New media business focussed on sport, gaming and education

for children at home and at school

and

Footee at www.footee.com combines fun, football, games, safe social networking, education and physical wellbeing for 7-14-year-olds

The Business – Intellectual Property Owned

Footee can be re-skinned automatically and become the junior section to any football club site

By partnering football clubs with a quality product Footee will reach an audience of millions

This audience can then be monetised through:

• Advertising/sponsorship

• Premium service

• Educational merchandise

Footee also acts as a template product that is being rolled out to other sports

To help fund the ongoing development of our own intellectual property (IP) the company undertakes contract development work

The Business – Contract Work

We work for clients who may also have an interest in working with us on our own

Recent projects include :

Developing the educational resources for the RFU to fit alongside the 2011 Rugby World Cup: the most successful programme of its kind ever launched by the RFU.

One of only two content developers selected to create content for the London 2012 Education Programme: Get Set, the most successful Olympic and Paralympic Education Programme in the history of The Games.

Appeals to:

Footee: The Audience

• Children

• Parents

• Teachers

Children want to play it because it is fun and they are playing for their football teamParents want their children to play it because it is fun, safe and educational

Teachers want to use it because it is a high quality interactive education tool that motivates children

Leading to a very large userbase

Footee at www.footee.com

Pick a club to play Footee with

How it works

Footee at www.footee.com

Register and personalise your Footee experience by creating your avatar and modifying your HQ

How it works

Footee at www.footee.com

SAFE social networking with Footee friends

Footee at www.footee.com

Explore the Footee island and play single and multiplayer games to win ‘balls’ (the Footee currency) and Super Skills (player skills e.g. Gerrard’s Passing, you can use to train your Footee team)

Footee at www.footee.com

Use your balls and Super Skills to train up your Footee team, then play matches in leagues and cups against friends and other users in search of glory!

Footee at www.footee.com

You’re also playing for your club! The balls you earn contribute to your club’s total – can your club win the league?!

Messages from players and the manager at the club you support, as well as ones from your parents and teacher encourage you to play more and improve your educational scores

Footee at www.footee.com

The more you play, the more balls and Super Skills you earn, the better you Footee team becomes, the more likely you are to win the league!

Footee at www.footee.comParent/Teacher section provides free lesson plans and activity sheets and allows parents and teachers to see how their child has progressed in educational terms

No direct ones! There are no other sites that combine sport and education for children

Social gaming sites: Club Penguin, Moshi Monsters, Bin Weevils, Runescape, Neopets

Education sites: BBC through CBBC

Competitors

Football sites: magazine online presence: Match of the Day and Match, but mainly access football info through club sites and BBC

Football games: pro evolution soccer, FIFA 10, championship manager

There are sites/games that focus on individual elements of Footee

Partners

Parental approval

Marketing through schools

Model can be rolled out across sports e.g. Yoville to Farmville, Fishville, Petville

Own the niche

Competitive Advantages

Unique users/month: Footee: 30,000Sportee Cricket: 5000Rugbee: 1000

Users Stats

Page impress./month: Footee: 0.5 millionSportee Cricket: 25,000Rugbee: 5000

Latest version of www.footee.com went live in December 2011

www.sporteecricket.com went live in March 2011

Registered users: Footee: 200,000ICC Sportee Cricket: 5000Rugbee: 500

Registered schools: 500

Primary marketing tool for both sites has been ‘word of mouth’

www.rugbeeground.com went live in Oct 2011

Latest Stats

100 schools have registered in 2012 our of their own initiative

September 2012 on Footee: Visits: 23,441Page views: 153,466Average duration: 8mins 32s

Clubs: Chelsea Footee: 3612 visits (‘oldest’ Footee club – increase of 20% on August and 35% on

July)New clubs: 1000+ visits in first month across

first 15 Football League club versions developed (roll out across all clubs due to be finished in early 2013)

With NO marketing

Latest version of Footee went live in September 2012, starting the roll out of 80+ individual club versions of Footee