net natives baaf workshop presentation

33
netnatives.com twitter.com/netnatives Emma Milne Digital Advertising & Marketing Agency With A Purpose netnatives.com twitter.com/netnatives

Upload: net-natives

Post on 03-Jul-2015

134 views

Category:

Government & Nonprofit


0 download

DESCRIPTION

Net Natives digital advertising & marketing agency with a purpose - presentation used at the October 2014 BAAF workshops

TRANSCRIPT

Page 1: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Emma MilneDigital Advertising & Marketing Agency With A Purpose

netnatives.comtwitter.com/netnatives

Page 2: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives netnatives.comtwitter.com/netnatives

30+

FOSTERING & ADOPTION ENQUIRIES

CLIENTS

500,000SOCIAL MEDIA AND DIGITAL ADS CREATED

21,600

Page 3: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Page 4: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

WE PUT OUTCOMES ABOVE EVERYTHING.NOT THE PLATFORMS, NEVER THE CLICKS

netnatives.comtwitter.com/netnatives

Page 5: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives netnatives.comtwitter.com/netnatives

Page 6: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives netnatives.comtwitter.com/netnatives

IT’S ALL ABOUT QUESTIONS

Page 7: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Page 8: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Page 9: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Traditional Media Buying

Page 10: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

SOCIALSEARCHDISPLAY

Split Test Optimisation

Page 11: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Relevance & Resonance

SOCIALSEARCHDISPLAY

Page 12: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Page 13: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives netnatives.comtwitter.com/netnatives

26,000,000FACEBOOK USERS

12,200,000POTENTIAL FOSTER CARERS AGED 30-65

1,060,000POTENTIAL ADOPTIVE PARENTS AGED 25-50

Page 14: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Adoption – Google search results

Paid Ads

Yearly Searches UK2,101,340

Page 15: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Fostering – Google search results

Paid Adsseen here Yearly

Searches UK

2,726,000

Page 16: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

National Adoption Week

Page 17: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

WO RKING W ITH CHILDREN

O LDER CHARITY

RELIGIO US GRO UPS / CO MMUNITY

NEW S

LIFESTYLE

PARENTING

Display Network

Page 18: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Display ad formats & best practices

Page 19: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

How Remarketing Works

Just because you can … doesn’t mean you should

Page 20: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

"Twitter is great for brand awareness. But you are not at the Oscars"

Page 21: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Fundraising & Stakeholder Influencing

Page 22: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives netnatives.comtwitter.com/netnatives

Page 23: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives netnatives.comtwitter.com/netnatives

Page 24: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives netnatives.comtwitter.com/netnatives

www.yourwebsite.com

2

3

IT’S ALL ABOUT PERSONALISATION

4

Page 25: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Design examples

Page 26: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives netnatives.comtwitter.com/netnatives

What To Talk About

Page 27: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives netnatives.comtwitter.com/netnatives

MEASURING SUCCESS

Page 28: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Page 29: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Page 30: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Case Studies

Page 31: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Case Studies

Page 32: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Tips & Takeaway’s

netnatives.comtwitter.com/netnatives

Page 33: Net Natives BAAF workshop presentation

netnatives.comtwitter.com/netnatives

Thank You For Listening,Any Questions?

Emma Milne |

[email protected]

01273 783 846