With the first half of the year already behind us, 2012 is turning out to be another fruitful year for for the Kia brand and CAC. Driven by our mission to establish

Kia as one of the leading car brands in the Philippines, CAC has made consistent efforts to provide nothing but top-quality products and services to our customers. Thankfully, our efforts have been rewarded by an outstanding year-on-year growth of 89% as recorded by the May sales report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI).

The success of the first two quarters of 2012 has made us more determined to keep up the momentum. Aside from the continued increase in sales, we are also proud of our extended partnership with the Philippine Azkals. Last June, we renewed our sponsorship with plans to take the collaboration to new levels and we hope that Kia fans will watch out for what we have in store for them.

Other exciting things to look forward to are the unveiling of the facelifted Kia Sorento, the launch of the Kia Optima, the Kia Lucky Drive to Australia and our participation at the 4th Philippine International Motor Show this coming August.

On a concluding note, CAC and Kia will enter the latter half of 2012 with new aspirations and high expectations. Kia advocates can be assured that we will continue to take on the challenge of growing into a brand that takes advantage of the limitless possibilities and a brand that they can always depend on.

KIA Motors’ 2011Distributor of the Year in Asia Pacific

COLUMBIAN AUTOCAR CORPORATION:

VOLUME 1 ISSUE 3

Columbian Autocar Corporation6/F Pacific Star Bldg., Makati Ave.

cor. Buendia, Makati City

Kia Headliners is a quarterly newsletter published by Kia for its business partners, dealers

and valued clientele

Messagefrom the President

In the global scene, Columbian Autocar Corporation (CAC) was recently awarded the 2011 Regional Distributor of the Year Award for the Asia Pacific region. The award was given to honor the best performing Kia distributors in the Kia global network.

Mr. Hyoung-Keun Lee, Vice Chairman of Kia Motors Corporation presented the award to CAC Chairman Jose Ch. Alvarez at the recently held 2012 Kia Global Distributor Convention in Vancouver, Canada.

This is the 2nd time CAC has won the Regional Distributor of the Year award, after winning the same prestigious award in 2008.

The recently concluded Car of the Year Philippines (CoTY-P) Awards Night was graced by the who’s who in the automotive industry today. The awards are divided among 11 categories, covering the subcompact all the way to 4x4 vehicles. Out of the 11 awards, 1 vehicle is chosen as the best among all the vehicles and is named the Car of the Year.

This year’s CoTY-P Awards was held last March 28 at the World Trade Center in Pasay coinciding with the Manila International Auto Show where Kia also

showcased some of its latest nameplates.Out of the 11 major awards that were given, Kia won big as 2 of its nameplates were awarded as the best in their respective categories. The Picanto 1.0 M/T won in the Basic Subcompact Category and the Sportage 2.0 4x4 A/T in the Crossover Category of the CoTY-P Awards.

Proving the value that Kia gives its customers, the Picanto also won the Best Value Vehicle special award presented by Papa J’s Wiches and Wings. Present during the awarding were Mr. Dodie Gañac,

Vice President for Marketing of Columbian Autocar Corporation, the exclusive distributor of Kia in the Philippines and Mr. Boying Soriano, Marketing Services Manager of CAC.

The excitement was felt throughout the night as Mr. Gañac said “This honor really shows not only the resiliency of the Philippine automobile industry, but is also a testament to the commitment of Kia to provide the motoring public, quality vehicles that are not only road worthy, but award worthy as well.”

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Powerful rides made for better value.

The power and grace everybody loves about SUVs just got more affordable with the Kia Sorento LX and the Sportage LX. The 2.4L gas engine of the Sorento and the 2.0L gas engine of the Sportage are sure to give you a smoother yet powerful riding experience. Kia’s SUVs’ monocoque body provides passenger comfort with lesser impact on the roughest of roads. The Sorento and Sportage. Style and substance at Php 1,090,000 and Php 988,000, respectively.

PRODUCT

Style and substance need not be expensive.

KIA’s Tradition of Winning

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CAC introduces KIA Carnival financing promo

This is proving to be a banner year for the Kia brand, and the company Columbian Autocar Corporation (CAC). According to the May sales report of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), the Kia brand sold units that exceeded the target figures. This figure reflects a remarkable year-on-year increase of 89% sales growth, proving that more Filipino car buyers appreciate the vehicles being rolled out by this Korean automaker.

CAC President Ms. Ginia R. Domingo attributes the astounding increase in Kia sales performance to the overwhelming reception of the all-new Rio, an exciting addition to its line-up of superbly designed and engineered vehicles.

“The demand for the all-new Rio and our other models, encourages us to continuously introduce vehicles that are expressions of the Kia brand’s commitment to create high quality cars with striking designs, that have minimal environmental impact. This philosophy, translated in the company slogan ‘Power to Surprise’ puts Kia cars at par with the world’s top brands, and translates to more Filipino consumers recognizing the undeniable value proposition of our vehicles.”

Fresh data just released by the CAMPI on the Year-To-Date (YTD) ranking for

the automotive industry players shows that from January to May of 2012, the Kia brand enjoys a healthy 5.5% share of total industry sales and ranks 5th in the YTD ranking. Kia sold 3,246 units as compared to the same period of 2011, where there were only 1,715 units sold, this result shows an industry leading increase of 89%.

Kia has topped the YTD increase in vehicle sales for the last two months with 91% and 89% cumulative growth in April and May 2012, respectively. Mr. Dodie Gañac, VP for marketing of CAC links this to the palpable increase of both perceived and actual value of Kia vehicles among potential car buyers.

“As Filipino motorists see more Kia vehicles on the road, and their friends and family buy Kia cars, they are able to appreciate our brand’s performance more and more. There’s the signature styling, the car’s responsiveness, the ride experience and many other factors all adding up to make the purchase decision of buying a Kia a very logical one.”, Gañac mused.

Kia’s sales performance in the Philippines apparently mirrors the worldwide growth and popularity that the brand enjoys as Kia’s global identity and positive brand association has led to more vehicles sold globally. This May, Kia posted 15.5% year-on-year sales growth.

Posts a remarkable 89% Year-On-Year increase in sales growth

SALES

In celebration of its 4th summer anniversary, Manila Ocean Park collaborated with Kia for an exciting raffle promo which lasted from March 17 to June 17, 2012. For every Php500 single receipt purchase of tickets, customers who buy directly from the Manila Ocean Park ticket counters were entitled to one raffle entry. If chosen, their entries could land them with these amazing prizes: 3rd prize- Php30,000 cash, 2nd prize- Php50,000 cash, 1st prize- Php100,000 and the grand prize of one all-new Kia Rio.

After the three month promo, the raffle draw was held at the Manila Ocean Park’s Concourse Plaza last June 20, 2012 in the presence of Manila Ocean Park and DTI representatives. Winning the third prize is Elaine C. Pecadizo of Mandaluyong City. The second prize went to Jenebeth L. Sator of Butuan City. The first prize went to Jann Michael Bañez of Quezon City and the all-new Kia Rio grand prize was bagged by Florence Golin of Cavite.

Well-equipped and well-priced at Php1,150K, the Kia Carnival is a people mover that’s ideal for long drives with the family. To provide an even better deal, CAC partnered with BPI Family Savings Bank for a financing promotion offer, LOAD UP WITH THE CARNIVAL slated to run from July 1 to 31, 2012. Customers will have two payment options upon purchase of the Kia Carnival 2.9L LX MT Diesel.

The first financing option is the Low Monthly Plan that requires 50% down payment and a monthly amortization of only Php11,198 for 5 years. The second option is the All-In 20% Down Payment Plan which includes free 3 years LTO Registration, Comprehensive Insurance and Chattel Mortgage Fee.

Lucky customer wins an all-new KIA Rio for Manila Ocean Park’s summer anniversary promo

KIA leads industry sales growth figures

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Last June 2012, Columbian Autocar Corporation renewed their thrilling partnership with the Philippine Azkals. Established early last year, this affiliation

stemmed from Kia’s desire to support these talented athletes who have been representing the country in local and international football competitions. It’s

no secret that Kia has fallen in love with the game and CAC is determined to help the Azkals in their pursuit of excellence in sports.

With a year of exciting collaborations with the team, CAC extended their contract for a second year as the Azkals’ official transport provider. Held at the Azkals Sports Bar last June 21, the contract signing was witnessed by the motoring and sports media, marking another wave of teamwork between CAC and the Azkals. Later in the year, CAC will organize a series of soccer clinics which will feature several Azkals members. The company will also continue to support the team during their local and international matches and the team will support CAC’s events in the coming months.

SPORTS MARKETING

CEBU

DAVAO

CAC extends contract with Philippine Azkals as their official transport provider

Following its aggressive sports marketing strategy, Kia will be one of the major sponsors at the 2014 FIFA World Cup in Brazil. As one of the official FIFA partners, Kia will supply vehicles from its model line up which will be used during FIFA events. Kia will boost its brand recognition initiatives through a number of marketing activities and A-board

advertisements in the stadiums during the games.

Kia Motor’s commitment to sports and passion for football are showcased in its continued partnership with the Philippine Azkals. With the different sports sponsorships, Kia Motors Corporation will continue to strengthen the brand as a global automaker that is adventurous and young-at-heart.

KIA Motors as FIFA World Cup Sponsor

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In celebration of the upcoming UEFA EURO 2012 Football Championship, Columbian Autocar Corporation (CAC) brought back the exciting Kia On Tour roadshow event. After the two-month long tour, CAC President Ms. Ginia Domingo concluded the event by thanking everyone who participated in all the legs of the Kia On Tour.

Along with the Philippine Azkals, Ms. Domingo also drew the winners for the Kia On Tour raffle. Philippine Azkals’ Anton del Rosario, Neil Etheridge and Simon Greatwich drew the winners for the consolation prizes while Ms. Domingo drew the winner for the grand prize.

Jasmine Mae Secillano (Davao), Edgar Valderosa (Davao), Thomas Andrew

Redoble (Cebu) and Josephine Jane Go Lim (Cagayan de Oro) won one (1) Samsung mobile phones each. Trischelle Tan Barba from Davao won one (1) Samsung laptop and Franklin Masangcay from Cagayan de Oro won one (1) iPad HD. For the grand prize, Joseph S. Salvaleon was the lucky winner of the trip for two (2) to Ukraine.

As a major sponsor of the UEFA EURO 2012, Kia organized the nationwide tour from April to May 2012. In cooperation with SM Supermalls, Kia On Tour went to different parts of the country to hold test drives of selected Kia vehicles. Fans got the chance to check out their favorite Kia vehicles and even win exclusive merchandise. Mall goers who participated in the test drive were given raffle entries

for an opportunity to win a trip for two to watch the UEFA EURO 2012 in Ukraine.

The Kia On Tour UEFA EURO 2012 kicked off at SM Cebu then moved to SM Davao followed by SM Cagayan de Oro. Last May 27, the final leg of the tour was brought to SM Southmall. Aside from the test-drive event, the last stop of the Kia On Tour also included a free soccer clinic for kids aged 8 to 12. Two batches of kids were given a chance to learn soccer techniques from Coach Hans Smit. The kids also got to interact with Philippine Azkals’ Anton del Rosario, Neil Etheridge and Simon Greatwich in a meet-and-greet event after the soccer clinic.

CAGAYAN DE ORO

SOUTHMALL

KIA awards trip for two to watch the UEFA EURO 2012 in Ukraine

CAC launched another treat for Kia fans with the “I am a Kia Advocate!” promo, specifically designed to reward the brand’s loyal customers.

For the period October 2011 to June 2012, eleven authorized KIA dealers nominated ninety-five of its most loyal clients for a chance to win a 5-day trip to Korea. The nominated customers have to participate in various KIA activities and events to earn points. After the designated period, the rating of each customer will be tallied and the top ten highest will then be selected. The top ten customers with the highest scores earned will then be subjected for deliberation by selection committee.

After the consideration process, the top three customers will be chosen through a final voting by the selection committee and will be winners of a trip for two (2) to

Seoul, Korea each. The remaining seven customers will be given a fine dinner treat at a five star hotel.

The nominated customers have several ways to get points. One method is to re-purchase a new Kia while maintaining one or more Kia vehicles. Another method is to visit a Kia workshop for maintenance or paid repair at least three times within the one year period. The next method is to participate in the Web Customer Satisfaction Management (CSM) or the Kia Aftersales Customer Satisfaction (KACS) at least twice within the period allotted. The last method is to advocate the Kia brand in a social media or internet blog. The customer must write commentaries or testimonials on a Kia ownership experience in any social platform.

As one of the official partners of UEFA EURO 2012, Kia energized fans by combining two of Europe’s most popular entertainment exports: football and electronic music. Last April 16, 2012, the brand launched the Kia Dubstep Contest in its official Facebook page, inviting fans to engage in a global dance battle that utilizes Facebook and Youtube.

From April 16 to May 13, entries from all over the world poured in. Out of all the entries, 16 teams were selected as

As the internet increasingly becomes a powerful marketing medium, there is also a steady rise in campaigns being executed online. As such, Facebook with its 500 million users has become an important tool for brands like Kia. Through its various updates and promos, Kia Motors Philippines has risen to the top as the country’s Facebook page with the most momentum in the car category. According to Socialbaker.com, Kia Motors Philippines’ Facebook page gain almost 300 fans daily and 12,000 fans monthly. With no signs of slowing down, Kia will definitely bring even more excitement to its 80,000 fans and counting.

preliminary qualifiers by Kia Motors and the judges, DJ Flux Pavilion and dubstep dancing queen Joo Minjung. Each entry was scored based on creativity, performance skills and entertainment value. Bonus points were given to those with dance performances using a football and Kia Dubstep dance.

After choosing 16 preliminary qualifiers, 8 teams were selected as finalists by voting in the Kia Motors Worldwide fan page. Among the finalists, a Filipino entry was chosen—duo Rene Sagaran aka Mr. Flex and Reagan Cornelio aka Poppin Inka of Poppinduo Philippines. Along with the other teams, they were flown to Warsaw, Poland and were given the opportunity to watch the opening match of the UEFA EURO 2012 and perform to win the grand prize. During the Kia Fan Fest in Poland, the Kia Dubstep Contest winner was finally chosen - Black Canvas from Hawaii, USA came out on top, winning one Kia PICANTO.

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DIGITAL MARKETING

AFTER-SALES

KIA BRAND ADVOCATES GET A CHANCE TO WIN A TRIP TO KOREA

KIA PHILIPPINES FACEBOOK TOPSTHE CAR CATEGORY IN THE PHILIPPINES

KIA LAUNCHES GLOBAL DANCE BATTLE TO UEFA EURO 2012

On behalf of CAC, Aftersales Director Mr. Apollo Rosal received the 2011 Best Service Award from KMC’s General Manager for Overseas Warranty Mr. Sunggu Choi for the company’s excellence in service and warranty operation. The award was given last March 27, 2012 in Bangkok, Thailand.

In recognition of the excellent design quality of the all-new Rio iPad application, Kia Motors Corp. has received the highly sought-after “best of the best” award in the communication design category from Red Dot, one of the largest and most-acclaimed international design competitions.

Released last November 2011 and designed for the European and General Markets (Central and South America, Caribbean, Asia (excluding China and Korea), Pacific, Middle East and Africa), the all-new Rio app is Kia’s second e-publication installment. Users can enjoy a truly immersive experience while exploring the popular B-segment Rio’s sporty and dynamic design, smartly styled interior, innovative convenience features and eco-friendly powertrains. The e-publication boasts a multitude of engaging content that work together to create a true sense of discovery including 360° exterior/interior views, customization tool to view available colors and wheel options, 3D intro movie, photo & video gallery, and Kia company and design story content.

KIA Rio mobile application bestowed “best of the best” distinction by Red Dot

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It would seem design icon Mr. Peter Schreyer is not the only one with great ideas at KMC headquarters. Mr. Curtis Sang, Director of KMC Overseas Service Group aims to transform the way the global Kia network thinks about after-sales. He’s spearheading a revolutionary campaign targeted at the dealership level, and his manifesto is the “Kia After-sales Revolutionary Service Marketing Act” or KARiSMA.

KARiSMA sheds new light on the role of after-sales service and explains after-sales service marketing strategy to leaders at the Kia dealerships. It shifts dealer principal’s service mind-set, from dealer-centric to customer-centric - the first meaningful step for all future successful after-sales service marketing implementation. And it does this by providing helpful, easy to understand

principles meant to improve the after-sales service in order to grow the business.

KARiSMA builds on Kia’s signature after sales service culture of “Family-like-Care” by institutionalizing a program which consistently provides warm, heartfelt service throughout the Kia network thru the improvement of its customer satisfaction program and strong reinforcement of its “10-Step” service process.

In recognition of the CAC dealers’ outstanding compliance with the KARiSMA, the following dealers were awarded the KARiSMA award during the 2012 Kia Dealer Awards Night: Kia New Manila, Congressional, Acropolis, Alabang, Butuan, Cagayan de Oro, Cebu, Dumaguete, Global City, Las Piñas and Metroeast.

As part of Kia’s on-going efforts to provide world class sales services to its customers, the company has placed an importance on fostering qualified staff that can demonstrate a commitment to the highest level of customer service and quality. It is with this mission that KMC launched the Sales Consultant Recognition Program last March 2011.

The SCRP is a learning program designed to set the standards of sales activities of the Kia sales consultants. It aims to systematize sales activities and minimize divergent individual practices. SCRP is intended to cultivate outstanding employees through systematic education. The program is comprised of three levels: Certified, Expert, and Master. All Kia Sales Consultants are required to take and pass these levels as they are mandatory requirements of CAC and KMC. All subjects and lectures under corresponding subjects must be completed. Sales consultants who have finished the curriculum are given the opportunity to take an exam for certificate completion.

By training the Sales Consultants who develop strong capabilities, Kia could increase sales, achieve quantitative and qualitative growth, and improve each dealer’s sales targets. In addition, customers who contact outstanding sales consultants would obtain greater values and satisfaction through superb services and products.

In 2011, a total of 292 consultants were certified in the Philippines. These individuals were honored during the 2012 Kia Dealer Awards through a symbolic awarding that was made on their behalf. Representing them was Mr. Noel Carlo Domingo of Kia Pampanga who was the very first sales consultant to be CERTIFIED.

KIA dealer programs aim to cultivate stronger customer relationships

KIA introduces the Sales Consultant Recognition Program

KMC’s KARiSMA for service philosophy, strategies and best practices

AFTER-SALES

After an excellent participation in the Kia CHRISTMAS TREAT incentive program, Ms. Emely Salmo from Kia Pasay was given a one-night stay at Microtel.

Mr. Frederick Ryan Andal of Kia New Manila was rewarded with his own iPad 2 after topping the Kia CHRISTMAS TREAT incentive program.

KIA REWARDS ITS SALES FORCE WITH EXCITINGAND FUN INCENTIVE PROGRAMS

Kia Ortigas invades Enchanted Kingdom as a reward for earning the most number of points in the Kia CHRISTMAS TREAT.

The sales consultants of Kia Esguerra had a scrumptious meal at Buffet 101 as a quick reward from the Kia CHRISTMAS TREAT incentive program.

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CAGAYAN DE ORO for Mindanao and Kia GLOBAL CITY for Metro Manila. This year’s Kia Dealer Awards also presented After-sales Performance awards to dealers that have set themselves apart by scoring high in the Facilities and Operations Evaluation and by complying with CAC’s policies and directives. The 2011 AFTER-SALES PERFORMANCE AWARDS were given to Kia BATANGAS for Luzon, Kia CEBU-MANDAUE for Visayas, Kia CAGAYAN DE ORO for Mindanao and Kia ALABANG for Metro Manila.

In addition, the 2012 Kia Dealer Awards granted the PLATINUM DEALER AWARD to Kia GLOBAL CITY. This award is a new certification given to dealers who have invested in facilities, sales and service operations and personnel training to meet Kia’s global and regional standards. It serves to motivate the dealer network to ensure that customers experience the true Kia brand personality, “Exciting and Enabling.” Each Platinum Dealer is

2011 has proven to be an illustrious year for Columbian Autocar Corporation (CAC), exclusive distributor of Kia vehicles in the Philippines. Through outstanding performance and innovative use of technology, Kia has become one of the leading car brands in the country. To highlight CAC’s efforts in providing top quality vehicles and excellent customer service, the company organized the 2012 Kia Dealer Awards.

awarded with a kit with visual additions to let customers know they are being serviced by a dealership that meets Kia’s highest standards.

DEALER DEVELOPMENT CAC and top KIA dealers celebrate a year of excellence

Last May 25, 2012 at the Hotel Sofitel, Pasay City, Kia dealers were recognized for their superior business performance and customer service at the 2012 Kia Dealer Awards Night. This year, exceptional Kia dealers were awarded for their outstanding achievements in sales and after-sales service.

The 2012 Kia Dealer Awards bestowed Sales Performance awards to authorized local dealers with the highest retail sales, outstanding compliance to the Global Space Identity (GSI) and Kia Sales Consultant (KSC) Certification achievement rate. The 2011 SALES PERFORMANCE AWARDS were given to Kia DASMARIÑAS for Luzon, Kia CEBU-MANDAUE for Visayas, Kia

Furthermore, the following dealers were recognized for their outstanding dealer development application of the GSI concept in the region: Kia Santa Rosa, Kia Acropolis, Kia Global City, Kia Las Pinas, Kia Cebu – Mandaue, Kia Metroeast, Kia Pangasinan, Kia Iloilo, Kia Bulacan, Kia Dumaguete, Kia Sucat, Kia Ormoc, Kia Iligan, Kia Dasmarinas, Kia Greenhills, Kia Esguerra, Kia Molino and Kia Cebu – Gorordo.

Besting other dealers nationwide, Kia CEBU-MANDAUE came out on top and was presented with the prestigious 2011 Kia DEALER OF THE YEAR AWARD.

With the Kia Dealer Awards, CAC recognizes the efforts of its dealers to set the bar higher in terms of sales volume and customer satisfaction.

2011 Kia Dealer of the Year Awardee -Kia Cebu-Mandaue

Kia President Ms. Ginia R. Domingo delivering the opening speech.

Platinum Dealer Awardee - Kia Global City