Free Poster - Free things are always well received and those whom are likely to buy a magazine, stereotypically have posters on their walls

Large Masthead – This is generally the first thing that the audience will see. It being so bold and red would draw the readers attention to the magazine as a whole while browsing the magazine isles.

Female Looking at Camera – Humanises the magazines and allows an attachment to be created with the audience and the subject. Also it makes the magazine seems more friendly/positive and less intimidating and ‘Hardcore’.

Competition

The Inclusion of a competition makes people feel excited about buying a magazine and may specifically chose this one due to the sinning possibilities.

Clear Band Name- This makes it easy for those specifically interested in the band to find the magazine. Also the interesting font may invite readers to see what the band is ‘about.

Red on Black Text with Alternate Bands On – Not everyone that reads the magazine may like the cover band. In retaliation to this, the red on black alone would draw readers attention as it stands out. This then invites the reader to see what other bands are within the magazine and may sway their interest.

Allowing people to fulfil dreams – Many people would relish in the opportunity to meet their favourite band. Giving them the opportunity to do so would sway the masses to purchase and see how they can do just that.

Colour Scheme- This colour scheme would be the standard throughout every issue of ‘Arena’. This would allow the reader to easily identify the magazine. Also the colours are relatively ‘positive’ and brighter than most magazines. This would again draw attention.

Simplistic Nature- The simplicity of the magazine layout with its avoidance of cramming makes the magazine feel neat and professional. This would draw the reader to the magazine as it is so ‘clean’.