necessary analysis of developing entrepreneurship …

2nd International Seminar on Education 2017Empowering Local Wisdom on Education for Global Issue

Batusangkar, September 05-06-2017

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NECESSARY ANALYSIS OF DEVELOPING ENTREPRENEURSHIPLEARNING BOOK AT THE MATERIAL OF ENTREPRENEURSHIP

MANAGEMENT

Rina Susanti 1, Muharika Dewi2

Putera Indonesia University of YPTK [email protected], [email protected]

ABSTRACT

Management and initiative become one part which can be separated. management be a thing toachieve success an initiative. before begin or develop enterprise business, student should have

knowledge about business management. this research has qualitative approach to descriptstudent necessary to the entrepreneur learning book at material of entrepreneur management.data be obtained from interview, observation, and documentation which done to the university

student who has joined entrepreneur activity, lecturer and entrepreneurship curriculum. analysisresult shows that reasonably be done developing of learning material at small managementlearning especially at part of initiative planning management, small management financial

business, promotion management and marketing management. purpose from this research is doanalysis the developing necessary of entrepreneurship learning book at entrepreneur

management learning especially small business at entrepreneurship subject.

INTRODUCTION

anagement administration inentrepreneur is need to the business that

has actual direction which measured andplanned nicely. To getting success implementbusiness, so knowledge about managementbecome important to learn for the studentwhen learn entrepreneurship learning.Management and business be a part whichcannot be separated if someone reach thepurpose seriously from target in the business.Management be a thing to reach success of aneffort. So that way, before begin or do businessdeveloping and mastering about businessmanagement is important to do. Thisresearching to analysis how far the necessaryof entrepreneur learning management materialespecially small business which can beimplemented to student when do real businessbe need during learning material developingwhich focusing to entrepreneur managementcan be developed.

THEORITIC LEARNING

1. Learning Material

According to majid (2010:174), book iswritten learning material which servingknowledge. the content describing a suitableauthor idea, book has content such knowledgewhich can be used by student to learn.according to prastowo (2012:166), book iswritten material which serving knowledge orauthor idea, the content of book can be gottenthrough researching, observation, andactualization experience or imagination whichcalled by fiction.

Learning book is one of learning materialkinds which grouped in the category of moldlearning material. minister decision number36/d/0/2001-chapter 5 verse 9 said thatlearning book is hand book for a subject ofstudy which be written and arranged by expertof aspect and fulfill text book axiom as well asbe published officially and distributed widely.prastowo (2012:168) state that learning book is

M



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book which arranged to learning process andhas materials content or learning materialswhich be taught.

2. Management

According to Follet (2002) management asfinishing art of work through other people.This definition means that a manager duty tomanage and point at other people to reach theorganization purpose. Hasibuan (2007) statesthat management is knowledge and art tocontrol the process of using human resourceand other resources effectively and efficientlyto reach the certain purpose. Wijayanti (2008)management is planning process, organizing,directing, and supervising businesses of theorganization members and the using oforganization human resources to reach thepurpose.

Based on that definition, can beconcluded that management is art to control asystem, good for people and other thing forwork as the stipulation and purpose whichconsisting of several activities. Managementcan be said also as knowledge to controlhuman in organization form to use theresource which include to reach purpose whichdecided effectively and efficiently until worksand expedient.

3. Entrepreneur

Entrepreneurship come from Entre andPreneur. Which entre is acts activity, work,make something. Preneur is fighter, hero,superior human, model, prudent, brave, andgreat character. So, entrepreneur is fighter orhero who making something. This is onlyetymology side. Based on Big dictionary ofIndonesia Language (KBBI), “Entrepreneurbeing identified by private businessman, tillthe entrepreneur can be said as clever or talentto introduce the new product, choosing theway of new product, and arranging operationalguide to supplying new product, marketing aswell as control financing operation.

According to Kasmir (2011:19),“simply meaning of entrepreneur is peoplewho has brave feeling to take risk for opening

business in many changes”. While accordingto Geoffrey G. Meredith et al. (2002:5),“Entrepreneurs is people who have ability totake change in business, collecting neededresources to take benefit and accurate acts tobe success”. In line with Hisrich-Peters inBuchari Alma (2004:26) states that“entrepreneurship is process of creatingsomething else with using time and activitytogether with monetary capital and risk as wellas receive respond and satisfy also personalfreedom”.

Based on expert point of view,concluded that entrepreneurship is a character,identity, and personality of someone who hasability to realize creative idea, and innovativewhich can be basic of facing the life challenge.Concerning people who have entrepreneurhuman spirit, of course can-do entrepreneuractivity or become actor or more famous byentrepreneur. On the contrary who does nothave its soul of course cannot be said asentrepreneur even do business activity.

4. Entrepreneurial Management

If it is related to Entrepreneurship,entrepreneurial management is defined as amanagement science applied in implementingentrepreneurial activities. Science that needs tobe implemented by an entrepreneur inimplementing the organization (business) heleads. Dewi (2016) states that Management ofentrepreneurial management is needed in theinternal activities of the business, so that theundertaken business really has a direction inrunning the business, measurable, and wellplanned. Business planning will also be"controlling tools", whether in the future, thebusiness is run in the rules and the correctplanning line or not. Management perspectivesin small businesses are relatively littledifferent from large-scale businessmanagement.

5. Entrepreneurship Education Course

Premand (2015) states thatentrepreneurship Education has the potential toenable learners to acquire skills and create



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their own jobs. The results of the researchshow that entrepreneurship educationsignificantly increases the level ofentrepreneurship among university graduatesabout one year after graduation. Jiménez'sresearch (2015) states that Entrepreneurshiphas become an indication of economic growthin a country, a positive impact on formaleducation Entrepreneurship is the abilitygained through the education necessary todetect and evaluate business opportunitiesbetter, increase confidence to bear theperceived risk, As well as fostering awarenessand job opportunities.

RESEARCH METHODOLOGY

This study has a qualitative approach.Aims to analyze the materials that studentsneed in learning entrepreneurshipmanagement. Data obtained from interviews,observations and documentation conducted onstudents, lecturers and on the curriculum ofEntrepreneurship. Technique triangulation ofdata based on resources conducted to studentsand lecturers from various faculties in PuteraIndonesia University of YPTK Padang namelyFaculty of Teaching and KnowledgeEducation, Faculty of Economics and Facultyof Computer Science. Data collection is alsodone to students who have attendedentrepreneurship lectures and haveentrepreneur conductedwith enthusiasm evenon a small scale with the intention that thestudents already have the initial ability andunderstand the need will come related toentrepreneurship courses. Triangulation bytechnique is done by cross-check data retrievalbased on interviews, observation anddocumentation. Extension of observationsmade to improve the validity of data andensure data obtained is saturated data to beable to provide the right conclusions of datareduction has been done.

RESEARCH RESULT

Based on the process of data retrieval, datareduction and drawing conclusions, it can beexplained the results of data analysis that:

1. Requirement Analysis of TeachingMaterials on EntrepreneurshipManagement

The analysis of the need of teachingmaterials of entrepreneurship management isdone by interview technique to the group ofstudents who have carried out theentrepreneurial activity stating that themanagement is needed in the business, withoutany management, the arrangement of theentrepreneurial activity done cannot beguaranteed its success. During this effortconducted by students although on a smallscale always have links with management,including planning management, financialmanagement and management in marketing.Data obtained from the lecturers ofEntrepreneurship courses states that studentswho are active in many entrepreneurialactivities who have enthusiasm andenthusiasm in digging the study ofmanagement in entrepreneurship. So far,entrepreneurial management is only discussedin a brief study in general, not really at thestage to implement management for smallbusinesses. This is reinforced by thedocumentation data seen from the teachingresources and curriculum used by the lecturerstating that there is still minimalentrepreneurial management material ownedby the lecturer. Therefore, it is concluded thatit takes entrepreneurship teaching materialsthat are more practical to be applied bystudents in learning entrepreneurship.



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2. Management of Business PlanningMaterials

Results of interview to students stated that,often have difficulties in carrying out businessplanning, presentation of business plan taughtso far not refer to the specification ofknowledge planning business to beimplemented in the process ofentrepreneurship. Students want knowledge inplanning the business with a more focused andin-depth study of the steps in businessexecution because Planning is related to allother managerial functions. Course lecturersemphasize that the tendency of limitations oftime in conveying teaching materials causesthe description of the material business planshould be presented in a general form and notfocus on the parts of the business plan itself.There are important studies required informulating business planning management:a. Develop a clear business vision and

mission. It takes knowledge in revealing aclear Vision and Mission effort toillustrate what to do in the future, depictedby realistic by expressing an advantagethat sets forth a value that will be achievedbeyond the standards that other people ororganizations have. Vision and Missionalso disclose the target of time thatdescribes the year of achievement of theideals proposed. Students need knowledgein expressing a clear Vision and BusinessMission to express what they believe indoing business.

b. Define the core competencies of thecompany, segments, market goals, andplace the company's position to competeeffectively. Core competencies. Studentsneed the ability to formulate corecompetencies so they can have a set ofcapabilities and uniqueness developed inkey operational areas such as quality,

service, innovation, team building, highflexibility, responsiveness and other thingsthat can be done to Beyond competitors.

c. Assessing Strengths, Weaknesses,Opportunities and Threats (SWOT). Theundertakings need to have a SWOTanalysis formulated based on a clearanalysis. Students need a specific study ofSWOT analysis by first identifying thecore competencies and desired position inthe market, students should have atentative analysis of the SWOT to be ableto divert attention from weaknesses andfocus on assessing the strengths andpotentials they have.

3. Marketing Management Material

The results of data analysis indicate thatstudents argue that by becoming entrepreneurit will always get a challenge in doing businessactivity. Failure to run marketing managementcan cause business to collapse. Students needmarketing management teaching materialsmainly related to the development of the wayof marketing through the internet network.Because marketing becomes the lifeblood ofthe student then the students want the materialabout implementing online marketing is thematerial most desired by students. Besides,lecturer said that it requires teaching materialsrelated to the ins and outs of online marketingthat is not only related to how to market byonline but also the law and trading ethicsthrough online which is currently very limitedmaterial.

4. Financial Management MaterialStudent awareness about the success

or failure of small and medium enterprises(SMEs) depends on the financial feasibility ofthe business conducted to make studentsdeclare that the ability in business financialmanagement is an important part of the



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material needed by students inentrepreneurship. During this time one of themost common problems faced by students inbeing a businessman is the ability to getadequate cash flow and working capital inorder to remain benefited. This is noted as oneof the main problems facing SMEs has beenfor a long time. It is known that almost allstudents who have undertaken entrepreneurialactivities face financial management problems,while the challenges they face are smallbusinesses that are vulnerable to problems ofbusiness failure resulting from capitalproblems. Therefore, students and lecturersargue that financial management material is amaterial that should be developed with morelead to the financial management of smallbusinesses vulnerable to business failure.

DISCUSSION

Management becomes the controller ofbusiness activities to ensure that the businessis carried out in accordance with the directionof business goals. Management is needed notonly for newly established businesses, but allbusiness units that are running require goodmanagement. Marzuki Usman (2000),entrepreneurial understanding in the context ofmanagement is the ability to use resources,such as finance, raw materials and labor toproduce a new product, a new business, aproduction process or an organizationdevelopment. Although all managerialfunctions are interrelated in practice as asystem of action, planning is in a unique anddistinctive position, as it sets goals for eachgroup to be pursued. Planning covers allaspects related to the organization and cannotbe separated. The results of qualitative dataanalysis indicate that students who have beeninvolved in carrying out business have a viewthat they need more specific entrepreneurship

materials and have in-depth study on planningmanagement reviews, marketing managementespecially online marketing and specialfinancial management for small businessmanagement.

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