nature of corporate culture

8/2/2019 Nature of Corporate Culture

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Corporate cultureCorporate cultureCorporate cultureCorporate cultureCorporate culture is the collective behavior of peopleCorporate culture is the collective behavior of people

using commonusing common corporate visioncorporate vision, goals,, goals, sharedsharedvaluesvalues,, beliefs,beliefs, habits, work

ing language, systems, andhabits, working language, systems, andsymbols. It is interwoven withsymbols. It is interwoven withprocessesprocesses, technologies,, technologies,learning and significant events. In ad

dition,learning and significant events. In addition, differentdifferentindividuals bring to the workplace their ownindividuals bring to the workplace their own

uniqueness, knowledge, anduniqueness, knowledge, and ethnic cultureethnic culture.. SoSocorporate culture encompasses moral, social, andcorporate culture encompasses moral, social, and

behavioral norms of yourbehavioral norms of your organizationorganization based on thebased on thevalues, beliefs, attitudes, and priorities of itsvalues, beliefs, attitudes, and priorities of its

members.members.



Nature of Corporate

CultureNATURE OF ORGANISAT IONAL CULTURET he culture of an organisation may reflect in various forms

adopted by the organisation.T hese could be :

1. T he physical infrastructure2. Routine behaviour, langauge, ceremonies3. Gender equality, equity in payment4. Dominant values such as quality, efficiency and so on5. Philosophy that guides the organisation·s policies towards it

employees and customers like ¶customer first· and ¶customeris king·, and the manner in which employees deal withcustomers.



Nature of Corporate

CultureIndividually none of these connote organisational culture, however, together,they reflect organisational culture. Although organisational culture has commoproperties, it is found that large organisations have a dominant culture and anumbe of sub ² cultures. T he core values shared by the majority of theOrganisational members constitute the dominant culture. T herefore, wheneverone refers to the culture of an organisation one actually talks about thedominant culture of an organisation one actually talks about the dominantculture. Subcultures within an organisation are a set of shared understandingsamong members of one



Nature of Corporate

Culturegroup/department/geographic operations. For example, the financedepartment of an organisation may have a sub ² culture which is unique to thisdepartment vis²a²vis other departments. T his means that this department willnot only have the core values of the organisation·s dominant culture but alsosome unique values. If an organisation does not have a dominant culture and iscomprised only of various sub ² cultures, its effectiveness would be difficult to

judge and there will be no consistency of behaviour among departments.Hence, the aspect of common or shared understanding is an essentialcomponent of organisational culture. Also, organisational culture exisat variouslevels.



Design the strategy for

culture change building A corporate culture generally represents the norms,

assumptions,shared values, and artifacts within a firm.

Establishing the culture of innovation requires a broad andsustained effort. T hough changing a company's culture isnever easy, with theright leadership, cultures can bereshaped and amazing results can accrue. Establishing anattitude of relentless growth is what enables an

organization and its people to achieve their goals.T

he spiritof relentless growth keeps fresh ideas flowing andreinvigorates your company.



Culture change phases

nature of corporate culture

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