new era of communication over digital technology and

8/8/2019 New Era of Communication Over Digital Technology And

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NEW ERA OF COMMUNICATION OVER

DIGITAL TECHNOLOGY AND PRESENTATION

OF E1-DID BY RELIANCE BROADBAND


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RELIANCE SERVICES: THE WIRELESS ERA

Reliance Mobile is Indias largest mobile service brand withover 19 million subscribers

The main highlight of the offering is that subscribers canconnect to Internet on the move at data speeds of up to 144

kbps from their laptops or any other mobile computingdevice.

Reliance Mobile World offers a wide array of applications thatinclude hourly news updates, high quality headline videoclips, downloadable multi-lingual ring tones, seasonal updates

including festival specials, city and TV specials, exam results,astrology, mobile banking, bill payment, stock information,

commodity prices, railway and air ticket booking.


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WHAT CAN BROADBAND DO FOR INDIA?

Broadband helps fast data transfers that most of the networks

need for file sharing.

Health care is also one of the areas that could potentially

benefit from the penetration of broadband in India. The connectivity that broadband offers can do wonders in the

area of self-employment in India.

The movement towards a paperless office would become a

reality. E-governance would become a reality making the

government offices interlinked with a central server and

requesting files over the network.


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SOME IMPORTANT BROADBAND ISSUES

The primary issue in broadband service area is the lack of

customer volumes, which are needed if service providers

need to subsidize rates.

Another area of concern is that there is a fuzzy picture in themarket with respect to the availability of bandwidth.

the capacities on both domestic and international bandwidth

links currently in India is nowhere near that of international

carriers or that available in more developed countries.

the Internet is still in its early development stage in India


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BROADBAND BY RELIANCE

An integrated telecom service provider

Engineered for Uptime:Reliance broadband

Internet service is based on dual ring fibrearchitecture with FTTB

Growth Unlimited

Internet for Enterprise Internet for Small & Medium Business

Internet Service for Customers: Broad Net


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VALUE ADDITION

E-education

Digital Workplaces

E-healthcare Integrated Enterprise Solution

Reliance World


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THE PRODUCT


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BENEFITS

Direct Line for every user

Digital quality

Saving on recurring costs No congestion or busy signals

Enhanced service Availability


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METHODOLOGY

The data pertaining to this study has been

collected through:

Secondary data Among the three types of methods i.e.

Laboratory research, Library research and

field research Library research was adopted.


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ANALYSIS AND INTERPRETATION

SOURCE:HTTP://WWW.NPD.COM/CORPSERVLET?NEXTPAGE=CORP_WELCOME.HTML

Types of Corporates No. of Corporates

Educational Institutes 20

Hospitals & Hotels 10

Financial Institutions 7

Software Firms 8

Other Organisations 5


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THE FOLLOWING FACTORS WERE TAKEN CARE OF

BEFORE SELECTION OF SAMPLE

Existing Reliance Customers were avoided because one

purpose of our project was to find prospective customer for

Reliance Communications.

I tried to find customers whose average monthly telephone

bill was more than Rs.15000.Thus we judgment sampling.

Govt Institutions were ignored because their purchasedecisions are made through tendering which is a different

channel altogether thus was beyond our scope of study.


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THE OBSERVATIONS/OUTCOMES

From the above figure it is shown that less

than 50% of consumers are aware of the new

product that reliance is launching in themarket

54

%

46%


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MONTHLY BILL

5% 10%

14%

19%24%

28%

>50000

20000-30000 40000-50000530000-4000010000-20000


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SATISFACTION LEVEL

10%

20%

30%

40%

Moderately Satisfied Dissatisfied

From the above diagram we can infer that

almost 92% of customer are somewhat

satisfied where as only 8% of the subscriber

are dissatisfied with their service provider


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Service ProviderData

Ortel, 25%

STPI, 25%

Others, 9%

BSNL, 41%


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Service ProviderVoice

BSNL, 65%Reliance, 13%

Airtel, 10%

Tata Indicom, 12%


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With PRI, 34, 68%

Without PRI, 16, 32%

From the above graph we can conclude that of all the Digital EPABX used by various organizations,

majority i.e. 68% are equipped with PRI.


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CONCLUSIONS DID facilities are present in almost 50% of the existing subscriber base. Thus it is a well known

technology and also well accepted technology. Thus the prospects of E1-DID is quite good for Reliance

Communications. The average monthly billing of all organizations visited is quite scattered but clear majority of the

organizations visited, the monthly billing is more than Rs, 10000.

Of the Samples i found from net of the customer satisfied with their existing network. Thus Reliance has

to come up with better product differentiation in order to covert the prospects into customers.

Among the service providers in Voice category, BSNL is the market leader. The collected sample is not

representative of the actual market status because we tried to avoid sapling existing Reliance

Communications users. One notable thing in the voice category is the popularity of Tata Indicom with the software firms. Most

of the firms used Tata Indicom phones due to their lower tariffs for making Long distance ISD calls.

In the Data Service Provider(ISPs),BSNL. Ortel and STPI are the market leaders.Ortel is popular among

the small offices where as STPI is the major service provider for Educational Institutes and Software

Firms.

Here the main rivals of Reliance Broadband are BSNL and STPI. Ortel should not be considered as a

major player due to its localization of service provided and low cost service mainly due to coupling with

is existing cable TV network.

A notable thing is that most software firms prefer subscribing to more than one ISP because the

backbone of their operations rests on voice and data transfer. Hence they are more than willing to go for

a backup connection.

We also found that most of the existing EPABX used in the sampled organization we PRI card ready.

Hence it should be easy for Reliance to market their precuts to them switching negligible switching cost.


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SWOT Analysis of Reliance Broadband

Strength:

State of the art technology: Reliance Broadband is employing state of the art technology by making use

of fibre optic cables to give wired line solutions to its customers.

Reliable Network: By ensuring QOS (Quality of Service) and 99% uptime reliance is one of the most

reliable network present.

Weakness:

Having solution only for big corporate customers is a weakness of Reliance Broadband. Its Solutions are

not commercially viable for customers with Monthly bill of less than Rs.15000/-

Lack of awareness in market about the current services provided to customers is a weakness.

Opportunities:

Growing industrialisation in the state with many multinationals establishing their production units in

the state is a huge opportunity for Reliance Broadband.

Increasing number of software firms in the state is also an opportunity for Reliance as their business

processes rest on high speed and reliable data and voice transfers.

The Government providing initiatives to more and more industrial houses to establish their facilities in

the state is also great opportunity for reliance.

Relatively immature progress by other network service providers is also an opportunity for Reliance

Broadband.

Threats:

Cheap services provided by players like Ortel and BSNL are a threat to Reliance Broadband.

Customers having existing analog EPABX are unwilling to upgrade due to high switching costs which is a

threat to Reliance Broadband because all its service are provided only on digital platforms.


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RECOMMENDATION

Reliance should try to capture the verticals such as educational institutions,financial institutions and software firms.

Their average monthly bill is quite high and thus posses enormous businesspotential for Reliance.

Educational instituted demand higher bandwidth with unlimited downloadpackage. They are willing to pay a premium for that. Reliance with its high speedfiber optic cable network can provide the right product for them. EducationalInstitutes generally go for long term contracts hen the initial fixed cost incurred istaken care of. Currently STPI is the market leader in providing data solutions tomajor Another high yielding sector is the IT&ITES segment. The backbone of theiroperations lies in high speed data channels. Thus they value reliable network

more. They are ready to pay a premium for reliable service.

Also they tend to subscribe to more than one service provider. Thus sellingproducts to them is a bit easier.


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THANK YOU

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