Recycle me – I’m earth-friendly! If you’reearth-friendly and have Internet access,please contact the Panel Support Centre

to let us know that you prefer to view your newsletters and gift pointstatements online at homescan.ca.

homescan.caE-mail: lynne.c.morrison@nielsen.com

Phone: 1-800-263-1697 (Please include your panelist ID# when e-mailing or calling us.)

Panel Support Centre HoursMonday–Friday, 9 a.m.–9 p.m. ETSaturday, 10 a.m.–6 p.m. ET

Copyright© 2013 The Nielsen Company. All rights reserved.Nielsen and the Nielsen logo are trademarks or registeredtrademarks of CZT/ACN Trademarks, L.L.C. Other productnames are trademarks or registered trademarks of theirrespective companies.

Have your say. Make an impact. Enjoy the rewards.

Nielsen Homescan NewsF o r m em b e r s o f t h e N i e l s e n H om e s c a n C o n s um e r P a n e l Issue 7 Version C/MC | July 2013

Happy Anniversary, Homescan!Thanks to you, together we’re celebrating Homescan’s 19TH ANNIVERSARY in Canada! Weare proud to honour all of our 12,300 households for their enthusiastic panel membershipand dedication to making their opinions count!

On May 19th, 1994, our Canadian panel was launched and the first scanners were shipped.Whether you’ve been on the panel for one month or 19 years, your shopping habitsrepresent those of 1,100 similar Canadian households. Your consumer voice is being heard byproduct manufacturers and retailers. We sincerely appreciate your ongoing commitment toscanning and sending your purchase data each and every week. Thank you for making theNielsen Homescan Consumer Panel a success!

Our Theme Says It All!You’ve likely noticed our theme prominently and proudly displayed on homescan.ca, onlinesurveys, e-mails and most panel communications. Our theme captures the essence of yourNielsen Homescan consumer panel membership. It also pays tribute to your contribution asa panelist and shows how YOU truly make a difference!

Have your say. Make an impact. Enjoy the rewards.WHAT DOES IT MEAN?Have your say.By scanning your purchases and participating in surveys your opinions count.

Make an impact.Based on your opinions, retailers and manufacturers make decisions that affect products inthe Canadian marketplace.

Enjoy the rewards.Your participation earns entries into our sweepstakes, as well as points redeemable towardgreat gifts.

We value your ongoing panel participation! Thank you for your enthusiastic support andongoing commitment to scanning and transmitting weekly!

Our NEW Online Gift Catalogue Is Now Available!There are many new and exciting items for you to choosefrom in our new 2013-2014 online gift catalogue! Simplyclick, browse and enjoy the rewards of panel membership byredeeming your Homescan gift points.

To access the online gift catalogue, please visit homescan.ca,go to the Rewards tab, then select View Gifts, and finally,click on the Gift Catalogue link.

Gift Catalogue UpdatePlease note that the following items havebeen discontinued and may no longer beordered:

• Coby Universal MultimediaHeadphones – item 40152

• Taylormade Stratus Stand Bag – item 40232

• Salton Juice Extractor – item 40233

For the most up-to-date list of gifts,check out our online catalogue onhomescan.ca.

Reminders: • If you haven’t already done so,please complete your 2013Demographic Update to earn 500gift points. It is vital that all of ourmembers take part in this annualsurvey because it profiles our currentpanel, allowing us to ensure that it istruly representative of the Canadianpopulation.

• Please make note that theHomescan Panel Support Centre willbe closed on Monday, August 5,2013, for a civic holiday.

• It’s Your Panel! We welcome yourquestions and comments. Drop us aline, call or simply e-mail us atlynne.c.morrison@nielsen.com! Friends And Family

If a friend or relative would like to become a member of the Nielsen Homescan ConsumerPanel, please have them head to ad.homescan.ca and sign up by completing our onlineregistration form. Once we receive his/her complete household demographic information,he/she will be placed on a Reserve Status Waiting List. Homescan will then randomly selecthouseholds to join according to the demographic needs of the panel. This ensures that thepanel reflects the country’s diverse population.

Follow Us On Facebook!Keep tabs on the pulse of the panel quickly by followingHomescan on Facebook. Weekly updates highlight YOUR

final responses to our Homescan Instant Poll questions, as well as fun andinteresting Nielsen facts.

And, speaking of the Instant Poll, be sure to take part in this feature on our panelistwebsite! It’s located on the Home page, just below the Message Centre. Each week wepost a new question for you to answer and instantly see where your answer standscompared with fellow panelists. Here are the final results from one of our recentInstant Polls:

Do you eat breakfast regularly?

Join the fun and make sure your vote counts by taking part in our Instant Poll everyweek on homescan.ca.

Your Say

Yes, daily – 62%Most days – 15%Occasionally – 17%No, never – 6%

Remember To ScanSummertime Purchases!Whether you’re purchasing summertimeitems for a weekend barbecue, a poolparty, or a quiet day of gardening, pleasebe sure to scan them before you putthem away – especially if they bypassthe kitchen and go right from your car toa basement freezer or pantry, garage, orshed.

Here are a few examples:• Food for the grill• Barbecue condiments and side dishes• Paper goods• Gardening supplies• Pool supplies

Recording Online PurchasesEvery year online shopping, or “E-commerce,” continues to grow. As

you know, it’s important to tell us about all of yourpurchases, and that includes online purchases. So, thenext time you receive any items that you orderedonline, please make sure you scan the UPC barcode, ifthe product has one, under the specific online storename. (e.g., amazon.com). However, if you are unable to use the specific online storename, please use the Online Shopping store type.

Panelist Question Of The MonthI Have Recently Moved. Can IRemain On The Panel?If you have moved within Canada, we wantyou to know that in most cases you cancontinue your participation with the NielsenHomescan Consumer Panel. (Note: Ourpanel does not currently encompassNewfoundland or Canada’s Territories.)

Your opinions are just as important to us asthey were in the past, and it’s vital to let usknow your new address by visitinghomescan.ca.

Here’s How To Update Your Profile:

There are two ways to change your address:

1. On the right-hand side of any page, you’llsee a section called My Homescan. UnderMy Profile, select Edit. This will bring you tothe Update My Profile page, where you canedit your mailing address (and also youre-mail address).OR2. At the top of any page, select the MyProfile tab. Then simply select the UpdateProfile button. This will bring you to theUpdate My Profile page, where you can edityour address information.

Once your address information is updated,we can ensure that your scanner’s store listmemory reflects your new location, so youcan continue to accurately record yourhousehold purchases. If you can’t access thewebsite, please call the Panel SupportCentre so a representative can immediatelyupdate your profile in our computer system.

7 Billions Shoppers; New Wealth; New WorldNew findings from a Nielsen Global Survey of ConsumerShopping Behaviour, which included more than 29,000online respondents in 58 countries, shine a light on howconsumers around the world shop and what drivescategory purchasing intent.

When it came to shopping, some habits were universal,such as the importance of low prices, good quality andample deals. But there is no one-size-fits-all approachwhen it comes to meeting global consumer needs;understanding the habits and diverse needs of consumers around the world is criticalfor success in today’s shrinking world.

There are clear regional shopping and attitude differences that require specialattention. For example, the survey found that more respondents in Asia-Pacific shoppedimpulsively and were attracted to designer brands than in any other region. LatinAmericans were intensely brand-loyal and well-informed shoppers. North Americanand European shoppers were largely driven by price, and Middle East/Africarespondents were environmentally savvy and influenced by professionals.

Economic realities and the growing disposable wealth of consumers in growth marketswere clear factors in the results, which came from survey respondents with Internetaccess. Respondents in growth markets were particularly voracious consumers, oftenexceeding the global average when it came to early adoption, affinity for aspirationalbrands, researching and deal sensitivity. Conversely, respondents in the developedregions of the world were often most skeptical, driven by price and least likely to beinfluenced by others.

Your Say