Gaming in the Cloud

ianmas@amazon.com

@IanMmmm

Ian Massingham — Technical Evangelist

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AWS GAMING CUSTOMERS

TRENDS IN GAMING

2 31 4Mobile Long-TailFree to Play In-App Purchases

6 75 8Cross-Platform User Retention =

RevenueGlobal Reach New, Enlarged

Audience

FORECAST MOBILE APP REVENUE GROWTH ($M)

0

20,000

40,000

60,000

80,000

2011 2012 2013 2014 2015 2016 2017

Paid IAP Ads

Source: Gartner

ESSENTIAL ONLINE FEATURES

• Social Login

• Friends

• Leaderboards

• Push Messages

• Content Updates

• Analytics

ONE OTHER ESSENTIAL FEATURE: SCALING

Traditional: Rigid AWS: Elastic

Servers

Demand

Capacity

Excess Capacity Wasted $$

Demand

Unmet Demand Upset Players

Missed Revenue

USING AMAZON EC2 TO SIMULATE

2.4 MILLION PLAYERS

11* regions 28 availability zones 51 edge locations

** 10 for this use-case

Global Infrastructure: Go Global in Minutes

BACKEND TECHNOLOGY

• HTTP Based

• External Social API's

• Save State

• Database

• Static Data Store

• Mobile Push

• Analytics

LAUNCH FAST

• Choose Region• 10 Globally

• One Availability Zone• Ok for Development• No Redundancy

• EC2 Instance• Linux or Windows• App Server Code

• Elastic Load Balancer• DNS Entry Point

• Database• RDS or DIY

Region

ELB

Social API's

SCALE IT OUT

• Add Another AZ• High Availability• Load Balancing

• Secondary Database• RDS Multi-AZ• Or DIY

• S3 for Game Data• Assets• UGC• Analytics

ELB

S3

Region

SCALE IT WAY OUT

ELB

S3

Region

ELB

S3

EC2 EC2 EC2

Region

SCALE IT WAY OUT

• Auto Scaling Group• Capacity on Demand• Respond to Users

SCALE IT WAY OUT

ELB

S3

Region

• Auto Scaling Group• Capacity on Demand• Respond to Users

• ElastiCache• Memcache• Redis• Or DIY

ELB

S3

EC2 EC2 EC2

Region

SCALE IT WAY OUT

• Auto Scaling Group• Capacity on Demand• Respond to Users

• ElastiCache• Memcache• Redis• Or DIY

• CloudFront CDN• DLC, Assets• PUT / POST• Game Saves• UGC

CloudFront CDN

Region

Availability Zone A

Availability Zone B

S3

EC2

ELB

EC2

WRITING IS PAINFUL/EXPENSIVE (IN RESOURCE TERMS)

• Games are Write Heavy• Caching of Limited Use• Key Value Key Value• Binary Data• Database = Bottleneck

CloudFront CDN

Region

Availability Zone A

Availability Zone B

S3

EC2 EC2

ELB

DYNAMODB

• NoSQL Data Store• Fully-Managed• Highly Available• PUT/GET Keys• Provisioned Throughput• Secondary Indexes

CloudFront CDN

OTHER TOPICS WE DIDN’T COVER

• Creating loosely coupled architectures with

messages and queues

• Analytics with Elastic MapReduce and Redshift

• Amazon AppStream

• AWS Mobile Services

Amazon Cognito

Amazon Mobile Analytics

Amazon Mobile SDK

SNS Push Notifications

Hi!

AWS Mobile Services

WANT TO LEARN MORE?

COME TO OUR ARCHITECTURE ASK US ANYTHING

TODAY AT 16:00

@IanMmmm

Ian Massingham — Technical Evangelist

@AWScloudAWS Global News and Service Launches

@AWS_UKIAWS UK & Ireland News, Events & Webinars

WEB S

UM

MIT

DUBLIN

201

4

#AW

S #W

EBSUM

MIT

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