nail how you show up visually online so your business always … · nail how you show up visually...

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NAIL how you show up visually online so your business always

looks on point! #nailedit

DAY ONE


Be as detailed as you can with your answers.

How did your business come about? And why have you decided to make this a priority?

What do you want your brand to do for your business? (Think about how you want it to support you and

your business)

What do you want customers/clients to say about your brand?

DISCOVERYDay One: Let’s get to know you, your brand and your client


If your business was a person, who would it be? A celebrity? Yourself?

Describe the key characteristics of the above person, likes, dislikes etc

When you engage with them how do they make you or someone else feel?

What are your/their core values (see next page for list if you get stuck - choose no more than 5)?

What is the primary message you/they want to convey with your brand?


Acceptance

Accomplishment

Accountability

Accuracy

Achievement

Adaptability

Alertness

Altruism

Ambition

Amusement

Assertiveness

Attentive

Authentic

Awareness

Balance

Beauty

Boldness

Bravery

Brilliance

Calm

Candour

Capable

Careful

Certainty

Challenge

Charity

Cleanliness

Clear

Clever

Comfort

Commitment

Common sense

Communication

Community

Compassion

Competence

Concentration

Confidence

Connection

Consciousness

Consistency

Contentment

Contribution

Control

Conviction

Cooperation

Courage

Courtesy

Creation

Creativity

Credibility

Curiosity

Decisive

Decisiveness

Dedication

Dependability

Determination

Development

Devotion

Dignity

Discipline

Discovery

Drive

Effectiveness

Efficiency

Empathy

Empower

Endurance

Energy

Enjoyment

Enthusiasm

Equality

Ethical

Excellence

Experience

Exploration

Expressive

Fairness

Family

Famous

Fearless

Feelings

Ferocious

Fidelity

Focus

Foresight

Fortitude

Freedom

Friendship

Fun

Generosity

Genius

Giving

Goodness

Grace

Gratitude

Greatness

Growth

Happiness

Hard work

Harmony

Health

Honesty

Honour

Hope

Humility

Imagination

Improvement

Independence

Individuality

Innovation

Inquisitive

Insightful

Inspiring

Integrity

Intelligence

Intensity

Intuitive

Irreverent

Joy

Justice

Kindness

Knowledge

Lawful

Leadership

Learning

Liberty

Logic

Love

Loyalty

Mastery

Maturity

Meaning

Moderation

Motivation

Openness

Optimism

Order

Organization

Originality

Passion

Patience

Peace

Performance

Persistence

Playfulness

Poise

Potential

Power

Present

Productivity

Professionalism

Prosperity

Purpose

Quality

Realistic

Reason

Recognition

Recreation

Reflective

Respect

Responsibility

Restraint

Results-oriented

Reverence

Risk

Satisfaction

Security

Self-reliance

Selfless

Sensitivity

Serenity

Service

Sharing

Significance

Silence

Simplicity

Sincerity

Skill

Skillfulness

Smart

Solitude

Spirit

Spirituality

Spontaneous

Stability

Status

Strength

Structure

Success

Support

Surprise

Sustainability

Talent

Teamwork

Temperance

Thankful

Thorough

Thoughtful

Timeliness

Tolerance

Toughness

Traditional

Tranquillity

Transparency

Trust

Trustworthy

Truth

Understanding

Uniqueness

Unity

Victory

Vigour

Vision

Vitality

Wealth

Welcoming

Winning

Wisdom

Wonder

Core values list - Words you and/or your brand live by


Provide a detailed profile of your ideal client. (including their gender, age, family situation (children (inc

how many if they do have children, married/separated/single), education level, occupation and income

bracket. Then go DEEPER and describe their preferences, interests, lifestyle, aspirations & goals.

**Important to go as detailed as possible here**

Describe what the average day is like for a person BEFORE they start to work with you?

Now describe what a day is like for them AFTER they have worked with you?


Fill in the below:

On the surface I do..... but REALLY what I do is....

You are not just another business. You are here to make a greater impact!

Looking back at your answers, can you see the massive value you provide for your clients and the

potential ripple effect your business can have?

Based on your answers for today, what is the potentiality of the impact your business can have - don’t

hold back here, share it all!

Once you are done, share your summary in the group. If you feel comfortable doing a video sharing your

summary then please do!

SUMMARY

nail how you show up visually online so your business always … · nail how you show up visually...

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