KFCYum! Brands, Inc.

Business Program Final Report

Professor’s name：江昱仁教授

Student’s name: 林怡萱、翁立軒、成威廷Student’s number: M99B0101

Contexts

Introduction (overview of company)

• KFC

• Yum! Brands, Inc.

• Harland Sanders

• Louisville, Kentucky

• Product

History (about Harland Sanders Corbin, Kentucky)

• His mother

• Gas station

• Small restaurant

• Secret recipe

• Travel to sale

• Franchise

• Be bought

In 1964

Headquarters

CEO and BOD

• BOD

Samuel Su, David W. Dorman, J. David Grissom, Bonnie Hill, Robert Holland, Jr., Kenneth G. Langone, Jonathan S. Linen, Thomas C. Nelson, Thomas M. Ryan, Jackie Trujillo, and Robert D. Walter. The senior managers responsible for looking after KFC today are Roger Eaton as CEO of KFC and Laurance Roberts is the Chief Operating Officer.

Chairman ofYum! Brands, IncBOD

David C. Novak.

Six elements of Environment

• Legal & Regulatory

• Economic

• Competitive

• Technology

• Social

• Global

Globalization

Ethic/ Special Responsibility

• Environmental concerns

soy

• Animal rights

violence

• Hygiene

rats

• Nutritional value

  artificial tras fat oil

Demonstratin

g

Demonstratin

g

Ownership

Management leadership

• Step change thinkers,

• Know how builders,

• Action divers,

• People growers.

Human Resource

Employ high population of young = Minimum wage

Marketing

Conclusions

Reference

• http://www.kfcclub.com.tw/index.asp

• http://en.wikipedia.org/wiki/Yum!_Brands

• http://en.wikipedia.org/wiki/KFC

• http://www.kfc.com/about/history.asp

• http://www.yum.com/

• http://www.webmd.com/diet/news/20061030/kfc-to-fry-chicken-without-trans-fats

• http://www.cpc.gov.tw/

• http://growingbolder.com/articles/uncategorized/colonel-harland-sanders-5871.html

• http://www.katastrofy.com/scripts/index.php?id_nad=1131

Thank you for you

listening