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In loving memory of

Kenneth Chinda

my beloved friend and brother

****

The world feels a little emptywithout you

You shall remain evergreen inour memories

Love

DEDICATION




In 2005, I published an article titled “My Yum! Brands” in

Brandfaces magazine. The feedback I received following that

publication was overwhelming; so a few months later I penned itssequel, “My Yum Brands II”. It’s been five years since the 2nd Yum!

Brands article. I thought it was time to follow-up with a third paper

in the series; one that provided an overview on how I think, what I

look out for, and the kind of things that inspire me.

My Yum! Brands X: The Inspiration are 10 brands that have

inspired me in the past twelve months - people, products, and

places - and the reasons why they are at the top of my fave list in

2010, when it comes to trend setters, innovation, and cultural

influence.

They also happen to be brands that I use often, constantly interact

with, and refer to for insights, ideas, and inspiration.




in·spi·ra·tion [in-spuh-rey-shuh n]


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in·spi·ra·tion : experiences which influence, move, or guide one’s choices + beliefs

A well-know artist was sitting in a café in Paris.

Sipping away at his coffee and reading the daily paper, when he was tapped

on the shoulder by a stranger. “Are you who I think you are?” asked an inquisitive

older woman. “That depends on who you think I am,” joked the artist.

She gushed about how his work had inspired her, how it has literally

moved her to tears, and how she believes his paintings have made the world a better place.

Bashful, he thanked her and went back to reading his paper.“Excuse me, I hate to be a pest,” she said hesitantly. “But would you mind if I asked for

a quick doodle on that napkin? I’d be forever grateful and would reward you with whatever

payment you see fit.” The artist thought for a second, pulled out a pen and proceeded

to draw for the next two minutes. Finished, he handed her the drawing.

“That’ll be $20,000 he said. Stupefied she replied, “You can’t be serious. $20,000 for a

drawing that only took you two minutes?” And very seriously, looking her in the eye he said,

“Ma’am, that drawing didn’t just take me two minuets to draw,

it took me an entire lifetime to create.

Stacyadams.com

“

”



Be.

Inspiration comes from many places…watching pigeons in the

park, checking out museums, art galleries, fashion + style studios,

amassing favorite objects and designs, or simply reading books

and magazines. I get inspired by stories…stories that influence

people’s personalities and their actions, a brand’s point of view,product conceptualization, and design thinking. Viewing a fashion

show on Oxygen could spark an idea + inspire my next concept for a

new automobile prototype. Cool ideas come to mind when I see

how Warren the Ape’s character can influence packaging designs for

men's toiletries.

This year’s theme “The Inspiration” are about brands that continue

to awe me with their drive, passion and creativity, always striving to

be the “best of the best.” In this paper, my definition of a brand isanything with a distinctive label. Every image, photo, and

illustration have been carefully chosen to make you think! and

visualize the brand’s story.

Inspired.



The Dragon



Bruce Lee

Brucelee.com

INSPIRATION: At age 5, in the 80s, I remember watching my first Bruce Lee film, Enter the

Dragon, the movie that changed how Asians were seen in the West. Bruce was a revelation

to Asian-Americans as the first Asian hero seen on TV screen. He brought Asian face to

American cinema, and became an instant role model.

Bruce has influenced + inspired music icons, Hollywood directors, movie stars, and legends,

including Carlos Santana, Brett Ratner, RZA, Arnold Schwarzenegger, Jackie Chan, Sugar

Ray Leonard, and Quentin Tarantino. “He influenced pop culture more than anyone; before

or since” [History.com]. Bruce Lee ruthlessly combined strategy with his own philosophy of

martial arts – “the style of no style”; and “the act of fighting without fighting”.

HIGHLIGHTS:

Early Life: Born as Jun-fan on November 27, 1940 in Chinatown, San Francisco to Lee Hoi-

chuen and Grace Ho. The largest influence on Lee’s martial art development was his study

of Wing Chun at the age of 13 under Wing Chu master Yip Man. In 1961, he enrolled at the

University of Washington, where he majored in drama, and studied philosophy and

psychology. While at the University, he met his future wife, Linda Emery, whom he married

inAugust 1964.

Acting Career: Besides playing the role of Kato in the 60s TV series The Green Hornet, Lee

starred in four films: The Big Boss [1971], Fist of Fury [1972], Way of the Dragon [1972], and

Enter the Dragon [1973].

Death: On 10 May 1973, Lee collapsed in Golden Harvest Studios while doing post-

production work for the movie Enter the Dragon, and was rushed to the hospital where he

was later revived. However, on 20 July 1973, Lee complained of a headache, and went to lie

downfor a nap from which he never woke up. He died of a brain edema at the age of 32.

Actor, martial artist, philosopher, icon



Fela Kuti

Fela.net

FELA ANIKULAPO KUTI [October 15, 1938 to August 2, 1997] was a Nigerian multi-

instrumentalist musician, composer, and pioneer of Afrobeat music. In his songs,

Fela depicted everyday social situations with which a large part of the African

population was able to identify. He mixed incendiary lyrics with his new music

creation – Afrobeat [pounding eclectic rhythms fused with jazz, psychedelic rock and

traditional West African chants] – to openly attach the repressive military

dictatorships that ruled Nigeria and much of Africa.

Fela Kuti went by many names - Chief Priest Kalakuta Republic, Abami Eda and Black

President . “Young people from all over Nigeria flocked to hear his songs, whichdeveloped themes relating to Blackism and Africanism, encouraging a return to

traditional African religions. Later he was to become satirical and sarcastic toward

those in power, condemning both military and civilian regimes for their crimes of

mismanagement, incompetence, theft, corruption and marginalization of the

underprivileged.” [Worldmusiccentral.org]

In recent years, there has been a revitalization of the icon’s influence on music and

popular culture. Fela’s original music art form has been reborn in the magnetic

Broadway musical Fela!, produced by Jay-Z, Will Smith, and Jada Pinkett-Smith, andperformed by the band Antibalas. Antibalas is directed by Tony award winner and

choreographer Bill T. Jones, and together, they have carried the Afrobeat banner to a

new generation of listeners, inspiring the millennial generation and long-time

followers of Afrobeat with their evocative display and rendering of the music form.

Case in point: I have personally attended Fela! on Broadway twice.

Musician + human rights activist



Vitaminwater.com

INSPIRATION: I first got wind of Vitamin Water in 2007 when Curtis Jackson aka 50 Cent, the award-

winner rapper, pocketed $100 million from Coca-Cola after the soft drinks giant bought his

Vitaminwater drink, Formula 50 from Glaceau as part of a $4.1 billion deal. 50 Cent had bought a ten

percent stake in Glacéau in 2004. In exchange for his share in the company’s profits, Glacéau named a

Vitaminwater drink, Formula 50, after the artist, which “Fiddy” personally endorsed.

Ever since, Vitaminwater has been my constant companion – cruising down Bay Street, trend-spotting

trips, and at home while blogging. It refreshes me completely, and has helped me reduce my intake of

alcohol drinks and sugar-laced beverages.

HIGHLIGHTS:

Vitaminwater was launched in 2000 by J. Darius Bikoff after he conceived of the idea of having Vitamin

C and mineral water in one package instead of having them separately. The product carried the

Glacéau name, same as Bikoff’s first product – Glacéau Smartwater which was launched in 1996.

By 2002, the Glacéau line of waters were the top selling enhanced water brand in the United States,

with the company’s Vitaminwater being its best selling product. On April 2, 2009, Glacéau

Vitaminwater introduced a new line for the weight-conscious market called Vitaminwater10 that has

10 calories per eight-ounce serving, and later Vitaminwater Zero, a calorie free drink.

Vitaminwater has a fully interactive Facebook page [that replaced its website while under

construction], and a very strong fan base – 1, 411,881 people like the brand.



Heineken.com

INSPIRATION: Anyone who knows yours truly is aware of my penchant

for Heineken. It featured on my Yum! Brands in 2005, and I remain a

strong advocate of the brand. I love everything about it – the shape +

design, color, experience, and, of course, the taste. That, oh so, bitter-

sweet taste and tangling feeling you get after swigging from the green

bottle is yi-p-shy !

HIGHLIGHTS:

The Heineken Company was founded in 1864 by 22-year old Gerald

Adriaan Heineken in Amsterdam. Heineken ranks as the third largestbrewer in the world after Anheuser-Busch InBev and SABMiller, based on

revenue. The original brewery in Amsterdam, closed in 1988, is preserved

as a museum called Heineken Experience. The museum features “rides”,

interactive exhibits, and two bars.



Nike.com

INSPIRATION: Nike has got consumers eating out of its palm, like Apple, due itsdesign thinking approach, innovative product conceptualization, and the cool

experiences it continually presents at every touchpoint. Case in point: NIKEiD,

NikeStore, Nike + iPod, Nike.biz, and NikeRed.

As a follow-up to their viral “Write the Future” video, Nike Football installed an

interactive LED light show “Write the Headline” on Johannesburg’s towering Southern

Life Center building. The installation, almost the size of half a football pitch, displays

submissions from Facebook, Twitter, QQ, and Mxit that read from as far as 2.5

kilometers away.

HIGHLIGHTS:

Nike was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and

Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name

from Nike, the Greek goddess of victory. Nike markets its products under its own brand

as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding and subsidiaries

including Cole Haan, Hurley International, Umbro and Converse.

Nike sponsors many high profile athletes and sports teams around the world, with the

highly recognized trademarks of "Just do it" and the Swoosh logo.



Camper.com

TRANSFORM WITH MYSTERY [The Lovemarks Effect]

INSPIRATION: Inside every Camper box there is a story. Because a Camper

box is not like any other box. Inside a Camper box lives everything you can

imagine outside. A Camper box is a window, a door, it’s the beginning of a

journey. A journey to a place called Imagination. Yes, a Camper box also

comes with a pair of Camper shoes. They will join in your journey. It’s them

and you, together. And then, it happens: IMAGINATION WALKS.



Jay-Z.com

INSPIRATION: We all know Shawn ‘Jay-Z’ Carter’s rag-to-riches story

– from selling drugs in Marcy projects, New York, to becoming afinancially successful hip hop artist and entrepreneur with a networth

of over $150 million and selling 40 millionalbums worldwide.

Jay-Z became my No. 1 Hip Hop artist circa 2000, when I listened to his

freestyle verse on DJ Clue’s The Professional, Pt. 2 mixtape, which

totally blew my mind and turned me into an overnight fan + advocate.

Before then, I had paid little attention to Jay’s hot singles like “Hard

Knock Life” and “Big Pimpin’” as I was totally stoked on Puff Daddy,

Mase, and the Bad Boy Family .

After listening to Jay-Z’s track on the mixtape, I went to the nearest

music store to get all of his albums – The Dynasty: Roc La Familia,

Reasonable Doubt , In My Lifetime Vol. 1, and Vol. 2…Hard Knock Life.

Ever since, his music dominates 90% of space on my iPod, iTouch,

iPhone and iPad.

Jay-Z’s lyrics are a constant motivator for my day-to-day activities,and have fueled my passion for soul music, stimulated my taste in style

and fashion, and influenced my lifestyle.

FastCompany lists Jay-Z as one of this year’s 100 Most Creative

People.

Hip Hop CEO + Entrepreneur



HIGHLIGHTS:

Jay-Z co-owns The 40/40 Club, is part-owner of the NBA's New Jersey

Nets and creator of the urban clothing line Rocawear . He is the

former CEO of Def Jam Recordings, one of the three founders of

Roc-A-Fella Records, and founder of Roc Nation. In addition, he owns

stock in Carol’s Daughter , a line of beauty products, and J Hotels, and

serves as co-brand director for Budweiser Select . As an artist, he

holds the record for most number one albums by a solo artist on the

Billboard 200. Say hello!

I’m not a businessman…I’m a Business, man.



Twitter.com/iamdiddy

INSPIRATION: The Man many love to hate…Jay-Z cured me of mybinge on Puffy aka Puff Daddy aka P.Diddy . But, I never could get rid of

my fascination for Sean ‘Diddy’ Combs – his ghetto-fabulousness,

swagger, crazy dance moves, go-getter attitude, entrepreneurial drive

and indomitable spirit. Hip Hop mogul, Diddy, is the ultimate

businessman – an inspiration for other businessmen + aspiring

entrepreneurs. He showed hip-hopers how they should run their

businesses: a suitcase full of attitude, an overhyped brand name, some

shiny suits, and a cool track to dance to….”Sean Combs is the most

successful entrepreneur to emerge from hip hop. He surpassed Russell

Simmons back in the ‘90s…even his contemporaries travel down a

road path Diddy paved.” [XXL.com]

Diddy is the inspiration pill for hip hop. Whenever the industry is in dire

need of creativity or stimulation, and thirsting for “what’s next”,

everyone looks up to Diddy to show the way. And, he has never

disappointed.

Whether its producing MTV family sitcoms like Run’s House and

Daddy’s Girls, hosting Making The Band and I Want To Work For Diddy

reality TV shows, running the successful Sean John Clothing empire,

signing an equal-share venture with Diageo to spearhead Cîroc vodka’s

brand management, or setting up Blue Flame Marketing [with HP and

Pepsi as clients], Diddy has proven that his non-musical business deals

are as huge as his musical accomplishments – Bad Boy Entertainment

and Justin Combs Publishing – effectively earning him the title “the

Undisputed heavyweight champion of hip hop.”

Champion of Hip Hop + Entertainer



INSPIRATION: In the summer of 2009, I was spending the

weekend with Jonas [Yo’nas], a German friend working at

the Consulate, and a couple of buddies at a beach hut,

when I first saw Monocle. “Cool”, was my first thought.

Jonas strongly recommended it to me, as the all-in-one

business + lifestyle magazine. In the past eleven months, I

have never missed an issue. Monocle is a “global briefing

covering international affairs, business, culture anddesign. Developed for an international audience hungry

for information across a variety of sectors, Monocle is

more of a book than a magazine; its highly portable and

collectable.”

HIGHLIGHTS:

Monocle is a magazine and website f ounded by Tyler

Brûlé, a Canadian journalist and entrepreneur.

Described by CBN News reporter Harry Forestell as a

"meeting between Foreign Policy and Vanity Fair”, the

magazine provides a globalist perspective on international

affairs, culture and design to wealthy, cosmopolitan

readers.

Monocle.com



INSPIRATION: Advertising Age is the holy grail + bible for marketing,

advertising and media professionals around the world. It is the

“leading global source of news, intelligence and conversation for

marketing and media communities.” Widely renowned as the numero

uno in thought leadership, Ad Age organizes industry events,

conferences, publishes white papers and branded content, and hosts

popularcolumnists and blogs on its website.

HIGHLIGHTS:

The magazine was started as a broadsheet newspaper in Chicago in

1930. Today, its content appears in a print weekly distributed around

the world and on many electronic platforms, including: AdAge.com,

daily e-mail newsletters called Ad Age Daily , Ad Age's Mediaworks and

Ad Age Digital ; weekly newsletters such as Madison & Vine (about

branded entertainment) and Ad Age China; podcasts called Why It

Matters and various videos.

Ad Age's parent company, Crain Communications Inc., also publishes

Creativity.com and Adcritic.com.

Adage.com



Samuel l jacksonis



INSPIRATION: I love comic books, and have been a collector for over

20 years. I’m especially crazy about graphic novels, manga and anime.

Afro Samurai [アフロサムライ Afuro Samurai] is a Japanese seinendōjinshi manga series written + illustrated by manga artist Takashi

Okazaki.

Inspired by Takashi Okazaki's love of soul and hip hop music and

American media, Afro Samurai follows the life of Afro Samurai whowitnessed his father being killed by the hands of a gunslinger named

Justice. As an adult, Afro sets off to avenge his father's death and kill

Justice.

The Afro Samurai dōjinshi was adapted into a 5-episode anime TV

series by studio Gonzo in 2007. The same studio also went on to

produce a made-for-TV movie sequel entitled Afro Samurai:

Resurrection in 2009, which gained two Emmy nominations, for

Outstanding Individual Achievement in Animation, which it won, andOutstanding Animated Program, which it did not win.

In addition to the success of the anime series, Afro Samurai has also

been adapted into a video game and an upcoming live-action feature

film. For the TV series and the film, two soundtracks by the RZA of

Wu-Tang Clan have been released as well as a profile book in Japan.



INSPIRATION: Shōgun is a 1975 novel by James Clavell. Over the

past eleven years, I have probably read Shōgun about 50 times. Andwe’re talking about one thousand page-plus of riveting Japanese

culture, history, love, and conflicts. I am constantly fascinated by

Clavell’s epic Asian Saga series of novels [King Rat, Taipan, Shōgun,

Noble House, Whirlwind, Gai-jin], and have gained so much insight

from reading these novels, and having an in-depth understanding

of the Asian mind.

HIGHLIGHTS:

Shōgun, set in 17th century feudal Japan, gives an account of the rise

of the daimyo "Toranaga“, based upon the actual Tokugawa Ieyasu

of the Shogunate.

Ieyasu was the founder + first shogun of the Tokugawa

shogunate of Japan which ruled from the battle of Sekigahara in

1600 until the Meiji Restoration in 1868. Ieyasu seized power in

1600, received appointment as shogun in 1603, abdicated from

office in 1605, but remained in power until his death in 1616.

Shōgun has been adapted as a groundbreaking television

miniseries, a Broadway musical, and several computer games.

Lord Toranaga is



Netflix.com

INSPIRATION: Netflix, launched 13 years ago, changed the game in the video rental

industry when it began offering “online flat rate DVD, Blu-ray disc rental-by-mail andonline video streaming” that enabled subscribers watch movies on their computers

with minimum broadband internet connection. This was a differentiated service

strategy from that of Blockbuster, widely recognized for its worldwide chain of video

rental stores. With the advent of Netflix, the rental map was completely redrawn with

Netflix miles ahead of its nearest competition. It had maxed out the game, the same

wayApple had drawn the rug from underneath IBM.

Now, from the comfort of one’s home, office, or on the road, after paying a monthly

flat-fee, a subscriber has access to a wide range of movie choices. Movies can beplayed instantly online and DVDs received by mail based on an individual’s rental

queue of favourite movies. There is also a free iPad app allowing subscribers to watch

movies on the go…anywhere, anytime.

HIGHLIGHTS:

Netflix has a collection of over 100,000 movie titles and approximately 10 million

subscribers, and ships an average of 1.9 million DVDs to customers daily. On February

25, 2007, Netflix announced the billionth DVD delivery.

Netflix allows subscribers to stream movies + watch TV shows on their video game

consoles – Xbox 360, PS3, and Wii.



INSPIRATION: DirecTV is a direct broadcast satellite service based in El

Segundo, California, which transmits digital satellite television and audio

to households in the United States.

DirecTV has its own network called The 101 Network, an in-house

channel, available only to DirecTV subscribers in the United States. The

101 Network has exclusively broadcast some of my favorite, commercial-

free television shows – Sleeper Cell , OZ , Deadwood , Smith, Spartacus:

Blood and Sand , and Australian miniseries , Underbelly: ATale ofTwoCities.

HIGHLIGHTS:

DirecTV provides television + audio services to subscribers through

satellite transmissions. Services include the equivalent of many localtelevision stations, broadcast television networks, subscription television

services, satellite radio services, and private video services. Subscribers

have access to dozens or hundreds of channels, so its competitors are

cable television service and other satellite-based services. Its primary

competitors are Dish Network and cable providers. DirecTV currently has

18 million subscribers.

Directv.com



Redlobster.com

INSPIRATION: For my fix of seafood, salads, and desserts, I regularly

patronize Red Lobster, a U.S. chain of seafood restaurants, appetizers,

salads, and desserts. It is aimed at the mid-level “casual dining” segment

of the market. The menu includes a variety of specialty seafood and non-

seafood entrees.

HIGHLIGHTS:

Red Lobster was founded in 1968 by entrepreneurs Bill Darden & CharleyWoodsby. Originally billed as a "Harbor for Seafood Lovers", the original

restaurant in Lakeland, Florida was followed by several others throughout

the Southeast. The chain expanded rapidly in the 1980s.

Today, there are nearly 700 Red Lobster locations throughout the United

States and Canada, as well as a small number of locations in Japan.



Life is Burritoful



Ever been to Chipotle? If no, I urge you to check out one – fast .

Chipotle Mexican Grill is one of the fastest growing restaurant-

chains in the U.S. Its goal is to “change the way the world thinks

about and eats fast food by serving high-quality and sustainably-

raised food quickly and affordably.”

Chipotle [pronounced chih-POAT-lay] specializes in burritos and

tacos. It was founded by Steve Ells in 1993 and based in Denver,

Colorado. The name Chipotle derives from the MexicanSpanish name for a smoked, dried jalapeño chili pepper, and

ultimately derives from the Nahuatl language.

The restaurant is known for its large burritos, assembly line

production, and use of natural ingredients. The company released

a mission statement called Food with Integrity , which highlights its

efforts in using organic ingredients, and serves more naturally

raised meat than any other restaurant.

The company currently has over 1000 locations, with restaurants

in 36 states. Its net income in 2009 was US$126 million, with the

company employing over 22,000 staff.

Chipotle.com



Meet the Ad Guy In America



Alexbogusky.posterous.com

INSPIRATION: Alex Bogusky’s book, Baked In, [co-authored

with John Winsor], is the singularly most important book that Iread in 2010. It re-transformed my way of thinking, and has

inspired thousands of marketers and [m]ad men to rethink

product design, marketing, and advertising, as is currently

being practiced, to a new model of “creating products and

businesses that market themselves.” A brief chat with Bogusky

after his keynote presentation at the 2010 Mirren New Business

Conference, solidified his place atop my pyramid of those “rare

individuals that defied convention and broke all rules.”

FastCompany cites Bogusky as one of the “Top 10 Most

Creative People in Marketing and Advertising.” According to

the business magazine, Bogusky has “shattered the rules of

20th century advertising with campaigns that resemble multi-

media hijinks, rather than commercials. Brands like Burger

King, Old Navy, and Microsoft flock to his Miami-Boulder shop

for his brand of irreverence.”

HIGHLIGHTS:

Alex Bogusky is the Founding Partner of Crispin Porter +

Bogusky and Chief Creative Insurgent of MDC Partners. Born

in Miami, Florida, his father, Bill Bogusky, and uncle, Albert

Bogusky, ran one of Miami's hottest design shops, The Brothers

Bogusky . Alex is married and has two children.

JEREMY



JEREMY

ISTHEKINGOFCOOL

INSPIRATION: Jeremy Gutsche, an innovation expert, is the Founder & Chief Trend Hunter of TrendHunter.com [the world's

biggest online cool hunting magazine ] and Trend Hunter TV.com. Gutsche is a keynote speaker in the categories of

innovation, strategy and marketing, and has spoken at more than 100 events.

Gutsche has been described as "a new breed of trend spotter" by The Guardian, and "on the forefront of cool" by MTV. He is

frequently sourced by the media for his opinions on the next big thing.

HIGHLIGHTS:

In 2005, Gutsche launched Trend Hunter, an online trend community + series of trend publications. The community includes

a global network of several thousand contributors that identify emerging micro-trends in pop culture, design, technology,

fashion and art. In 2007, Gutsche launched Trend Hunter Research to leverage the viewership data + content insights from

the TrendHunter.com community, andTrend Hunter TV in 2008.

Gutsche's book, Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change, released in September, 2009, was

named one of Inc Magazine's Best Books for Business Owners and ranked #1 Most Popular at 800 CEO Read from

September to December 2009.You guessed right; I got a copy too.

GUTSCHE



I love apple…



…a true lovemark



…transforms my experience



…and gives me a sense of happiness!



Top Xv Yum! Brands 2010

Top 1x By GENRE

1. Bruce Lee 6. Samuel L. Jackson is Afro Samurai 11. Scotch & Soda2. Vitaminwater 7. Netflix 12. Diesel

3. Nike 8. Red Lobster 13. Tom Peters

4. Jay-Z 9. Alex Bogusky 14. Bang & Olufsen

5. Monocle 10. Apple 15. MTV

Trends + Innovation Lifestyle + Culture Experience + Engagement

Apple

GoogleNike

BMW

Bang & Olufsen

IDEO

Jeremy Gutsche

Vitaminwater

SpringWise

Apple

NikeScotch & Soda

MTV

Heineken

Jay-Z

Monocle

Camper

Diddy

Apple

NikeGoogle

BMW

Bang & Olufsen

Netflix

Facebook

IKEA

Camper



Thanks goes to the following companies + websites for

citation of their original materials + use of photos:

Fastcompany.com

Trendhunting.com

Stacyadams.com

Thesauraus.com

Springwise.com

Lovemarks.com

Wikipedia.com

Sequence.com

Heineken.com

Monocle.com

Google.com

Adage.com

Identiture

PSFK.com

Nike.com

Campers

IDEO

!

CREDITS



NeedInspiration?cool ideas?

trend analysis?new business?

visual mapping?

consumer insights?

Email: [email protected]

franklinozekhome e! paper My Yum! Brands X /46

i id



insidethe mind

of a m/ad man

franklinozekhome™ is a strategic planner, trendspotter, and a student of culture and brands. A leading authority + keynote speaker on brand

marketing, future trends, and Nigerian marketnomics, he was recently

nominated by The Future Awards as “2010 Business Professional of the

Year.” Ozekhome previously held senior roles at InsightGrey and

McCann Erickson, and has spent over a decade advising leading

companies and brands like British Airways, Samsung, Total, PepsiCo,

British American Tobacco, MTN, Access Bank, GSK and Emirates Airline.

He is the Founder + Chief StoryTelling Officer of Identiture®, a New Yorkbased, strategic planning firm, helping brands like Good Burger, CraVe

Sandwiches and SignaPay embrace Sensory Branding + FutureDeSignSM

ideas. Follow his rants, raves and tantrums on Twitter @Donniefranklin.

www.franklinozekhome.com

™

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