Greetings!

As the brand with the Power to Surprise, we at CAC are excited to bring forth a rousing lineup of events and activities for Kia.

We kicked off the new year with a global sales increase of 13.9% and a solid 57.4% year-on-year increase in the Philippines. These impressive milestones were stamped by a number of activities that extended our heartfelt thanks to the motoring media, our sales force and customers among others. We hosted a thanksgiving party for our media partners who play a big role to our success in the car industry. CAC also recognized the dedication of its sales force through an incentive program called “Kia Goes to Hong Kong.” As the name suggests, we brought the best Kia Sales Consultants to Hong Kong as a way to reward them for their efforts and to motivate them to continually do well.

Kia also marked its strong presence in the recently concluded 2013 Manila International Auto Show, the prestigious motoring and driving event in the Philippines. It was with great honor that we presented the Kia Sorento, Rio Hatchback and the Sportage along with other great offers that people can expect from Kia.

To tickle the excitement for the newest member of the Kia family, the All-New Carens, a variety of activities were launched such as the Kia Carens microsite for Twitter and Facebook users, the Kia Easter Egg hunt at Enchanted Kingdom and the major tie-up with DreamWorks’ animated film, The Croods.

A breakthrough in local automotive history, Kia broke ground with the successful staging of the Kia True North Drive and Write. Together with our friends from media, Kia blazed to the northernmost province of Batanes to explore its unchartered terrains with Kia Carnival, Optima Hybrid, Picanto, Rio, Sorento and the Sportage as reliable partners. It was an event like no other!

Armed with the mission of becoming the most desirable brand, Kia is taking this year by storm. And as always, we are hopeful that Kia customers will carry on their support and trust for the brand through our events, activities and future endeavors.

It’s more fun with KIAat the 2013 Manila International Auto Show

VOLUME 2 ISSUE 1

Columbian Autocar Corporation6/F Pacific Star Bldg., Makati Ave.

cor. Buendia, Makati City

Kia Headliners is a quarterly newsletter published by Kia for its business partners, dealers

and valued clientele

Messagefrom the President

Kia has again lived up to its name as the brand with The Power to Surprise. Columbian Autocar Corporation, exclusive distributor of Kia vehicles in the Philippines, successfully staged a great presentation at the recently concluded Manila International Auto Show last April 4-7, 2013 as car enthusiasts enjoyed the many activities offered at the Kia booth.

Along with some of the biggest names in the car industry, Kia displayed with great pride three vehicles from their remarkable lineup which included the Kia Sorento, Rio Hatchback and the Sportage. With tens of thousands of enthusiasts every year, the Manila International Auto Show is considered to be the one of the most anticipated motoring and driving events in the Philippines.

With its innovative frozen wave design that shows Kia’s young and vibrant spirit, Kia’s booth provided the audience a rocking program starting with a beatbox performance from the founder of Beatbox Philippines, Picoy Cruz.

The kids and the kids-at-heart enjoyed the RockBand contest while interested buyers and car enthusiasts had the chance to test drive several Kia models.

The Manila International Auto Show also created the platform for Kia to introduce their latest offer which is the 50/50 promo and to promote the newest member of their family, the All-New Carens through the 3D egg displayed at the Kia booth.

With the AR app (augmented reality application), visitors had the chance to take a sneak peek of the All-New Carens’ look and features. With a whole year still ahead, Kia is off to a good start with the successful participation in a prestigious motoring event in the country. As the brand with the Power to Surprise, Kia is relentless in offering innovative and trailblazing endeavors to the automotive industry.

For the past years, Kia has never stopped coming up with innovative ways to surprise the crowd. With the continuous efforts of the Kia brand and Columbian Autocar Corporation, they are once again ready to wow everyone with the newest member of the family – The All-New Carens.

Designed to fit the lifestyle of your growing family, the All-New Carens is packed with style and practicality that lets you enjoy every minute of smooth driving in style. Its dynamic and creative design plus innovative features will surely make you love this addition to the remarkable Kia lineup even more.

As part of the launch, fun and memorable activities are in store to bring the stylish and sophisticated MPV to the people. With Kia embracing a new brand identity along with the launch of the newest addition to their lineup, fall in love and be amazed with the All-New Carens - the ideal car for your growing family.

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PRODUCT Get ready to see the newest member of the KIA Family

Last January 10, 2013, the Columbian AutocarCorporation (CAC) extended their heartfelt gratitude towards the motoring media by hosting a thanksgiving party at Relik Tapas Bar & Lounge in Global City, Taguig.

Almost a hundred journalists from different publications enjoyed a night of fun, entertainment and camaraderie. A short recap of the 2012 activities and an encouraging speech from CAC President, Ms. Ginia R. Domingo highlighted Kia’s achievements in

the previous year, which the media became a part of.

With the place filled with enthusiasm, everyone experienced a different beat with the place jam-packed with exciting games, amazing raffle prizes, good music and great food.

It was also during this event that CAC executives introduced Kia’s latest campaign – A Different Beat. As Kia embraces their new

brand identity that aims to create a different beat in the automotive world through its dynamic development, the motoring media would always play a role in Kia’s success.

Thanks to the unwavering support of our motoring media gives through write-ups, Kia has again strengthened its name in the car industry. With the activities lined up for the coming months, CAC is assuring the media that they will make this year more exciting than the last.

MARKETING CAC THANKS THE MOTORING MEDIA FOR THEIR SUPPORT

Kia has hatched up an egg-citing adventure through Kia’s new microsite, www.HatchMyCarens.com!

With Kia’s microsite, Kia customers and loyal followers of the Kia brand on social networking sites such as Facebook and Twitter won amazing prizes such as passes to an excitement-filled day at Enchanted Kingdom and waves of fun with lovable creatures of the sea at the Manila Ocean Park.

This promo was open to all Twitter followers of Kia Philippines and everyone who has liked the Kia Facebook page. With just using the hashtag

#HatchMyCarens or by clicking the “Like” button on Facebook, internet-savvy customers

watched as the egg revealed something big that’s fun for the whole family - The All-New Carens. Up to five Kia followers on Twitter were chosen each week from April 23, 2013 to May 31, 2013, and their tweets were judged based on uniqueness and creativity.

The Kia Hatch My Carens microsite paved the way for consumers to interact with the brand in a fun and exciting way. This online presence of Kia definitely amped the suspense and anticipation for the All-New Carens and lived up to

being the brand with the Power to Surprise!

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DIGITAL MARKETING Visit the KIA Carens microsite and hatch an egg-citing adventure!

Columbian Autocar Corporation (CAC), ended the year with an impressive 57.4% year-on-year increase according to the Chamber of Automotive Manufacturers of the Philippines (CAMPI). From the 4, 782 units sold in 2011, CAC closed the year with a solid 7, 527 units. Outperforming other automotive brands in 2012, CAC’s 57% improvement in sales is the highest growth rate by any member of CAMPI.

“2012 was a really good year for the automotive industry and the enormous growth from our 2011 figures is a testament to that” said CAC President, Ms. Ginia R. Domingo. “The increase in sales can be attributed to the strong performance of our Sportage and Rio models. The all-new Kia Rio was launched only in early 2012 but it’s already one of our best-selling nameplates, definitely a favourite among Kia fans.”

Globally, Kia Motors Corporation (KMC) announced that its sales for passenger cars (export sales, domestic sales and sales from overseas plants), recreational vehicles (RVs) and commercial vehicles for 2012 reached an all-time high of 2,710,017 units, reinforcing Kia’s position as one of the world’s fastest growing automakers.

This figure represents an annual year-on-year increase of 9.3% and marks the first time in the company’s history that it has eclipsed the 2.7 million unit sales mark.

Notable KMC milestones in 2012 included two company firsts - entering the ranks of InterBrand’s ‘Top 100 Best Global Brands’ and launching the all-new Kia Quoris luxury flagship sedan. The Quoris was revealed in the Philippines last August 2012 at the 4th

Philippine International Motor Show along with the new Kia Sorento and Kia Optima.

Thomas Oh, Executive Vice President & COO of Kia Motors Corp., said, “The year 2012 was another period of significant milestones for the Kia brand, and our ongoing product offensive will continue in 2013 with the start of production of eight next generation, upgraded or body style variants, including the all-new Carens and Soul as well as refreshed versions of the Optima, Sportage and Rio. Given the difficult global market environment expected in 2013, we at Kia will embark on a new era of qualitative growth in all areas of the business to prepare ourselves for a new wave of sales expansion in the coming years.”

SALES Kia Motors records 13.9% global sales growth in January

Columbian Autocar Corporation (CAC), prides itself with providing top-of-the-line vehicles to its customers and for them, excellence doesn’t stop when their customers drive away their brand new car. With the brand’s “Family-like care” philosophy, their customers get to enjoy being treated with the same dedication and care given to family members. True to this philosophy, Kia is unwavering in this customer-first strategy founded on high levels of trust and responsibility.

In line with this service spirit, CAC once again implemented the Kia Family Service for Kia owners all over the country. This service-specialized program allows consumers to bring in their vehicles for free check-up and diagnosis by Kia Master technicians with the assistance of CAC engineers. For customers with 2009 models and above, they can avail of free items like Oil Filter, Air Filter, Wiper Blade and Aircon Filter until supplies last. For 2008 models and below, Kia Genuine parts will be available with marked down prices.

The Kia Family Service program will be conducted in Global Space Identity (GSI) compliant dealerships and commercial malls on the following dates:

February 09 – Kia Pasay (Manila) 16 & 17 – Kia Sucat (Manila) 23 – Kia Metroeast (Manila)March 02 – Kia Fairview (Manila)

09 – Kia Global (Manila) 23 & 24 – Kia Pampanga (Luzon)April 06 – Kia Molino (Luzon)May 18 & 19 – SM Cebu (Visayas)

August 03 & 04 – SM Cagayan de Oro (Mindanao)October 12 & 13 – SM Davao (Mindanao)

AFTER SALES CAC brings “Family-like care” to customers with the Kia Family Service

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KIA’S POWER TO SURPRISE

Making the impossible, possible – that’s exactly what Kia Motors Philippines did. Overcoming raging seas and the chances of thunderstorms didn’t pose a problem as Kia, along with their friends in the media, conquered the North to explore one of most pristine islands in the country. Last March 4-6, 2013, Columbian Autocar Corporation marked another first in local automotive history with the successful staging of the KIA TRUE NORTH DRIVE & WRITE event in beautiful Batanes.

Forty motoring journalists coming from twenty different magazines, newspapers, sports and motoring TV programs and online publications experienced Batanes to the fullest. They were warmly welcomed by CAC President Ms. Ginia R. Domingo and CAC Senior Manager for Marketing Services, Mr. Palermo C. Soriano Jr. together with representatives of the Batanes community–Governor Vicente Gato, Vice Governor Ferdinand Elica and Vice Mayor Anastacia Viola.

The second day was filled with fun and adventure as journalists were grouped into teams of 4 for the KIA TRUE NORTH DRIVE & WRITE event. With Kia’s latest model lineup that includes the Carnival, Optima Hybrid, Picanto, Rio, Sorento and the Sportage, they drove up and down the rough terrains of the island that tested the performance and capability of each vehicle. There were 10 pit stops and each team was given enough time to take a photograph of the captivating scenery with their designated Kia vehicle.

MARKETING

The Rio sits on the lawn of San Carlos Borromeo Church (above). Considered to be the first church in Mahatao, It is one of the National Cultural Heritage Treasures of the National Commission for Culture and the Arts (NCCA) because of its architectural structure and cultural significance.

A Sportage makes a stop at the San Jose de Ivana Church. Built in 1784, it is the only church in Batanes with a separate campanile built by Fr. Jose Fausto de Cuevas.

The Carnival parks beside the House of Dakay (above). It survived an earthquake back in September 13, 1918 making it the oldest surviving house in Batanes. The house is made up of stone, coral and lime walls and original shutters and hardwood floors.

Kia’s True North caps off with a short visit to Ivana Church, where the motoring media passed the hat to contribute

funds for the rehabilitation of Ivana Church.

(inset) Father Joseph Uy receives the donation from Ms. Domingo.

A Picanto passes along Itbud’s lengthy and lonely road. There sits this magnificent rock formation made by the elements. It has long since been a tourist attraction, well-known for its unique, diagonal cut and great view of the sea.

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BATANES: AN ISLAND WORTH EXPERIENCING

The media experienced Batanes and its treasures, such as the famous Rolling Hills, the historical Ivana Church, the Valugan Boulder Beach and the oldest national treasure of Batanes, the Mahatao Church. Aside from these remarkable sights, their rich seafood cuisine, the untouched landscapes and the spectacular view, you simply can’t help but be mesmerized with this island up North. Batanes is truly a must-see gem of the North and members of the media and Kia can surely attest to that!

The Vayang Rolling Hills gives off a breath-taking view of the open sea, a world of lush greeneries and cool winds that welcome you when you reach the top, as it did for the Sportage. It is the perfect place for landscape and seascape viewing.

Members of the motoring media got to stay at Batanes’ premier hotel, Fundacion Pacita (left), where they posed for this photo before they set off for their drive and write activity.

Marlboro hills (below) has a captivating view of lush greenery with cows grazing on the grass. The hilltop view gives you vast oceans, cool breeze and continuous mountain ranges. A perfect stop for a Rio hatchback!

The Optima catches a whiff of the ocean at the Valugan Boulder Beach. Known for its weathered rocks and pebbles, it is one of the most visited places in Batanes. The boulders in the beach lining are said to be andesite rocks that came from the volcanic eruption of Mt. Iraya in 1454 and have been smoothened by strong waves over time.

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With Kia’s continuous efforts to motivate the sales force and to strengthen their sales performance, Columbian Autocar Corporation has come up with an incentive program, dubbed as “Kia Goes to Hong Kong”, where the best Kia Sales Consultants (KSCs) will receive amazing incentives, including an all-expense paid trip to Hong Kong.

All KSCs, Non-Certified, Certified and Expert,

will be rewarded monthly for the sale of Kia vehicles. The more units they sell the higher the incentives they can get. Among the many items they can receive are an iPod Shuffle, Huawei Pocket WiFi, a Samsung smart phone, Canon Digicam, and an Acer Notebook. Every month, KSCs will be rewarded a monthly incentive based on their sales and aside from that, CAC is rewarding certified and expert Kia Sales Consultants who have qualified for the

year-end additional incentive of an all-expense paid trip to Hong Kong.

As the brand takes on a different beat, Kia continues to move closer to its goal of becoming the most desirable brand through its persistence to excel in the car industry. With this incentive program that’s geared towards strengthening sales, get ready to see Kia’s power to Surprise.

Easter celebration is not complete without an egg hunt. Last March 31, 2013, Kia successfully held the Kia Easter Egg Hunt at Enchanted Kingdom, where families enjoyed a different kind of hunt that’s filled with fun, excitement and adventure.

The two-part event was participated by almost 70 kids aged 3-12 who were all thrilled to go and search for eggs that contained surprises and amazing prizes. The eager kids, together with their equally supportive parents gamely explored the theme park grounds for colorful eggs in the hopes of winning the major prize.

During the event, Kia also gave everyone a sneak preview of the newest member of the

Columbian Autocar Corporation has come up with a fun and thematic way to introduce the All New-Carens, through a tie-up with DreamWorks’ animated film The Croods.This family-oriented story dating from pre-historic times is filled with non-stop fun and adventure. Because of Kia’s desire to give the public something new and different, the idea of launching the newest member of the Kia family using an animated picture was formed.

With the help of a pre-historic 3D egg and an augmented reality application, customers got a sneak preview of the All-New Carens’ features.

The 3D egg was seen in all the major activities of Kia to arouse curiosity and to encourage more people to interact and help in hatching the egg until the big reveal on May 31, 2013.

As Kia welcomes the newest member of their family, and as Kia embraces a new brand identity with A Different Beat, this collaboration with DreamWorks has brought positive results. This tie-up has been made possible with the determination of Kia to always offer something new to the public proving that Kia has lived up to its name as the brand with the Power to Surprise.

Kia family – The All-New Carens, through the AR app (Augmented Reality application). The AR app lets you catch a glimpse of the features of the All-New Carens with the use of your handheld devices.

The active participation of everyone led to an exhilarating experience that’s fun for the whole family. At the end of the day, Samantha Gabrido and Jonathan Campos were the ones who found the lucky egg containing the grand prize and went home with Ocean Park Tour Tickets. The whole day event was definitely a fun experience for the whole family and with this event deemed a success, Kia has strengthened its image and once again proved to be the brand with The Power to Surprise.

Kia brings Easter fun at the Enchanted Kingdom

DEALER DEVELOPMENT Kia goes to HongKong

MARKETING Kia ties up with DreamWorks to bring All-New Carens