Music Magazine Research

• Began in 1952 as the New Musical Express.

• Comes out once a week, to an average circulation of 38,486.

• Target audience of 16-34 year olds who are interested in Rock Bands and Artists.

• Owned by IPC Media.

NME Music Magazine Features

Plain Font, differing only in colour and size.

Draws attention to the main feature by overlapping the logo.

Smaller font size and positioning shows these features to be less significant than the main article.

Masthead positioned at the very top of the page.

Formal positioning of title and features.

List of bands at the bottom of the page gives an insight into the content of the magazine.

• First Published in 1993 by Emap.

• Monthly Circulation of 100,507• Aimed at fans of Classic rock,

i.e. Artists from around the 60s, 70s and 80s.

• Owned by Bauer Media.

Mojo Magazine FeaturesTwo columns either side of the picture give a formal image.

Like NME, the main image overlaps the logo in order to show the significance of the article.

List of old bands gives an insight into the content and features of this magazine.

Gift inside the magazine offers an insentive for readers to buy.

Unlike NME there is no indication that any of the other articles are less important, as all feature the same font size and positioning.

Tries to attract audiences by showing an exclusive interview.

• First issue came in 1981.• Weekly Circulation of 40,000.• The target audience for Kerrang

is people who are under 24 and have a main interest in rock or metal music.

• Owned by Bauer Media, the same company that owns Mojo.

Kerrang Music Magazine Features

Much more informal syle than either NME or Mojo.

One off article gives an insentive for people to buy the magazine.

Like NME and Mojo, Kerrang shows a list of bands to indicate the content of this music magazine.

Picture overlapping title.

Small amounts of writing in big fonts and colours give the magazine a shouting image.

Appealing to the reader by giving them an active part in the magazine.

Summary

Overall, this magazine research has been very helpful for me in deciding the following:

2. What the content of our magazine should be.

3. What style and format we will use.

4. How to make it attractive towards our target audience.