PowerPoint Presentation

PUTTING YOUR BRAND TO WORK FOR YOU

(DANS GUIDE TO THE GALAXY, KARMA AND KICKING ASS)

A VISION FOR THE FUTURE

A world without not-for-profit agencies

WHATS IT ALL ABOUT

Your brand, is what people say about you when youre not in the room.

A brand strategy is a method of aligning values and touch points towards a common goal.

WHATS IT ALL ABOUT

We need to continually make deposits into the community trust bank, because you never know when we will have to make a withdrawal.Ray Croc, Founder McDonaldsTHE TRUST BANK

WHATS IT ALL ABOUT

BRAND ARCHITECTUREStrategy & Positioning

If you dont know where you want to go, then any road will take you there.

BRAND COMPONENTSStrategy & PositioningIdentityAnd all that other stuff

THE PROCESS

BRAND ALIGNMENT & DRAGYour nameIts visual expression (your logo)Positioning line

Should give a nudge towards the why

BRAND POSITIONING LINESWork internallyWork ExternallyRange from informative to attitudinal

Absolutely nothing happensuntil somebody sells something.

CRITICAL PRINCIPLES

Everybody listens to WI FM

CRITICAL PRINCIPLES

Visualization leads to realization.

CRITICAL PRINCIPLES

Leaders emerge in difficult timesThe Tao

CRITICAL PRINCIPLES

Get out of the way of the cause.

CRITICAL PRINCIPLES

You move toward and become, that which you think about.

CONVERT ALL TOUCHPOINTS

CONVERT ALL TOUCHPOINTS

CONVERT ALL TOUCHPOINTS

CONVERT ALL TOUCHPOINTS

Touch the heartAnd the mind will follow.

PLEASE STAND FOR SOMETHING GOOD.