muscat waterfront

01

MINA SULTAN QABOOS WATERFRONT INVESTOR OPPORTUNITIES

“Port Sultan Qaboos will be converted from a commercial port to a fully

integrated tourist port. All commercial import, export, general cargo

and container activities will be shifted to Sohar Industrial Port”

~ Royal Directive from His Majesty Sultan Qaboos bin Said (July 2011)

HIS MAJESTY SULTAN QABOOS BIN SAID

0201

AN INVESTMENT OPPORTUNITY LIKE NO OTHER

Inaugurated in 1974, Port Sultan Qaboos, was the first commercial port in the Sultanate of Oman. In 2011, His Majesty Sultan Qaboos bin Said issued directives to transfer the

commercial activities of Port Sultan Qaboos to Port Sohar and convert Port Sultan Qaboos into an integrated tourist port. Port Sultan Qaboos is located at the heart of Muttrah,

which originally was the centre of commerce in Muscat. Muttrah has one of the oldest traditional souks in the Arab world, with a history stretching back over 200 years and

is the most visited tourist destination in Oman.

Mina Sultan Qaboos will be re-developed as a high quality Waterfront Destination, over a number of development phases. This will enhance the historical area of Muttrah and

transform the Port Sultan Qaboos into the region’s no.1 Waterfront destination, whilst providing the public with greater access to the Waterfront by reintegrating the port

area with Muttrah and the city of Muscat.

Mina Sultan Qaboos Waterfront is a development without equal. It will serve as the gateway to Muscat. Centred around water, something perpetually valuable and precious,

Mina Sultan Qaboos Waterfront will redefine the experience of Muscat and provide investors with a significant opportunity to participate in a unique and unparalleled

marketplace offering. Mina Sultan Qaboos Waterfront is a regeneration initiative that aims to unite the Muscat of yesterday with the vision of Muscat tomorrow.

The transformation of Port Sultan Qaboos into a tourism based mixed use waterfront destination will provide a vibrant, active and high quality public realm to Muscat whilst

at the same time integrating with and enhancing the existing surrounding historical area of Muttrah. Mina Sultan Qaboos will be transformed into the region’s primary

waterfront destination, with a strong sense of ‘local Omani identity’. The project will blend traditional Omani heritage and aesthetics with modern technology, and focus on

sustainability and harmony with the environment. The project is envisioned as a pedestrian waterfront community with a mixed-use component that integrates the local

heritage and culture while creating a 21st century cosmopolitan feel.

Mina Sultan Qaboos Waterfront is the only strategically located project in Oman that will offer investors the opportunity to partner with the Government of the Sultanate of

Oman and in the process become land developers and realize capital gains from the development of the no.1 location in Oman. Mina Sultan Qaboos Waterfront project will

become the leading authentic Waterfront in the GCC.

CONTENTS

Introduction p2

The Vision p3

Key Fundamentals p4

Market Opportunities p5-6

Concept Plan p7-8

Development Zones p9-10

Proposed Corporate p11-12Activities

Case Study p13-14

Investment Opportunities p15

Information contained in this document is subject to change or

variation & subject to detail design. The artists renderings are

for illustrative purposes only and are subject to change without

notice.

Projected return on equity invested is around 15%. Photos sourced from the Ministry of Tourism. MUTTRAH

0403

THE VISION

• A world-class waterfront development of outstanding beauty and interest that

celebrates the maritime history of Muscat and showcases the very best of Omani

culture, heritage and innovation to a global audience.

• An exciting and vibrant year round tourism destination that is rich in activities,

entertainment and experiences and that quickly establishes itself as the No.1

visitor attraction in Oman.

• A lifestyle community that provides the population of Muscat a true “downtown

hub” and that serves as a catalyst for the broader regeneration of Muttrah.

• A platform for commercially successful business enterprise and a stimulus for

significant job creation.

Imagine a grand city on the sea, whose harbour welcomes the world.

KEY FUNDAMENTALS

100% UNIQUE DESTINATION• The opportunity to create a world-class waterfront development, upon the site of a former port, is completely unique within

Muscat and will ensure the project stands out within an increasingly competitive market.

A CLEAR MARKET GAP• Muscat does not currently benefit from a main downtown area where friends, families and associates can congregate

together and enjoy a wide range of restaurants, cafe’s, shops, museums, galleries, hotels etc - Mina Sultan Qaboos will fill

this void.

MULTIPLE INVESTMENT OPPORTUNITIES• The project will offer numerous investment opportunities and attractive returns at the holding company and the individual

asset level.

LOCATION & STUNNING NATURAL BEAUTY• Not only does the site benefit from a strategic location within the old heart of Muscat it also benefits from outstanding

natural beauty. The surrounding mountain landscape creates a stunning backdrop to complement the dramatic sea, marina

and fort views.

ECONOMIES OF SCALE• The sheer scale of the Port Sultan Qaboos development site offers the opportunity to develop a diverse range of attractions,

activities and real estate usages that will provide a strong competitive advantage.

The project will blend traditional Omani heritage and aesthetics with modern technology, and focus on sustainability and harmony with the environment.

LIVE. DINE. SHOP. WORK.

05 06

MARKET OPPORTUNITY

TOURISM - A HIGH GROWTH MARKET• The tourism sector in Oman and specifically Muscat continues to enjoy robust growth. Tourism arrivals have grown by 9%

per annum since 2010 and Muscat hosts over 60% of all guest nights. As a key component of the Government’s economic

strategy, the tourism sector is underpinned by strong fundamentals.

• In recent years, the leading hotels in Muscat have shown strong performance in terms of occupancy, rate and RevPar.

However, much of the current stock is dated and behind modern day standards. The hotels in Mina Sultan Qaboos will offer a

variety of consumer experience unrivalled within the city.

MUSCAT REAL ESTATE MARKET - UNTAPPED POTENTIAL • The residential market in Muscat has shown steady growth over the last three years, with prices in premium locations

reaching close to peak levels of 2008. Mina Sultan Qaboos has the potential to become the most sought after waterfront

address in Muscat.

• Both the retail and office markets of Muscat are forecast to see sizable growth in supply over the coming years. In this

context offering a clear point of differentiation is key. The unique characteristics of the project site will ensure that the

shops, restaurants, cafes and offices of Mina Sultan Qaboos are fully differentiated.

Mina Sultan Qaboos is primed to become the No.1 tourism attraction in the country.

Muttrah has one of the oldest traditional souks in the Arab world, with a history stretching back over 200 years and is the most visited tourist destination in Oman.

• Inbound tourism up 9% per annum since 2010 (Source = WTTC 2015)

• Muscat hosts over 60% of all overnight stays

• Average expenditure per stay is $740

• GCC = 38% of tourists• Asia = 21% of tourists• Europe = 18% of tourists

• Passenger numbers through Muscat show 11% annual growth since 2002

• Leisure tourism = 34%• Business tourism = 19%• VFR = 40%

07 8

01

02

18

21

03

04

05

06

07

08

09

10

11

12

22

13

14

15

13 17

16

24

16

16

20

23

16

08

19

19

19

16

19

20

H

H

H

H

H

H

H

08

08

07

07

01

01

0 50 100 250 500

RIYAMPARK

AL INSHIRAH

MUTTRAHFORT

LAYOUT (INCLUDING BUILDINGS) SUBJECT TO DESIGN - FOR ILLUSTRATION PURPOSES ONLY

MUTTRAHSOUK

SUR AL

LAWATIA

SHUTAIFYBAY

CRUISELINER

HARATAL SHAMAL

HAY ALMINA

JIBROOH

MUTTRAH

ILLUSTRATIVE CONCEPT PLAN (JUNE 2015) - MINA SULTAN QABOOS WATERFRONT

LEGEND :H. HOTELS1. MUTTRAH PUBLIC PROMENADE & TRAM2. MUTTRAH FISH SOUK3. FISHERMANS WHARF & CAR PARK4. ROYAL PRECINCT5. VARIOUS ATTRACTIONS6. WATERFRONT PUBLIC PLAZA7. MIXED USE / DESTINATION RETAIL8. PUBLIC PROMENADE9. SUPER YACHT MARINA (150 BERTHS )10. MOSQUE11. BANQUET 12. BEACH CLUB & BRANDED RESIDENCES

13. UTILITIES COMPOUND14. LEISURE, TENNIS CLUB & BRANDED RESIDENTIAL15. NFC, TUG, COASTGUARD, ROYAL NAVY BERTHS & ROP16. FUTURE DEVELOPMENT ZONES17. GRAIN SILOS18. FISHERMEN & DHOW BERTHS19. MIXED USE & BRANDED RESIDENTIAL / RETAIL20. ROP - CUSTOMS & IMMIGRATION21. RESTAURANT / CAFE22. HEALTH / WELLNESS SPA23. COMMUNITY FOOTBALL & CLUBHOUSE24. ROCK PARK & WALKWAY

CONCEPT PLAN

On the left, there are views from Port Sultan Qaboos and the

satellite image of the Port and Muttrah. On the right, there is the

concept master plan for the new waterfront. The plan combines

tradition and heritage, convenience, superb location, and exquisite

dining experiences, to make Mina Sultan Qaboos Waterfront a

vibrant must-see destination.

PORT SULTAN QABOOS

H. HOTELS

1. MUTTRAH PUBLIC PROMENADE

& TRAM

2. MUTTRAH FISH SOUK

3. FISHERMANS WHARF & CAR PARK

4. ROYAL PRECINCT

5. VARIOUS ATTRACTIONS

6. WATERFRONT PUBLIC PLAZA

7. MIXED USE / DESTINATION RETAIL

8. PUBLIC PROMENADE

9. SUPER YACHT MARINA

(150 BERTHS )

10. MOSQUE

11. BANQUET & SPA

12. BEACH CLUB & BRANDED

RESIDENCES

13. UTILITIES COMPOUND

14. LEISURE, TENNIS CLUB &

BRANDED RESIDENTIAL

15. NFC, TUG, COASTGUARD, ROYAL

NAVY BERTHS & ROP

16. FUTURE DEVELOPMENT ZONES

17. GRAIN SILOS

18. FISHERMEN & DHOW BERTHS

19. MIXED USE & BRANDED

RESIDENTIAL / RETAIL

20. ROP - CUSTOMS & IMMIGRATION

21. RESTAURANT / CAFE

22. HEALTH / WELLNESS SPA

23. COMMUNITY FOOTBALL &

CLUBHOUSE

24. ROCK PARK & WALKWAY

LEGEND

109

CRUISE LINER BERTHS

FUTU

RE D

EVEL

OPM

ENT

MARINA BERTHS

FISHERMEN BERTHS

FISH SOUK

NFC, TUG ,COASTGUARD

& ROYAL NAVY BERTHS

HARAT ALSHAMAL

SUR ALLAWATIA

HAY ALMINA

MUTTRAHFORT

RIYAMPARK

MUTTRAH

HARAT AL

H

H

H H

H

H

H

MINA SULTAN QABOOS - WATERFRONT : DEVELOPMENT ZONES

ZONE: NAME :

1 A Fishermans Wharf

2 Resort Zone

3B Al Inshira Zone

4A Hay Al Mina

H Indicative Hotel Locations

4B Royal Zone

Utilities Zone

Future Development Zones

1 B Waterfront Heart

3A Cruise Zone

DEVELOPMENT ZONES

Embodied within Omani architecture are timeless aspects of proportion, robustness,

simplicity, ornament, and a local response to the hot climate and its intense daylight.

Mina Sultan Qaboos Waterfront will re-energise the core of Muttrah and Harat Al Shamal

and create a hub of activity, where people return once again to live, work, shop and spend

time with family and friends. A continuous pedestrian boardwalk will be developed along

the basin edge and high quality terraced public open spaces fronted by active, outward

facing, mixed use development.

ZONE 1 – WATERFRONT HEART

• Fisherman’s Wharf, Fish Souq

• 5 Star Marina Hotel

• 4 Star family hotel

• Hotel Operated Branded

residential apartments

• Starter apartments for first

time buyers

• Destination Shopping-

Waterside Restaurants &

Cafes, Boutiques, offices,

entertainment and cultural

facilities

• Super Yacht & Leisure Boat

Marina

• Buildings heights - 2 to 4

levels.

The destination shopping

experience will be Omani Style

Arabesque. Natural stone

corridors, high archways,

subdued lighting and arabesque

decors.

Alleyways will be lined with

various retail outlets - an

eclectic mix of authentic

handicrafts, jewelry, fashion

wear, perfumes, carpets,

furnishings, sports items,

books; dining, a department

store, several internationally

known flagship stores, as

well as a unique children’s

“edutainment” and the

conveniences of modern times

- from groceries to currency

exchange.

ZONE 4 - HAY AL MINA

• Economy/Budget Hotel

• First Time Buyers Starter

Homes

• Public facilities including a

local clinic

• Mixed use facilities including

local convenience shops,

football field and clubhouse


levels.

ZONE 3 - CRUISE ZONE

• Upmarket design focused

retail experience

• Upscale boutique hotel

• Hotel operated Branded

residential apartments


levels.

ZONE 2 - RESORT ZONE

• Upscale 5 Star Resort hotel

• 4 Star Resort hotel

• Conference & Banquet facility

• World Class Wellness Spa &

Residences

• Cafes & shops

• Beach Club & Residences

• Sports, tennis & leisure club

• Children’s Village

• Clusters of elegant hotel

branded townhouses and

apartments


levels.

DEVELOPMENT ZONES

Mina Sultan Qaboos has received expressions of interest from the following hotel groups - Mandarin Oriental, Hyatt, Viceroy, Hilton, Taj, Banyan Tree, Chedi & Four Seasons to manage the hotels in the Waterfront.

11

MINA SULTAN QABOOS

WATERFRONT COMPANY

Infrastructure, Common Areas

Master Community

Management

Home Owners Associations

Infrastructure Management

Service Charges

Management, Investment &

Finance

JV Management

Funding

Investment

Legal & Contractual

Procurement

Health & Safety

Omanisation

Human Resources

Economic & Social

Tourism Development

Arts & Culture

Stakeholder liason

Research-Trends & Forecast

Community Groups

Skills Training

SME Development

Operations

Retail Management

Marina Leasing & Management

Security Management

Cleaning and maintenance

services

Harbour Master Management (Port Services Corporation)

Cruise ship management

Business Development

Hotel Joint Ventures

Commercial Leasing

Retail & Food & Beverage Brands

Hotel Leasing

Tour Operator

Sales & Marketing

Sale of residential Property

Resales of Branded

Residential Property

Leasing of Retail & Food & Beverage

Outlets

Rental of Properties

Event management

Development

Master planning

Design Management

Development & Construction of

Properties

Development Control

Tenant Fit Out Coordination

Development Delivery Team-

Consultants

Enviromental Control

A project specific Waterfront

Development & Operations Company

will be established. The need for

establishing a private sector company

is based on the complex redevelopment

requirements of the site and to enable

private sector participation.

PROPOSED CORPORATE ACTIVITIES

Sound investment opportunities through promoting sustainability and economic diversification are key goals of Mina Sultan Qaboos Waterfront.

MINA SULTAN QABOOS

WATERFRONT COMPANY

12

MUTTRAH SOUQ

MUTTRAH CORNICHE

ROYAL OPERA HOUSE

13 14

Over the past thirty years some of the world’s most innovative real estate developments have taken place at waterfronts. From Boston, Baltimore, Vancouver and Toronto in North America, to Cardiff, London, Rotterdam and Barcelona in Europe, and Sydney, Melbourne, Singapore and Osaka in the Pacific Rim, waterfronts worldwide have become the new retail, leisure and entertainment destinations in port cities. Successful waterfront projects have re-established the rich cultural and historic links between land and water in many port and river cities across the globe.

To amplify the opportunity at Sultan Qaboos Port, detailed below are the key characteristics and data of V&A Cape Town Waterfront, which occupies the same area of land as Sultan Qaboos Port.

CASE STUDY - V & A WATERFRONT CAPE TOWN

• The V&A Waterfront has a mix of long-term high profile retail and business tenants

• 64% (383,833sqm) has been developed

• 36% (220,035sqm) available for development

• Approximately 45% of the area is allocated to residential development

• The old harbour in Cape Town was transformed over 10 years to become one of the worlds leading mixed- use waterfront developments

• Has become the local and tourist “heart” of Cape Town, linking the city to the waterfront

• 23 million visits per year-60% from Cape Town

• 19,000 people work at the waterfront on a daily basis

• 10 Hotels (Boutique, 5 star, 4 star & 3 star), including a One& Only Hotel

• 10 Hotels

• 450 retail shops

• 150 commercial tenants

• 80 restaurants & cafes

• 600 built and sold luxury apartments, townhouses & penthouses, with further under development

• 400 rental apartments and self-catering units

• 8,500 parking bays

• 22 Historical and cultural landmarks

• 20 leisure attractions

• 1 SME business incubator-Craft market

• 1 SME business incubator-Fresh & Organic Food market

• 200 Small business enterprise incubator stalls

• Extensive children’s entertainment & aquarium

15

The opportunities include investing in the following elements of the project:

EQUITY INVESTMENT (FOUNDING SHAREHOLDERS) IN THE MINA SULTAN QABOOS WATERFRONT COMPANY

•

• Up to 49% of the Company will be made available.

INVESTMENT IN THE UNDERLYING ASSETS OF THE MINA SULTAN QABOOS WATERFRONT COMPANY:

• Joint venture investment in the Retail & entertainment assets

• Joint Venture investment in Hotels in the waterfront or outright acquisition of hotels plots: • Five Star Marina Hotel • Four Star family hotel • 5 Star Resort hotel • 4 Star Resort hotel • 5 Star Conference & Banqueting facility • 5 Star World Class Wellness Spa • 5 Star Upscale boutique hotel • 3 Star Economy/Budget Hotel

JOINT VENTURE INVESTMENT IN THE FOLLOWING POTENTIAL BUSINESS UNITS:

• Property Finance Company• Facility Management Company • Landscape & Cleaning Company• Insurance Company• Security Company• Waste Removal/Management Company• Cleaning Company• Property Management and Leasing Company

To register for information or to arrange an investor presentation please email:

[email protected]

INVESTMENT OPPORTUNITIES

MINA SULTAN QABOOS

WATERFRONT COMPANY

Other Service Companies

Joint Ventures

Strategic Investors-

Founding

Shareholders

Government of Sultanate of

Oman

49%51%

Development of Operation of Mina

Sultan Qaboos Waterfront

It is expected that share packages of around 2.5%-5% of the Company will be made available for sale. This will be carried out by a placement of shares in the new company. The Company will be formed to develop a mixed-use real estate offering, without equal.

SHAREHOLDING

muscat waterfront

Documents