Isabel BeauBy: Aaron Pye, Hayley, Laxmi and Megan

Mood Board

Isabel Beau

This is our artist

Isabel Beau – these

are some shots we

took for our digipak

Demographics•Gender: Female

•Age:12-25

•Genre of music: Pop.

•Religion: Atheist

•Education:Student school/collage/universities•Occupation: Creative/media industry

•Marital status: single

•Income: Student loan

•Nationality: British

•Founded :2012 by Mercury Records

•Influences: Pixie Lott, Taylor Swift and Ellie Goulding

Psychographics

•She loves the pop genre due to most her songs being very pop conventional. Youth is important to her and she has a very creative mind with high fashion sense. She has a bubbly personality and is a friendly easy-going person. Has a professional manner in which she brings out her confidence and maturity. She loves engaging and interacting with her fans through posting things via her social media sites.

•Likes: making music, singing, dancing, shopping and travelling.

•Dislikes: Boring immature people.

Mercury Records

Isabel Beau will be signed to Mercury Records.

Artists associated with Mercury Records

We came upon this

record due to the

artist that they work

with inspires our

artist.

Animatics

Storyboard

Black Swan and Pixie Lott Videos

• https://www.youtube.com/watch?v=5OPDQ9JOfAQ

• https://www.youtube.com/watch?v=LVnvikQpEig

Megan’s little sister Grace will play the young girl in our music video. We

selected grace to play the young ballet

dancer as she is a ballet dancer.

• Our Pop artist, Isabel Beau has a target

audience of 12-25 year olds and the whole

concept of who she is, the music video, the

digital and the poster all relates to the genre

conventions of the Pop industry.

Typical genre conventions in Pop are=

• Looking good

• Stylish

• A Performer

• Using social networking sites

• Writing emotional songs & dance influenced tracks

• Having an appeal to the male audience

Christina Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and

Rihanna’s, ‘Unfaithful’