text message marketing for photographers
TRANSCRIPT
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Text Message Marketing Tips
For Your Photography Studio
Presented By:
SMS Dominator
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SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.
The small, yet powerful, 160 character space is one of the best marketing tools available today.
What Is Text Message Marketing?
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How Text Message Marketing Works
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Why Text Message Marketing?
WHY?
Text Messaging is the Most-Used Mobile
Service
More Than 6 BILLION Mobile
Subscribers World-wide
Most Mobile Users Send and
Receive Text Messages Daily
More Than ½ of U.S. Mobile Spending is
LOCAL
Consumers ALWAYS Have Their Mobile Devices with
Them
4.1 Billion Texts Are Sent
Daily in the U.S Alone
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Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing
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High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
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Cut Down on “No-Shows”
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing
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Ways to Build Your Mobile List
Text to Join
Email List
Website Sign-
Up
People Opt-in Using Your
Keyword and Short Code
Add a Mobile Sign-Up Form to
Your Website
Email Your Client List and Ask Them to Join Your
Mobile List
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Social Media
Sign-Up
Ask Your Social Media
Followers to Join Your Mobile List
Manual Sign-
Up
Newsletter Sign-Up
Create a Newsletter
on Photograph
y Topics
Manually Add New Clients
Who Agree to Join
Ways to Build Your Mobile List
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Photography Studio
Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else
Your Target Market Will See Them!
Where to Advertise Your Short Code and Keyword?
Text 55555 to PHOTOS and Get $20 Off Your Next Visit
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Text Message Marketing Ideas For Your Photography Business
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile Coupons
and Discounts
Use Appointmen
tReminders
to Cut Down on “No-Shows”
Send Text Message Offers on Slow Days to Increase
Traffic
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Text Message Marketing Ideas For Your Photography Business
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Your Clients Special
instructions Before a Specific
Photo Shoot
Send Clients Helpful Photo
Shoot Tips from Time
to Time
Alert Clients
About New Products
and Services
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Text Message Marketing Ideas For Your Photography Business
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the Use of QR Codes to Direct People to
Your Website,
etc.
Start a “Frequent Customer”
Loyalty Program to Get Repeat Business
Run a Birthday
or Holiday Rewards Program
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Text Message Marketing Ideas For Your Photography Business
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send“Thank You”
Messages to Your Clients
Interact Efficiently With Staff Members
Conduct Client
Satisfaction Surveys and Polls
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Different Types of Text Marketing Uses
ConfirmationConfirmation ReminderReminder CancellationCancellation
Types of Text
Marketing Uses
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Different Types of Text Marketing Campaigns
Save Save MoreMore
Spend Spend MoreMore
Purchase Purchase MoreMore
Get a Get a FreebieFreebie
Types of Text
Marketing Campaigns
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Let’s Take a Closer Look at These…
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EXAMPLE
Ms. Smith, you have an appointment with Photo Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.
ConfirmationConfirmation
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EXAMPLE
Mr. Jones, it’s time for your Annual Family Photo Shoot. Please contact Photo Spot at 555-555-5555 to schedule.
ReminderReminder
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EXAMPLE
Mr. Brown, I am sorry, but we had to cancel your Photo Shoot with Photo Spot on Jan 9th. Please call us to reschedule at 555-555-5555
CancellationCancellation
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Save Save MoreMore
EXAMPLE
Show this text to receive 20% off any package at Photo Spot. EXP 5/15
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EXAMPLE
Spend $200 or more at Photo Spot and receive 20% OFF when you show this text. EXP 5/15
Spend Spend MoreMore
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EXAMPLE
Purchase any Photo Package and receive 50% OFF 5 Extra Photos when you show this text. EXP 5/15
Purchase Purchase MoreMore
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EXAMPLE
Purchase one Package from Photo Spot and receive 3 FREE Photos when you show this text. EXP 5/15
Get a Get a FreebieFreebie
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Reduce “No-Shows”
Ability to Fill More Canceled Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical Knowledge Required
Benefits of Appointment Reminders
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How to Use QR Codes
Send Users to a Mobile Preview of Your Photography Studio
Send Users to Your Photos and Social Media Sites
Send Viewers to Your Coupons and Discount Offers
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How to Use QR Codes
Put Your QR Codes on ALL Marketing Materials
Put QR Codes on Your Receipts
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Tell List Subscribers What to Expect as Soon as They Join
Always Include Your Photography Studio’s Name in Your Messages
Make it Easy for Your Customers to Opt-Out of Your List
Notify Customers of Potential Text Message Costs
Text Message Marketing Points to Remember
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Sending Out Sporadic, Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message Marketing
Mistakes To Avoid
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THANK YOUTHANK YOU
For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing
Presentation!Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominatorhttp://smsdominator.com