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The Great MYTH of “Selling Out” in the Martial Arts School BusinessA Message from NAPMA CEO Stephen Oliver:

I’d like to address something two things right up front. Let’s make sure we’re on the “same page” on this one.

There have been some groups in our industry that have run around teaching “high-pressure” sales techniques, and advising school owners to cash everyone out, never worry about student service, and that the only key to success was how big a contract you could talk someone into pre-paying. If you’ve been approached by any of these hit and run artists, then run, don’t walk, away as quickly as possible. They are responsible for a wave of bankruptsies in the industry, and for another new round of regulators requiring bonding and ever-restrictive policies for what you can and can’t do in your school.

That’s NOT what we are all about.

What we are about is establishing your school to be successfully operating in your community 20, 30 or more years in the same location. We’re about establishing a school where two, or even three, generations from the same family all train in your school, either together, or over a period of years.

On the other end of the spectrum, there’s a MYTH that permeates our industry that you somehow must “sell-out” your values, that you must “water-down” your curriculum, that you must “sell Black Belts” and become a “belt factory” to become financially successful.

While it’s true that some have taken that route to turn a quick-buck, the reality is that we will be modeling only the HIGHEST quality instructors who produce the most physically gifted Black Belts.

In order to really grow a substantial school, we will teach you how to IMPROVE your student quality; how to strengthen your martial arts roots; how to stand up tall and be proud about the quality of your students; how to make an income that allows you to put your kids through college, and allows you to live in a lifestyle that you desire.

Not only do you NOT have to lose your identity as a martial artist, or water down your curriculum to be successful, the opposite is true. What’s required of you is to truly be, or become the highest quality Master Instructor, and to truly produce students that you can be proud of in every way.

The necessary steps to growing as a professional school owner is to professionalize ev-erything you do. Become increasingly effective as a professional teacher. And “master the martial arts business’ to the same level that you’ve mastered the martial arts. That means learning how to effectively attract students to your school. Learn-ing how to exert leadership and influence to have them join your school and commit to training long-term. It means next providing the highest quality service to perpetuate the word of mouth marketing that’s so crucial to any school and attract friends and family members, and ultimately to serve several generations within your community.

Stephen OliverStephen Oliver, MBA 8th-Degree Black Belt

My student base went from 83 to more than 450 students in less than 9 months!

NAPMA has set me free from head0aches. Each month its new ideas and marketing materials takes away all the guesswork. With NAPMA, my student base went from 83 students to over 450 students in less than 9 months. NAPMA showed me the way. It’s simple, follow the NAPMA guidelines, do a little cut and paste and you’re on your way. Now I spend my time doing what I like to do, and do best...teach. Experience the difference—NAPMA.

Bruce DragoMaster Drago’s Karate

Reading PA

From 0 to over 300 students in our first year!

We moved to Santa Barbara where we knew one person and opened up a studio. We decided that it would be a good idea to go to the NAPMA convention and pick up a few ideas. What we found were programs that we could use to build and manage our business, an experienced, professional, helpful NAPMA staff, and other successful martial arts business owners that were happy to share their ideas on how to make a business grow.

We’ve been in business now for a little over a year, have over 300 students and we’re still growing.

For over 30 years I’ve kept my martial arts “sword” sharp by daily training, now I keep my busi-ness “sword” sharp with NAPMA. Thank you NAPMA. We couldn’t have done it without you.

Dave WheatonHapkido International

Martial Arts Family Fitness Santa Barbara, CA

Your monthly support materials are worth 10 times what you charge!

First of all, I would like to thank you and NAPMA for your help. When my wife and I decided to open a martial arts school, we had

� NAPMAFreeOffer.com

practically no business ex-perience. With your monthly business tips, eye-catching ad material, and video sup-port, we’ve grown by leaps and bounds.

When we first joined NAPMA, we had ap-proximately 25 students and were teaching in an old television repair shop out of the city limits. Both my wife and myself were working full-time jobs plus running our school full time.

NAPMA’s advice allowed us to more than double our enrollment and be able to move to a better location.

We cannot begin to thank you enough for helping build the backbone of our dojo. We now have a student base of 130, and have re-cently expanded our school to double the size with a bigger lobby, smoothie bar, and a second classroom currently under construction. This is now our full-time job.

Our plan is to be at 200 stu-dents within this year.

Your monthly support materials are worth 10 times what you charge (maybe I shouldn’t say that). Not only would they help a school just starting out, but also help existing schools by adding new ideas and maintaining retention.

Mark MyersMyers Family Karate Center

Hammond, Louisiana

Two years ago, I decided to start teaching karate on my own and I joined NAPMA.

I started with 60 students, teaching for the

Famous last words: “But my school is different.”Although it’s easy to think, “my school is different,” you’re really mistaken if you think that the ideas, concepts and support materials don’t apply to you. NAPMA has successful members throughout the world, from the U.S. to Australia and the U.K., from South Africa and Costa Rica to Israel and Bahrain.

NAPMA members include successful schools in tiny towns and in Manhattan. And any and all types and sizes of communities in between.

NAPMA has helped schools in any and all styles—MARTIAL ARTS STYLES. Schools that are soft-style and hard-style have loved our program. It doesn’t matter whether you cater to adults, kids, fitness or intense self defense. Each and every type of market, and each and every type of school will benefit.

In just a couple of months recently, we had new members join our team from all of the following cities, towns and countries.

NAPMAFreeOffer.com �

AikidoBrazilian JujitsuCapoeiraChoy Li FutDim MakGoju KaiGoju RyuHapkidoHsingIaidoJeet Kune DoJu Jitsu

JudoJujutsuKaliKarateKempoKendoKick BoxingKrav MagaKung FuKyokushinkaiMuay ThaiNinjutsu

Pa KuaPentjak SilatSamboSavateShito RyuShorin RyuShorinji KempoShotokanShukokaiSumoTae Kwon DoTai Chi Chuan

Tang Soo DoUechi RyuWado RyuWing Chun Yoseikan

Abilene, TX Acworth, GA Akron, Ohio Albany, NY Algonquin, IL Alvin, TX Amsterdam, NetherlandsAnnandale, VA Annapolis, MD Antioch, CA Appleton, WI Arcadia, CA Arroyo Grande, CA Ashburn, VA Austin, TX Avon, IN Ballwin, MO Barrie, ON, CanadaBarrington, IL Bear, De Beaverton, OR Beckley, WV Bedford Hills, NY Bellevue, NE

Bellevue, WA Bellville, OH Berkeley, CA Berwyn, PA Billings, MT Binghamton, NY Blairsville, GA Boca Raton, FL Boca, FL Boise, ID Bonita Springs, FL Bonney Lake, WA Boston, MA Bradford, PA Bradley, IL Brantford, ON, CanadaBridgeport, CT Brielle, NJ Bristol, CT Bronte, NSW, AustraliaBronx, NY Bronx, NY Brownsville, TX Brownwood, TX

Brunswick, ME Byron Center, MI Cabot, AR Caledonia, ON, CanadaCanoga Park, CA Carrollton, TX Cary, NC Casco, WI Casselman, ON, CanadaCedar Park, TX Center, TX Centerville, OH Chandler, AZ Charlotte, NC Chatsworth, CA Cheshire, Ct Chesterfield, VA Chesterton, IN Chicago, IL Chula Vista, CA Clearfield, UT Clearwater, FL Cleveland, Ohio Colchester, Essex, U.K.

Colorado Springs, CO Columbia, Sc Concord, CA Concord, NC Conway, Ar Conyers, GA Coppell, TX Coral Springs, FL Corona, CA Corydon, IN Council Bluffs, IA Crawley, West Sussex, EnglandCuyahoga Falls, OH Dacula, GA Danvers, MA Dartmouth, MA Davie, FL Dayton, OH Decherd, TN Deer Field Beach, FL Delray beach, Fl Dexter, MI Dodge City, KS

I’m happy to see martial arts instructors are creating higher educational standards for

safety and professionalism through NAPMA’s ACMA. It’s the right idea at the right time.

The Honorable Arnold Schwarzenegger, Governor of California

Stratford Recreation Dept. Since then, I started two more programs at the town of Orange and the Valley YMCA in Ansonia. I now have my own business teaching full-time and have 180 qual-ity students!

I bought my dream house six months ago and I’m the happiest I’ve ever been. Joining NAPMA helped me a lot! I use NAPMA’s ads in my flyers, which are sent out to schools in the towns that I teach. I use many of the drills and business/mar-keting ideas that I get from my NAPMA packages every month. I currently have five instructors working for me. My business is growing faster than I ever imagined! Thanks NAPMA for helping me become a professional martial arts instructor.”

Chris SansonettiSuperior Karate

Ansonia, CT

I can proudly report that you have helped me grow into a successful business with two studios, five recreation centers, over 450 students and 11 instructors.

For ten years, I worked out of recreation centers and sports clubs. NAPMA helped me transition from a part-time karate teacher to a full-time karate school owner.

The programs that I currently use in my school, from self-defense to busi-ness software, have come to me through ideas from NAPMA conventions or from membership in NAPMA.

I have been in business for 17 years and a NAPMA member for the past 9 years, I can proudly report that NAPMA has helped me grow into a successful business with two studios, five rec-reations centers, over 450 students and 11 instructors.

I appreciate all that you have done and continue to do to help me with my grow-ing business.

Ken KlotzKlotz Institute of Karate

Bowie, Maryland

My NAPMA membership has changed my vision...


Dothan, AL Dripping Springs, TX Dublin, Ca Durban, Kwazulunatal, South AfricaDurham, NC East Nassau, NY Edgewater, NJ Edmonton, AB, CanadaEgg Harbor Township, NJ El Toro, CA Elgin, IL Elk River, MN Ellicott City, MD Encinitas, CA Ennis, Co. Clare, IrelandErlanger, KY Esslingen, GermanyExeter, NH Fairhope, AL Fairport Harbor, OH Falls Church, VA Farmers Branch, TX Farmingville, NY Fenton, MO Flemington, NJ Floral Park, NY Flower Mound, TX Flushing, Mi Fort Mills, SC Fort Polk, LA Fort Washington, PA Fort Wayne, IN Franksville, WI Fresno, CA Front Royal, VA Ft. Lauderdale, FL Ft. Myers, FL Gainesville, FL Gaithersburg, MD Gastonia, NC Gilbert, AZ Gilroy, CA Glastonbury, CT Glenn Heights, TX Gloucester, Gloucester-shire, U.K.Gorey, Wexford, IrelandGrand Rapids, Mi Grapevine, TX Greendale, WI Guatemala, Guatemala, GuatemalaGuelph, ON, CanadaHallandale Beach, FL Hamilton, NJ Hanover, PA Hanover, PA Hanover, PA Harrisburg, PA Haverhill, MA Hayes, Middlesex, U.K.Hayes, Middlesex, U.K.Heywood, Lancashire, U.K.Hialeah, FL High Bridge, NJ Hobbs, NM Hokksund, None, NorwayHolland, MI Hollywood, FL Homewood, IL

Hot Springs, AR Houston, TX Huntington, NY Hurst, TX Ilkley, U.K.Independence, MO Inverclyde, UK, ScotlandJacksonville, FL Javea, Alicante, SpainJonesboro, GA Jupiter, FL Kailua, HI Kanata, ON, CanadaKearney, NE Kelowna, BC, CanadaKernersville, NC Kingston, NJ Knoxville, TN La Jolla, CA La Plaine, QU, CanadaLa Quinta, CA Lake Worth, FL Lakeland, Fl Lakemoor, IL Land O Lakes, FL Largo, FL Las Vegas, NV Lawrence, KS Lawrence, NY Leavenworth, KS Lebanon, Pa Lenexa, KS Leonberg, Ba-W, GermanyLexington, NC Lindon, UT London, ON, CanadaLong Beach, CA Los Angeles, CA Los Banos, CA Louisville, KY Mandeville, LA Manhattan Beach, CA Manlius, NY Maple Ridge, BC, CanadaMarlborough, MA McAllen, TX McDonald, Pa Medina, OH Menlo Park, CA Merrick, NY Metairie, LA Metairie, LA Miami, FL Middle Island, NY Middleburg, FL Middlebury, IN Milford, CT Milledgeville, Il Mission Viejo, CA Mississauga, ON, CanadaModesto, ca Mokena, IL Monroe, NY Moody, AL Moreno Valley, CA Morgan hill, CA Mount Vernon, WA Muskegon, Mi Nacogdoches, TX New Castle, DE New Johnsonville, TN

New York, NY Newark, DE Newark, NY Norman, OK North Haven, CT North Hollywood, CA North Lauderdale, Fl North Shields, EnglandAuckland, New ZealandNorth Windham, CT North York, ON, CanadaNorthford, Ct Northville, MI Norwalk, IA Norwich, CT Novi, MI Oakland, CA. Olathe, Kansas Olathe, KS Olney, MD Omaha, NE Orland Park, IL Orlando, Fl. Osgood, IN Ottawa, ON, CanadaOverland Park, KS Overland Park, KS Ozone Park, NY Pasadena, CA Pasadena, MD Pearland, TX Pen Argyl, PA Penticton, BC, CanadaPeoria, AZ Perth, WA, AustraliaPhoenix, AZ Pitman, NJ Pittsburg, PA Pittston, ME Pocono Summit, PA Port Jefferson Station, NY Port Orchard, WA Poughkeepsie, NY Prattville, AL Prescott Valley, AR Queen Creek, AZ Raeford, NC Ramcho Sta Marg, CA Rancho Cucamonga, CA Ravenna, OH Reading, PA Redding, CA Redford, MI Renton, Wa Revere, MA Richmond Hill, ON, canadaRiverview, MI Roanoke, VA Robertsdale, AL Rocklin, CA Round Rock, TX Salem, OR Salem, WI Salinas, CA Salt Point, NY San Antonio, TX San Diego, CA San Luis Obispo, CA San Pablo, CA Sandpoint, ID Sarnia, ON, Canada

Sault Ste Marie, CanadaSavage, MN Scotia, NY Scottsdale, AZ Seattle, WA Seoul, South KoreaShoreview, MN Sicklerville, NJ Sierra Vista, AZ Sioux Falls, SD Slidell, LA Snohomish, WA Sonoma, CA South Jordan, UT Spring City, PA Spring, TX Springfield, VA St. Catharines, ON, CanadaSt. Albert, AL, CanadaSt. Louis, MO. St. John’s, Nl, CanadaStatesboro, GA Stella, NC Stephens City, VA Sterling, VA St-Lazare, QU, CanadaStockton, CA Stony Plain, AB, CanadaStow, OH Strongsville, OH Stuart, FL Suwanee, GA Sydney, NSW, AustraliaSylva, NC Tacoma, WA Taunton, MA Texarkana, TX The Woodlands, TX Thetford Center, VT Topeka, KS Toronto, ON, CanadaUnion, MS University Park, IL Upper Marlboro, MD Utica, NY Virginia Beach, VA Waco, TX Wailuku, HI Wappingers Falls, NY Waretown, NJ Washington, NJ Waterford, PA Watseka, IL West Jordan, UT West Los Angeles, ca West Memphis, AR West Monroe, LA Westmont, IL Whitestone, NY Whittier, CA whittier, NC Williamsburg, VA Willingboro, NJ Wilmington, MA Winnipeg, MB, CanadaWoodbridge, ON, CanadaWoodlyn, PA Yorktown, VA

I opened my first studio at the age of 21. My vision was to teach martial arts as a hobby while I pursued a career in law enforcement. I never realized that martial arts could be a serious profession (let alone a prof-itable one).

When I connected with the people at NAPMA, I learned that becoming a professional martial arts studio owner was more than just a daydream. They taught me how to run a professional studio, integrate new and exciting programs and turn my vision into reality. I cur-rently have a dedicated pro-gram that includes grappling and kickboxing with upgrade programs such Black Belt Club, Masters Class and Leadership training.

My vision has changed, my studio has grown and my way of life has improved dramatically. I went from part-time hobby, to full-time enjoyment! Thanks NAPMA.

Shane G. Weaver, Sr. Red Griffin Martial Arts

Studio Canada

NAPMA has provided my school with the advantages I need to be a successful and professional martial artist.

NAPMA has had a very positive influence on my school. It has provided my school with resources for good advertising and

It’s Time to Discover NAPMA’s Tested and Proven School Operational and Marketing Strategies to Achieve Success In Your School, Business and Professional Life.I’d like to personally thank you for your interest in NAPMA’s FREE Maximum Impact Test Drive program.

After you sign up, each month you will discover the latest cutting-edge techniques, methods and tactics for creating a virtual flood of new students, keeping your classes fresh and exciting, increasing student retention, educating and training your staff and making your life easier!

We have assembled a valuable collection of real, practical, and useful tools, techniques and success stories to help get you up to speed with the phenomenal school growth of thousands of other NAPMA Members.

If you’re looking to save hundreds of hours of your time, leverage tens of thousands of dollars spent on advertising and marketing tests, dramatically cut short the learning curve and development of school operation systems, and have the ‘best of the best’ marketing and school growth systems, opportunities and tactics brought directly to your front door each month, then your new NAPMA membership is exactly what you need to grow your school, student base, and income as fast as possible.

The following pages will provide you with a look at the phenomenal tools you will receive that will help you drive your school into the fast lane to success! Turn the page and read on…


WELCOME!

TIP: The most valuable part of a NAPMA membership

may be the peer-to-peer discussion boards at NAPMA.

com. After you join up, don’t hesitate to jump in and

ask for quick help with your immediate problems.

It’s important for more martial arts instructors to embrace a quality continuing education program

like a NAPMA Maximum Impact membership and always be learning how to better themselves and their businesses. Instructors can be very creative and get business advice from NAPMA to help their businesses become better and better.

Billy Blanks, Founder of Tae Bo 7th-Degree Black Belt

Getting StartedYour “Orientation” to NAPMA and our Maximum Impact Program

The “Explosive School-Growth Guide” and CD

Orientation: 5 NAPMA University “Quick-Start” Webinars

You’ll be invited to register and participate in one approximately every 30 days during your first four months of membership.

Maximum Impact Membership (plus extras)

Includes: Two monthly school development and support packages (Value $199 per month, or $398 total).

Tuition only $199 a month (+S&H), Value: Priceless

The beginning of the month “Toolkit” includes:

■ The NAPMA Innovations DVD

■ The Sounds of Success Audio CD

■ Frequent Professionally-Designed Marketing Campaigns

■ G.O.L.D. Leadership Team Curriculum Report

■ The NAPMA News, “Best Practices in the Industry” and the Ultimate Grow Your School advice for Success

■ Words of the Week Character Education Lesson

■ Kickin’ the “Done For You” Student Newsletter

marketing strategies. I also received audio and video resources that sharpened my staff’s management and Martial Arts skills. I would say that my school has brought in more than a million dollars because of NAPMA. I don’t have a big school like some of the gurus in martial arts. In fact, my school was located in basement of bowling alley with only 2,000 sq. feet. NAPMA has taught me that you do not have to have a big school or chain of school to be successful. In fact, I am very confident that my school in the basement was the one of the most profit-able schools in the nation for that size. I think all of this happened because NAPMA has provided my school with the advantages I need to be a successful and profes-sional martial artist.

As a former NAPMA regional director, I have had a unique perspective on the martial arts world. I have witnessed that

the majority of martial arts schools go out of business within only a few short years of being open. If they survive those first few years, many of them barely make enough to pay for their living ex-pense. This is not necessar-


dialogue with members by stephen oliver

A Series of Valuable Lessons…In the July and August Resources Kits, you received parts 1 and 2 of an interview with my instructor Jhoon Rhee. Jeff Smith and I have been associated with Jhoon Rhee for 45 and coming up on 40 years, respectively. If you pay close attention to the interview and the discussions we’ll have at the Extreme Success Academy, then there are many, many lessons to learn from Jhoon Rhee. First, a trivia point, the song, “Nobody Bothers Me,” you heard on the CD was Nils Lofgren. He was a Jhoon Rhee student with Jeff Smith (and myself) in Kensington, MD. He’s now a key member of the “E-Street Band” with Bruce Springsteen (if you see them playing, he’s the shorter guy to Bruce’s left [as you are facing them] with the bandana). In Washington, D.C., you couldn’t go anywhere without people knowing both “Nobody Bothers Me” and USA-1000 [their phone number.)

Anyway, to some lessons…

Lesson 1: early realization that commercial success was necessary. Jhoon Rhee (as well as Bruce Lee) was openly reviled by many in the martial arts community. Both for their “innovation” and their “commercialism.” I recall Black Belt Magazine articles’ debates in the 1960’s: one being “The Case against Commercialism” and another refer-ring to Jhoon Rhee as the Piped Piper of Korean Karate. Upon listening to the interview, I thought I’d clarify one point. You might have gotten the idea that Bruce Lee was “anti-commercial.” Actually the opposite is true. If you look at the letters between the two of them, then you’ll see that Bruce Lee was sending Jhoon Rhee advertising from Chuck Norris and others for karate schools and was very interested in the business aspects. However, Bruce Lee decided that his path to wealth was acting, not operating martial arts schools. Jhoon Rhee made the opposite decision. I’ve talked with Grand Master Rhee about this goals statement that Bruce Lee wrote. Jhoon Rhee was actually on the phone with him at the time. Clearly neither Bruce Lee nor Jhoon Rhee had “hang-ups” about whether they should be making money from martial arts. Jhoon Rhee described it to me in two ways: first, it’s impossible to accomplish much of anything with-out financial resources. Second, if you are providing a great service, then you deserve to be well compensated.

“My Definite Chief Aim:

I, Bruce Lee, will be the highest paid Oriental superstar in the United States. In return I will give the most exciting performances and render the best of quality in the capacity of an actor. Starting in 1970, I will achieve world fame and from then onward till the end of 1980, I will have in my possession $10,000,000. Then I will live the way I please and achieve inner harmony and peace.”

Bruce Lee, January 1969

Lesson 2: The Master-Mind effect. You heard a little bit about the people that Jhoon Rhee surrounded himself with. I can tell you from personal experience that his peer group and “Master-Mind” group was not the other guys run-ning schools who were failing and making excuses. Who was he associating with? Well, other than Bruce Lee, he was associating with a large group of congressmen and senators; he affiliated with smart and wealthy people ranging from Jack Anderson to Tony Robbins. He brought Nick Cokinos (EFC founder) into the martial arts business (as well as myself, Jeff Smith and others). He was constantly seeking out others who could contribute to his goals and who could

For more tools and reports, visit your Member Area at NAPMA.com

S E P T E M B E R 2 0 0 8

napma®

now™

For the martial arts proFessional

August 2008

Package Contents:Bully-Proof Marketing Campaign

Back-to-School Bash for Mom Marketing CampaignDisappearing Bully Poster

Kickin’ and Black Belt Club NewslettersNAPMA NOW Reports

Bonus: After-School Program Ads/FlyerBonus: Bully-Proof Presentation Report

© 2008 Martial Arts Marketing, Incorporated. All Rights Reserved. (07-187)

August 2008

Video Segments:Edge MMA: BJJ Techniques for Passing the Guard, with Carlos Machado

No More Mister Nice Guy 5: Kung Fu San Soo Footwork, with Kathy Long

Precision Kama Training for Competition, with Daniel Sterling

World Record Bat Breaking, with NAPMA Member Moti Horenstein

Rhee Shape, with Grand Master Jhoon Rhee


See Jhoon Rheeat the Extreme Success

Academy. Learn more atExtremeSuccessAcademy.com

August 2008

Program Features:

The Way to Truth, Beauty, Love and Profi ts, Part 1with Grandmaster Jhoon Rhee




August 2008






August 2008









August 2008

Program Features:





08081 New Member School Growth G1 1

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ily because the instructors are not good at their art. In fact, most of these schools fail because of a lack of nec-essary management skills. NAPMA helps schools to form a strong management foundation. It supplements your school with advertising information, training videos, audiotapes, and essential articles to learn to manage correctly. These supple-ments, if used properly, increase your chances of becoming a highly success-ful school.

Sam An Rockford Academy

of Tae Kwon Do

I just want to say thanks for contacting me about NAPMA and its benefits.

I’ve started applying the marketing ideas and improv-ing some of my programs to benefit the students and the center better. The book by Rob Colasanti is a great source of information and has given me a better understanding of the martial arts industry. I know that joining NAPMA is one of the best investments I have ever made. James Isler, Chief Instructor

American Martial Arts Training Center

Eufaula, AL

Being a member of NAPMA is a wonderful value for all school owners.

I personally feel that you and your organization have revolutionized the martial arts industry, and I think being a member of

The “Mid-Month” Maximum Impact Business Building Kit which includes:

“Best Practices” Success Story Interviews—With some of the top school owners anywhere. School owners grossing $30,000 a month to well over $1,000,000 per year in a single location or, filling up multiple locations share their “Insider Secrets” to success with you each month.

The Maximum Impact, “Accelerate Your Growth” Martial arts Business Training System—Each month a POWERFUL DVD or CD on school growth essentials.

“Grass Roots Marketing Secrets”—To grow your school by QUANTUM LEAPS with little or no investment!

“The Ultimate Student Retention System”—Developing incredible Black Belts and keeping EVERY student.

And

“The Mile High Maverick”—Industry “Best Practices.” Lessons and observations from our industry’s leaders on how to achieve at the highest possible level in the martial arts school business, by Stephen Oliver.

The Monthly Maximum Impact School Growth and “Best Practices” Teleconference—Ask your questions directly to the experts in our field and create immediate action strategies to put your plan into action and automatically grow your school!

An incredible library of “Quick Start” support materials online, available to you any time, including:

■ Special Reports■ Statistics Reports■ Regularly-updated Instructor’s Video Support Materials

Unlimited Access to the NAPMA Members-Only Maximum Impact private Web site and Discussion Forum

And, finally...

turn the page, please


If you get one good idea from your NAPMA Maximum Impact package every month, then it’s

paid for itself and you have the knowledge forever. NAPMA’s Maximum Impact is a great school-building tool.

NAPMA Maximum Impact Member Kyoshi Steve LaVallee

NAPMA is a wonderful value for all school owners. You guys are good. Once again, I just wanted to share my thoughts.

Lance Farrell Farrell’s U.S. Martial Arts

Des Moines, Iowa

NAPMA has given me and my school ideas and plans that really cannot be fully equated to $$.

I am a diehard NAPMA fan. In the last 12 months, NAPMA has given me and my school ideas and plans that really cannot be fully equated to $$. We were up $10,000 in November and are already up $7,000 in December for month end and I have 2 weeks left! If only my stock portfolio was doing this well <grin>.

Jeff DuncanFarmington Martial Arts

Farmington Hills, Michigan

NAPMA has been the single most beneficial organization I have joined.

Through my association with you I’ve learned what I was doing wrong in the


Holyfield Ferriss Kennedy Abraham Thomas Blanks Hopkins Tracy

LeBell Amelio Robbins Milteer Holmes Urquidez �

Jackie ChanOne of the most successful martial arts superstars, ever. From doing his own stunts to his plans for schools to support kids in

China. Learn about his growth as a martial artist and about his experiences working with Jet Li in The Forbidden Kingdom.

Jet Li and Jackie Chan We interview the martial arts legends together during the filming of The Forbidden Kingdom. Learn the behind the scenes secrets

and the “family message” of this block-buster labor of love for these superstars.

Jean Claude VanDammeBorn and Raised in Brussels, Belgium, he began early instruction in ballet and karate--foreshadowing a career that would

later capitalize on the intertwined nature of both. Invited to join the Paris Opera as a dancer, the young Van Damme instead chose to focus on karate and body-building, quitting school to operate his very own successful fitness center, The California Gym in Brussels.

Though he quickly found fame in his native Belgium as a prized athlete and health club entrepreneur, his life would take another turn. Cast in the French-made film Rue Barbare (1984), an interest in acting awoke in him that would forever alter his life.

He abandoned a lucrative business and local fame in search of a film career in

Van�Damme Chan Li Long Lewis Rhee Hayes Ziglar

Your “Bonus” package of past Maximum Impact and

Sounds of Success Interviews—TWENTY FIVE exciting and fast paced…

school-building interviews with the very marketing, business, and motivational experts in the

country, celebrity martial artists and the top school owners in the country.

“early years” that kept me at such a small number of students, and with addition of NAPMA, two things have just exploded for us this year. We’re at 200 active and growing by leaps and bounds. We project to be well over 225 by year’s end.

James Theros Level 10 Martial Arts

Indianapolis, IN 46227

NAPMA has changed my vision...

I opened my first studio at the age of 21. My vision was to teach martial arts as a hobby while I pursued a career in law enforcement. I never realized that martial arts could be a serious profession (let alone a prof-itable one).

When I connected with the people at NAPMA, I learned that becoming a professional martial arts studio owner was more than just a daydream. They taught me how to run a pro-fessional studio, integrate new and exciting programs and turn my vision into real-ity. I currently have a dedi-cated program that includes grappling and kickboxing with alternative upgrade programs such Black Belt Club, Masters Class and Leadership training.

My vision has changed, my studio has grown and my way of life has improved dramatically...I went from part-time hobby, to full-time enjoyment! Thanks NAPMA.

Shane G. WeaverSr. Instructor/Owner

Red Griffin Martial Arts Studio, Canada

Greetings from the Kingdom of Bahrain!

When I first joined NAPMA I had less than 50 students, today I have close to 250! I think NAPMA is a great organization and is a great window into the professional martial arts industry for those of us who live far from the US.

The style of martial arts I teach is called Zen-Do Kickboxing. Zen-Do Bahrain is probably the largest school in the Middle East. My NAPMA membership has


Hong Kong. After little success break-ing into the Hong Kong martial arts film industry, Van Damme felt it was time to take on Hollywood.

Arriving on American soil in 1982, Van Damme possessed the requisite good looks and persistent attitude to succeed—unfortunately, he knew no languages other than French and Flemish. In corporating the elegance of ballet into his karate, Van Damme has transcended the brute force of the martial arts genre. Yet it was karate, the actor says, which helped him focus on and achieve his movie-making dreams.

Van Damme made his feature film debut starring in Cannon Film’s 1988 release Bloodsport. Numerous studio films followed, the success of this Belgian can be traced to his ability to appeal to all ages and genders and his larger-than-life image that captures the imagination of moviego-ers worldwide.

Evander HolyfieldFormer undisputed heavyweight champion Evander Holyfield brings a quiet dignity to a sport that is sometimes preoc-

cupied with empty flash and false bravado.Heart, courage and toughness have al-

ways been words affiliated with great box-ing champions, but no one in the history of the sport has possessed these traits in greater measure than “The Real Deal”. 42 wins, 8 losses, 2 draws, 27 KOs. First and only four-time Heavyweight Champion and 1984 Olympic Medallist.

Jim Thomas Put himself through law school at William & Mary by teaching karate, working as a bouncer and a dorm manager, and earning academic

scholarships. He was elected editor-in-chief of the William & Mary Law Review and was named the Outstanding Law Graduate of the Class of 1976. Thomas served as Evander Holyfield’s attorney, boxing management adviser and close friend. Jim Thomas was at Evander Holyfield’s side on a daily basis as his attorney, adviser, close friend and confidant. The Holyfield Way is an eyewitness

account, along with Holyfield’s own personal reflections, of one of the most successful, relentless, and sometimes controversial athletes of his era.

Experience life behind the scenes of boxing as a firsthand observer inside the Holyfield camp, and watch the story of Holyfield’s perseverance unfold as the “Humble Warrior” fights on.

Tom HopkinsTom Hopkins is a sales legend. Quick to admit that his early sales career was not successful, Tom immersed himself in profes-

sional training and became a dedicated student, internalizing and refining sales techniques which enabled him to become THE sales leader in his industry. Wanting to share his knowledge and experience with others, Tom became a pioneer in bringing broadcast-quality audio and video training to the marketplace. His video sales training systems are utilized in-house by hundreds of companies around the world. His audio programs have long been lauded for their quality, comprehen-siveness and workbooks with word-for-word phraseology.

His first book, How to Master the Art of Selling, has sold over 1.4 million copies and is used as a text book in sales and market-ing classes. It is required reading for new salespeople by sales and management pro-fessionals in a wide variety of industries.

Jhoon RheeWorld-renown 10th-Degree Black Belt, and known as the “Father of American Tae Kwon Do.”

Appointed to National Council

on Vocational Education (1984–1988) by President Ronald Regan; appointed as Spe-cial Advisor to the President’s Council on Physical Fitness & Sports (1988-1991) by President George H. W. Bush. Martial Arts instructor for Muhammad Ali, Jack An-derson, George Allen Sr., Bob Livingston, Tony Robbins, Jack Valenti and over 300 U. S. Senators and House Representatives.

Creator of The National Teacher Ap-preciation Day. Awarded the American

been worth every penny. Thank you for making it such a great success.

Suhail G. AlgosaibZen-Do Bahrain

Suddenly it hit me that there is so much information in there, it really isn’t necessary to invest in any other marketing materials, martial art or otherwise!

I just have to tell you this. I’m getting myself ready for Valentine’s promotions, so I decided to look at the NAPMA February (package) for additional ideas. But I get caught up reading some of the other material in the package.

I’m just thinking, “What if I had REALLY been using this material over the past 10 years? Where would my school be today?”

I feel reborn! Dwight Woods Miami, Florida

UP 40% from 2007!I AM ON TRACK! My

enrollment hit 310 yesterday which was my June 1st goal! I set income and enrollment goals last year for this year. I have been blowing past my financial goals (which were based on about 33% growth over 2007 even though I was steady between 2006-2007. I have had a very strong financial year. My YTD goal was $215,887 but, in fact, I hit $261,584! That’s 20% over goal! Last year (for the first 5 months) I had made only $185,899, which is 40% growth!!! Thank you guys so much for your help! For the first time I can remember, I had people come and ask me for an upgrade. Very empow-ering. So: Here is what I have learned—that despite the unexpected—Stephen Oliver and Dan Kennedy were right in their predictions I raised my prices, increased my volume, increased my clos-ing rate and decreased my complaints about money and have people upgrading into even more expensive pro-grams even when consumer confidence is supposedly low.

WOW! This is cool! Thanks again guys. You

10 NAPMAFreeOffer.com

Immigrants Achievement Award on March 19, 1999; received NAPMA’s Life Time Achievement Award on June 10, 1999. In January 2000, the only Korean-American who made one of the 203 most-recognized American immigrants by the National Im-migrant Forum and the U.S. I.N.S., a list which included Albert Einstein, Alexander Graham Bell and 200 others.

Stephen Oliver NAPMA CEO

Stephen Oliver, “The Mile High Maverick,™” Just in case you’re not fully familiar with Stephen Oliver, he’s been a fixture in

the Martial Arts Business.He began training with the Father of

American Tae Kwon Do—Jhoon Rhee in 1969. His instructors include former World Kickboxing Champion Jeff Smith and many other legends of the Martial Arts.

He began teaching in 1974 and worked his way through a business degree at Georgetown University working as a Branch Manager with Jhoon Rhee, Jeff Smith, Nick Cokinos (now Owner-Chair-man of EFC), and Ned Muffly.

In 1983 he moved to Denver and found-ed Mile High Karate opening five schools in 18 months with $10,000 in capitaliza-tion. By age 25 he owned a $1,000,000+ school organization with 1,500+ students.

Soon after he was founding member of the EFC Board of Directors and NASKA World Tour Event Promoter, Board Mem-ber and Sanction Director. He’s operated a large multi-school operation and continues to as CEO of Mile High Karate, which now has franchise schools throughout North America.

He graduated from Georgetown Uni-versity, additionally earned and MBA (Master’s in Business Administration,) Co-Authored No BS Wealth for Entrepreneurs with Dan Kennedy, and has authored several books for Martial Arts Schools includ-ing: Direct Response Marketing for Martial Arts Schools, Using the Internet to Market Your Martial Arts School and Everything I Wish I Knew When I Was 22. He currently holds an 8th-Degree Black Belt ranking in American Tae Kwon Do and has trained in various other styles of martial art

Zig ZiglarA popular American motivational speaker and self-help author. He came from humble beginnings to be an expert sales

person, best-selling author, and highly sought after public speaker. Ziglar has successfully blended his own religious beliefs with positive thinking to create a philosophy that is his own.

After serving in the Navy and being discharged in 1946, Ziglar briefly started studying at the University of South Caro-lina. Choosing to pursue a career in sales, rather than full time study, he started sell-ing pots and pans for the Wearever Alumi-num Company. Although he struggled in the beginning, Ziglar improved his sales skills over several years, selling products for various companies.

In the early 1970s, Zig Ziglar began his career as a full-time motivational speaker and self help author. His self-help clas-sic See You at the Top was first published in the early seventies. It went on to be reprinted again and again, with sales still strong 30 years after first being published.

Over his long and successful career he has published more than twenty-five books on leadership, personal growth, sales, faith, family, Christianity, and suc-cess. He has also published and recorded a long list of audio programs, videos, books and training curriculums for individuals, small businesses, Fortune 500 companies, churches, and nonprofit organizations.

Tony RobbinsA best selling self-help author, motiva-tional speaker, and advisor to many world leaders, sports professionals and business people.

He is an internationally recognized person-ality and has appeared on countless infomercials, television interviews, talk shows and radio programs

Anthony Robbins gets his message out to an international audience of millions through his best selling motivational books, audio programs, motivational seminars, motivational coaching and the philanthropic

have been a support and inspiration

Jonathan Metcalf Integrity Martial Arts

I doubled the size of my school in two months!

Our active enrollment was 123 students. With the help of NAPMA Little Ninjas preschool program and the Ultimate Body Shaping Course, I grew my school to 254 students. The momentum continued with 35 new students that March. My school leaped to the next level and the momentum has driven us to even greater successes.

Not only does it give each Little Ninja something to focus on every day, but it also gives him a reward each day ( belt stripe or stickers and applause ). It also causes the instructor to focus on each child indi-vidually each day instead of looking at them as just a sea of eyes and bodies. They fo-cus on individuals. The Little Ninjas program creates a special moment for each student everyday.

Comments: I have tried

the business of martial arts, and with a manage-ment company. I must say that my livelihood is much better with the company helping me out. I have been a NAPMA member and have attended all their seminars and conventions. I went from a 200-student school to a 400-student school since joining with NAPMA.

NAPMAFreeOffer.com 11

work that he and his companies do with the less privileged members of society.

Robbins is also an active and generous philanthropist. The “Anthony Robbins Foundation” had its beginnings in Robbins giving out bags of groceries anonymously to impoverished families at Thanksgiving each year. The organization now feeds more than 500,000 people each year worldwide.

Billy BlanksBegan his study of the martial arts at the age of eleven. He quickly ex-celled, winning several local, state and national

championships. He emerged as a seven-time world Karate champion, and holds a 7th-Degree black belt in Tae Kwon Do.

In the 1980s, Blanks was a member of the United States MNAAU karate team. Blanks was “athlete of the year” in the USA Karate Hall of Fame.

Blanks invented the Tae Bo workout while running a karate studio in Quincy, Massachusetts, using components of his martial arts and boxing training. Blanks opened a fitness center in Los Angeles to teach his new workout, attracting celebrity clients such as Paula Abdul. The popular-ity of the workout quickly grew, becoming a pop culture phenomenon after Blanks began releasing mass-marketed videos.

William J. AmelioA Black Belt martial artist and been Chief Execu-tive Officer and President of Lenovo Group Ltd. since December 2005.

Mr. Amelio served as President of Asia Pacific Japan Operations of Dell Inc. until December 2005. Mr. Amelio served as Senior Vice President for Asia Pacific-Ja-pan of Dell Inc. (Formerly Dell Computer Corp). since May 2001. In this position, Mr. Amelio was responsible for Dell’s op-erations in all markets in the Asia Pacific-Japan region, including Dell’s manufactur-ing and customer service centers in that region. Mr. Amelio joined Dell Computer Corp. in March 2001 as Senior Vice Presi-dent of Relationship Group. His career also

includes 18 years with IBM in a variety of senior-management positions, including general manager of operations for IBM’s personal computer company.

He serves as Member of the Board of Directors at Singapore Infocomm De-velopment Authority. Mr. Amelio holds a Master’s Degree in Management from Stanford University and a Bachelor’s Degree in Chemical Engineering from Lehigh University.

Stephen K. Hayes In 1985, he was elected to the prestigious Black Belt Hall of Fame for his years of pioneer-ing work introducing the Japanese ninja

martial arts to the Western world. In 1993, Grandmaster Masaaki Hat-

sumi of Chiba-ken, Japan, awarded him the extremely rare honor of ju-dan 10th-Degree Black Belt in the nine historical traditions of the Bujinkan Dojo martial arts. In 1997, exactly 30 years after begin-ning his formal training in the martial arts, Stephen K. Hayes founded the martial art of To-Shin Do. Hayes has been featured in publications ranging from Black Belt to Playboy to Tricycle Buddhist Review. He is the author of nineteen books which trans-late the timeless knowledge of the East into pragmatic lessons for contemporary Western life. His books have sold over 1.3 million copies, and many of his volumes are published in a variety of different lan-guages around the world.

Stephen K. Hayes has demonstrated effective self-protection skills to military and law-enforcement groups including the U.S. Air Force Academy, the FBI Academy, the American Society for Law Enforcement Training, and members of Britain’s elite SAS.

He has worked on special assignments with the United States Department of State Dignitary Security Services, and under contract with the United States Defense Intelligence Agency. In the 1990s, he regularly served as personal protec-tion escort and security advisor for 1989 Nobel Peace Prize winner the Dalai Lama of Tibet. In 1991, Stephen K. Hayes went through formal ordination to become a teacher in the 1,200-year-old Japanese vajrayana meditation tradition.

I care about Stephen’s business knowledge that can help this industry, not only the Mile High

Karate schools, but also the martial arts industry through NAPMA and his coaching of individual school owners. The stronger the schools, the stronger NAPMA will be.t

Jeff Smith, former World Kickboxing Champion, Mile High Karate Chief Instructor and NAPMA Regular Contributor

I must say I sleep better at night not having to worry about every little detail that goes on. My classes are better now that I am constantly motivated. I don’t need to pick my own brain now that I have professional consultants and people to network from. The entire NAPMA staff is the most professional in this field. But don’t take my word for it, ask any NAPMA member and I’m sure they would say the same!

We should be at 300 students by the end of October and are on track for 350–400 by the end of the year.

If I hadn’t started NAPMA’s Fitness Kickboxing I’d still be working a job. If I hadn’t started Little Ninjas and the UBC I’d still be just getting by. I became a mem-ber before I even opened the doors to my school and I’m thankful that I did. Without the great new ideas and help from NAPMA I know all this wouldn’t have happened! Thank you, NAPMA!

Keith WilkesFear Knot Martial Arts

Tae Kwon Do, Lancaster, PA

When learning martial arts, we didn’t do it all on our own, we sought out the teachings of the most experienced and accomplished Masters in our respective fields.

Mr. Colasanti has also worked with the best, the absolute business masters of our industry. His contacts include leaders in owning multiple locations and specialists in management development, staff training, advertising, marketing and enrollments. Mr. Colasanti has had the opportunity to get inside the doejahngs—inside the minds of these leaders—and has created this wonderful compilation of experience and wisdom.

This book and all of the information available through NAPMA is a price-less tool. Eliminating the need to reinvent the wheel allows us to start off with the wisdom that others

1� NAPMAFreeOffer.com

Jay AbrahamJay is an internation-ally-recognized business growth strategist and marketing master. Over the past 3 decades, he has been

responsible for helping over 10,000 different businesses, in over 400 different industries, produce over $6 Billion dollars in additional sales and revenue.

He’s received lots of media attention: being featured twice in Investors Business Daily (both on the Front Page and in the Leaders & Success Section), and writ-ten up in USA Today, New York Times, Los Angeles Times, Washington Post, San Francisco Chronicle, OTC Stock Journal, National Underwriter, Entrepreneur, Suc-cess and Inc. Magazine, and many others.

Gene LeBellIn a 50-plus year long career of high falls and fist fights, “Judo” Gene LeBell has crashed cars, jumped motorcycles, wrestled bears,

incited riots and fought some of the toughest men in the world.

He was an AAU National Judo Cham-pion and a Professional Wrestling World Heavyweight Champion at a time when wrestling was more about survival than show business.

He was there during the “Golden Years” of martial arts growth in the U.S., and shares intimate experiences with legends like Sugar Ray Robinson, Muham-mad Ali, Elvis Presley, Ed Parker, Bruce Lee, Andre “The Giant,” Lou Thesz, Hulk Hogan, George “Superman” Reeves, Burt Reynolds, Chuck Norris and many others.

Rob Colasanti NAPMA President

A teenager’s passion for the martial arts has become a professional’s quest to raise the stan-dards of the indus-try, help instructors

integrate tradition with innovation and drive the industry into the 21st century.

He is the author of the book, What I’ve Learned and How To Build the Martial Arts School of Your Dreams. Both have been widely read by young instructors as well as many other industry leaders. He is an American Council on Martial Arts (ACMA)-certified instructor.

He continues to be the longest, continu-ous columnist for Martial Arts Professional and host of the NAPMA Innovations DVD, included in every member’s monthly pro-fessional package.

Jeff SmithOne of a handful of legendary fighters “who did it all.” A frequent NAPMA contributor. He was the top-rated point fighter in the

United States before turning professional and becoming the first World Light-Heavy Weight Champion.

Smith won the Heavyweight title on the Ali-Frazer undercard in front of over 50,000,000 spectators, then went on to a hugely successful career as a school owner. Now he’s the chief of instruction for Mile High Karate and an internationally recog-nized instructor and business consultant.

Joe LewisA legendary fighter and a pioneer of kickboxing and national point fighting champion before turning professional. He

was the first Heavyweight World Kickbox-ing Champion, and has been voted by the top fighters of his era as the “best fighter ever.” He’s a frequent NAPMA contributor and contributes his “Science of Sparring” to our instructor training series.

Lee MilteerA performance and productivity coach, author and human potential speaker. She is the founder of the Millionaire Smarts™ Coaching

program and the Profit and Productivity Coaching Program for Business Owners and Entrepreneurs.

NAPMAFreeOffer.com 1�

acquired through decades of trial and error.

Mr. Colasanti’s mastery of information has been instrumental in skyrocketing our industry toward provid-ing supreme customer ser-vice, excellence in instruc-tion and extremely lucrative sales. The evolution from struggling school owner to successful entrepreneur has allowed me to actually have time to enjoy the “Art” that began this journey in the first place. Thank you.

Master Rondy ChangWhite Tiger TaeKwondo

and Martial Arts

I launched my program and gained 100 students in 100 days. My program grew to 400 students

My NAPMA membership has influenced my business enough that it changed my standard of living.

I would like to thank NAPMA for providing me with the information, marketing tools, education and programs that took my school from 150 students to 600 students. I attribute my success to the content and service of NAPMA and lots of hard work. I have looked at many so-called “market-ing packages” throughout the years and none compare with the content of the NAPMA package. I’ve re-viewed all the “me, too” and slick-looking packages but none contained the profes-sionalism and information that helped me grow my business to what it is today. Beware of the wolves in sheep’s clothing!

Charlie FoxmanMidwest Martial Arts

AcademySt. Louis, Missouri

Most importantly, NAPMA has elevated my life to a higher level of growth, development a personal achievement. My success personally and professionally is a direct result my NAPMA membership.

Three and a half years ago, I purchased my school from my instructor and let’s just say that I had my work

Her presentations are so effective that such organizations as Walt Disney, AT&T, XEROX, IBM, Ford Motor Co., NASA, Federal Express, 3M, Sales & Marketing Executive International, plus government agencies, associations and niche market events retain her to inspire and motivate their audiences with up-to-date wisdom.

Benny UrquidezAn American kickboxer, martial arts choreographer and actor. Nick-named “The Jet,” Urquidez was a non-contact Karate

competitor who later pioneered full-contact fighting in the USA.

He made the transition from point to full-contact karate in 1974—the year of its inception in the U.S. Between 1974 and 1993, he amassed a record of 58-0-0 (win-loss-draw) with 49 knockouts and three controversial no-contests. Black Belt Magazine voted Urquidez “Fighter of the Year” in 1978.

Toby Milroy NAPMA VP Sales & Marketing

Toby is a 4th-Degree Black Belt and Regional Developer for Mile High Karate. This extraordinary businessman owns a

school grossing a half a million annually with 200 enrolled students, and has mastered the principles of direct response marketing and Internet sales for a dynamic success record.

Toby has studied martial arts since he was 6 years old, and owned his first busi-ness at age 15.

Frank BrownA 5th-Degree Black Belt, Frank Brown is currently Corp-orate Trainer for Mile High Karate. He has held posi-tions as an assistant

instructor, head instructor, branch manager and school owner. Share in his insights on student development, renewal preparation processes and student development.

Tim Ferris & The Four Hour Work Week

Martial artist, serial entrepreneur and ultra-vagabond Timothy Ferriss has been featured by dozens of media, including The New York Times, National Geographic

Traveler, NBC, and MAXIM. He speaks six languages, runs a multina-

tional firm from wireless locations world-wide, and has been a popular guest lecturer at Princeton University since 2003, where he presents entrepreneurship as a tool for ideal lifestyle design and world change.

As a Martial Artist he’s also been a cage fighter in Japan, vanquisher of four world champions in MMA, and won the National Chinese kickboxing championship.

Chet HolmesA karate master, having studied and taught karate for 23 years, Holmes has worked with over 60 of the Fortune 500 companies as

America’s top marketing executive, trainer, strategic consultant and motivation expert.

Chet is the author of the best selling book, The Ultimate Sales Machine, the #1 business book on Amazon, #1 Sales and Marketing book on Amazon and also on New York Times best seller list. Chet also authored the Business Growth Masters Series (with Jay Abraham), Mega Market-ing and Sales and Guerrilla Marketing Meets Karate Master (with Jay Levinson).

Brian TracyACMA board member Brian Tracy is a Karate Black Belt and a world-renowned expert in the field of human develop-

ment and motivation. Much of his success is a result of the discipline he learned through martial arts training.


Get Acquainted With the Components of a NAPMA Maximum Impact MembershipLet’s look at Your Monthly Maximum Impact Membership Piece By Piece…

“The Mile High Maverick”This is my monologue to school owners, a personal note from me to you, where I tell you what’s on my mind, sharing personal discoveries, experiences, and rants, and I relate funny, but instructive lessons for success.

Member Success Story InterviewEach month we interview successful school owners in an intense, fact-filled encounter. These professionals are the “hidden treasures”

in our industry. Often they are NAPMA Inner Circle members, my Coaching Clients, or Mile High Karate Regional Developers. They are sincerely going to be sharing success strategies that you can immediately use in your own business. You’ll receive the audio interview, as well as a printed transcript to help you internalize and apply the material to right away.

Maximum Impact Success SkillsEach month, we share with you, either by CD

or DVD, the success skills that you need for growing your school. These lessons are taught by real (not pretend) experts in the area being taught—so you can trust

their advice; they’re people who are really “walking their talk” in the real world on a daily basis, and teach you how to do the same.

Your Maximum Impact Resources PageA monthly addendum that provide you with the private access codes to the Maximum Impact Teleconferences, and lists our extensive, regular updates and additions the library of information on the member Web site.


cut out for me. Starting with 60 students and most of their tuition already cashed out, bartered, or late, the school had a gross income of a whopping $6,000 per month! As an immediate call to action I pulled a secret weapon out from under my sleeve...my action plan. I got to work right away by apply-ing all that I learned from my mentors at NAPMA. In mar-tial arts, we generally learn stances first to establish a strong foundation to build up to learning the basics. The first six months was stance training! I implemented a billing service to get tuition on track. The curriculum was burned and revamped to suit the needs of a modern mar-tial art student from children to adults and, no I did not sell out or comprise the integrity of my style! I got to work on getting my rear in gear with personal develop-ment such as goal setting and time management.

A lot of these things we had in place already but there is an enormous difference in doing things and doing things right. Six months later the school was generating cash flow and it was time to keep statistics. The monthly total gross now up to double digits before the comma $13,284.89! Growing to 182 students later that year, I moved the school to a new location, $12,922.19 then $16,498.64 monthly gross, I built a monster and it was growing. Year two, the monthly gross peaked at $25,760.44, and I was drawing a paycheck and had long moved out of my locker room sleeping days. Each year I attended the NAPMA Conference and returned for the next round of rolling up my sleeves and getting busy.

Long story short,

my school grosses on average $23,651.24, my personal income is well over $100,000.00 per year and I look forward to coming to work each day, I love what I do! I now have disability insurance, life insurance, health insurance, IRA’s, an increasing net worth, $0 debt; and it has only been 3 1 ⁄2 years later. I enjoy my involvement in our commu-nity, I get to train 2 hours per day in my martial arts just in my personal practice before classes start in the morning, not to mention positively impacting the lives of others all day long. I continue to

utilize my NAPMA knowledge applying as much as I can from each package.

Daniel RominskiOlympic Karate Institute

Rutherford, NJ 07070

We both know how much NAPMA has done to improve our business.

NAPMA has been a great source of strength for my school and myself. The Annual NAPMA Conference has always left my wife and myself hungering for more of what NAPMA has to offer us. The monthly package is something that we look forward to eagerly! Why? Because we both know how much NAPMA has done to improve our business.

We became NAPMA members after being mem-bers of another organization for many years. During the time with this other orga-

Your Basic Monthly Resource Kit

NAPMA NowMember Questions Answered

Each month we answer questions submitted by members through our regular surveys. You’ll have the opportunity each month to submit your own thoughts, observations, and questions to be addressed, plus it helps us taylor your membership to give you the highest possible levels of support.

General Newsletter ContentThe Calendar Page

This feature always shows you what’s coming up for teleconferences, live events and other member activities so that you can plan ahead and attend any and all events.

Seasonal Marketing Tools Available

Every month we provide you with seasonally appropriate marketing tools. Everything from the next Mother’s Day or Halloween promotion to Big Events tied to current movies or current news. We share what’s available to you in NAPMA Now, and make the materials available on-line for printing and purchase or for artwork to be downloaded for your own use and printing.

Sounds of Success CDWe include special audio content each month, typically

prepared by NAPMA President Rob Colasanti and hosted by NAPMA Curriculum Director Mark Graden. Past interviews have included Grand Master Jhoon Rhee, Zig Ziglar, Tony Robbins, Stephen Hayes, Joe Lewis, Jeff Smith, Brian Tracy, Dan Kennedy, Lee Milteer, Jay Abraham and many others. This is always a source of inspiration and outstanding information.

NAPMA Innovations DVDHosted each month by NAPMA President Rob Colasanti, and prepared by Curriculum Director Mark Graden, this is where were share drills and skills that will help you in your instructor training, and move your student service to new heights. There is something for everyone. We include “Edge MMA Curriculum,” “The Science of Sparring,” and “Little Ninja’s Drills” and A LOT of other fantastic material that’s designed to help make your teaching more effective and interesting to students.


SCHOOL NAME

ADDRESS

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Bring Your Friends to our

Kung Fu Panda movie party!

Join us at a local theater to view the new animated

movie, Kung Fu Panda, with the voices of Jack Black,

Jackie Chan, Lucy Liu, Angelina Jolie and many other

Hollywood stars!

After the movie, we’ll return to our school

for some exciting, martial arts fun and

refreshments!

Together, we’ll teach your friends some

of the cool moves we do every week in

class. We’ll also introduce them to the many

benefi ts of martial arts. Ask your instructor

for the details!

• Be more physically active!

• Develop more confi dence, discipline and

respect!

• Better able to focus on academics!

• Learn leadership skills!

• Lessons in self-defense to avoid bullies

and predators!

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I encourage anybody to be part of a structure, like NAPMA! What I always liked about NAPMA is the

networking. If I’m an instructor in South Dakota, I can call another member in California to learn some ideas from a successful school.”

Joe Lewis, former World Kickboxing Champion, NAPMA Technical Advisor and Regular Contributor

Black Belt Reports and Other Special ContentEach month we include a variety of expert special reports to help you with staff training, marketing, technology and management of your students, staff and school. This extensive content also provides unique lessons of the week for adult and juvenile students, and helps you train your leadership team.

Your Maximum Impact Member Web SiteYour member Web site has many features that will be useful to you on a daily basis. Many teleconferences, interviews and other audio materials are available for easy replay, or downloadable as MP3 files. There are tremendous support tools, available, including components of complete marketing campaigns you can customize and run. Or access

our Online Print Marketing service to purchase marketing pieces printed to order and delivered to yur doorstep.

Your Monthly TeleconferenceMost months we offer special member’s teleconference. We invite you to submit your questions and problems to the NAPMA professional staff ahead of time or during the

call, and get the answers you need to successfully growth the quality of your work and personal life.

Your Maximum Impact Member Discussion BoardThis is the “to-go” place to interact with

your peers—fellow martial artists who are facing the same problems you do—and who are willing to help you out. Plus, there are plenty of members who have faced—AND SOLVED—the issues for which you may need answers.

nization, our school would climb a little and then sink back down. Needless to say, we were growing very frustrated. No one was help-ing us. Then we heard about NAPMA. We left that other organization, found a new billing company and became NAPMA members. Since joining NAPMA we have left our old location, which was approximately 1,000 sq. feet and opened up in a prime new location with 3,000 sq. feet and have been there for over 2 years now. Our num-bers have also increased! We went from having approxi-mately 60 ac-tive students to now over 200 active students, and still growing!

We have also enjoyed belonging to the NAPMA Member Forum, which is a great resource! And we have learned so much from all the wonderful people we have been able to network with through this medium. From almost Day 1 with NAPMA, we have always felt like we were part of a family! We feel like everyone is right there for us and not some obscure figure somewhere. People at NAPMA are REAL people who are always there to help us.

We cannot say enough about NAPMA and the won-derful things NAPMA has done for our school.

Robert M. ChesterEast Coast Martial Arts

CenterGroton, CT

NAPMA has been there with me, every step of the way, as I grew to over 300 students and completed an expansion literally doubling my mat space

It was over 10 years ago that I quit my full-time job in nursing to open my school. I’m glad I was insightful enough to join NAPMA six months before I even opened the doors!


WORDS OF THE WEEKMOTIVATIONAL LESSONS FOR CHILDREN AND ADULTS


Week 1

“�The only kind of dignity which is genuine is that which

is not diminished by the indifference of others.”

Dag Hammarskjold, Swedish statesman and former

secretary-general of the United Nations (1905–1961)

Translation for Adults

If you have a proper sense of dignity, then it can’t be

“diminished” by others. You know that you deserve

respect, even when you don’t receive it. If you always

judge yourself as others view you, then you can never

be happy. You will always be trying to fulfill their

expectations and image of you. If you have a proper

sense of self-respect, then you can be yourself and

unconcerned how others think of you.

Translation for Kids

Dignity means that you know you deserve the respect

of others. People can be disrespectful in different

ways: making fun of you, calling you names or not

including you in a game or group of people. If you

have a good sense of dignity, then you can be yourself

no matter what other people say or think of you. Don’t

be dishonest with yourself, just to be a part of a group.

Those in the group won’t know the real you and you’ll

spend all your effort trying to be someone you’re not.

People that force you to change to be their friends

aren’t worthy friends.

Class Discussion for Kids

1. How do you show your dignity?

2. How is dignity helpful when people make fun of

you?

Week 2

“�Remember this—that there is a proper dignity and

proportion to be observed in the performance of every

act of life.”Marcus Aurelius Antoninus, one of the most

respected Roman emperors (121–180 AD)

Translation for Adults

It can sometimes be very difficult to give your all to a

task or responsibility. After a very long week, you may

feel tired at work on Friday and must really concentrate

to give your best effort. By not working to the best of

your abilities, however, you are only cheating yourself.

At the end of every day, you should be proud of what

you accomplished, including the everyday tasks, such as

waking early, exercising before work and arriving home

in time to make dinner for your family. If you are proud

of what you do, then you’ll have no regrets later.

Translation for Kids

There is a certain dignity that comes with being a

Black Belt. To uphold this dignity, you must know what

it means to be a Black Belt: you must be disciplined,

confident and respectful. Is it OK to be disciplined,

confident and respectful only in your martial arts class,

once you’re a Black Belt? Of course not; you must act

like a Black Belt all the time, even if you are still work-

ing hard for your Black Belt. You’ll be showing your

parents and instructor that you are learning Black Belt

principles and using them throughout your life.

Class Discussion for Kids

1. How do you show others that you have a Black Belt

attitude?2. When should you have a Black Belt attitude?

DignityContributed by NAPMA Member Solomon Brenner,

Author of Black Belt Parenting


Create a New Profit

Center and Increase

Your Average Student

Revenue with Print-On-

Demand Technology,

Part 1By Lloyd Brown III

[Editor’s Note: Various digital technologies have become use-

ful, almost required, tools for even the smallest businesses.

It’s difficult to operate any size business, without a com-

puter, Internet access, a cell phone, PDA, etc. Now, print-on-

demand (POD) technology has reached a price point that

allows almost anyone, business owner and individual, to

publish small quantities of books or similar bound materials.

This could be a very significant development for the martial

arts industry, as Lloyd Brown explains in this compelling and

comprehensive Black Belt Technology Report.]

POD in the Dojo: How to Make Digital

Technology Work for You

If you operate a commercial martial arts school, then

you almost certainly have a pro shop or catalog in

which you sell martial arts gear. You have a core of loyal

students who respect your opinion on what to buy

when it comes to martial arts gear. You might be part

of a chain of schools, a governing body or a close-knit

community of local schools. You might host seminars

and demonstrations or offer self-defense courses. In

short, you have what book publishers call a platform.

A platform is a potential customer base for selling

books, manuals, guides and other printed materials.

Print-on-demand (POD) technology makes it possible

for even inexperienced authors to print small quantities

of a book with low or no out-of-pocket costs. All you

need is the contents of a book.

What Is POD?

Printing on demand is a publishing term that refers to

the printing of small quantities, generally using digital

printing technology. Commercial publishers print

thousands of copies of a book at a time, using offset

printing. An offset printer makes metal plates, from

which the pages of a book are printed. These plates are

very durable, and can be used again, making individual

copies cheap. The high initial cost to make the plates

means, however, that copies must be printed in the

hundreds or thousands to reduce the per-unit cost to a

reasonable rate.

Digital printing is similar to your office or computer

printer. You click on the “Print” icon and a copy is

printed. With digital printing, you can print 25, 10 or

even one at a time, drastically reducing your out-of-

pocket costs. The advantage is the ability to self-publish

your books with minimal expense.

Types of Books

If you’re willing to consider producing a book for your

school, then what might you write? You don’t want

to create a negative impression with your students

or promote the idea that you’re bilking them for

more money. The contents of the book must provide

value for your students or for your pro shop’s walk-in

customers. I’ve provided a few examples below, but

let your imagination wander and you might think of a

much better book idea just for your school.

You could write the history of your dojo or style. You

could include background information about your style

and your school, and biographical information about

your instructors. These books tend to be very short.

Such a book might profile the life of the instructor,

becoming more of a memoir and less of a history.

Beware of these; memoirs are notoriously poor sellers.

Writing them might be therapeutic, but they’re rarely

marketable.

You might wish to write a book on self-defense,

emphasizing your style’s techniques. These books

should cover avoidance of violent situations and topics

other than the actual self-defense techniques. You’ll

BLACK BELTTECHNOLOGY

TECHNOLOGY sTrATEGiEs fOr THE OwNEr ANd iNsTruCTOr

BLACK BELT LEADERSHIPGUIDANCE ON LEADERSHIP DEVELOPMENT

A Different Kind of Self-DefenseBy NAPMA Member Gary Engels“Karate is a defensive art from beginning to end.”Gichin Funakoshi

You are an instructor of self-defense. You may even be the owner of a school of self-defense. You teach self-defense against physical assaults. Did you know that physical assaults account for less than 1% of all life-threatening incidents in the United States?

This G.O.L.D. Leadership Team Report will help you educate your team on the different aspect of self-defense in your school and community. It’s important, as a martial arts school in today’s society, to address not only self-defense against physical assaults, but also to teach self-defense against mediocrity, anger issues, bad relationships and poor self-esteem. Self-defense is just as real and as important today in the martial arts as it was thousands of years ago. As martial arts instructors, we can’t forget that we’ve evolved dramatically and so should our self-defense courses. If your martial arts students and your G.O.L.D. Leadership Team members are solely learning self-defense against physical assaults, than you are only protecting them from a very small percentage of the dangers that they face today. Educate your G.O.L.D. Leadership TeamAs future leaders, your GOLD team needs to understand how to protect themselves from the

real dangers of today’s society. Your students are more likely to be hurt deeper and hurt longer by

negative opinions from others, unhealthy eating, inactivity, low self-esteem, heart disease, lack of drive and determination, and obesity than by any type of physical attack. I must stress that the martial arts techniques you teach your students are absolutely necessary, so they can defend themselves from physical attacks; but how often are they physically attacked? As prepared martial artists, we need to practice against both physical and emotional attacks to understand totally the essence of our martial arts training. How often are your students faced with people who try to challenge your students’ self-esteem? How often do your students choose the unhealthy treat instead of the healthy snack? Do your students overeat and how much time do they spend in front of a video game or the TV? How often do your students choose to perform at level 4 instead of level 10?Martial arts are just as much about character development and transformation, as about punching

and kicking. In that respect, use this G.O.L.D. Leadership Team Report as the basis of a good discussion about some key facts and important concepts that your team members can implement in their lives, immediately. Your G.O.L.D. Leadership Team is the perfect place to instill these traits in your student base. Let your G.O.L.D. Leadership Team “infect” everyone with positive habits and healthy behaviors that will save their lives in the long run. Key Facts You Must Know

Ben Best, a well-known activist in cryonics and a life-extension advocate, provides this list of top causes of death, as compiled in 2002.1. Diseases of the Heart ...............28.5%2. Cancer.....................................22.8%3. Stroke ........................................6.7%4. Chronic Bronchitis ..................... 5.1%5. Accidents...................................4.4%6. Diabetes ....................................3.0%7. Flu & Pneumonia .......................2.7%8. Alzheimer’s ................................2.4%9. Kidney Disease........................... 1.7%10. Septicemia................................. 1.4%


08063 DanKennedy Teleconference 1 1

7/3/08 10:44:17 AM

Turnkey Promotion for Owners and Operators

Generate a Fantastic Flood of Leads and Community Goodwill with a Bully-Proof School PresentationIntroductionIt’s no secret that your local academic school system

is a fantastic source of leads, but it can often be a

tough nut to crack. School administrators have been

traditionally reluctant and wary of relationships with

businesses that the administrators view as having

only one purpose: to take advantage of the school

environment to more easily sell products and services

to students and their families.Because establishing a mutually beneficial relationship

with your local school system can be difficult, it may

take some time; it depends on the school district’s

policies and the individuals involved—and your efforts. You may be able to convince your local school

administrators, during the next 30 days, to permit you

to make your Bully-Proof presentation at the beginning

of the 2008-2009 school year. It could also take a

number of months or the better part of a year, so don’t

be discouraged, if your first or even second efforts are

not successful.

Big Goals Require the Proper MindsetThe first secret to penetrate your local school system is

your mindset. As a professional martial artist and local

school owner, you are uniquely positioned to offer

the local school administrators a service that virtually

no other business owner in your community can provide: teaching children personal safety habits and

techniques. These could include physical self-defense,

bully-avoidance, anti-abduction, Internet predators

and general safety in the home, at school, on a bike, at

Halloween, etc.When you list the many safety and self-defense topics you teach, it’s clear that your curriculum is just

as extensive and in-depth as the reading, writing,

arithmetic, history, geography, etc. that are taught in

that other school building down the street.In other words, don’t sell yourself short! Think of yourself as a school because you are a school! Think

of yourself as an equal to any academic school! You

have a much greater probability of penetrating your

local school system, when you first approach those

administrators and teachers, if you have a positive

attitude and the confidence that you will be speaking

with equals.After all, you don’t want to sell anything to the school

system like the salesman trying to win the vending

machine contract. You want to volunteer your time

and expertise to support overworked teachers and

overburdened administrators—as a colleague and

fellow teacher.Of course, you can’t be arrogant—you must think and

act like a professional, and a concerned citizen, who

can teach children certain knowledge and skills (which

the school system does not typically offer) that they

should learn—and there’s no contract to negotiate for

your expertise because it won’t cost the school system

a dime!

Becoming a Recognized Safety Expert in Your CommunityPenetrating your local academic school system is not

usually a one-step, overnight strategy. In most cases,

it will take some time and effort and a multi-layered

strategy, but it’s well worth it. The process is just like

what you teach your students about goal setting:

know what you want, make a plan and then take massive action.In the best of all worlds, your first action would have

taken place well in advance of when you first plan

to communicate with your local school officials. As

mentioned above, you could start a relationship with your local school system with one phone call or

meeting, but your credibility will be much stronger

if you have already established yourself as a personal


BLACK BELTPROMOTIONSPROMOTIONAL STRATEgIES fOR ThE OwNER ANd INSTRuCTOR

Maintaining a high level of motivation is often a

challenge for many school owners; however, listening

to this interview with the legendary motivational speaker, Zig Ziglar, will

energize you to make important changes in your professional and personal life.

Mr. Ziglar recommends that you keep a journal with daily comments about how your teaching

has had positive effects on your students’ lives. By reading

and reviewing those comments, regularly, you’ll find new

sources of motivation to help students change their lives.

Mr. Ziglar also states that retention is really a matter of

building relationships with students. Ask your students about

their lives to help you train each individual student better and

convince them that you genuinely care about them.

According to Mr. Ziglar, developing goal-setting habits

is more than writing a list of goals (although you should

do that, too); it is also learning to manage your time

more efficiently and effectively, so you have the time to

accomplish all you want to do and be.

To listen to the FREE and complete Zig Ziglar interview:

Go to NAPMA.com/ZigZiglar

F R E E T E l E c o n F E R E n c EMotivation for the Martial Arts Professional

08112 Ziglar Testimonial 1p.indd1 1

10/2/08 7:14:07 PM

YOUR MARTIAL ARTS SCHOOL

NAPMA has been there with me from the beginning-from how to choose a location, to systems for tracing enroll-ments and retention, to special events, and really effective “NON-BLACK BELT EYES” ads.

NAPMA has been there with me, every step of the way, as I grew to over 300 students and completed an expansion literally doubling my mat space. But best of all, NAPMA encouraged me to truly value the character development skills I teach and to price the training accordingly. Without that encouragement, I’m sure I couldn’t be where I am today.

NAPMA is great at helping school owners to do their best because NAPMA is the BEST!

Diane ReeveVision Martial Arts Center

Plano, TX 75023

Between nine months and one year of joining NAPMA, my martial arts school has tripled in size.

I opened my martial arts school in Bermuda two years ago and struggled to find and keep a core of students focused on training. About a year ago, I found NAPMA on the Web and contemplated whether I should join this or-ganization, because so many organizations promise they will help you achieve your goals, and they never fulfill their end or there is always a catch. So I bit the bullet, and enrolled in the NAPMA program. Between nine months and one year of join-ing NAPMA, my martial arts school has tripled in size and has a student base more fo-cused and excited about the benefits of joining a martial arts school. The monthly material that NAPMA sends you is guaranteed to work if you read it, study it and apply it. This is the only true industry that can target life skills development in our children and adults. Any serious martial arts school owner should strongly con-sider joining NAPMA if they want to make a living in the


Maintaining a high level of motivation is often a

challenge for many school owners; however, listening

to this interview with the legendary motivational speaker, Zig Ziglar, will

energize you to make important changes in your professional and personal life.

Mr. Ziglar recommends that you keep a journal with daily comments about how your teaching

has had positive effects on your students’ lives. By reading

and reviewing those comments, regularly, you’ll find new

sources of motivation to help students change their lives.

Mr. Ziglar also states that retention is really a matter of

building relationships with students. Ask your students about

their lives to help you train each individual student better and

convince them that you genuinely care about them.

According to Mr. Ziglar, developing goal-setting habits

is more than writing a list of goals (although you should

do that, too); it is also learning to manage your time

more efficiently and effectively, so you have the time to

accomplish all you want to do and be.

To listen to the FREE and complete Zig Ziglar interview:

Go to NAPMA.com/ZigZiglar

F R E E T E l E c o n F E R E n c EMotivation for the Martial Arts Professional

08112 Ziglar Testimonial 1p.indd1 1

10/2/08 7:14:07 PM

Explosively Growing Your Student EnrollmentWe’re firm believers in the Parthenon Principle of Marketing your martial arts school. That is, using many, many methods of generating leads and refer-rals for new students, including direct response marketing, about internal referral generating systems, about buying and using various external media, and about every conceivable productive way to generate new students.

This knowledge has been hard-won over the years by NAPMA’s profes-sional staff and members, and we will share it all with you during the course of your NAPMA membership.

Here’s a visual of the Parthenon Principle of Marketing, and just a few of the ways NAPMA members are successfully generating tons of new students for their schools on a daily basis. And you’ll learn how to implement this system in your own school!

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martial arts industry. I am proof of this success, and I endorse the commitment that NAPMA has in improv-ing the martial arts profes-sion around the world.

Shawn HarveyBermuda Small Circle

Jujitsu Academy

For marketing, the public schools are distributing our NAPMA flyers to all the kids EVERY MONTH.

I take ONE copy to the school and they re-copy and distribute to the kids. It helps that I went to school there and hung around with the current teachers. At the local 3A football games where my former NASKA rated nephew, now a senior, attends and plays on the team, they promote the new studio over the p.a. system.

I gave free three-month lesson packets as rewards for academic performances for the grade school kids, donated free months of les-sons for less fortunate kids at another school and have promised to do a Tony Rob-bins FIREWALK fund-raiser for the elementary school when my studio reaches 100 active! I did a Firewalk for Tyson’s computer program-mers earlier in October.

We give out VIP Passes everywhere we go. We have an information box out front of the construction site with helpful info and schedules of classes...all 31 or more classes that we offer. We have several future newspaper ads ready to run, thanks to NAPMA. The local newspaper previously ran a 1/3-page story on the new business coming to town complete with phone number and address. I also hung out with the reporter’s uncle a few years ago! He promised to come back when we open, too.

The phone is ringing....calls from future students as far away as Bentonville, (35 miles) requesting an open-ing date.

We are ready to get the ball rolling and want to say a great big “THANK YOU” to NAPMA for your incredibly


Marketing Activities Each Month to Draw New Students to Your SchoolThere are hundreds of ways to generate new students for your school, and we’ll be’ll be teaching you many of them. You must have MULTIPLE refer-ral systems in place, and must be continually participating in community outreach activities. You must learn to intelligently invest your resources in paid advertising and direct mail to grow your school effectively.

But we don’t talk and teach these things: we provide you with the resourc-es you need to accomplish just those goals. We’ll be teaching you a range of promotional activities and plans—and, in many cases, giving you the com-plete artwork that you can personalize and print for your school to help you implement right away. Each month in your Basic Resource Toolkit, you’ll receive information about new marketing plans and tools, and continu-ously at our member web site, you’ll find a constantly changing and updated library of resources. Here’s just a sample of the types of marketing campaigns we provide for you to use “as is,” or pull-apart to customize as you wish.

Seasonal Campaigns

Topical & Holiday Campaigns

Style & Character Development

Program Campaigns

Mom & Dad’s Day

08092 Olympics Flyer.indd 1 8/12/08 2:37:56 PM

Come to our The Forbidden Kingdom movie party!Kingdom movie party!Kingdom

Join us at a local theater to view the new movie, The Forbidden Kingdom, with Jackie Chan and Jet Li, together for the fi rst time!

After the movie, we’ll return to our school for some exciting, martial arts fun and refreshments!

Together, we’ll teach your friends some of the cool moves we do every week in class. We’ll also introduce them to the many benefi ts of martial arts. Ask your instructor for the details!

• Be more physically active!• Develop more confi dence, discipline and

respect!• Better able to focus on academics!• Learn leadership skills!• Lessons in self-defense to avoid bullies and

predators!

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Bring Your Friends to our Kung Fu Panda movie party!Join us at a local theater to view the new animated movie, Kung Fu Panda, with the voices of Jack Black, Jackie Chan, Lucy Liu, Angelina Jolie and many other

Hollywood starts!After the movie, we’ll return to our school for some exciting, martial arts fun and refreshments!

Together, we’ll teach your friends some of the cool moves we do every week in class. We’ll also introduce them to the many benefi ts of martial arts. Ask your instructor for the details!

• Be more physically active!• Develop more confi dence, discipline and

respect!• Better able to focus on academics!• Learn leadership skills!• Lessons in self-defense to avoid bullies

and predators!

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T’ai ChiFeel the Energy!Ancient Relief for Modern Stress

Stress is an ancient adult burden, which is why the ancient art of T’ai Chi has so successfully relieved countless adults and seniors of that burden. Re-focus, re-energize and rebound from the hard knocks of modern times with the gentle, relaxing movements of T’ai Chi.

It’s the perfect complement to other physical activities or medical therapies because it increases blood flow, oxygenates blood and improves breathing. T’ai Chi is easy on the joints and organs and clears the mind for better concentration.

Our school invites you to try an introductory T’ai Chi class for free. Call us for an appointment today!

Standing Style TaeChi Flyer.indd1 1 7/9/08 5:32:36 PM

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Boost your energy, be more fi t and learn a little self-defense for women at our

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ATTENT ION : BACK -TO - SCHOOL MOMS!

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MC02 Father'sDay AdFlyer.indd 1 4/16/08 4:53:03 PM

Stephen Oliver NAPMA CEO

Stephen Oliver has been a fixture in the Martial Arts Business for more than 30 years.

He began train-ing with the father of American Tae Kwon Do, Jhoon Rhee, in

1969. His instructors include former World Kickboxing Champion Jeff Smith and many other legends of the martial arts.

He began teaching in 1974, and worked his way through a business degree and MBA at George-town University, working as a branch manager with Jhoon Rhee, Jeff Smith, Nick Cokinos and Ned Muffly. In 1983, he founded Mile High Ka-rate, opening five schools in 18 months, and by age 25, owned a $1,000,000-plus school organization with 1,500-plus students.

Oliver has also co-authored No BS Wealth for Entrepreneurs with Dan Kennedy, and has writ-ten several books for martial arts schools, includ-ing: Direct Response Marketing for Martial Arts Schools, Using the Internet to Market Your Martial Arts School and Everything I Wish I Knew When I Was 22. He currently holds an 8th-Degree Black Belt ranking in American Tae Kwon Do.

Rob Colasanti NAPMA President

A teenager’s passion for the martial arts has become a professional’s quest to raise the standards of the industry, help instruc-tors integrate tradition with innovation and

drive the industry into the 21st century. Rob Colasanti has emerged as the leader of the next generation of martial arts professionals.

Colasanti is the author of the book, What I’ve Learned and its 2006, updated version, How To Build the Martial Arts School of Your Dreams, and continues to be the longest running colum-nist for Martial Arts Professional, and host of the NAPMA Innovations DVD.

Toby Milroy, NAPMA VP Sales & Marketing

Toby is a 4th-Degree Black Belt and Regional Developer for Mile High Karate and is one of the rising stars of the industry. This extraordinary

businessman owns a school grossing a half a million annually with 200 enrolled students, and has mastered the principles of direct response marketing and Internet sales for a dynamic success record.

Mark Graden NAPMA Director of Martial Arts Curriculum

Mark Graden began his martial arts training in 1976, in the Tampa Bay area of Florida with instructor Walt Bone. Graden taught and trained at several schools

throughout the eighties and nineties. He developed specialties in teaching, kicking, demonstrations and sparring. Joe Lewis moved to the Tampa Bay area in 1984 and had a huge impact on the Graden’s martial arts career.His television career began in 1985 and, during the next decade, he developed into an award-winning video producer. In 1994, Graden helped his brother, John, launch NAPMA.

From 1989 to the present, Graden has been a top international competitor, winning various titles including the WAKOPro World Cham-pionship in 2006. In 2005 and 2006, Graden was awarded the prestigious Pound-for-Pound Fighter of the Year award from Joe Lewis Fighting Systems. Joe Lewis promoted Graden to 6th-Degree in 2007. He continues to teach martial arts classes three nights a week as well as seminars in advanced training for effective use of kicking while sparring. Still an active competitor, Graden has fought in the World Combat League as recently as January 2008.

Jeff SmithOne of a handful of legendary fighters “who did it all.” A frequent NAPMA contributor.

He was the top rated point fighter in the United States

before turning professional and becoming the first World Light-Heavy Weight Champion. He won the Heavyweight title on the Ali-Frazer undercard in front of over 50,000,000 specta-tors, then went on to a hugely successful career as a school owner.

Now he’s the chief of instruction for Mile High Karate and an internationally recognized instructor and business consultant.

OUTSTANDING support over the years! The best is yet to come!

Steve & Nanette PlaceKarate World of Oklahoma

Colcord, OK

Now in our 10th year of operation we have over 550 active members and 7 satellite locations. Thank you NAPMA!”

Since 1997 NAPMA has had a tremendous impact on how we run our martial arts business. They have given us many tools to implement. In turn, this has helped us to elevate the professionalism of our staff, the amount of students we teach, and the quality of the programs we offer. Now in our 10th year of operation we have over 550 active members and 7 satellite locations. Thank you NAPMA!

Steve StewartModern Martial Arts

Ontario, Canada

The NAPMA kits you send out monthly are a godsend to schools both small and large.

I am a direct response marketer and dojo owner and have for the last eight years helped to produce a perennial top ten infomer-cial, which is an industry leader and top performer.

Your audio CD series is innovative and informative and the rest of the package is top notch as well. All of these kudos point to the kind of visionary leadership backed by a strong support team that was needed to honorably rekindle my faith and TRUST in NAPMA.

I thank you all for the hard work you have done to reach this point and look with interest to the future of marketing and networking in the martial arts—NAPMA.

Kevin Huunjin Cullen

Who’s Who at NAPMA


FREEINVITATION!

FILL IN AND FAX THIS FORM NOW!For a Free “Test Drive” and “Drive Away” with $2,310.12 Worth of Martial Arts School-Growth Materials!

o �YES!�I want to “Test Drive” a NAPMA Membership and receive $2,310.12 worth of fabulous school-growth materials AND two months of FREE Maximum Impact membership.

Name ________________________________________________________________________

Company/School ______________________________________________________________

Address ______________________________________________________________________

City ______________ State __________Country _________________________ Postal Code

Phone ________________________________ Fax ____________________________________

Email* _______________________________________________________________________* Your access information for the private Member’s Web site will be sent to the e-mail address you provide.

Billing Address (if different from above)

Name ________________________________________________________________________

Address ______________________________________________________________________

City ______________ State __________Country _________________________ Postal Code

Shipping method: o U.S. & Canada — $29.95/month o International — $39.95/month

Credit Card Information:

Name on Card ________________________________________________________________

Card Number _________________________________________________________________

Expiration Date ___________ Card Security Code _________

Since we know you’ll love it, and we know you’ll probably never want to stop receiving this school-building, profit-generating information, we’ll continue your subscription at the lowest cost we’ve ever offered—currently $199 per month (plus shipping and handling).

I authorize NAPMA to charge my credit card for the charges selected. I further affirm that the name and personal information provided on this form are true and correct.

Signature ________________________________________________________________________________________

I further declare that I have read, understand and accept NAPMA’s business terms as published on NAPMA.com.

FAX�sheet�to:� �U.S.�&�Canada,�1-727-683-9581�International:�001-800-795-0583�Australia�61-29-4750-098;�U.K.�44-800-471-5096�

or�register�online�at�NAPMAFreeOffer.com

PRIORITY�FAX�ORDER�FORM

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napma warm lead promo ("test drive")

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