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franklinozekhome e! paper My Yum! Brands X / 3

In loving memory of

Kenneth Chinda

my beloved friend and brother

****

The world feels a little empty without you

You shall remain evergreen in our memories

Love

DEDICATION

franklinozekhome e! paper My Yum! Brands X / 5

In 2005, I published an article titled “My Yum! Brands” in Brandfaces magazine. The feedback I received following that

publication was overwhelming; so a few months later I penned its sequel, “My Yum Brands II”. It’s been five years since the 2nd Yum!

Brands article. I thought it was time to follow-up with a third paper in the series; one that provided an overview on how I think, what I

look out for, and the kind of things that inspire me.

My Yum! Brands X: The Inspiration are 10 brands that have inspired me in the past twelve months - people, products, and

places - and the reasons why they are at the top of my fave list in 2010, when it comes to trend setters, innovation, and cultural

influence.

They also happen to be brands that I use often, constantly interact with, and refer to for insights, ideas, and inspiration.

franklinozekhome e! paper My Yum! Brands X / 6

in·spi·ra·tion [in-spuh-rey-shuh n]

franklinozekhome e! paper My Yum! Brands X / 7

in·spi·ra·tion : experiences which influence, move, or guide one’s choices + beliefs

A well-know artist was sitting in a café in Paris.

Sipping away at his coffee and reading the daily paper, when he was tappedon the shoulder by a stranger. “Are you who I think you are?” asked an inquisitive

older woman. “That depends on who you think I am,” joked the artist. She gushed about how his work had inspired her, how it has literally

moved her to tears, and how she believes his paintings have made the world a better place.Bashful, he thanked her and went back to reading his paper.

“Excuse me, I hate to be a pest,” she said hesitantly. “But would you mind if I asked for a quick doodle on that napkin? I’d be forever grateful and would reward you with whatever

payment you see fit.” The artist thought for a second, pulled out a pen and proceededto draw for the next two minutes. Finished, he handed her the drawing.

“That’ll be $20,000 he said. Stupefied she replied, “You can’t be serious. $20,000 for adrawing that only took you two minutes?” And very seriously, looking her in the eye he said,

“Ma’am, that drawing didn’t just take me two minuets to draw, it took me an entire lifetime to create.

Stacyadams.com

“

”

Be.

Inspiration comes from many places…watching pigeons in thepark, checking out museums, art galleries, fashion + style studios,amassing favorite objects and designs, or simply reading booksand magazines. I get inspired by stories…stories that influencepeople’s personalities and their actions, a brand’s point of view,product conceptualization, and design thinking. Viewing a fashionshow on Oxygen could spark an idea + inspire my next concept for anew automobile prototype. Cool ideas come to mind when I seehow Warren the Ape’s character can influence packaging designs formen's toiletries.

This year’s theme “The Inspiration” are about brands that continueto awe me with their drive, passion and creativity, always striving tobe the “best of the best.” In this paper, my definition of a brand isanything with a distinctive label. Every image, photo, andillustration have been carefully chosen to make you think! andvisualize the brand’s story.

Inspired.

TheDragon

Bruce LeeBrucelee.com

INSPIRATION: At age 5, in the 80s, I remember watching my first Bruce Lee film, Enter theDragon, the movie that changed how Asians were seen in the West. Bruce was a revelationto Asian-Americans as the first Asian hero seen on TV screen. He brought Asian face toAmerican cinema, and became an instant role model.

Bruce has influenced + inspired music icons, Hollywood directors, movie stars, and legends,including Carlos Santana, Brett Ratner, RZA, Arnold Schwarzenegger, Jackie Chan, SugarRay Leonard, and Quentin Tarantino. “He influenced pop culture more than anyone; beforeor since” [History.com]. Bruce Lee ruthlessly combined strategy with his own philosophy ofmartial arts – “the style of no style”; and “the act of fighting without fighting”.

HIGHLIGHTS:Early Life: Born as Jun-fan on November 27, 1940 in Chinatown, San Francisco to Lee Hoi-chuen and Grace Ho. The largest influence on Lee’s martial art development was his studyof Wing Chun at the age of 13 under Wing Chu master Yip Man. In 1961, he enrolled at theUniversity of Washington, where he majored in drama, and studied philosophy andpsychology. While at the University, he met his future wife, Linda Emery, whom he marriedin August 1964.

Acting Career: Besides playing the role of Kato in the 60s TV series The Green Hornet, Leestarred in four films: The Big Boss [1971], Fist of Fury [1972], Way of the Dragon [1972], andEnter the Dragon [1973].

Death: On 10 May 1973, Lee collapsed in Golden Harvest Studios while doing post-production work for the movie Enter the Dragon, and was rushed to the hospital where hewas later revived. However, on 20 July 1973, Lee complained of a headache, and went to liedown for a nap from which he never woke up. He died of a brain edema at the age of 32.

Actor, martial artist, philosopher, icon

Fela Kuti

Fela.net

FELA ANIKULAPO KUTI [October 15, 1938 to August 2, 1997] was a Nigerian multi-instrumentalist musician, composer, and pioneer of Afrobeat music. In his songs,Fela depicted everyday social situations with which a large part of the Africanpopulation was able to identify. He mixed incendiary lyrics with his new musiccreation – Afrobeat [pounding eclectic rhythms fused with jazz, psychedelic rock andtraditional West African chants] – to openly attach the repressive militarydictatorships that ruled Nigeria and much of Africa.

Fela Kuti went by many names - Chief Priest Kalakuta Republic, Abami Eda and BlackPresident. “Young people from all over Nigeria flocked to hear his songs, whichdeveloped themes relating to Blackism and Africanism, encouraging a return totraditional African religions. Later he was to become satirical and sarcastic towardthose in power, condemning both military and civilian regimes for their crimes ofmismanagement, incompetence, theft, corruption and marginalization of theunderprivileged.” [Worldmusiccentral.org]

In recent years, there has been a revitalization of the icon’s influence on music andpopular culture. Fela’s original music art form has been reborn in the magneticBroadway musical Fela!, produced by Jay-Z, Will Smith, and Jada Pinkett-Smith, andperformed by the band Antibalas. Antibalas is directed by Tony award winner andchoreographer Bill T. Jones, and together, they have carried the Afrobeat banner to anew generation of listeners, inspiring the millennial generation and long-timefollowers of Afrobeat with their evocative display and rendering of the music form.Case in point: I have personally attended Fela! on Broadway twice.

Musician + human rights activist

tasty for your tongue. vitamins for your body. …and zero calories to go crazy about.

Vitaminwater.com

INSPIRATION: I first got wind of Vitamin Water in 2007 when Curtis Jackson aka 50 Cent, the award-winner rapper, pocketed $100 million from Coca-Cola after the soft drinks giant bought hisVitaminwater drink, Formula 50 from Glaceau as part of a $4.1 billion deal. 50 Cent had bought a tenpercent stake in Glacéau in 2004. In exchange for his share in the company’s profits, Glacéau named aVitaminwater drink, Formula 50, after the artist, which “Fiddy” personally endorsed.

Ever since, Vitaminwater has been my constant companion – cruising down Bay Street, trend-spottingtrips, and at home while blogging. It refreshes me completely, and has helped me reduce my intake ofalcohol drinks and sugar-laced beverages.

HIGHLIGHTS:Vitaminwater was launched in 2000 by J. Darius Bikoff after he conceived of the idea of having VitaminC and mineral water in one package instead of having them separately. The product carried theGlacéau name, same as Bikoff’s first product – Glacéau Smartwater which was launched in 1996.

By 2002, the Glacéau line of waters were the top selling enhanced water brand in the United States,with the company’s Vitaminwater being its best selling product. On April 2, 2009, GlacéauVitaminwater introduced a new line for the weight-conscious market called Vitaminwater10 that has10 calories per eight-ounce serving, and later Vitaminwater Zero, a calorie free drink.

Vitaminwater has a fully interactive Facebook page [that replaced its website while underconstruction], and a very strong fan base – 1, 411,881 people like the brand.

Heineken.com

INSPIRATION: Anyone who knows yours truly is aware of my penchantfor Heineken. It featured on my Yum! Brands in 2005, and I remain astrong advocate of the brand. I love everything about it – the shape +design, color, experience, and, of course, the taste. That, oh so, bitter-sweet taste and tangling feeling you get after swigging from the greenbottle is yi-p-shy!

HIGHLIGHTS:The Heineken Company was founded in 1864 by 22-year old GeraldAdriaan Heineken in Amsterdam. Heineken ranks as the third largestbrewer in the world after Anheuser-Busch InBev and SABMiller, based onrevenue. The original brewery in Amsterdam, closed in 1988, is preservedas a museum called Heineken Experience. The museum features “rides”,interactive exhibits, and two bars.

Nike.com

INSPIRATION: Nike has got consumers eating out of its palm, like Apple, due itsdesign thinking approach, innovative product conceptualization, and the coolexperiences it continually presents at every touchpoint. Case in point: NIKEiD,NikeStore, Nike + iPod, Nike.biz, and NikeRed.

As a follow-up to their viral “Write the Future” video, Nike Football installed aninteractive LED light show “Write the Headline” on Johannesburg’s towering SouthernLife Center building. The installation, almost the size of half a football pitch, displayssubmissions from Facebook, Twitter, QQ, and Mxit that read from as far as 2.5kilometers away.

HIGHLIGHTS:Nike was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman andPhilip Knight, and officially became Nike, Inc. in 1978. The company takes its namefrom Nike, the Greek goddess of victory. Nike markets its products under its own brandas well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiariesincluding Cole Haan, Hurley International, Umbro and Converse.

Nike sponsors many high profile athletes and sports teams around the world, with thehighly recognized trademarks of "Just do it" and the Swoosh logo.

Camper.com

TRANSFORM WITH MYSTERY [The Lovemarks Effect]

INSPIRATION: Inside every Camper box there is a story. Because a Camper box is not like any other box. Inside a Camper box lives everything you can imagine outside. A Camper box is a window, a door, it’s the beginning of a journey. A journey to a place called Imagination. Yes, a Camper box also

comes with a pair of Camper shoes. They will join in your journey. It’s them and you, together. And then, it happens: IMAGINATION WALKS.

Jay-Z.com

INSPIRATION: We all know Shawn ‘Jay-Z’ Carter’s rag-to-riches story– from selling drugs in Marcy projects, New York, to becoming afinancially successful hip hop artist and entrepreneur with a networthof over $150 million and selling 40 million albums worldwide.

Jay-Z became my No. 1 Hip Hop artist circa 2000, when I listened to hisfreestyle verse on DJ Clue’s The Professional, Pt. 2 mixtape, whichtotally blew my mind and turned me into an overnight fan + advocate.Before then, I had paid little attention to Jay’s hot singles like “HardKnock Life” and “Big Pimpin’” as I was totally stoked on Puff Daddy,Mase, and the Bad Boy Family.

After listening to Jay-Z’s track on the mixtape, I went to the nearestmusic store to get all of his albums – The Dynasty: Roc La Familia,Reasonable Doubt, In My Lifetime Vol. 1, and Vol. 2…Hard Knock Life.Ever since, his music dominates 90% of space on my iPod, iTouch,iPhone and iPad.

Jay-Z’s lyrics are a constant motivator for my day-to-day activities,and have fueled my passion for soul music, stimulated my taste in styleand fashion, and influenced my lifestyle.

FastCompany lists Jay-Z as one of this year’s 100 Most CreativePeople.

Hip Hop CEO + Entrepreneur

HIGHLIGHTS: Jay-Z co-owns The 40/40 Club, is part-owner of the NBA's New JerseyNets and creator of the urban clothing line Rocawear. He is theformer CEO of Def Jam Recordings, one of the three founders ofRoc-A-Fella Records, and founder of Roc Nation. In addition, he ownsstock in Carol’s Daughter, a line of beauty products, and J Hotels, andserves as co-brand director for Budweiser Select. As an artist, heholds the record for most number one albums by a solo artist on theBillboard 200. Say hello!

I’m not a businessman…I’m a Business, man.

Twitter.com/iamdiddy

INSPIRATION: The Man many love to hate…Jay-Z cured me of mybinge on Puffy aka Puff Daddy aka P.Diddy. But, I never could get rid ofmy fascination for Sean ‘Diddy’ Combs – his ghetto-fabulousness,swagger, crazy dance moves, go-getter attitude, entrepreneurial driveand indomitable spirit. Hip Hop mogul, Diddy, is the ultimatebusinessman – an inspiration for other businessmen + aspiringentrepreneurs. He showed hip-hopers how they should run theirbusinesses: a suitcase full of attitude, an overhyped brand name, someshiny suits, and a cool track to dance to….”Sean Combs is the mostsuccessful entrepreneur to emerge from hip hop. He surpassed RussellSimmons back in the ‘90s…even his contemporaries travel down aroad path Diddy paved.” [XXL.com]

Diddy is the inspiration pill for hip hop. Whenever the industry is in direneed of creativity or stimulation, and thirsting for “what’s next”,everyone looks up to Diddy to show the way. And, he has neverdisappointed.

Whether its producing MTV family sitcoms like Run’s House andDaddy’s Girls, hosting Making The Band and I Want To Work For Diddyreality TV shows, running the successful Sean John Clothing empire,signing an equal-share venture with Diageo to spearhead Cîroc vodka’sbrand management, or setting up Blue Flame Marketing [with HP andPepsi as clients], Diddy has proven that his non-musical business dealsare as huge as his musical accomplishments – Bad Boy Entertainmentand Justin Combs Publishing – effectively earning him the title “theUndisputed heavyweight champion of hip hop.”

Champion of Hip Hop + Entertainer

INSPIRATION: In the summer of 2009, I was spending theweekend with Jonas [Yo’nas], a German friend working atthe Consulate, and a couple of buddies at a beach hut,when I first saw Monocle. “Cool”, was my first thought.Jonas strongly recommended it to me, as the all-in-onebusiness + lifestyle magazine. In the past eleven months, Ihave never missed an issue. Monocle is a “global briefingcovering international affairs, business, culture anddesign. Developed for an international audience hungryfor information across a variety of sectors, Monocle ismore of a book than a magazine; its highly portable andcollectable.”

HIGHLIGHTS:Monocle is a magazine and website founded by TylerBrûlé, a Canadian journalist and entrepreneur.

Described by CBN News reporter Harry Forestell as a"meeting between Foreign Policy and Vanity Fair”, themagazine provides a globalist perspective on internationalaffairs, culture and design to wealthy, cosmopolitanreaders.

Monocle.com

INSPIRATION: Advertising Age is the holy grail + bible for marketing,advertising and media professionals around the world. It is the“leading global source of news, intelligence and conversation formarketing and media communities.” Widely renowned as the numerouno in thought leadership, Ad Age organizes industry events,conferences, publishes white papers and branded content, and hostspopular columnists and blogs on its website.

HIGHLIGHTS:The magazine was started as a broadsheet newspaper in Chicago in1930. Today, its content appears in a print weekly distributed aroundthe world and on many electronic platforms, including: AdAge.com,daily e-mail newsletters called Ad Age Daily, Ad Age's Mediaworks andAd Age Digital; weekly newsletters such as Madison & Vine (aboutbranded entertainment) and Ad Age China; podcasts called Why ItMatters and various videos.

Ad Age's parent company, Crain Communications Inc., also publishesCreativity.com and Adcritic.com.

Adage.com

Samuel l jacksonis

INSPIRATION: I love comic books, and have been a collector for over20 years. I’m especially crazy about graphic novels, manga and anime.

Afro Samurai [アフロサムライ Afuro Samurai] is a Japanese seinendōjinshi manga series written + illustrated by manga artist TakashiOkazaki.

Inspired by Takashi Okazaki's love of soul and hip hop music andAmerican media, Afro Samurai follows the life of Afro Samurai whowitnessed his father being killed by the hands of a gunslinger namedJustice. As an adult, Afro sets off to avenge his father's death and killJustice.

The Afro Samurai dōjinshi was adapted into a 5-episode anime TVseries by studio Gonzo in 2007. The same studio also went on toproduce a made-for-TV movie sequel entitled Afro Samurai:Resurrection in 2009, which gained two Emmy nominations, forOutstanding Individual Achievement in Animation, which it won, andOutstanding Animated Program, which it did not win.

In addition to the success of the anime series, Afro Samurai has alsobeen adapted into a video game and an upcoming live-action featurefilm. For the TV series and the film, two soundtracks by the RZA ofWu-Tang Clan have been released as well as a profile book in Japan.

INSPIRATION: Shōgun is a 1975 novel by James Clavell. Over thepast eleven years, I have probably read Shōgun about 50 times. Andwe’re talking about one thousand page-plus of riveting Japaneseculture, history, love, and conflicts. I am constantly fascinated byClavell’s epic Asian Saga series of novels [King Rat, Taipan, Shōgun,Noble House, Whirlwind, Gai-jin], and have gained so much insightfrom reading these novels, and having an in-depth understandingof the Asian mind.

HIGHLIGHTS:Shōgun, set in 17th century feudal Japan, gives an account of the riseof the daimyo "Toranaga“, based upon the actual Tokugawa Ieyasuof the Shogunate.

Ieyasu was the founder + first shogun of the Tokugawashogunate of Japan which ruled from the battle of Sekigahara in1600 until the Meiji Restoration in 1868. Ieyasu seized power in1600, received appointment as shogun in 1603, abdicated fromoffice in 1605, but remained in power until his death in 1616.

Shōgun has been adapted as a groundbreaking televisionminiseries, a Broadway musical, and several computer games.

Lord Toranaga is

Netflix.com

INSPIRATION: Netflix, launched 13 years ago, changed the game in the video rentalindustry when it began offering “online flat rate DVD, Blu-ray disc rental-by-mail andonline video streaming” that enabled subscribers watch movies on their computerswith minimum broadband internet connection. This was a differentiated servicestrategy from that of Blockbuster, widely recognized for its worldwide chain of videorental stores. With the advent of Netflix, the rental map was completely redrawn withNetflix miles ahead of its nearest competition. It had maxed out the game, the sameway Apple had drawn the rug from underneath IBM.

Now, from the comfort of one’s home, office, or on the road, after paying a monthlyflat-fee, a subscriber has access to a wide range of movie choices. Movies can beplayed instantly online and DVDs received by mail based on an individual’s rentalqueue of favourite movies. There is also a free iPad app allowing subscribers to watchmovies on the go…anywhere, anytime.

HIGHLIGHTS:Netflix has a collection of over 100,000 movie titles and approximately 10 millionsubscribers, and ships an average of 1.9 million DVDs to customers daily. On February25, 2007, Netflix announced the billionth DVD delivery.

Netflix allows subscribers to stream movies + watch TV shows on their video gameconsoles – Xbox 360, PS3, and Wii.

INSPIRATION: DirecTV is a direct broadcast satellite service based in ElSegundo, California, which transmits digital satellite television and audioto households in the United States.

DirecTV has its own network called The 101 Network, an in-housechannel, available only to DirecTV subscribers in the United States. The101 Network has exclusively broadcast some of my favorite, commercial-free television shows – Sleeper Cell, OZ, Deadwood, Smith, Spartacus:Blood and Sand, and Australian miniseries, Underbelly: ATale of Two Cities.

HIGHLIGHTS:DirecTV provides television + audio services to subscribers throughsatellite transmissions. Services include the equivalent of many localtelevision stations, broadcast television networks, subscription televisionservices, satellite radio services, and private video services. Subscribershave access to dozens or hundreds of channels, so its competitors arecable television service and other satellite-based services. Its primarycompetitors are Dish Network and cable providers. DirecTV currently has18 million subscribers.

Directv.com

Redlobster.com

INSPIRATION: For my fix of seafood, salads, and desserts, I regularlypatronize Red Lobster, a U.S. chain of seafood restaurants, appetizers,salads, and desserts. It is aimed at the mid-level “casual dining” segmentof the market. The menu includes a variety of specialty seafood and non-seafood entrees.

HIGHLIGHTS:Red Lobster was founded in 1968 by entrepreneurs Bill Darden & CharleyWoodsby. Originally billed as a "Harbor for Seafood Lovers", the originalrestaurant in Lakeland, Florida was followed by several others throughoutthe Southeast. The chain expanded rapidly in the 1980s.

Today, there are nearly 700 Red Lobster locations throughout the UnitedStates and Canada, as well as a small number of locations in Japan.

Life is Burritoful

Ever been to Chipotle? If no, I urge you to check out one – fast.

Chipotle Mexican Grill is one of the fastest growing restaurant-chains in the U.S. Its goal is to “change the way the world thinksabout and eats fast food by serving high-quality and sustainably-raised food quickly and affordably.”

Chipotle [pronounced chih-POAT-lay] specializes in burritos andtacos. It was founded by Steve Ells in 1993 and based in Denver,Colorado. The name Chipotle derives from the MexicanSpanish name for a smoked, dried jalapeño chili pepper, andultimately derives from the Nahuatl language.

The restaurant is known for its large burritos, assembly lineproduction, and use of natural ingredients. The company releaseda mission statement called Food with Integrity, which highlights itsefforts in using organic ingredients, and serves more naturallyraised meat than any other restaurant.

The company currently has over 1000 locations, with restaurantsin 36 states. Its net income in 2009 was US$126 million, with thecompany employing over 22,000 staff.

Chipotle.com

Meet the Ad Guy In America

Alexbogusky.posterous.com

INSPIRATION: Alex Bogusky’s book, Baked In, [co-authoredwith John Winsor], is the singularly most important book that Iread in 2010. It re-transformed my way of thinking, and hasinspired thousands of marketers and [m]ad men to rethinkproduct design, marketing, and advertising, as is currentlybeing practiced, to a new model of “creating products andbusinesses that market themselves.” A brief chat with Boguskyafter his keynote presentation at the 2010 Mirren New BusinessConference, solidified his place atop my pyramid of those “rareindividuals that defied convention and broke all rules.”

FastCompany cites Bogusky as one of the “Top 10 MostCreative People in Marketing and Advertising.” According tothe business magazine, Bogusky has “shattered the rules of20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like BurgerKing, Old Navy, and Microsoft flock to his Miami-Boulder shopfor his brand of irreverence.”

HIGHLIGHTS:Alex Bogusky is the Founding Partner of Crispin Porter +Bogusky and Chief Creative Insurgent of MDC Partners. Bornin Miami, Florida, his father, Bill Bogusky, and uncle, AlbertBogusky, ran one of Miami's hottest design shops, The BrothersBogusky. Alex is married and has two children.

JEREMY

ISTHEKINGOFCOOL

INSPIRATION: Jeremy Gutsche, an innovation expert, is the Founder & Chief Trend Hunter of TrendHunter.com [the world'sbiggest online cool hunting magazine ] and Trend Hunter TV.com. Gutsche is a keynote speaker in the categories ofinnovation, strategy and marketing, and has spoken at more than 100 events.

Gutsche has been described as "a new breed of trend spotter" by The Guardian, and "on the forefront of cool" by MTV. He isfrequently sourced by the media for his opinions on the next big thing.

HIGHLIGHTS:In 2005, Gutsche launched Trend Hunter, an online trend community + series of trend publications. The community includesa global network of several thousand contributors that identify emerging micro-trends in pop culture, design, technology,fashion and art. In 2007, Gutsche launched Trend Hunter Research to leverage the viewership data + content insights fromthe TrendHunter.com community, and Trend Hunter TV in 2008.

Gutsche's book, Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change, released in September, 2009, wasnamed one of Inc Magazine's Best Books for Business Owners and ranked #1 Most Popular at 800 CEO Read fromSeptember to December 2009.You guessed right; I got a copy too.

GUTSCHE

I love apple…

…a true lovemark

…transforms my experience

…and gives me a sense of happiness!

Top Xv Yum! Brands 2010

Top 1x By GENRE

1. Bruce Lee 6. Samuel L. Jackson is Afro Samurai 11. Scotch & Soda2. Vitaminwater 7. Netflix 12. Diesel3. Nike 8. Red Lobster 13. Tom Peters4. Jay-Z 9. Alex Bogusky 14. Bang & Olufsen5. Monocle 10. Apple 15. MTV

Trends + Innovation Lifestyle + Culture Experience + Engagement

AppleGoogle

NikeBMW

Bang & OlufsenIDEO

Jeremy GutscheVitaminwater

SpringWise

AppleNike

Scotch & SodaMTV

HeinekenJay-Z

MonocleCamperDiddy

AppleNike

GoogleBMW

Bang & OlufsenNetflix

FacebookIKEA

Camper

Thanks goes to the following companies + websites for citation of their original materials + use of photos:

Fastcompany.comTrendhunting.comStacyadams.comThesauraus.comSpringwise.comLovemarks.comWikipedia.comSequence.comHeineken.comMonocle.comGoogle.comAdage.comIdentiturePSFK.comNike.comCampers

IDEO!

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insidethe mindof a m/ad man

franklinozekhome™ is a strategic planner, trendspotter, and a student ofculture and brands. A leading authority + keynote speaker on brandmarketing, future trends, and Nigerian marketnomics, he was recentlynominated by The Future Awards as “2010 Business Professional of theYear.” Ozekhome previously held senior roles at InsightGrey andMcCann Erickson, and has spent over a decade advising leadingcompanies and brands like British Airways, Samsung, Total, PepsiCo,British American Tobacco, MTN, Access Bank, GSK and Emirates Airline.

He is the Founder + Chief StoryTelling Officer of Identiture®, a New Yorkbased, strategic planning firm, helping brands like Good Burger, CraVeSandwiches and SignaPay embrace Sensory Branding + FutureDeSignSM

ideas. Follow his rants, raves and tantrums on Twitter @Donniefranklin.

www.franklinozekhome.com

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