- Expe rt Speake rs

- C e lebr i t y Mart ia l A rt i s t s - Meet Successful School Owners - “A to Z” Blue pr i nt Day - Ex tended Staff Tra i n i ng - Network & Training Opportunitie s

Se ptember 26–28, 2008C lea rwate r Beach , FL

SECRETSECRETSECRET - Meet Successful School Owners

- Network & Training Opportunitie s

SECRET - Meet Successful School Owners

- Network & Training Opportunitie s

SECRETOK FOR MARTIAL

ARTS SCHOOL OWNERS

who want HUGE growth

in

their SCHOOLs

Ex t remeSucce s s A cademy .c om

THE 2008 NAPMA EXTREME SUCCESS ACADEMY

Join Rob Colasanti, Stephen Oliver, Toby Milroy and a HUGE ROSTER of Experts from Inside and Outside

the Martial Arts Industry:

Plus Expert Panels By NAPMA Inner Circle Group Members:

Al Bartlinski • Les Connard • Chuck Crone • Matt DorseyTroy Dorsey • Charles Dudley • Don Duncan • Dusty EversonMark Kline • Mark McGee • Jonathan Metcalf • Ace RamirezEric Sbarge • Samuel Scott • James Sheehan • Joseph Walker

Keith Wilkes • Jason Yi

extremesuccess

academy

revealed: the 2008 napma

82

Lewis SmithRheePizzoMilteerKangHurnHayesHartunianCallosBryan Clark Lee

With more substantial information than has ever been provided at any previous conference, this year’s Extreme Success Academy will have more guest speakers, more information tracks, more opportunities for networking and more panel discus-sions than any other event in NAPMA history.

Not only will you have the opportunity to meet fellow school owners, celebri-ties and heroes of the martial arts, but also this year’s conference will be full of information and insider tips for growing your school to its maximum potential.

When you attend this year’s event, you’ll be treated to real information you can use to make your school an extreme success: solid information for operating your school, marketing your school, attracting and retaining new students and advanc-ing your lifestyle.

You’ll meet infl uential experts from fi elds outside the martial arts industry who will present innovative ideas you can put to use. Plus, there will also be many of the most respected and know ledgeable experts from within our industry in at-tendance, ready to pass along their expertise in practical sessions and personal encounters.

With many demonstration and technique sessions scheduled, there will be plenty of opportunities to “roll around on the mat” with the legendary fi ghters you’ve read about for years; you can have some fun along with your education!

Mark your calendars for September 26, 27 and

28, 2008 for a groundbreaking conference to be

held in Clearwater Beach. For the first time in

NAPMA’s history, the annual World Conference

will be taking on a new name and a new

direction, with the birth of the Extreme Success

Academy. This re-envisioned conference will be

unlike any other NAPMA has previously sponsored.

83

september 26–28, 2008

clearwater beach, fl

extremesuccessacademy.com

NAPMA Lifetime Achievement AwardOne of the most highly anticipated and re-

spected events of the year is the induction of a new NAPMA Lifetime Achievement Award win-ner. This prestigious honor, which recognizes the person who has most promoted the advancement of the martial arts during his or her life, is always a special event. Past inductees have included Erne Reyes, Sr., Tony Robbins, Joe Lewis, Jhoon Rhee and other leaders of the martials arts industry. This year’s honoree will be no less deserving, and it’s worth attending just for the honor of watching this highly anticipated ceremony.

The NAPMA Lifetime Achievement Awards ceremony will be held in conjunction with the 2008 NAPMA Extreme Success Academy. Register today at ExtremeSuccessAcademy.com and be among those in attendance to witness this historic occasion and help celebrate the honor awarded to the new inductee.

Exclusive Receptions and Events—A Special Incentive and Treat for NAPMA Members

You should make the effort to sign up early for the Extreme Success Academy and reserve your place. To help provide an incentive to take advantage of our early reg-istration process, NAPMA is offering “early-bird” discounts to all comers, with especially attractive prices to NAPMA members.

As an added sweetener for signing up quickly, the Extreme Success Academy is hosting special recep-tions for the fi rst 100 members to enroll: meet some of your favorite martial arts celebrities at receptions and grab a photo with them.

As one of the fi rst school owners to recognize the extra ordinary opportunity the Extreme Success Academy will be, you could also be rewarded with mat time matching your skills against some of the biggest names in martial arts, former Kickboxing World Champion, Joe Lewis. In a special session, exploring the Science of Sparring, attendees will have many of the Champ’s unique analytical strate-

Save Time and Money with Online Room ReservationsIt will only take minutes to reserve your rooms online at ExtremeSuccessAcad-emy.com for the 2008 NAPMA Extreme Success Academy—and your rooms are discounted, a NAPMA members exclusive, so you’ll save money, too.

Located on 10 beautiful acres of white sandy beach, Hilton Clearwater Beach Resort over-looks the Gulf of Mexico. Experi-ence one of the best Clearwater Beach resorts. Just a short drive from Tampa International and St. Petersburg/Clearwater Airports.

Delight in the elegantly ap-pointed guestrooms, all of which

are comfortably styled and non-smoking. The Resort has earned the AAA’s three-star hotel diamond rating, which is described as “ap-pealing to travelers with comprehen-sive needs. Three-star properties are multifaceted with a distinguished style, including marked upgrades in the quality of physical attributes, amenities and level of comfort pro-vided.”

Visit ExtremeSuccessAcademy.com to reserve at your specially-dis-

counted room block rate. Look for the Hilton banner on the home page.Don’t Delay

There are a limited number of rooms available, so make your res-ervations now before you lose the chance!

Extreme Success Academy Campus

NAPMA Extreme Success Academy—and your rooms

Located on 10 beautiful

are comfortably styled and non-smoking. The Resort has earned the AAA’s three-star hotel diamond rating, which is described as “ap-pealing to travelers with comprehen-sive needs. Three-star properties are multifaceted with a distinguished style, including marked upgrades in the quality of physical attributes, amenities and level of comfort pro-vided.”

to reserve at your specially-dis-

Extreme Success Academy Campus

acres of white sandy beach, Hilton Clearwater Beach Resort over-looks the Gulf of Mexico. Experi-ence one of the best Clearwater Beach resorts. Just a short drive from Tampa International and St. Petersburg/Clearwater Airports.

pointed guestrooms, all of which

to reserve at your specially-dis-counted room block rate. Look for the Hilton banner on the home page.Don’t Delay

rooms available, so make your res-ervations now before you lose the chance!

vided.”

to reserve at your specially-dis-

bill clark

terry bryan

84

85 Martial Arts Professional May 2008 www.napma.com

gies to take back to their sparring classes. Members of NAPMA’s Inner Circle and Peak

Performer’s groups will also have the opportunity to meet martial arts celebrities in exclusive events just for them. Photo opportunities, personal meet-ups, technique demonstrations and one-on-one chal-lenges are just some of the activities planned for these elite NAPMA members.

Speakers and Special Sessions Put You in the Know

The Extreme Success Academy offers a multi-tude of special presentations from experts in the industry you do not want to miss.

Rob Colasanti, president of NAPMA, is in a unique position to predict the newest trends in the industry. Members will enjoy the benefi t of his expertise in planning for these new challenges and opportunities.

Stephen Oliver’s Extraordinary Marketing course has helped hundreds of school owners into higher levels of success. He offers a special session for conference attendees introducing the benefi ts of this remarkable program.

Additionally, select members of Stephen Oliver’s

“Millionaire- Wealth” and Coaching groups, and all Mile High Karate Regional Developers will be in at-tendance and conducting sessions, where they will share their expertise and answer questions.

Grand Master Jeff Smith, former Kickboxing World Champion and 9th-Degree Black Belt, will share insights from his 40-plus years in the mar-tial arts. This seven-time world champion will be revealing his best instructional tactics developed from teaching thousands of students. Attendees will have the opportunity to meet the fi rst recipi-ent of the Bruce Lee Award and benefi t from his wealth of knowledge in martial arts instruction.

Toby Milroy, NAPMA’s vice president of sales and marketing and expert in Internet marketing for the martial arts, will be sharing his bag of tricks in making use of this extremely low-cost marketing tool. With 71% of consumers seeking information from the Internet prior to making purchasing deci-sions, members will not want to miss this extremely important discussion.

Increase the value of your business by owning your school building. Veteran martial artist and real estate expert, Terry Bryan will be showing members how in this special session. “All wealthy people invest in real

Agents of ChangeBill ClarkLearn the strategies that exploded the growth of Bill Clark’s 31 highly successful schools past previous records. Use his example of automatic systems to renew 70% or more of your students into an upgrade program, without the “manual labor” that will drive you nuts. Clark, 8th-Degree Black Belt, is directly responsible for reshaping the way martial arts is delivered to the public, professionally and of the highest standard.

Terry BryanTerry is an internationally acclaimed 9th-Degree Black Belt, business and marketing success coach, real estate investor and self-made millionaire. He is one of the top business success coaches in the country, specializing in marketing and real estate investing as a method of developing wealth and quality of life.

An-shu Stephen K. HayesStephen has trained for more than forty years, and was inducted into the Black Belt Hall of Fame in 1985. A 10th-Degree Black Belt in the art of ninjutsu in Japan, he is the founder of To-Shin Do, a modern self-protection system. A dynamic motivational speaker and warrior philosopher, he ihas authored 19 books, and produced of an array of training DVDs.

Chris HurnThe CFO of Mercantile Commercial Capital, LLC, Chris is the leading owner-occupied, commercial property lender in Florida and the Southeast. This financial mover and shaker was named a member of the 2007 Inc. Magazine list of 500 fastest-growing private companies in America.

chris hurn

bill clark

terry bryan

stephen hayes

85

THE 2008 NAPMA EXTREME

SUCCESS ACADEMY

estate because it is one of the best ways to perpetu-ate huge returns on you money,” says Bryan.

Roundtables and Networking Every year, the NAPMA conference provides

unlimited opportunity to meet and network with other martial arts professionals — and the Extreme Success Academy takes that concept several steps further. Attend panel discussions and learn from industry leaders and your peer school owners. Meet the groundbreakers of the martial arts education industry and learn how to ramp up the effectiveness of your teaching. Find the secrets of becoming a martial art millionaire.

One of the best parts of the Extreme Success Academy is the opportunity to gather with other NAPMA members and school owners to share

ideas, do a little sparring, exchange techniques and bond with new friends and colleagues. This year will be no exception. Meet your peers in the industry and make contacts and friendships that can last a lifetime and support you through business ups and downs.

In addition to the usual networking, this year there will be a special networking reception for all NAPMA Maximum Impact members. Be there with the best and brightest in the industry to mix, meet and synergize.

Introducing Everything New and Useful You Need is at the NAPMA Resources Showcase

Between sessions, attendees will be able to peruse the NAPMA Resources Showcase, an

Grand Master Joe LewisFormer Kickboxing World Cham-pion Master Lewis, a 10th-Degree Black Belt, won more titles during

a 17-year competitive career, set more re-cords and instituted more innovations than anyone in sport Karate. In 1983, he was named the “Greatest Karate Fighter of All Time.”

Grand Master Jhoon RheeWorld-renowned 10th-Degree Black Belt, Rhee is known as the Father of American Tae Kwon Do.

With more than 130 affi liated Tae Kwon Do studios around thee world, Grand Master Rhee is a leading pioneer in martial arts instruction.

Sensei Fumio DemuraPresident and Chief Instructor of Shito Ryu Genbu Kai Internation-al, Sensei Demura is a multi-disci-

ple martial arts master. With a distinguished career in fi lm and television, Sensei Demura consulted on the Karate Kid fi lms and trained Bruce Lee in martial arts weaponry.

Master Ed Parker, Sr. Edmund Kealoha Parker (1931–1990), an American martial artist, promoter, teacher and author, is

credited with opening the fi rst commercial karate school in the western United States in 1954. He trained many Hollywood stuntmen and acting greats, including Elvis Presley.

Master Ernie Reyes, Sr. Performer, author and coach to champions, Reyes is known as the Master of Creative Karate and is considered to be one of the great-

est martial artists of the 20th century. Master Reyes is a consultant to the fi lm and television industry, working with stars such as Wesley Snipes.

Tony RobbinsTony Robbins is one of the greatest self-help authors and inspirational gurus of our time. A Black Belt tae kwon do martial artist, Robbins is considered an expert in the fi eld of

the psychology of business leadership and personal motivation.

Grand Master Jhoon RheeWorld-renowned 10th-Degree Black Belt, Rhee is known as the Father of American Tae Kwon Do.

With more than 130 affi liated Tae Kwon Do

1999

Tony Robbins is one of the greatest self-help authors and inspirational gurus of our time. A Black Belt tae kwon do martial artist, Robbins is considered an expert in the fi eld of

2003

Sensei Fumio DemuraPresident and Chief Instructor of Shito Ryu Genbu Kai Internation-al, Sensei Demura is a multi-disci-

ple martial arts master. With a distinguished

2000

Master Ed Parker, Sr. Edmund Kealoha Parker (1931–1990), an American martial artist, promoter, teacher and author, is

credited with opening the fi rst commercial

2001

Master Ernie Reyes, Sr. Performer, author and coach to champions, Reyes is known as the Master of Creative Karate and is considered to be one of the great-

est martial artists of the 20th century. Master

2002

Past Winners of the

NAPMA Lifetime Achievement AwardThis prestigious award is granted to those individuals who demonstrate their unwavering commitment to the ideals and values of the martial arts, and who have contributed greatly to its popularity and influence. For the first time since 1993, the NAPMA Lifetime Achievement Award will be presented to a new honoree at the Extreme Success Academy. Listed below are the previous winners.

Grand Master Joe LewisFormer Kickboxing World Cham-pion Master Lewis, a 10th-Degree Black Belt, won more titles during

a 17-year competitive career, set more re-

1996

86

87 Martial Arts Professional May 2008 www.napma.com

extreme mall for the martial arts world. Stroll through the exhibits and take in the latest and the greatest suppliers and equipment you need to maximize your profi ts and boost student success. No time- or mon-ey-wasting gadgets or gizmos here — what you’ll fi nd, from mats and belts, to software and services, these are trusted vendors and experts who will help you make your business grow. If you need it, you’ll fi nd it at the NAPMA Resources Showcase.

The UndergroundNAPMA again leads the industry in acknowledg-

ing those hard-working martial artists who work tire-lessly everyday training and promoting the benefi ts of the martial arts and a martial arts lifestyle. These dedicated pros toil without the spotlight of celebrity, but are just as important — perhaps more so — to the health of our industry as the big names.

The Extreme Success Academy and NAPMA will recognize these unsung heroes for their work, and invite them to pass along the secrets of their suc-cess to attendees.

Improve Your School Operations from “A to Z”

New at this year’s Academy is an extra day of study and information gathering, the “A to Z” Blue-print Day, which will be offered prior to the Extreme Success Academy conference. An entire day will be devoted strictly to the details of operating a martial arts school: Classes and discussions with all of the nuts and bolts information about how to generate new students, teach more effective classes, improve your student retention, payments and collections, curricu-lum planning and class scheduling and much more.

Great schools have a great curriculum. “Your teaching skill is measured by student retention,

87

tommy lee

the health of our industry as the big names.

paul hartunianpaul hartunian

stephen oliver

Stephen OliverStephen founded and operates Mile High Karate and Mile High Marketing, and is the CEO of NAPMA. From the most traditional roots, he’s built an international franchise organization. Oliver, an 8th-Degree Black Belt in Tae Kwon Do, holds a Master’s Degree in Business Administration (MBA) from the University of Denver, and a Bachelor’s Degree (AB) with Honors from Georgetown University, Washington, D.C.

Paul Hartunian, Ph.D.Paul, a publicity and marketing expert, author and lecturer, has shown thousands of people how to use publicity to make sales, get leads and rocket their businesses to all-time highs. Using his unique publicity techniques, Paul created a worldwide sensation by becoming the first person in history to really sell the Brooklyn Bridge!

Tommy LeeAs a successful school owner, author, speaker, martial arts business consultant and NAPMA member, Tommy Lee understands the challenges facing the average martial arts school owner. After 30 years in the industry, he has developed winning strategies and tactics. He’ll explain specifi c methods that Academy attendees can implement to grow from their current to much higher levels of enrollments: 50 students to 100, 150, 200 and 300 and beyond.

Rob ColasantiA martial arts practitioner for 24 years, Rob has served in the role of NAPMA’s President for seven years and has been a key player within the NAPMA organization since the company’s inception in 1994. An ACMA certified instructor and a popular speaker on the subject of martial arts school operations, he is in the “crow’s nest” of the industry having worked with thousands of school owners who have joined NAPMA and attended conventions and seminars over the past 14 years.

THE 2008 NAPMA EXTREME

SUCCESS ACADEMY

rob colasanti

As a school owner, you can’t afford to have a staff that is not as exquisitely trained in customer service as in martial arts. Take advantage of the information offered to help your staff reach their maximum potential with these sessions at NAPMA’s Extreme Success Academy Extended Staff Training Day.

How to Transform Information Calls into Paying Students

You know how valuable an Information call is. Ensure that your effort in getting marketing materials into the community to get the phone to ring pay off, with an ef-fective phone sales presentation delivered by any of your staffers. It’s the fi rst step towards gaining a new student, and NAPMA’s experts and your most successful peers will show your staff how it’s done.

How the First Three Minutes of a Phone Call Determine Prospect or Customer Is the person who answers the phone skilled enough, charismatic enough, and knowledgeable enough to communicate your message to the prospective student with such clarity that they literally are compelled to visit your school? We’ll arm your staff members with “The Four P’s,” a simple, yet immensely effective procedure for turning information calls into new students — 92% of the time. Your staffers will learn to confi dently and competently handle prospective students’ questions and articulately communicate to them all the benefi ts of train-ing in your school.

Plug the “Hole in the Bucket” and Keep Your Students Motivated

How to keep hard-earned customers motivated to stay with and grow with your school. Learn how to establish a personal connection with your students and produce great retention rates. We’ll help your staff understand how important it is to build that personal relationship with those they teach, and show them easy, “tried and true” systems for student follow-up.

Non-Confrontational Methods for Renewals and Upgrades

Many of the most successful schools in the country gen-erate a large majority of revenue through upgrade pro

grams that spark continued renewals. This one strategy has been proven to double, triple or quadruple a school’s revenues. Staff work is essential to such success, and we’ll show your instructors exactly how to achieve these results for you.

Accountability and Entrepreneurial Thinking for Staff Members

As your school grows, you will be faced with the real-ization that you can no longer be a “one-man band.” Unfortunately, employees rarely have the same goals as you. In this session, we will help your staff members understand how to contribute to you school’s growth and take responsibility for their results, rather than just their activities. We’ll help them understand how important their roles are building the school, and why they must continue their education in the martial arts business as well as the martial arts!

And More�

The Extended Staff Training Day covers even more suc-cess-oriented techniques and information staffers at any level can use.• Doing the work right the fi rst time.• The simplest system ever devised to allow your staff to

accurately track statistics and performance.• Collecting delinquent payments without offending your

student or parent.• Quick and easy lead follow up systems that generate

new students.• Customer relations and how to resolve student issues.• Setting the ground rules for your students, so they don’t

become “diffi cult” customers.This is a special time set aside for the true unsung

heroes of the martial arts industry—the staff workers who put in the hours, know each student personally, and dedicate themselves to the success—and profi ts—of your school. Repay them by equipping each with the knowledge and confi dence to return to work recharged and ready to add more value to your programs.

For more information, visit

ExtremeSuccessAcademy.com.

Memo to Staff: Aim for Growth with Extended Staff Training

88

upgrade percentage and Black Belt graduation percentage, not by your lineage or how tough you make it for the White Belts,” says Oliver.

Attendees will have access to discussions on the fi ve primary systems for curriculum manage-ment, including traditional, block style, true rotat-ing, modular rotating and age-specifi c programs. Participants can learn how to more effectively teach material and provide the best service to their students. (See sidebar on page 14 for more information about these discussions.)

The aspect of running a business most despised by school owners is payments and collections. This year’s conference will explore ways to make this potential headache a well-run, effi cient cash machine.

“In the early days of martial arts schools, class scheduling was simple. Now with the increasing complexity of services being offered, we have to create better strategies for effective scheduling. We

are revealing some ways our members can accom-plish this goal,“ says Colasanti.

“One of my big issues as a school owner is lock-ing the back door to keep the students interested and involved in classes,” commented Toby Milroy, NAPMA vice president of sales and marketing. “We have designed a course for the conference’s “A to Z” Blueprint Day that will solve that problem for school owners.”

Taking full advantage of the marketing expertise of Stephen Oliver, the “A to Z” Blueprint Day will disclose the most effective student marketing and retention programs martial arts schools can use. This course will help our members with strategies for lead generation, upgrading students and maximizing income potential from every student.

Oliver says, “It would be great if both a high percentage of your students train to Black Belt and beyond, and they are really good when they get there. However, without focused and aggressive marketing

joe lewis

89

Sang Koo KangOriginally from Seoul, Korea, Master Sang Koo Kang is a Kukkiwon-certified yook-dan (6th-Degree Black Belt) and has been serving the South Florida community since 1990 as Chief Instructor and director of the Sang Tae Kwon Do Schools. Master Sang is internationally recognized for his successful, award-winning youth programs emphasizing the core elements of martial arts: respect, discipline, perseverance and self-control.

Joe LewisFormer Kickboxing World Champion and NAPMA Technical Advisor, Master Lewis, a 10th-Degree Black Belt, won more titles during a 17 year competitive career, set more records and instituted more innovations than anyone in sport Karate. In a 1983 survey conducted of America’s top fighters conducted by Karate Illustrated, Joe was named the “Greatest Karate Fighter of All Time.”

Toby MilroyToby is a 4th-Degree Black Belt and Vice President of Sales and Marketing at NAPMA, and is one of the rising stars of the industry, and owns a school grossing $500,000 annually with 200 enrolled students. He has mastered the principles of direct response marketing and Internet sales for a dynamic success record.

Lee MilteerLee is a performance and productivity coach, author and speaker, and is the founder of The Millionaire Smarts Coaching Program. She has counseled and trained more than a million people with her presentations at organizations such as Walt Disney, AT&T and NASA, plus hundreds of government agencies. Her educational programs have aired on PBS and other cable networks throughout the U.S. and Canada.

THE 2008 NAPMA EXTREME

SUCCESS ACADEMY

lee milteertoby milroysang koo kang

90

Chris PizzoCaptain Chris Pizzo is a self-defense instructor who has become an icon and leader in the self-defense industry. A U.S. Grappling Gold Medal Champion, Chris has earned 147 trophies and medals in karate, judo, Brazilian jiu jitsu, and boxing.

Jhoon RheeWorld-renowned Grand Master Rhee, a 10th-Degree Black Belt, is known as the “Father of American Tae Kwon Do.” With more than 125 affiliated Tae Kwon Do studios worldwide, Grand Master Rhee is a pioneer in martial arts instruction. After immigrating from Korean to the United States in the 1950’s, Grand Master Rhee distinguished himself as a loyal patriot and has served Presidents Reagan and Bush, Sr., on various physical fitness initiatives.

Jeff SmithFormer Kickboxing Champion Jeff Smith is a 9th-Degree Black Belt Master in Tae Kwon Do. He owns three karate centers and travels worldwide officiating at tournaments, teaching and conducting seminars. He is the seven-time World Light Heavyweight Karate Champion was the first recipient of the Bruce Lee Award.

Tom CallosTom Callos Master Callos, a 6th-Degree Black Belt under Ernie Reyes, Sr., has produced numerous videos and educational materials for NAPMA. He has participated in various films and television projects, most notably The Ultimate Black Belt Test, a documentary series. Master Callos has written the e-book, How to Green Your Dojo, and is active in environmental issues.

tom callos

of your school, and without A to Z systems to make your business successful, you’ll sit there and bleed to death.

“Now don’t get me wrong. I hope you do have a great curriculum. You may be the best and brightest, but if you don’t get the word out, you will have 20 or 25 students,” according to Oliver.

Many of our members have expressed a desire to take their businesses to the next level with multi-facility operations. An entire course will be devoted to how this can be accom-plished, while avoiding the major pitfalls and problems this kind of expansion can cause.

Bring Out the Full Potential of Your Team with the Extended Staff Training Sessions

A special program track for the employees of

NAPMA members will be offered to maximize the effectiveness of your staff by turning them into true team members. Your employees will learn valuable skills not only from experts in the fi eld of school operations, but also each other and gain access to effective solutions being devised by schools across the nation, helping them learn to go the extra step for your stu-dents, which in turn will boost your business.

“Lock the back door” on student retention with extra training and new staff skills. Skills to be covered include: handling information calls and walk-ins, upgrading your students to Black Belt club members, motivating students, track-ing student progress and much more. Take advantage of this special opportunity for staff development at a half-price rate reserved for employees only. For more information about the Extended Staff Training Session, see the A special program track for the employees of

jeff smithjhoon rhee

Chris Pizzo

chris pizzo

The NAPMA Inner Circle Panel of Experts and Master-Mind FacilitatorsNAPMA Inner Circle experts will make key contributions to this year’s Extreme Success Academy. Many have been in our industry for 20, 30 or more years.You may not know their names, but that is because they are busy running single- and multiple-

school operations, every day; some single schools gross as much as $1,00,000-plus per year.Be sure to attend the NAPMA Inner Circle Group and take the opportunity toreview your

questions, ideas and challenges with these successful school owners.

AL BARTLINSKI, Karate Super Center, Glen Burnie, MD. School owner and managing partner for Bartlinski and Associates, Master Bartlinski has won national recognition for his anti-bullying programs.

LES CONNARD, Kim’s Hapkido, Monrovia, CA. Connard owns seven highly-rated schools in California with Grandmaster Kim, 7th-Degree Black Belt as head instructor.

CHUCK CRONE, Crone’s Tae Kwon Do School, New Kingstown, PA. Master Crone, a 4th-Degree Black Belt, has studied under Grandmaster Saipoon Chang. He is an active member of NAPMA, participating in multiple seminars.

MATT DORSEY, Martial Arts America, Rochester, NY. Sensei Dorsey is a 7th-Degree Black Belt Isshin Ryu Karate and has more than 30 years of martial arts experience.

TROY DORSEY, Troy Dorsey Karate, Mansfi eld TX. He is the only man in history to hold world titles in both karate and boxing. A 7th-Degree Black Belt, Dorsey is widely considered one of Full Contact Kickboxing’s greatest fi ghters and a much sought-after trainer

CHARLES DUDLEY, Black Belt Fitness Center, San Antonio, TX. Master Dudley, 5th-Degree Black Belt in Tae Kwon Do and 4th-Degree in Kung Jung Mu Sul, a student himself under Grandmaster Soon Tae Yang.

DON DUNCAN, Sifu Duncan is the Head Instructor for the Round Rock Shaolin-Do School. A 4th-Degree Black Belt, he has been studying Shaolin-Do Kung Fu and Tai Chi since 1993 under Master Joe Schaeffer. Sifu Duncan is a graduate of the University of Austin.

DUSTY EVERSON, Everson’s Karate and Cardio Kickboxing, Robbinsville NJ. Master Everson, a 6th-Degree Dan, has been training students for 14 years at his 3,000-square-foot facility in New Jersey.

MARK KLINE, Kaizen Martial Arts, Piscataway, NJ. Master Kline, 7th-Degree Black Belt in Kyusho Jitsu, founded his school in 1992. He has produced 25 DVD and authored one book about the martial arts.

MARK MCGEE, Unlimited Success Martial Arts, Allen, TX. Master Mark McGee, owner and chief instructor, is a 3rd-Degree in Tang Soo Do under the Atlantic-Pacifi c Tang Soo Do Federation.

JONATHAN METCALF, Integrity Martial Arts, Enfi eld CT. Chief instructor and studio manager, Metcalf is a 4th-Degree Yodan Black Belt. He holds a B.A. in East Asian Studies from Wesleyan University.

ERIC SBARGE, The Peaceful Dragon, Charlotte NC. Master Sbarge has trained for more than 25 years in Tai Chi Ch’uan, Pakua, Hsing-I, Shuai Chiao and Shaolin Kung Fu. Master Sbarge has written articles for Inside Kung-Fu, and Black Bel.

SAMUEL SCOTT, Full Circle Martial Arts Academy, Glendale, MD. Master Scott is a 2006 Inductee into the Blackbelt Hall of Fame under the Worldhead Sokeship Council as the Founder of Talahib Kuntao (Filipino martial art).

JAMES SHEEHAN, Castle Black Belt Academy, Sheffi eld, UK. Master James Sheehan has been training in martial arts for over 15 years. He earned both his 1st and 2nd degree black belt while he was still a teenager. When he was 16 he completed his certifi cation programme to become one of the youngest instructors in the United Kingdom..

JOSEPH WALKER, Academy of Okinawan Karate, Peoria IL. Shihan Joseph Walker, 8th-Degree Black Belt, is winner of the 2006 International Shuri-Ryu Association First Ambassador Award and 2006 Masters Division Kata World Championship.

KEITH WILKES, Fear Knot, Elizabethtown PA. Master Keith Wilkes, president and head instructor, is a published author and speaker with a life goal of exposing students to the life-changing benefi ts of martial arts training.

JASON YI, U. S. TKD College, Woodbridge VA. Master instructor Jason J. Yi , a 6th-Dan Black Belt, comes from a family of Black Belts. Winner of multiple grand-championships, he believes his accomplishments as a teacher are the highlights of his career.

91

THE 2008 NAPMA EXTREME

SUCCESS ACADEMY

92

The “A to Z” Blueprint Day sessions are designed to address the practical issues of school management facing owners today. During a full day devoted specifi cally to training and education on school operations, without the distractions of the full-bore conference, you’ll be able to join in discussions with experts in the fi eld and successful peer owners, and walk away with a “blueprint” you can use to build your own school.

Creating Payment, Billing and Collections SystemsMost school owners hate being a bill collector, facing the never-ending chore of collecting the money from sales to new students and dealing with billing problems or delinquent accounts. This session will explore options and tools available to school owners that take you out of the col-lection cycle and establish a system to handle these necessary tasks sensitively and effi ciently.

Scheduling and Class “Blocking” Twenty years ago, creating your class schedule was easy, with just a limited number of classes offered each day. Today it is a much more complex task. Regardless of your present class schedule, this session will reveal the strategies that the most successful owners use each day to simplify their lives while offer-ing what their customers demand. We’ll also unveil some simple strategies that will help you motivate your students to stay focused on their goals, practice harder, and up-grade regularly, just by structuring your class schedule effectively.

Program Management Strategies to Improve Long Term Student RetentionIn today’s modern martial arts school, one size does not fi t all. Learn from the school owners who have realized they must offer their students more opportunities and programs from which to choose. This session will outline the details of the most common programs in the industry, and how you can adapt them for your school.

Bringing New Students Into Your School Predictably and Reliably The lifeblood of a martial arts school is a consistent infl ux of new students, and every successful school owner is hyper-focused on marketing and lead generation to acquire those new customers. This session will share some of the most effective new student market-ing systems in use throughout the industry and how they apply to any school, including yours.

Multi-School Operations StrategiesMany school owners are interested in branching out into a multi-school system. Avoiding the hazards of starting more than one school is breathtakingly complex, and mis-takes can cause you go broke, be sued, alienate friends and families and even serve federal jail time. This session covers the major pitfalls to be avoided, and includes proven strategies.

For more information about the Staff Training Day at the Extreme Success Academy, visit ExtremeSuccessAcademy.com.

School OperationsImprovement Seminar

sidebar on page 12, or visit ExtremeSuc-cessAcademy.com.

The Place to Be to Be an Extreme Success

According to Rob Colasanti, “The quality and focus of all the sessions and courses have been upgraded, and more educational resources and materials will be available for you to take home to your school.”

“This year’s Extreme Success Academy will mark the beginning of a new direction for NAPMA. All of our members deserve the success previously earned by only a select few in the martial arts industry,“ ac-cording to Colasanti.

“You’ve must realize that 50 to 80% of your business is about marketing and sales processes. You must always be thinking of your year as a whole and of the coming months as parts,” says Oliver. “Certainly, most schools are doing too little to pro mote their school. ‘Build it and they will come’ works only in the movies.”

The Extreme Success Academy is tailored for entrepreneurial, forward-thinking school owners who are focused on operating successful businesses, and specifi cally addresses those who want to build substantial futures for themselves and their families.

An ideal structured opportunity to network and brainstorm with your peers—helping each other solve problems and create new opportunities.

There really is no good excuse not to have a thriving school; you have all the tools available through NAPMA to make an excellent living and create the highest quality students. At this year’s Extreme Success Academy, secrets will be re-vealed and lives will be changed. Evolved and improved from the old NAPMA World Conference, the Extreme Success Academy will truly be a place of learning, of experimentation, of comradery and a demontration to the world of the profes-sional approach NAPMA members have towards the martial arts. You can’t afford to miss this unique gathering. MAP

93

THE 2008 NAPMA EXTREME

SUCCESS ACADEMY

Excellent Reasons Why We Know...The 2008 NAPMA Extreme Success Academy in Clearwater Beach, FL, Sept. 26–28, 2008 will be unlike ANY other Conference, Seminar or Event you’ve EVER attended!

Why the Extreme Success Academy is so different!It might be just the thing to put your school on the fast track to EXTREME SUCCESS this year! Not just a little success, not just a few new students, but EXTREME results and EXTREME GROWTH.

NAPMA members have been telling us for years that they truly enjoyed the past World Conferences, but they wished that there was an event that had more “meat on the bone,” more “nuts and bolts” of how to fi ll their school with new students, how to increase student quality and how to drive better fi nancial results!

In fact, many owners tell us that they take copious notes during these events, but as soon as they return to their schools, they can’t make heads or tails of their notes or are missing a key component of an idea, making it almost valueless and diffi cult to implement! This can certainly be frustrating!

Well, we’ve listened, and now we’ve answered!

We’ve identifi ed 10 KEY TRENDS IN THE MARTIAL ARTS INDUSTRY that are driving schools all over the country to pinnacles of performance previously unheard of even in these “uncertain” economic times!

We’ve SOUGHT OUT AND PERUSED MANY OF THE TOP EXPERTS in key areas, and have recruited them to bring their unique perspectives and knowledge to our members only!

We’ve scoured the Martial Arts industry and FOUND SCHOOL OWNERS WHO ARE BLAZING THE TRAIL for the martial arts profession; and we’ve gone far outside our small little industry to bring to you world class authorities in these key areas that you’ll need to blast past the competition in 2008!

We’ve also persuaded many of them to make available to you some PHENOMENAL EDUCATIONAL RESOURCES that you will be able to benefi t from far beyond the time you spend at the Academy! No more banging your head against the wall after returning to your school, for lack of a crucial detail or key component to implement a new system or strategy!

What the NAPMA Extreme Success Academy is NOT:This event is NOT for school owners who are not focused on high quality student outcomes, not serious about long-term student retention, or on a quest to suck up as many cash payments as humanly possible without regard to actually DELIVERING ON YOUR PROMISES!

This is NOT simply a social gathering — although there will be plenty of opportunity for networking and building relationships — where you will be wined and dined, only to realize later that you didn’t really learn anything that will help you actually grow your school!

This is NOT the same old speakers talking about the same old antiquated, slow, ineffective, unrealistic or untested marketing strategies that only worked in 1985, when students were fl ooding into schools, without the slightest provocation.

This is NOT the type of conference where all you can learn is the newest wiz-bang martial arts techniques, wrist lock, knife defense, etc., although you’ll have plenty of opportunities to do that.

This is NOT a conference where you will be distracted by the next new, so-called revolutionary piece of equipment, software package or bright shiny object. Although some of these tools are useful, we will be LASER BEAM FOCUSED on those tools that can actually help you grow your school, attract more new students, super-motivate the students you have and, ultimately, MAKE YOU MONEY!

Please understand our goals!

• We will NOT try to sell you sparring gear!

• We will NOT try to entice you to buy the newest gadget for your school!

• We will NOT try to convince you that one style of martial arts is better or can be more profi table than another.

What the Extreme Success Academy IS:MARTIAL ARTS ICONS AND LEGENDS. Sharing their secrets to success in our industry and from their career. Meet, take photos with and learn from living legends. Hear their stories of professionalizing school operations and teaching methods in the 1960s, 1970s, 1980s and through today. You’ll work with industry icons, such as Grand Masters Jhoon Rhee, Jeff Smith, Joe Lewis and Stephen Hayes.

✁94

THE “SUCCESS UNDERGROUND.” Top school owners from around the country and around the world. You may not have heard of them before, since they’re not on the speaking circuit and haven’t been trying to sell you a book, CD or program. However, they are in the trenches just like you, making systems and processes work for their schools, their styles and their systems. They’re in small towns and big cities. They teach Tai Chi, BJJ, Tae Kwon Do, traditional Goju and just about anything else you can think of, serving the kids market, the adult market and the seniors market.

MEET WITH SUPER-SUCCESSFUL OPERATORS. The most valuable piece of the entire event arguably is the opportunity to talk with school owners who grew from where you are at currently and now are grossing high numbers, teaching big student bases and managing their lifestyle effectively. These are the NAPMA Inner Circle and Stephen Oliver’s Coaching & Millionaire Wealth members, who are school owners who have grown into the top 1% of our fi eld and can share with you how to maximize income from a small school, or how to grow to a $100,000 or more per month in revenue.

MARTIAL ARTS SCHOOL BUSINESS AND OPERATIONS “GURUS AND EXPERTS.” The Extreme Success Academy will have the top martial arts business, school operations, marketing and teaching experts sharing with you their insights and observations of our industry. They’ll give you the one or two “aha’s” that you need to move your school to its next level. Whether it’s to learn how to add 20, 30 or more new students to your school each month, or how to create the best possible Black Belts — the experts will show you how. You’ll learn from Marketing Guru Stephen Oliver, NAPMA President Rob Colasanti, Close Quarter Combat Expert Chris Pizzo and many others.

SUCCESS & BUSINESS EXPERTS FROM OUTSIDE THE MARTIAL ARTS INDUSTRY. Whether it’s how to become a celebrity in your town or city or how to develop a “Millionaire Mindset,” you’ll interact with and learn from the top experts in their fi elds. You’ll gain new insights guaranteed to move you forward and expand your horizons. You’ll learn from Lee Milteer, Paul Hartunian, and many others.

“MILE HIGH METHODS.” Learn secrets on the 25th anniversary of Mile High Karate. Secrets to longevity in your community. Deep roots in schools, churches and community organizations. Learn the marketing and Black Belt development methods from behind the scenes with Mile High Karate trainers and school operators, such as Frank Brown, Robert Lewis, Mike Bidwell, Matt Young and Ranolfo Gonzales.

WEALTH STRATEGIES. Learn how to buy your own building or even shopping center. Learn alternative wealth strategies, using real estate and other methods. Even meet the bankers and work out the details of how to move yourself to a long-term wealth position and create your retirement fund.

More Fantastic Reasons You Must Attend the Extreme Success AcademySUPER-FOCUSED STAFF TRAINING SESSION For the fi rst time ever, we will have a SPECIAL STAFF MEMBERS ONLY TRAINING SESSION. We will motivate and excite your staff members about being a part of such a great industry and a school that is so invested in their education! We’ll help them hone their customer service skills, such as handling info calls and walk-ins, and pre-framing students for Black Belt, renewals or upgrades.

SUPER NETWORKING Facilitated networking with expert martial arts marketers, mega-school owners, entrepreneurs and Martial Arts pros that will gather at the Academy. We’ll help you connect with people in your business, for joint ventures and more.

MAXIMUM IMPACT MEMBERS will be invited to a special networking reception to create relationships with other members that will help you stay on target and compare implementation strategies long after you’ve left the conference!

THE NAPMA RESOURCES VENDOR SHOWCASE Gathered in one place will be the important vendors, suppliers, experts and freelancers — the professionals that make implementation happen for NAPMA and many of the most successful schools in the world. The 2008 exhibit hall may include the exact person or company you need to solve a nagging problem or liberate the full potential of your business.

EXPERTS, SPEAKERS & ROUNDTABLESAn extremely popular feature! Circulate and sit at different discussion leaders’ tables, ask your questions, test your ideas and be up close and personal with people achieving super-results with our strategies — top experts in their fi elds, even speakers of the Extreme Success Academy! (Hey, you can sleep at home!)

NEW “A to Z” BLUEPRINT DAYWe will walk you through, from “A to Z,” the main strategies that martial arts schools across the country are using to generate new students, teach their classes, improve retention, collect payments, systemize curriculum, schedule their classes and more. This is a fantastic opportunity to accelerate your learning curve, avoid costly mistakes and BRING YOUR STAFF UP TO SPEED quickly and effectively!

Extreme Guarantee!If, at the dinner break of day one, you do not agree that you are participating in a life-altering event and experience of mega-importance and value to you, you may advise us of your disappointment, exit the Academy (and the hotel), with a 100% REFUND OF YOUR TUITION! You have ABSOLUTELY NOTHING to lose! (Unless, of course, you miss this opportunity to grow your business and supercharge your staff!)

OO O

OO O

THE 2008 NAPMA EXTREME SUCCESS ACADEMY EARLY REGISTRATION FORM• Members Minimum 55% DISCOUNT•  Includes FREE Staff Training Session on Saturday the 27th

o YES! Register me for the Extreme Success Academy, Sept. 26–28, 2008

o Non-NAPMA Members o NAPMA Basic Member $997.00 $997.00 $548.65

o Maximum Impact o Peak Performers or Inner Circle $997.00 $448.98 $997.00 $0.00

NOT A MAXIMUM IMPACT MEMbER? What a great time to enroll or upgrade! You get the highest/best/mostadvanced information, all the benefits described at NAPMA.com/MaximumImpact — then you save at least $100.00 on your Extreme Success Academy registration, and you attend the closed-door Maximum Impact and Higher networkinggathering at the Conference! DO IT NOW!

o I want to upgrade my membership to Maximum Impact in order to take advantage of all the additionalbenefits (see NAPMA.com/MaximumImpact).

o I want to also register the following (spouse, partner, key employee) to attend theExtreme Success Academy with me for just HALF of my Registration Fee (maximum of two):

1. __________________________________ 2. ___________________________________o Key Employee o Partner o Spouse o Key Employee o Partner o Spouse

o YES! Register me for the bRAND NEW “A to Z” blueprint Seminar, Sept. 25, 2008

o Non-NAPMA Members o NAPMA Basic Member $397.00 $397.00 $297.50

o Maximum Impact o Peak Performers or Inner Circle $397.00 $247.50 $397.00 $0.00

o I want to also register the following (spouse, partner, key employee) to attend the“A to Z” blueprint Day with me for just HALF of my Registration Fee (maximum of two):

1. __________________________________ 2. ___________________________________o Key Employee o Partner o Spouse o Key Employee o Partner o Spouse

Name _____________________________ School Name _____________________________________________________

Address (No P.O. Boxes)________________________________________________________________________________

State/Prvnc. _________________________________ Zip ___________________ Country_________________________

Phone________________ Fax ___________________________ E-mail________________________________________

Credit Card: o Visa o Master Card o Amex o Discover

Credit Card # ___________________________ Exp Date _______________ Security Code (back of card)____________

Signature _________________________________________________________________ Date __________________

Providing this information constitutes your permission for NAPMA and or Martial Arts Marketing, Incorporated tocontact you regarding related information via mail, e-mail, fax, and phone.

Fax to: 727-540-0806; Attn: Rob ColasantiMail to: 5601 116th Avenue North, Clearwater, FL 33760

Register online: www.ExtremeSuccessAcademy.com

1.

2.

3.

08016 ESA RegistrationForm.indd 1 8/15/08 1:18:09 PM✁

CUT

ALO

NG

DO

TTED

LIN

E A

ND

FA

X B

ACK

ASA

PTHE 2008 NAPMA EXTREME

SUCCESS ACADEMY

96

8 reasons why attending the 2008 napma extreme success

academy may be the most important thing you do this year...

✔ Martial arts icons and legends share their professional and career secrets. Meet, take photos with and learn from these living legends. Hear their stories of how they professionalized their school operations and teaching methods. You’ll work with industry icons, such as Grand Masters Jhoon Rhee, Jeff Smith, Joe Lewis and Stephen Hayes.

✔The “Success Underground” is a group of top school owners from the United States and the

world. You may not have heard of them, since they’re not on the speaking circuit trying to sell you a book, CD or other programs; however, they are in the trenches like you, making systems and processes work for their schools, styles and sys-tems. Here’s your opportunity to learn from their experiences and successes.

✔Meet with successful school owners in what

may be the most valuable part of the en-

tire event. These are school owners who grew from your current level and are now grossing high numbers, teaching big student bases, and managing their lifestyles, effectively. These are NAPMA Inner Circle and Stephen Oliver’s Coach-ing and Millionaire Wealth members who can share with you how to maximize income from a small school or how to grow to $100,000 or more per month in revenue.

✔Martial arts business and school opera-

tions gurus and experts and the top martial arts business, school operations, marketing and teaching experts share with you their insights and observations of our industry. You’ll learn from marketing guru Stephen Oliver, NAPMA President Rob Colasanti, Chris Pizzo and many others.

✔Learn how to become a celebrity in your

town or city and how to develop a “Millionaire Mindset.” You’ll interact with and learn from the top experts in their fi elds, including Lee Milteer, Paul Hartunian and many others.

✔”A to Z” Blueprint Day to learn how to make your school operations more effective and effi cient

(additional registration fee) and the FREE Extended Staff Training sessions help your employees become true partners the the success of your school.

✔On the 25th anniversary of Mile High

Karate, you’ll learn our methodology and secrets to longevity in your community as well as “behind the scenes” marketing and Black Belt development methods from train-ers and school operators, such as Frank Brown, Robert Lewis, Mike Bidwell, Matt Young and Ranolfo Gonzales.

✔Learn the wealth strategies that will

help you buy a school building or shop-

ping center. Learn alternative wealth strategies, using real estate and other methods. Meet the bankers and develop the details to move to a long-term wealth position and create your retirement fund.

Don’t miss out on this extraordinary event. Take a moment and sign up now at ExtremeSuccessAcademy.com to reserve your place and receive substantial Early-Bird Discounts.

september 26–28, 2008

clearwater beach, fl

extremesuccessacademy.com