nasbite international conference march 30th, 2017 chris ......apr 09, 2017 · myle duong, global...

NASBITE International ConferenceMarch 30th, 2017Chris Schrage, CGBPMyle Duong, Global Marketing

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" Culture is more often a source of conflict than of synergy. Cultural differences are a nuisance at best and often a disaster."

Dr. Geert Hofstede,

Emeritus Professor,

Maastricht University

The motivation to understand other cultures is more than just a touch-

feely, lofty ideal.

It’s directly tied to the bottom line.

David Livermore, PH.D.

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The basis of Cultural Intelligence

Academic Intelligence

(IQ)

Non-Academic Intelligence

Emotional (EQ)

Social Practical

Cultural Intelligence

(CQ)

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Aspects of Cultural Intelligence

Drive

• Interest, confidence, and drive to adapt cross-culturally

Knowledge

• Understanding intercultural norms and differences

Strategy

• Making sense of culturally diverse experiences and planning accordingly

Action

Changing verbal and nonverbal actions appropriately when interacting cross-culturally

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Cultural Intelligence Assessment

Speech Acts

Verbal

Non-Verbal

Action

Planning

Awareness

Checking

Strategy

Business

Values& Norms

Socio-Linguistic

Leadership

Knowledge

Intrinsic interest

Extrinsic interest

Self-efficacy

Drive

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RESULTS OF HIGH CQ

Profitability

Job Performance

Cross-Cultural AdjustmentPersonal

Well-Being

© 2015 Cultural Intelligence Center

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From low to high CQ

React to External Stimuli

Recognize

Other Cultural Norms Motivated to learn more

Accommodate other Cultural Norms into your thinking

Adjust to other Cultural Norms into your behavior

Automatically adjusting

Thinking and Behavior when

getting appropriate cues

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Strategies to Enhance CQ Drive

Face Biases

Count the cost of Cultural Mishaps

Hands-on Experiences

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Strategies to Enhance CQ Knowledge

Know yourself and personal culture.

When reading ad copy, ask if this is shaped by culture?

Find a culture coach or broker

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Strategies to Enhance CQ Strategy

NOTICE. Don’t Judge

Plan your encounter

Reflect afterward

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Strategies to Enhance CQ Action

Observe and Record

Variations in verbal and nonverbal behavior

Practice New Behaviors

Adapt how your give

instructions, foster

interaction and provide

feedback

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Worldwide Norms

LOW MODERATE HIGH


25% 50% 25%

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CQ Profile Summary


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Assessment Format

Rating Scale

• Compared to my peers, I am sure I can handle the stress of interacting with people from cultures that are new to me

• Given a choice, I prefer working with people from different cultural backgrounds

Multiple Choice

• In culturally diverse situations, do you rely primarily on your

• Cultural knowledge or Technical knowledge?

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Study Abroad Statistics

Source: Institute of International Education

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Gains from studying abroad

Foreign Language skills

Cross cultural communication skills

Experience working with diverse team members

Knowledge of chosen career field

Abilities to adapt to new environments and handling difficult situations

Source: Gilman Scholarship Internship Evaluation Survey, 2016

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Selection Criteria for Global Companies

Intellectual Skills

Motivation

Interpersonal Skills

CQ Knowledge

CQ Drive

CQ Action

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Demographics

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Hypothesis 1There is significant increase in all categories of CQ Intelligence from studying abroad.

Significant at the .01 level

MeanStandard Deviation

TSignificance

Level

CQ Drive Pre 77.985 12.754-3.381 .001

CQ Drive Post 83.246 14.194

CQ Knowledge Pre 45.062 16.980-7.231 .000

CQ Knowledge Post 60.508 16.260

CQ Strategy Pre 71.646 14.104-4.979 .000

CQ Strategy Post 80.477 11.869

CQ Action Pre 62723 17.889-4.687 .000

CQ Action Post 72.446 15.535

Key takeaway:

CQ scores increase significantly from studying abroad

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Hypothesis 2


Long term programs increase CQ Intelligence more than Short term programs.

Duration MeanStandard Deviation

TSignificance

LevelCQ Drive

PostShort 82.556 15.032

-.867 .389Long 86.636 8.755

CQ Knowledge

Post

Short 58.826 16.947-2.542 .018

Long 68.273 9.498

CQ Strategy

Post

Short 80.870 12.016.589 .558

Long 78.546 11.457

CQ Action Post

Short 72.556 16.193.125 .901

Long 71.909 12.430

Key takeaway:

Long term programs increase CQ Knowledge significantly

more than Short term programs

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Hypothesis 3Traveling to countries where English is not the first language improves one’s Socio-linguistic score.

Country Language


T Significance

Level

Sociolinguistic Pre Scores

English 20.181 20.831-.208 .836

Non-English 21.648 21.423

Sociolinguistic Post Scores

English 34.818 29.832-.140 .889

Non-English 36.167 38.988

Key takeaway:

For the sample tested, Sociolinguistic scores remained

the same between English and Non-English speaking

countries

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Hypothesis 4Males and females show statistically different results in Post CQ scores.

Gender MeanStandard Deviation

TSignificance

Level

CQ Drive PostMale 83.294 13.591

.016 .987Female 83.229 14.541

CQ Knowledge Post

Male 62.529 14.000.594 .555

Female 59.791 17.068

CQ Strategy Post

Male 78.353 11.472-.857 .395

Female 81.229 12.032

CQ Action Post

Male 71.647 16.209-.245 .807

Female 72.729 15.456

Key takeaway:

Males and females learn equally from studying abroad

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Hypothesis 5Culture intensive programs have a higher impact on post CQ scores than regular study abroad programs.


Program Cultural Intensity


TSignificance

Level

CQ Drive PostCulture 86.393 11.908

1.573 .121Educational 80.865 15.437

CQ Knowledge Post

Culture 61.429 18.283.395 .694

Educational 59.811 14.772CQ Strategy

PostCulture 77.143 44.528

1.909 .061Educational 68.892 11.706

CQ Action Post

Culture 77.143 13.1962.182 .033

Educational 68.889 16.381

Key takeaway:

Participants of culture intensive programs are able to

strongly adapt appropriately to cross-cultural situations.

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Summary of Hypotheses and Results

Fully SupportedH1

• There is significant increase in all categories of CQ from studying abroad.

Partially SupportedH2

• Long term programs increase CQ Knowledge significantly more than short term programs.

Failed to SupportH3

• For the sample tested, sociolinguistic levels remained unchanged when studying in English and non-English speaking countries

Failed to SupportH4

• Males and Females learn equally when studying abroad

Partially SupportedH5

• Participants of culture intensive programs are able to strongly adapt appropriately to cross cultural situations

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Main Limitations

Sample Size

• 65 participants

• New study

Data

• Circumstantial differences

• Intention

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Implications for Future Research

Paves way for future analysis

Evidence to benefactors

Study abroad long term value

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"In today's very complicated world, it's really educational exchange that is the hope that we can find ways to work together and to understand each other better."

Peggy Blumenthal

谢谢شكرا

Merci

Akpe

Myle DuongGlobal Marketing honors student

University of Northern [email protected]

Chris Schrage, MBA, CGBGGlobal Opportunities Coordinator

[email protected]
mailto:[email protected]:[email protected]

nasbite international conference march 30th, 2017 chris ......apr 09, 2017 · myle duong, global...

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