NATWEST CRICKETFORCE 2013 CASE STUDY

NATWEST CRICKETFORCE 2013 CASE STUDY

NATWEST CRICKETFORCE 2013 CASE STUDY

2013

No. of Bulletins: 2,925

Reach 3,815,000 (+27.42%)

Impacts 7,371,000 (+16.51%)

Media Outlets 226 (+9.71%)

Advertising Value Equivalent (AVE) £46,422 (+16.46%)

2012

Reach 2,994,000

Impacts 6,327,000

Media Outlets 206

Advertising Value Equivalent (AVE) £39,861

AGREED PRE-CAMPAIGN KPI’s:

AND WHAT WE ACTUALLY ACHIEVED:

NATWEST CRICKETFORCE 2013 CASE STUDY

Ulster

Scotland

NorthEast

Yorkshire

Wales& West

SouthWest

NorthWest

East ofEngland

South &South East

Midlands

London

53.0

198.0

236.0

290.0

388.0

428.0

523.0

543.0

679.0

794.0

966.0

3 month Rajar dataending Wave 04 2012

Everybody Reach in 000s for the Overall Campaign

53.0 to 205.2205.2 to 357.3357.3 to 509.5509.5 to 661.7661.7 to 813.8813.8 to 966.0

Ulster

Scotland

NorthEast

YorkshireNorthWest

Wales& West

SouthWest

East ofEngland

Midlands

South &South East

London

57.0

351.0

383.0

505.0762.0

860.0

966.0

990.0

1339.0

1563.0

1879.0

3 month Rajar dataending Wave 04 2012

Everybody Impacts in 000s for the Overall Campaign

57.0 to 360.7360.7 to 664.3664.3 to 968.0968.0 to 1271.71271.7 to 1575.31575.3 to 1879.0

Ulster

Scotland

Yorkshire

London

Wales& West

NorthWest

MidlandsEast of

England

NorthEast

South &South East

SouthWest

3.4

4.5

5.1

6.9

7.4

7.6

7.8

8.3

9.8

10.5

12.3

3 month Rajar dataending Wave 04 2012

Everybody Reach% for the Overall Campaign

3.4 to 4.9%

4.9 to 6.3%

6.3 to 7.8%

7.8 to 9.3%

9.3 to 10.8%

10.8 to 12.3%