next generation mobile banking

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Mobile Banking

23 November 2011



Introduction

Douglas Blakey, Editor

Retail Banker Interactive



Christo Vrey, ManagingExecutive of DigitalChannels, ABSA

Chandrashekar Rao Kuthyar Senior Product Line Manager Finacle



Chandrashekar Rao Kuthyar

Senior Product Line Manager

Finacle



Mobile banking landscape : A bank’s perspective

PRESENT FUTURE

Independent mobile banking budgetand strategy

Unified sales, marketing budgets andstrategies across channels

Channel focused services Mobile enabled multi-channel services

Vendor dependent service with

little flexibility

Generic marketing for all

customer profiles

Enterprise wide platform for building

and launching in-house apps

Segmented and context sensitive

marketing

Limited ecosystem enablement Out of box ecosystem support

Basic security framework End to end security (AML/Fraud checks)

Ancient customer servicing and

basic reporting

Walled-garden approach to

customer advisory

Smart servicing & comprehensive

reporting and analytics

Holistic customer profile information

leading to effective upsell/cross-sell



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Next generation mobile banking: What will it look like ?

Channel enriched banking with seamless

experience across channels.

Technology agnostic through multipledevices/browsers/channels.

Highly personalized & superior user experience

with powerful targeted location-based offers &

augmented reality.

Multi-channel transactions such as cardless cash

withdrawal.

5Smart advisory services.

Proactive consumer servicing with

comprehensive reporting & analytics.

Adaptive authentication, Smart Integration withcloud.

Easy integration with banking & merchant

ecosystem by partnering with best-of-breed

players.



Checklist for next generation mobile banking strategy

Clearly defined objectives

and strategy for channel

transformation

; Successful customer

onboarding, inclusion &

adoption through mobile

; Scalability & enterprise

wide flexibility

; Available on all/preferred

devices, browsers &

channels

; Easy integration with

existing systems

; Context sensitive

marketing for segmented

customers

; Interactivity & intelligence

for informed financial

management

; Smart servicing and

analytics

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Christo Vrey,Managing Executive ofDigital ChannelsABSA



Overview of ABSA mobile services

• WAP-based mobile internet banking... rich interface, wide range of features

• WIG based (secure SMS) banking... quick, convenient

• Cellphone Banking Lite via USSD... available on any handset, simple to use

• www.absa.mobi... value-added services, appeals to youth segment

Different delivery platformsallow us to offer choice andcater for varying needs, levelsof sophistication, maturity, and handset capabilities

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http://www.infosys.com/finacle/ideas-innovative-banker/Documents/Webinar-slides-mobile-banking.pdf



http://www.absa.mobi/






ABSA customers

• Over three million registered for one or more mobile banking services

• 2011 sees a 65% YoY rise in transaction volumes • Over R10 billion in transaction values this year

• Almost a billion SMSes sent to mobile devices this year... transaction

notifications, logon alerts, security codes, marketing etc

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http://www.infosys.com/finacle/solutions/Pages/mobile-banking.aspx






Variety of services and features

• Account information – mini-statements, balance enquiries, request

archived statements via email

• Payments – once-off, beneficiaries, bill payments

• Money transfer – CashSend (local), Western Union (international)

• Prepaid purchases – cellular airtime and electricity

• Insure – prepaid funeral, life

insurance

• Loans – end-to-end fulfilment,

leads for larger loans,

mortgages, credit card

• Apply – for Savings products

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Generating the awareness

• 200 dedicated digital sales promoters’ nationwide

• Touchscreen educational tools in branches

• Five million educational MMSes sent this year

• Regular campaigns, incentives, free airtime giveaways

• An organisational mindset shift... “transactional migration”

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Where are we going? “Buy/pay anywhere for anything, anytime”

... Mobile (contactless) payments... Mobile virtual wallets

Bill Presentmentand Payment

Online Shopping

Pay for Parking

m Direct

Pay for

Transport

Pay at the till

Mobile Tickets

Manage andreceivediscounts,vouchersand rewards



Christo Vrey,

Managing Executive ofDigital ChannelsABSA

Q&A

Chandrashekar Rao Kuthyar

Senior Product Line Manager

Finacle

Douglas Blakey, Editor

Retail Banker Interactive



This webinar will be available for replay at Retail Banker Interactive from 24November 2011

The next webinar in this series is on Thursday 15th December at 14:00 GMT and

looks at innovation with BAI award winner La Caixa. Please register by followingthe links at the www.retailbankerinteractive.com site.

Thanks for joining in. Please let us know what you’d like to hear about in futureand help shape our programme. Email: [email protected].

http://www.retailbankerinteractive.com/


mailto:[email protected]




