mscm alumni newsletter fall 2009: the headliners
DESCRIPTION
The Department of Mass Communication at Georgia College & State University values its relationship with alumni. This newsletter highlights the achivements within the program and spotlights work the students do later as they enter the workforce.TRANSCRIPT
The Headliners
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ColonnadePaper,
Tournamenthosts Rock,
Scissors
MSCM
studentsNewformat,
improves GCTV
new
winsPRSSA national
competition
receives
name AustinYork,travel to
premieres new
showmorning
WGUR
Dr. Land attended the Association for Education in Journalism and Mass
Communication (AEJMC) Conference, a professional national conference for
educators, this August in Boston. She sat on a panel about managing a small mass
communication program. She also took a group of students to the Advertising
Women of New York Conference; the students were able to meet professionals of
the advertising world in the New York area and attend workshops on portfolio and
resume building presented by New York advertising professionals.
On a more personal note, Dr. Land is officially a grandmother of a healthy new
grandson named Jackson.
Greetings, alumni and friends! We hope you enjoy the Fall 2009 newsletter!
Dr. Mary Jean Land
Dr. Ginger Carter Miller
Faculty
Dr. Miller is excited about the national first and second place wins by students
in her PR Campaigns class in the national CW/PRSSA Campaign contest! She
advises Bobcat PRSSA, and has been learning about social media in Public
Relations. Last summer, she attended the Edelman Digital Summit in Washington,
D.C., and went to AEJMC, where she was elected vice-chair of the Small
Programs Interest Group and is serving as co-PFR chair of the Public Relations
Division. Her PR Writing students planned the Mass Comm Mixer and the PR
Administration students coordinated Baldwin County’s Relay for Life campaign.
DEPARTMENT CHAIR, PROFESSOR OF MASS COMMUNICATION ! 478-445-8260 ! [email protected]
PROFESSOR OF MASS COMMUNICATION ! 478-445-8257 [email protected]
Our first full semester as a department has been eventful!
We’ve done everything from traveling, to winning awards,
to nearly breaking a world record.
We’ve made tremendous strides towards several of our
departmental goals. One of our main goals for this year is
to increase our presence as a department throughout the re-
gion and nation. Students helped us make progress towards
that goal. The Bobcat PRSSA teams won first and second
place at the National CW/PRSSA Competition.
Faculty attended a number of national conferences includ-
ing Professor Price’s trip to Chicago, where he presented
on the future of media literacy at the National Communi-
cation Association, and Professor McMichael’s trip to the
University of Texas to conduct research on Ernest Heming-
way. Faculty members Angela Criscoe and Macon McGin-
ley accompanied The Colonnade and WGUR students to a
student media conference in Austin. Dr. Carter Miller spent
two days in Washington, D.C at a seminar on social media,
and I took advertising students to New York where we had
the opportunity to tour MediaEdge, the number one media
buying agency in the United States
Another goal we set is to examine and make necessary
changes to improve our curriculum. We’re proposing to of-
fer our research course on a junior level, reorganize Senior
Seminar into a portfolio/career course, and improve our
internship requirement by making it a three hour course.
And Telecommunications is making curriculum changes
to give students more writing opportunities throughout the
sequence.
A number of alumni have come on campus to speak to
classes or other student groups. A special thank you to Kel-
li Massey, Christa Murphy, Jena Simonds, Ali MacLaren,
Rebecca Cline, and Wade Johnson for sharing their exper-
tise with our students.
Hope to see more of you next semester.
Angela Criscoe continued the semester conference she developed for WGUR
in January this year with its follow-up in August. The next will take place in
January. Recently, she accompanied five students from WGUR to Austin, Texas
to attend the College Media Advisers Conference. She is currently collaborating
with Stephen Price to update the class sequence and curriculum for the
Telecommunications concentration. Criscoe continues her work as the hands-on
adviser to student radio station WGUR.
Macon McGinley, Adviser to The Colonnade, has been working on two events:
A “sign away your First Amendment rights” lunch and the “Rock, Colonnade,
Scissors” Tournament. At the lunch, students were offered free lunch to sign away
their First Amendment rights to demonstrate a society without free speech. The
“Rock, Colonnade, Scissors” Tournament was held in order to break the Guinness
World Record for the largest Rock, Paper, Scissors tournament. The publishers
of Georgia Music Magazine worked recently with her Newspaper Design class
regarding ad design.
Pate McMichael taught a magazine writing class this summer. He also travelled
to Mexico. In addition to publishing an article on the Union Point Railroad,
he spoke at two Hispanic Month Symposiums on his magazine articles about
immigration in Georgia. He recently won a Silver Gamma from Magazine
Association of the Southeast for his five-part series on immigrants. He was also
named a finalist for the 2008 Livingston Award, a prestigious award for young
journalists. Next spring, McMichael will begin teaching Mass Media Law for the
first time.
W. Pate McMichael
Stephen Price continues to serve as Faculty Adviser for GCTV and its changes
in format to involve more feature stories. He recently attended the National
Communication Association Conference and presented two papers. One was on
Alternative Classroom Assessment, and the other was about Media Literacy as
a foundation for Media Production. Price taught a special topics class over the
summer on Documentary History, and will teach Theory and Performance for the
Broadcast Media for the upcoming summer session.
Stephen Price
Macon McGinley
Angela Criscoe
Student NewFaculty
INSTRUCTOR ! 478-445-8255 ! [email protected]
ASSISTANT PROFESSOR ! 478-445-8259 ! [email protected]
ASSISTANT PROFESSOR ! 478-445-8258 ! [email protected]
INSTRUCTOR ! 478-445-8256 ! [email protected]
By:ShannonTwomey
Out of about 320 students in the MSCM
program, one person is in charge of getting
them into the program and guiding them
into the concentrations of their choice:
Hope Buchanan.
“She’s one of the best additions we’ve
had to the department,” said Dr. Mary
Jean Land. “She does a wonderful job
managing and advising the pre-mass
comm. majors.”
Hope Buchanan is the pre-mass
communication adviser at GCSU and has
been now for the past 2 years. She gives
guidance to 250 pre-mass communication
students as they make the decision to
join the major. Buchanan helps these
students register, stay on track with
core requirements, and makes sure all
prerequisite classes are satisfied in order
to get into the concentration of their
choice. She also leads freshman seminar
at GCSU and plays a big part in guiding
students through the application process
by making sure students are conscious of
the competition.
“Academics are extremely important,”
Buchanan said, “and I make sure the
students are aware that the mean GPA is
between a 3.2 to a 3.3.”
Along with the student’s GPA being
a large deciding factor, the concentration
that a student is interested in also plays
a role in the competitiveness of the
application process.
“I enjoy working with the students. I
enjoy the faculty. It is important to have
someone knowledgeable of the degree
and its requirements to talk to as a pre-
mass comm. student,” she said.
Get any page as a poster
for only $5 www.issuu.com/colonnade
Hope Buchanan, right, meets with one of her
many pre-mass communication advisees.
The guiding light for Pre-Mass Comm students
Take Notes!Two GCSU
alumnae visit advertising class Fall 09
to offer real-world advice to students
seeking careers in the field .
Kelli Massey
CHRISTA MURPHY
DESIGN + MARKETING
WWW.STAKKEDDESIGNS
.COM
Angela Criscoe teaches •
her first Principles of
Advertising class.
Students design ads for the •
Mid-Atlantic
N.A.M.E.
scholarship
contest.
Courtney •
Kelly’s ad
(pictured left)
was submitted
to the contest.
New Endeavors
M
A
K
E
I
T
L
A
S
T
Department News
Fall ‘09 Hosting Schedule
Mon. - Christyn Farrell &
Tyler Maltos
Tue. - Christi Wright, Zane Wind
& Desiree Marney
Wed. - Ben Elliott &
Sarah Lutrell
Thu. - Lauren Dalton, Ryan Barr,
& Danielle Allison
Fri. - Bryan Smith &
Rochelle Smalls
When to Listen
Wake up with Thunder
is on Monday through
Friday. DJ’s are live from
7:30 AM - 9:00 AM, and
plays again from 9:30
AM - 11:00 AM.Listen online at gcsuradio.com
By: Brittni Collins
GCTV News, formerly MBC – 4, has moved
away from a hard news only format to include
a more appealing and laid back feature style
that can be compared to popular news formats
such as The Today Show.
Producers Dustin Wilson, Kristen Hall, and Michael
Wiggs were inspired by the students at GCSU to generate
a show that would be better recognized on campus and in
the Milledgeville community. The live in-studio format still
incorporates hard news anchored by Rochelle Smalls, a
junior mass communication student at GCSU.
Smalls said she “truly enjoys the great learning opportunity”
GCTV adds to her college experience and “the level of
professionalism which inspires the station to push
v for greatness in the future.”
w In addition to hard news, the producers added a feature section,
a weather segment, and an “In Your Backyard” segment that
highlights Milledgeville interests, campus interests, fashions,
and sports.In these additions student involvement is encouraged
and the packages are shot out of studio in order to directly relate
to the college and community.
Stephen Price, executive producer of GCTV and assistant
professor of mass communication, said “I hope to make this
show beyond just news. Our ultimate goal is to connect with
the students and bring news that matters to you.”
Student New
Students film a feature holiday segment.
GCTV mixes it up with new show format
Department News
Students in Writing for Public
Relations and the Newspaper
Design classes work together
to write, edit, and design this
newsletter.
Awards
Members of winning team from left to right: Yasmiene Davis, Tyler Bryant,
Bailey Abercrombie, Claire Dykes, Heather Raines, Katie Farmer, Lauren
Chandley.
PRSSA wins first, second
place in National Competition
Students enjoy a fashion show and local vendors at Ladies
Lawn Night.
wo teams from GCSU’s Bobcat PRSSA won first
and second place in the CW Network/PRSSA national
contest to promote awareness of the shows “90210”
and “Melrose Place.”
The teams, which are in the PR campaigns class,
participated against schools from across the country.
The competition was open to any current members
of PRSSA, and the winners were announced at the
PRSSA National Awards Banquet in San Diego.
Each team had to plan an all-day event around the CW
shows, promote the event, execute the event and put
together a campaign book to highlight the results.
First place went to “Ladies Lawn Night,” an elegant
event on the lawn of GCSU designed especially for
the young women on the campus of GCSU. The group
implemented the event by using a fashion show with
clothes from a local boutique, a live jazz band, Breast
Cancer awareness activities, a trunk sale, a profes-
sional make-up artist, tons of prizes and ending the
evening with both shows displayed on a big screen.
“It was great to see so many girls with their blankets
out on the lawn. Our goal was for girls to go away
from the evening not only remembering the outstand-
ing time they had at ‘Ladies Lawn Night,’ but the two
shows that made the entire event come together,” said
team captain Heather Raines. Her team members
were Lauren Chandley, Ann Cole and Katie Farmer.
Second place went to “What’s Your Scandal,” a
murder mystery evening created by team leader Bai-
ley Abercrombie, Tyler Bryant, Yasmiene Davis and
Claire Dykes.
“I am extremely proud of the teams,” Dr. Ginger
Carter Miller, the campaign teams’ public relations
professor and faculty adviser for Bobcat PRSSA,
said, “This is Bobcat PRSSA’s first time completing
an entry into a national competition in PRSSA, and
the entire chapter is thrilled with the success!”
T
The Colonnade, WGUR take AustinBy Lauren Gilbert
Student media staff members enjoyed Austin, Texas, host of the 88th Annual National College Media Conven-tion from Oct. 29th - Oct. 31st.
Members of The Colonnade and WGUR 88.9 FM rep-resented the school and attended the various sessions and forums held by top professionals from media and colleg-es around the country. The students and faculty got valu-able, hands-on experience in their specific media outlets, as well as insight into the job market.
“While in Austin, I felt that I had many different expe-riences. The most enjoyable part was the opportunity to network with radio experts and other stations to bounce ideas about the overall image and direction of the sta-tion,” said Ben Elliot of WGUR.
Members of The Colonnade attended many sessions that dealt with internship opportunities. They also en-joyed having the paper critiqued by other advisers at the conference. This opportunity allowed The Colonnade’s editor-in-chief Claire Dykes and the other staff members to receive additional insight valuable in continuing to improve the award-winning paper.
Students who attended the conference say they also gained helpful information about creating a resume and finding a great internship.
“There were a lot of good sessions at this conference and I learned a lot; not only about writing, but the new ways to improve our advertising and expand to a broad-er audience of clients,” said Elise Colcord, advertising manager for The Colonnade.
The conference was a great place for students to learn more about the media, as well as learn about Austin and the culture of Texas, and to ultimitely learn more about themselves.
Travel
By Angela Lockard
Chelsea Moss, Katie Farmer, and Marianna Miller traveled
to New York City Nov. 12 - Nov. 15 to attend a conference
sponsored by Advertising Women of New York with Dr. Mary
Jean Land in a trip funded in part by MSCM T-shirt sales.
This conference provided college students from all over the
United States a chance to attend workshops with some of the
country’s top public relation and advertising professionals.
To raise money for the trip students designed and sold MSCM
T-shirts and wrote articles for Central Insurance Group for a
$500 donation.
One of the exciting parts of the trip was getting the oppor-
tunity to catch up with three former GCSU students who cur-
rently live in New York. Josh Fulmer of Men’s Journal, Tyler
Flowers of the Today show, and Alana Llewellyn interning
with Town & Country went to dinner with the students and
shared valuable firsthand experience of making it in the city.
During the first panel, students participated in a frank dis-
cussion on how the job market is evolving. The students also
attended a workshop where they had individual time with a
business professional who evaluated their resumes.
Ad students visit NYCFrom left to right; Alana Llewellyn, Tyler Flowers, Marianna Miller, Josh Fulmer, Chelsea Moss, and Katie Farmer.
I LOVE MSCM T-shirts
are for sale Monday
through Thursday in
Terrell Hall 211 from 8
a.m.-12 p.m. or via email
tommie.benton@gcsu.
edu. Proceeds benefit the
program. Just $12 each.
Claire Kersey and Katelin Hebert navigate thier way around Austin.
‘Rock, Colonnade, Scissors’ TournamentThe Colonnade brought 751 students,
faculty, and staff together in the Guinness World Record™ try for the “Largest Rock, Paper, Scissors Tournament” on Nov. 11. Just 43 people shy of setting a new record, the attempt filled the college’s Front Campus with cheering competitors and spectators.
The current record of 793 participants was set at Brigham Young University on April 11, 2008.
Senior public relations major Lyric Burnett worked tirelessly to organize the event for her practicum with the student newspaper.
“My roommate and I were trying to think of an event I could do to promote The Colonnade,” Burnett said. “We thought a rock-paper-scissors tournament would be perfect.”
As the tournament began, each player was given a raffle ticket. Players who won two out of three collected the loser’s ticket. Then, players would move on to find another partner. The last man standing, who had the most raffle ticket, was declared the winner.
Burnett was heard on the microphone over the crowd as the last few rounds became exciting. Crowds of people watched from outside the tape as the last eight teams dwindled down to just two people. People were screaming for the competitors as the last round was played.
Sophomore Taylor Howard won the competition. She said her practice at camp tournaments and waiting in line has paid off.
She said her strategy was throwing “rock” first because most people throw “scissors.”
“I was shocked,” Howard said. “Everyone just kept screaming every time I won, I just kept laughing. I didn’t want to lose and I knew I would be so disappointed if I lost.”
As the champion, Howard received a $100 gift card to the PawPrints Bookstore, a T-shirt for attempting to break the world
record and a “Campus Life is Good” T-shirt.
Junior and runner-up Tim Bosch said the tournament was really exciting and nerve wrecking at the same time. After hearing about the tournament, Bosch decided he wanted to be involved.
“This is a great way to inform students, faculty, and staff of their news source on campus,” said mass communication major Claire Dykes, editor-in-chief of The
Colonnade, “and to encourage them to pick up a Colonnade at the event.”
Seven local newspapers, radio stations and television stations documented the tournament. Although the record was not beaten, the event was deemed a success because more than 700 people show up on an otherwise gloomy, cold November afternoon.
Be Here: Upcoming MSCM Events-Friday, Feb. 5 p.m. to 6 p.m.: GCPA “Better Newspaper Contest” Awards Luncheon in Athens
-Saturday, Feb. 20: Alumni Weekend: MSCM Reception in Terrell 114
-Friday, April 16: MSCM Senior Luncheon
Above: MSCM
major and event
coordinator Lyric
Burnett cheers on the
competitors as the
tournament winds
down into the final
pairs.
Left: Junior Heather
Luyk and senior
Bren Thomas
compete for the
title of tournament
champion along with
749 other students,
faculty and staff.
Campus Involvement
Public Relations Day:
Student New
On Nov. 4, GCSU students learned tips to success in their first job and hints for
the interviewing process at PR Day. The event, hosted by PRSSA, was held in the university’s Museum Education room. “PR Day was a tremendous opportunity for PR professionals to connect with students,” said Jena Simonds, a GCSU alumna. “As speakers, we hope to have provided new insights and helpful hints to make the transition into the working world easier.” Four public relations professionals: Cristy Williams, Jena Simonds, Katherine Ma-son, and keynote speaker Bert DuMars,
lead one hour sessions about their expe-rience and gave insight into the world of public relations.All students were welcomed to attend, network, and learn new developments in the industry as well as skills for attaining an internship. “I really enjoyed PR day,” Keri Allgood, senior PR concentration, said. “I learned a lot about the importance of constructing a good portfolio, professional attire and also staying true to myself. After today, I feel extremely motivated to press on into the PR world!” Students learned many tips and skills such
as what being a professional entails, how to dress the part, related computer pro-grams, resume building, and the impor-tance of branding themselves.“We held PR Day to give students the op-portunity to network with PR profession-als and learn about possible internship opportunities and to learn about what to expect from future jobs and internships,” Beth Benton, GCSU’s PRSSA President, said. “With the economy the way it is, the job market is very competitive. This of-fered students an excellent opportunity to learn valuable career skills without even leaving the GCSU campus.”
n Oct. 21, The Colonnade gave students the opportunity to understand
the importance of their First Amendment rights through their First Amendment Free Food Festival. From 12:30 p.m. to 1:30 p.m., students could give away their rights in order to get free food. The project, initially created by the Society of Professional Journalists, has also been presented at six other college campuses across the country.
“This is the first time that our newspaper has done anything like this and we hope to make a big impact in the way people view the First Amendment,” said Claire Dykes, editor-in-chief of The Colonnade.
According to the Foundation for Individual Rights in Education, one out of four U.S. college students do not know their First Amendment freedoms. The goal of the event was to help students appreciate these rights.
At the event, over 100 students gave away their First Amendment rights and were taken to the fictional nation of “The People’s Republic Kingdom of GCSU” which was ruled by dictators and their “goons”. Participants were given an armband and a card and could only talk about the subject written on their card. No one was able to petition, assemble, or express their own religion. Any citizen
who did not follow these rules was removed from the festival indefinitely.
“It was really an insightful experience, because I didn’t realize how many rights we had that could have been taken away just by that First Amendment,” said James Latty, a junior biology major at GCSU.
As for the food, provided by the event sponsors Sodexo and World of Wings, citizens were given pizza, wings, or refried beans. Other organizations involved with the free speech event were Sigma Alpha Omega, The Debate Society, WGUR, and the Fellowship of Christian Athletes.
First Amendment Free Food Festival
Professionals visit campus to give insight to current PR students and PR hopefuls
Left: “The People’s Republic Kingdom of GCSU” dictators.Right: Dictator Lyric Burnett exercises power over a student without rights.
O
Campus Involvement
Student Updates
Abercrombie, Bailey Plaza Arts Center
Argo, April Points North Magazine
Bachman, Blaire Veranda Magazine
Barron, Katherine Star 94 WSTR/Atlanta
Boyd, Lauren Hobo International
Bryant, Tyler Museum of Aviation
Cepero, Amanda Maverick Publicity
Chandley, Lauren WSB-TV
Collins, Kyle Ascension Design Group
Couch, Ross GMC-Public Relations
Davis, Yasmiene Office Max
Dickstein, Corey The Savannah Morning News
Edwards, Lauren Athens Area CofC
Farmer, Katherine Salesnet
Ferrell, Hayley Henry County
Funk, Kelsie Eatonton/Putnam CofC
Gish, Erin Georgia Backroads Magaine
Hobby, Deanna WGXA-TV/Fox 24
Huston, Katie Mainstreet Newspapers
Kelly, Andy FOX 5 Atlanta
Khosravi, Pendar Fox Sports Net
Llewellyn, Alana Town & Country Magazine
Massey, Kelli Gwinnett Medical Center
Miles, Amanda New City Church Downtown
Moss, Chelsea LocumTenens.com
Murphy, Ashley Baldwin County CVB
Murphy, Christa Stakkeddesigns, LLC
Murray, Lauren Van Horne Manor
Noble, Randi Roswell City Television
Odom, James Adventure Radio
Pickworth, John Z-97
Pugh, Ashley The Walt Disney Company
Raines, Heather Corporate Events and Meetings
Roebuck, Tamalyn Houston County BOE
Sandow, Lee The Covington News
Troutman, Daniel FOX 24 News/WGXA-TV
vanRossum, Cooper Georgia Music Magazine
Versulys, Lynn Lavender Castle
Wilson, Chelsea Philadelphia Force
Wilson, Dustin WRCB-TV
Zehner, Mary Operation Christmas Child
Former GCSU anchor steps into real world role
Adam Hammond, anchor of the 10 p.m. newscast for FOX 24 News in Macon, graduated from GCSU in 2008. A mass communication minor, Hammond was the anchor for the campus news program MBC-4, now GCTV. He recommends anyone interested in the broadcast field to participate in the campus news pro-gram which is now GCTV. “Anchoring for MBC 4 gave me real life experience with great equipment and taught me fun-damental principles that I use everyday,” he said.
“One of my favorite parts of this job is that it gives me an opportunity to teach viewers about the world they live in and how they can make a difference in it.” Even out of studio, Hammond works hard to improve his community. His job also gives him the opportunity to travel to schools in Middle Georgia and tell students about the importance of a good education. From anchoring campus news to making a difference in Macon, Adam Hammond says he was happy to get his start at Georgia College.
Hammond, a 2008 graduate of GCSU, is one
of the faces of FOX 24 News in Macon.
MSCM students intern all over the country summer and fall 2009 to fulfill their one-hour internship requirement. Name Company
Campus construction The Student Government
Association approved a gradu-
ated student fee for a 10,000
square foot wellness center at
West Campus. Construction is
scheduled to begin April 2010
and forecasted for completion
late November 2011.
Herty Hall is currently under-
going construction for a new
16,000 square foot annex. The
addition will take the place of
the gravel parking lot next to
Herty and will provide the sci-
ence department with laborato-
ries, classrooms, and offices.
The Parks-Memorial building,
also known as Health Sciences
reopened this fall after major
renovations. The interior is
now fitted with the Movement
Lab, the Exercise Science Lab,
the Athletic Training Lab and
the Nursing Skills Lab
which all feature new
high-tech equipment.
Philip Joiner, an alumnus
of GCSU, was elected new
representative for City
Council District 4 in Fall
09. He won 71.8 percent of
the vote with 298 votes in a
three-way race. He will take
office in January 2010.
Fall 09, Wendell Staton
became GCSU’s sixth
athletic director in its
40-year athletic history.
He arrived just after the
Bobcats captured their
first-ever Peach Belt
Commissioner’s Cup.
Students face higher fees
and faculty undergo furlough
days as the University System
of Georgia-wide budget cut
increases from 6 percent to
8 percent. The state Board of
Regents unanimously voted to
double the orginal $100 man-
datory student fee starting in
January. GCSU students along
with other Georgia research
universities, will be charged
the $200 each semester until
June 2012 when the fee will be
voted on again.
Alumni & Deep Roots Festival Boost
Downtown Milledgeville Economy
People to Know
Increased fees due to budget
Alumni of GCSU con-
tinue to liven up down-
town by taking up the
challenge of starting their
own business. This year
Asian Bistro and Grill
and Aubri Lanes joined
the scene offering tasty
cuisines along with Ex-
trordiNailry Salon & Spa
which provides a relaxing
atmosphere to all guests.
In addition, The Sixth
Annual Sweetwater Fes-
tival is officially renamed
The Deep Roots Festival
because of the lawsuit
SweetWater Brewing Co.
filed for rights to the name.
Milledgeville Mainstreet
committee decided not to
defend the name in court
because of the mounting
legal fees.
Wendell Staton
Philip Joiner
Milledgeville News
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Georgia College & State University
Department of Mass Communication
CBX 032
Milledgeville, Ga. 31061
We want to know what’s new with you! Send your updates, photos and business cards to:
Georgia College & State University
Campus Box 32
Milledgeville, GA 31061
OR
http://www.gcsu.edu/mscmalumni/contact.htm
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