their idea until technology could catch up. The result was a cushioning stuck with their idea until technology could catch up. The result was a cushioning and stability system worthy of joining Nike Air as the industry’s gold standard.and stability system worthy of joining Nike Air as the industry’s gold standard.

Just as Nike’s products have evolved, so has Nike’s approach to marketing. The Just as Nike’s products have evolved, so has Nike’s approach to marketing. The 2002 “Secret Tournament” campaign was Nike’s first truly integrated, global 2002 “Secret Tournament” campaign was Nike’s first truly integrated, global marketing effort. Departing from the traditional marketing effort. Departing from the traditional “big athlete, big ad, big product”“big athlete, big ad, big product” formula, formula, Nike created a multi-faceted consumer experience in support of the Nike created a multi-faceted consumer experience in support of the World Cup. World Cup.

““Secret Tournament”Secret Tournament” incorporated advertising, the Internet, public relations, retail incorporated advertising, the Internet, public relations, retail and consumer events to create excitement for Nike’s soccer products and athletes and consumer events to create excitement for Nike’s soccer products and athletes in a way no single ad could ever achieve. This new integrated approach has in a way no single ad could ever achieve. This new integrated approach has become the cornerstone for Nike marketing and communications.become the cornerstone for Nike marketing and communications.

Today, Nike continues to seek new and innovative ways to develop superior Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our athletic products, and creative methods to communicate directly with our consumers. Nike Free, Nike+ and Nike Sphere are just three examples of this consumers. Nike Free, Nike+ and Nike Sphere are just three examples of this approach.approach.

Current Job DescriptionCurrent Job Description Senior Product Line ManagerSenior Product Line Manager, Core Performance Division-Nike Running, Core Performance Division-Nike Running Manage the Global Footwear Product Line of Nike Running from $75 and Manage the Global Footwear Product Line of Nike Running from $75 and

under.under. Have a place on the Innovation Steering committee for new product Have a place on the Innovation Steering committee for new product

innovationinnovation Drive our Closer to Consumer initiative which strives to move our product Drive our Closer to Consumer initiative which strives to move our product

closer to marketcloser to market Write the strategic plan which includes consumer silo definitions, Write the strategic plan which includes consumer silo definitions,

marketplace mapping, analysis of our competition, and creation of our marketplace mapping, analysis of our competition, and creation of our product strategy.product strategy.

Manage a Associate PLM who oversees the Women’s Running business.Manage a Associate PLM who oversees the Women’s Running business. Integrate with our Inline running partners to make sure we have a Integrate with our Inline running partners to make sure we have a

cohesive running line as we Got To Market.cohesive running line as we Got To Market.

Hard & Soft SkillsHard & Soft SkillsHard skills:Hard skills: Besides the obvious market knowledge the business sides of things is very important, Besides the obvious market knowledge the business sides of things is very important,

i.e. the financial side of things. I use mostly excel to analyze unit/seasonal forecast, i.e. the financial side of things. I use mostly excel to analyze unit/seasonal forecast, model profitability, and regional breakdown. Creating great product is only half of it, we model profitability, and regional breakdown. Creating great product is only half of it, we also need to be profitable.also need to be profitable.

Soft Skills:Soft Skills: How you handle yourself in a professional manner is crucial. Be yourself but take your How you handle yourself in a professional manner is crucial. Be yourself but take your

job seriously. job seriously. Meeting etiquette, treat others as you would like to be treated. Meeting etiquette, treat others as you would like to be treated. How you handle success is as important as a defeat or a mistake. How you handle success is as important as a defeat or a mistake. Communication:Communication: Interpersonal, Electronic, informal, and formal communication are all Interpersonal, Electronic, informal, and formal communication are all

included here. Actively listen. If you listen twice as much as you speak your words will included here. Actively listen. If you listen twice as much as you speak your words will mean more. mean more.

Know who you are working with, i.e. color insights. Know who you are working with, i.e. color insights. Red=Red= Be brief. Be bright. Be gone. Obey me Be brief. Be bright. Be gone. Obey meYellow=Yellow= involve me. Party, more margaritas. involve me. Party, more margaritas.Blue=Blue= give me details. Organize. give me details. Organize.Green=Green= show me you care. “I have muffins do you want some.” Hugs show me you care. “I have muffins do you want some.” Hugs

Marketing ProcessMarketing Process Strategic Plan:Strategic Plan: This is where we do the homework and analysis of the marketplace, the competition, and the This is where we do the homework and analysis of the marketplace, the competition, and the

Consumer. The focus will range from global to local in it’s scope. We will try and focus on our industry, but make Consumer. The focus will range from global to local in it’s scope. We will try and focus on our industry, but make note of any major or minor changes in the product around us. On the financial side we will break down our history, note of any major or minor changes in the product around us. On the financial side we will break down our history, identify any trends, and build a strategy against it.identify any trends, and build a strategy against it.

3 Year Plan:3 Year Plan: This is where the data helps support a plan that leads us to a medium or long term goal. The goal This is where the data helps support a plan that leads us to a medium or long term goal. The goal will obviously be put the stake in the sand, and show how we will get there. The plan should show a progression of will obviously be put the stake in the sand, and show how we will get there. The plan should show a progression of what steps we will take to get there.what steps we will take to get there.

Current year plan:Current year plan: This plan manages the current year, and day to day look at what seasons and projects we are This plan manages the current year, and day to day look at what seasons and projects we are currently juggling. currently juggling.

Seasonal Line Plan:Seasonal Line Plan: This displays a more focused look at a particular season in the calendar year. It will be This displays a more focused look at a particular season in the calendar year. It will be highlighted by a “theme” with a model plan lined up against it. The product creation or design theme will be used highlighted by a “theme” with a model plan lined up against it. The product creation or design theme will be used as a filter to focus our efforts.as a filter to focus our efforts.

Model Briefs:Model Briefs: This is a document that shows a laser focus on a specific opportunity, performance problem, This is a document that shows a laser focus on a specific opportunity, performance problem, consumer, region, and how it should look at to retail.consumer, region, and how it should look at to retail.

Product design:Product design: Depending on the medium this will be anywhere from napkin sketches to illustrator files of the Depending on the medium this will be anywhere from napkin sketches to illustrator files of the vision for the project. We will deliberate on what the consumer will need and start to focus our efforts. This will vision for the project. We will deliberate on what the consumer will need and start to focus our efforts. This will evolve from 2D into 3D designs and parts which help our team to make more informed decisions.evolve from 2D into 3D designs and parts which help our team to make more informed decisions.

Color and MaterialsColor and Materials are applied, which is a critical aspect of product creation. These 2 things are major factors in are applied, which is a critical aspect of product creation. These 2 things are major factors in the decision making.the decision making.

Process checkpoints:Process checkpoints: We have multiple sessions with our regional and merchandising partners to make sure we We have multiple sessions with our regional and merchandising partners to make sure we have enough of the most relevant product from consumers within their regions.have enough of the most relevant product from consumers within their regions.

Resume/Interview AdviceResume/Interview Advice ResumeResume-Try to keep it to 1 page-Try to keep it to 1 pageInterviewsInterviews Don’t try and BS if you don’t know the answerDon’t try and BS if you don’t know the answer Answer the question and stop talking.Answer the question and stop talking. Make and keep eye contactMake and keep eye contact Make it PersonalMake it Personal Show and bring tangible examples of your workShow and bring tangible examples of your work Sell YourselfSell Yourself

Words of WisdomWords of Wisdom Work Smart and HardWork Smart and Hard Multi-tasking and Organization is key.Multi-tasking and Organization is key. Attitude, be an energy giver.Attitude, be an energy giver. Team Player vs. ladder climber. Results = Buzz.Team Player vs. ladder climber. Results = Buzz. Get Real world ExperienceGet Real world Experience Be realistic. Keep your head in the clouds but your feet on the Be realistic. Keep your head in the clouds but your feet on the

ground.ground. You create your own luck and Opportunities.You create your own luck and Opportunities. Face to face conversations and phone calls are always more Face to face conversations and phone calls are always more

impactful than a text or email. Put the Blackberry down.impactful than a text or email. Put the Blackberry down. Be Prepared.Be Prepared. Stay Focused.Stay Focused. Have a nice work and life balance.Have a nice work and life balance. Don’t let the past define you.Don’t let the past define you.