charlie pitch deck new v3
TRANSCRIPT
Mevo Creative Presentation
Get Me Charlie is an online marketplace that connects emerging cool brands enlist their very own super influencer team.
We Aim to Be A Social Selling Community That Combine the Benefits of Network Marketing with the Power of Ecommerce & Social Media allowing for Talented Designers Get Their Very Own Network of Super Influencers Without the Hassles of Building One.
We Consider Our Charlie’s to be Style Icon’s in their Very Own Network of Family / Friends. Their Tastes Are Emulated and are in Fact Super Influencers to their Network. We provide them a business system to earn a commission and build their own teams by identifying and promoting brands that they like
Each Influencer on the Platform is called a “Charlie” and they are predominantly millennial women in the U.S.
Word of mouth triumphs as most trusted way to advertise
people say they would
recommend a brand to a
friend
83% believe
recommendations from friends and family over
advertising
92%
more likely to trigger a purchase with
WOMM than advertising
50X
of people trust recommendations from friends
80%
of people say they learn about
products from Social Media
65%
Customers referred/recommended were
18% more likely to stay with the organization than other
customers
18%Customers are 4x more
likely to buy when referred by a friend
4X
Social Sellingmakes the internet more “personal” andis an add on to the “Age of eCommerce”
Personal Contact
Access To Client
Expert Advice
Purchasing Experience
Availability of Product
After Sales Service
Emotional Attachment to Shop
Knowledge of Buyers
Price
Selection
Inventory/Working Capital
Charlie! aims to be a Social Selling Community,
built on 4 pillars that combines the benefits for emerging and established Ecommerce brands,
is based on independent entrepreneurs that sell to clients personally who receive a performance based commission for their work, uses the power of Social Networks and
thus mainly growing virally, with the built in benefits of a Marketplace.
Ecommerce Market Network Marketing Social Network/Community
MarketplaceGrowing Market
Ability to seek help and get a micro influencer
to promote the products all the way to
actual sale
High Product Margins
Independent Sales Force
Trust/WOMM/Low Returns
Emotional SaleRecurring Revenues
No Marketing Costs
Virality Exclusivity
Personalization
Customer Log In
High Process Efficiency24/7 shopping
Low Capex
User Step 1Charlie downloads and sign's up to
our mobile app and input's their interests and the minimal floor of earnings per action undertaken
User Flow: Charlie!
User Step 2He / She will then be matched to
products based on the criteria stipulated
User Step 3Charlie chooses which campaigns and
gets a unique URL Link that she can then use to "spread the word". This can be
efforts undertaken offline or online
User Flow: BrandsBrend Step 1
Brand downloads and sign's up to our mobile app and input's the
products they want sold
Brend Step 2The product will then be
matched to the Charlie! based on their criteria stipulated
Brend Step 3Progress is monitored and payments are released when products are sold
Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019, eMarketer says. By
2019, eMarketer Inc. projects online purchases will more than double to $3.551 trillion, or 12.4% of total retail sales of $28.550 trillion, as more people come online around the world.
EMarketer projects North American e-commerce sales of $375.89 billion this year, up 14.3% from $328.6 billion last year. E-commerce sales in the U.S. are expected to account for 92.9% of that total, or $349.06 billion. That would represent growth of just over 14% from last year’s U.S. e-retail sales of about $305 billion, reported by
the U.S. Commerce Department.
The eMarketer report says U.S. e-retail sales will nearly double to just over half a trillion dollars ($548.22 billion) by 2019. The biggest trend in analyzing the U.S. market is consumers’ willingness to spend big online.
Frequency of purchases and higher-value transactions are really growing online. As a more mature market, we’re seeing sales continue to grow because of that. People are more willin to buy big-ticket items online.
Industry Overview
ECommerce
Sales competitors
Sales platformsMarketing platform provides brands with a one-stop solution to get deep
insights on their performance, create original content, discover UGC, distribute to owned, influencer, and paid channels, measure and
monetize.
Affiliate marketing / sales networks
Boostinsider creates social media buzz about products by
connecting brands to a pool of online
influencers.
San Francisco, CaliforniaStockholm
Universal Avenue is a global Brand Ambassador and Customer Acquisition solution that accelerates the growth of
innovative solutions, through an on-demand direct salesforce that can be activated
instantly in any location around the world.
New York, NY
Marketing competitors
Influencer support platforms
Marketing collaboration with influencers
Santa Monica, CA
Fame Bit is a marketing platform where brand,
collaborate with influencers.
Orlando, Florida
IZEA connects brands with influential content creators and publishers. Our platform enables content marketing and influencer marketing at scale.
Boston, Massachusetts
Mavrck enables national consumer brands to drive sales by identifying and activating their most influential
customers at scale.
Syracuse, New York
Influencer marketing platform that identifies influencers within key online communities, reaches out to them at scale, and inspires
them to write about brands
Boulder, CO
TapInfluence is a cloud-based software platform that automates the creation,
management and measurement of influencer marketing programs.
San Francisco, CA
Traackr offers an influencer analytics suite that supports
influencer marketing strategies.