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Entrepreneurship Education

in Art, Design & Media

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Annette NaudinCourse DirectorMA Media and Creative Enterprise

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Popular myths / media

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Entrepreneurship

Entrepreneurship is not solely about business skills or starting new ventures; it is a way of thinking and behaving relevant to all parts of society and the economy.

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Entrepreneurship educationEntrepreneurship education is a process which develops individuals’ mindsets, behaviours, skills and capabilities and can be applied to create value in a range of contexts and environments from the public sector, charities, universities and social enterprises to corporate organisations and new venture start-ups.

Herrmann Keith (2008) Developing Entrepreneurial Graduates: Putting entrepreneurship at the centre of higher education National Endowment

for Science Technology and the Arts (NESTA)

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The UK has no problem starting creative businesses, but it struggles to grow them.

NESTA (2007) Entrepreneurship education for the creative industries

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"For people in their 20s and 30s, a portfolio career is a means of self-discovery, hedging one's bets, and protecting their quality of life," enthuses Trunk. "A portfolio career is not the same thing as holding down three bad jobs and wishing you could figure out what to do with yourself. Rather, it is a scheme you pursue purposefully and positively, as a way to achieve financial or personal goals or a mixture of both.“

Adler, C (2006) The Guardian

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The entrepreneurial mindset

• Developing skills• Practicing behaviours• Supporting attributes

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sitting + thinking

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business plan writing

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doing, engaging, networking, testing, reflecting

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A template of potential key outcomes

A. Entrepreneurial behaviour, attitude and skill development

B. Creating empathy with the entrepreneurial life worldC. Key entrepreneurial valuesD. Motivation to entrepreneurship sectorE. Understanding of processes of business entry and

tasksF. Key minimum business how toG. Managing relationships

National Centre for Graduate Entrepreneurship

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Culture & Commerce

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Entrepreneurship for Art , Design & Media students

Is entrepreneurship appropriate for the cultural, creative and media industries sector / practitioner?What do you do already?What is appropriate for YOUR students?

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Cultural Entrepreneurs