1. What we do... Who benefits... Why we do it... How we do it...Tuesday, 29 January 13

2. What we do... Digital Intelligence Audits Consultancy /Training Social & Online Ads Social Marketing So!ware Mobile SolutionsTuesday, 29 January 13 3. Who for...Tuesday, 29 January 13 4. Why we do it...Tuesday, 29 January 13 5. Why we do it...Targeting options onlineLocation Seniority Age Job Title IndustryCompany Name EducationCompany Size Relationship Status GenderInterests WorkplaceTuesday, 29 January 13 6. Why we do it...Example campaign comparison The Argus Juice FM Minimum 3,7504,560 4,650 5,880SpendFacebook 393,340 Linkedin 119,27156,247120,00056,781Google 33,100 Courses Sussex ReachClicks, Likes,NONE NONE NONEApplications,Enquiries, Audience Reached, ReportingSpecific Advert results Facebook Adverts, Sponsored Stories, Google Size of Advert & Length of Advert Search, Google Display, Position on Bus Ad Types Google Remarketing,Page number Time SlotLinkedin AdvertsToo many to list... BroadTimesRoutes TargetingTuesday, 29 January 13 7. How we do it...Intelligence, Strategy & Training! There are known knowns; these are things that we know. There are known unknowns; these are things that we know we dont know. There are unknown unknowns these are things we do not know we dont know. United Secretary of State, Donald Rumsfield, 2002 !Would you tell me, please, which way I ought to go fromhere?""That depends a good deal on where you want to get to.""I dont much care where ""Then, said the Cat, it doesnt matter which way you go.Tuesday, 29 January 13 8. How we do it ...Creating Sustainable StrategyTuesday, 29 January 13 9. How we do it...Google Advertising - SearchTuesday, 29 January 13 10. How we do it...Google Advertising -DisplayTuesday, 29 January 13 11. How we do it...Facebook AdvertisingPage Post Ad Sponsored Page Like Sponsored Page Post Targeted AdvertTuesday, 29 January 13 12. How we do it...Facebook Multi-variate Advert TestingTuesday, 29 January 13 13. How we do it...Linkedin AdvertisingTuesday, 29 January 13 14. How we do it... Google/Facebook RemarketingTuesday, 29 January 13 15. Data is KING - detailed reporting as standardTuesday, 29 January 13 16. Whats Big Top?Tuesday, 29 January 13 17. Destinations - in and outside of FacebookTuesday, 29 January 13 18. Demonstrable Results ! Number of Enquiries & Cost per enquiryTuesday, 29 January 13 19. Engagement Developments ForumsVoucher CodeQuiz & Business CardTuesday, 29 January 13 20. Tuesday, 29 January 13 21. Thank youAny Questions?Steve Evanst: 01273 734 640m: 07590 414 990e: steve@netnatives.com@steveevo @netnativesTuesday, 29 January 13