Mobile text message marketing has arrived for the

small business owner and is growing faster than any other

advertising medium. Your customers now use their mobile

phone for text messaging more than voice and internet access

combined. In the U.S. there are now over 276 million wireless

subscribers which is 89% of the total U.S. population. Cell

phone usage has surpassed home phone usage along

with the addition of 135.2 billion text messages being sent

every month. In 2010, the number of text messages sent

in the U.S. could reach 160 trillion.

What Does that Mean for You, the Business Owner?

Your customers are on their mobile devices every day, all day. Newspapers

are in decline, radio stations are hurting, direct mail doesn’t produce a large

return, and Yellow pages are almost extinct. You need to advertise to your

customers where they are, at that moment, directly and instantly. Text marketing

allows this and will also produce almost instant sales.

Large corporations have had access to text or sms marketing as it is also know

for a few years now. These large corporations have shifted their advertising

focus from traditional media and according to the Mobile Marketing

Association, by 2011 more than half of all national brands will spend between

5% and 25% of their marketing budget on mobile. At this time over 40%

of global brands have already begun text message marketing campaigns.

Instead of just surviving with national chains in your market, you can now take them head on by leveling the playing field.

Thankfully you don’t have to spend 5% to 25% of your marketing budget

on mobile marketing. Text marketing was previously only available to large

companies due to the cost, dedicated short code numbers needed and the

necessity to have their campaigns fully managed. Now, with text message

marketing companies such as Moto Message, if your small business does

$10,000 a week in sales, your total advertising percentage versus gross

sales will be only .006%!

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Text marketing is clearly the most affordable advertising available today

as well. No other form of marketing can compete with the price and return on

investment text marketing provides.

A small local pizza shop was slowly losing sales to

2 national chains within 2 blocks of his restaurant.

With text message marketing he offered a free

appetizer with large pizza purchase to every

person who signed up to his VIP mobile pizza list.

Within one week he had over 700 subscribers.

The next week while continuing to sign up more

customers he blasted out another exclusive offer

and sales were up 25% from the previous week.

Now he is focusing exclusively on text marketing,

has slashed his marketing expenditures and his

profit margin is growing by the week.

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“What Exactly is Text Message Marketing?” Text message marketing is a way to communicate on your mobile phone by sending

and receiving plain text messages. Other terms for text messaging include SMS (which

stands for Short Message Service), texting, mobile messaging, wireless messaging,

and short mail.

SMS or text messaging is a text-only message delivery system on mobile phone

networks. As a compliment to voice calls, text messages travel through the wireless

service provider’s network, routed and delivered much like a voice call. The

messaging server for SMS or text messaging routes all messages to the appropriate

mobile phone or application based on the number in the destination address.

A short code is a number to which an SMS or text message can be sent. A short

code is fewer digits than a 10-digit telephone number. At Moto Message our short

code is 83936. Your customers will text a keyword that you choose to 83936 to

subscribe to your campaigns.

Over 95% of phones are able to receive and send text messages. Most customers

have unlimited text plans and will not have to pay to opt-in to your list or receive

offers from you.

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Mobile Call to Action: When you sign up for a text marketing service, you will select a keyword

that will represent each campaign. A business may choose their name

or other identifying factor. They will then invite customers to text the

keyword to the short code and they are now subscribed to your list. You

can send an immediate offer back to the customer all done by the online

text marketing system. Once you set up your campaign the first time,

and it only takes minutes, text marketing is basically hands off for you,

the business owner.

You can and should incorporate the mobile call to action into your other

forms of advertising. Incorporating short codes into traditional advertising

such as direct mail, newspaper, door hangers, flyers, in-store coupons

and promotions, radio and TV has proved to be a highly effective and

seamless solution. If you combine your mobile marketing with your

traditional advertising you will be able to track all forms of advertising,

increase response rates, customer appeal, build a larger database of

customers and increase overall marketing ROI.

“Won’t My Customers See this as Spam?”No, in fact text message marketing is only delivered to customers that have

opted-in and requested the ads from you. You are not marketing to thousands,

hoping a few take advantage of your special or offer. With text marketing, you are

marketing to those people who want to buy from your business, have a positive

impression of your business, and want to receive offers from you again and again.

We all know that marketing to your existing customer base is the easiest, most

cost effective and produces the highest ROI.

When your customer opts-In:

• You have a person that is highly likely to make

purchases from you.

• They have told you they want to receive

offers from you.

• They will read your message when sent to

them, anytime, anyplace with 95% read rates.

• You can send highly targeted special offers and promotions

that will result in sales.

• You can schedule your message ahead of time or quickly fix

unforeseen slow business days.

• Your customers will never feel that it is spam or they are being forced

to receive your material because you allow them to opt-out at any time.

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What Your Customers will See:

Text PIZZA to 83936

Text RETAIL to 83936

Text BAR to 83936

Text SALON to 83936

If you follow what Moto Message shows you in the

30 day action guide, there really is no way not to

make more sales. Customers love that the mobile

coupons are on their cell phone and that they always

have access to them. This will increase customer

frequency. In no other marketing do customers

actually give you permission to send them messages

at any time because they want to spend money

with you!

Using Text Marketing to Build Your Customer Database:Marketing to those customers who want to buy from you and probably already

have is the most cost effective and produces the highest return on investment

versus any other form of advertising. The cost to gain a new customer, no matter

the market you are in is high versus the cost of keeping an existing customer.

Business owners need to examine the life-time value of a customer and work

to expand this time frame.

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Casinos are one industry that have known this for years and work very hard at

keeping their current customer base. Casinos use the Pareto Principle which

in marketing terms means 80% of your sales will come from 20% of your

customers. All casinos use this principle with the Players Club. Casinos ask

players to sign up for their marketing database in exchange for a special

offer, discount or coupon.

This is the same principal as building your text message marketing list. You will

ask your customers to sign up for your list in exchange for a special offer or

discount. These customers have a positive impression of your business, and

are most likely to spend money with you again.

While similar customer identification

strategies have since been adopted

by most other business sectors, until

now, email and direct mail were the only

channels capable of leveraging these

rich databases for targeted

communications. With e-mail read

rates for marketers down to 5% and

the high-costs and long lead times

associated with direct mail, not to

mention a 2% return rate, marketers

need a more efficient and effective

channel to identify, attract, and reward

their most valued customers.

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By using Moto Message you are able to use text-2-offer keywords that enable

you to schedule time-sensitive alerts that can contain VIP offers and rewards,

exclusive invitations, inventory arrivals, or mobile coupons, all designed to

bring business in your doors immediately.

Text Message Marketing averages a 20% redemption rate based on the

80/20 rule. Marketing to your best customers, giving them special offers,

and your customers will reward you with their business.

Text Marketing vs. Traditional Advertising: Text marketing is capable to deliver profound results in terms of response

rate and database generation, far superior to the traditional forms of advertising.

Short codes provide an effective way to build and develop awareness, generate

and qualify leads, acquire new customers and further strengthen relations with

their existing core base.

Companies across numerous industries such as retail, restaurants, pizza, auto

repair, politics, bars, clubs, and sport teams are embracing text marketing to

build new levels of customer interaction and participation.

Make Traditional Advertising Obsolete with Text Marketing

“How Easy is Text Message Marketing to Implement and Run?”If you can use email, then you can start your own text message marketing

campaign very easily. Moto Message has an extremely user friendly interface.

There is no software to buy or anything to install on your own computer.

Simply login to your Moto Message account from our website just like you

would for your email. From there you will see your keywords and be able

to manage your campaigns.

There are 6 campaign types to choose from, most business owners begin

with and run weekly our TEXT-2-OFFER option where a customer signs up

for your list by texting the keyword you selected to our short code and then

receives a special offer in return directly to their cell phone. This can be set

up in under 5 minutes and requires no upkeep or monitoring from you.

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Then you will choose to “blast” this keyword campaign list once a week with

a VIP offer, special invite, coupon or offer. You can schedule the blast to take

place at any time in advance so you need not have 24/7 access to a computer.

Inside the members area of Moto Message there are video tutorials which show

you exactly what to do each step of the way, a 30 day quick start guide, various

small business reports to help you on all aspects of your business and case

studies and suggested campaigns for all business market categories.

You can also call or email us at any time for help. We do not charge for these

consultations and if you ever find yourself away from the computer and need

a message sent, give us a call and we will be happy to do it for you.

Not All Text Message Marketing is Created EqualA main question we get from prospective customers is how other text marketing

companies can offer “unlimited” text message services for such low monthly

fees. To understand this you need a little background on the two types available

today. SMS marketing uses short codes and is regulated by cell phone carriers.

Companies must submit an application and it takes months for approval from

each carrier. Companies that use SMS marketing comply with all Mobile

Marketing Association regulations and bylaws.

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Companies who are able to offer unlimited text marketing for such low prices

are using a loop hole left open by cell phone carriers when they first started

business. Text message marketing using this gateway is called SMPT. SMTP

uses the email gateway attached to each cell phone number with the wireless

carrier as the domain name to send messages. To carry this out, these systems

generate e-mails to mobile phone numbers with the wireless carrier as domain

name. The carriers then convert the email into a text message. For example:

6075551234@cingularwireless.com. This practice is not only forbidden

for ‘1-to-Many’ applications by the wireless carriers, but if done without an

expressed ‘Opt-in’, a user, you the business owner, can be fined $11,000 per

message under the FTC’s highly publicized CAN-SPAM Act.

Even if the service provider claims to use Short Codes, many of these systems

simply use a Short Code to handle the initial ‘Opt-in’ requirement then

continue to send free messages via SMTP.

Because these text messages are routed through email servers, recipients

cannot ‘reply’ to these text message and therefore have no way to ‘Opt-out’.

This is not allowed by cell phone carriers and messages sent this way are often

blocked and the success rate of messages sent is only around 50% and it can

take hours for your message to reach your subscriber. Obviously marketing

this way is not effective and while there is not much regulation in place yet,

cell phone carriers actively work every day to close this loop hole down.

The Mobile Marketing Association and we at Moto Message believe that these

types of unlimited services will be obsolete in the near future. Businesses that

have spent months or years building up their subscriber list would see it

disappear overnight and would have to start over from scratch again.

To send legitimate, ‘1-to-Many’ SMS in the United States, the FTC, CTIA,

and ALL wireless carriers require that you use a Short Code – for not only

the Opt-In’ and ‘Opt-out’ process, but also for every single message sent

to subscribers who have opted into your marketing campaign or alert

service. Moto Message is among a handful of companies who bring this

reliable SMS marketing capability directly to the independent

business owner.

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Thank You for Taking the Time to Download & Read this Text Message Marketing Report.

Do you have more questions?

• DoyouwanttohearspecificideasastohowMotoMessagecan

help grow your business?

• Doyouneedtoincreaseyoursales?

• Doyouspendtoomuchonadvertisingandmarketingnowthat

doesn’t bring you real results?

Call Us: (866) 264-8159 to discuss how we can help you grow your business.

Email us: support@motomessage.com —OR— If you are ready to begin your first

campaign, visit www.MotoMessage.com to get started.

Use the referral code given in your email to get ONE MONTH

FREE and 500 Text Message Credits. Once signed up you will

have access to all of our video tutorials, mobile marketing

business and marketing guides, exclusive small business

reports and our RAPID START 30 DAY ACTION GUIDE.