PRESENTATIONON

MASLOW’S NEEDHIERARCHY

THEORY

MOTIVATION• Motivation can be defined as stimulating ,

inspiring and inducing the employees to perform to their best capacity .

• Motivation is a psychological term which means it cannot be forced on employees .

• It comes automatically from inside the employees as it is the willingness to do the work .

FEW INTERRELATED TERMS 1) Motive :- a motive is an inner state or

desire which energises an individual to move or to behave towards achievement of goal .

2) Motivators :- these are the incentives or techniques used to motivate the people in an organisation . Common motivators are increment , bonus , promotion , respect etc.

NEED HIERARCHY THEORY

Motivation is a psychological phenomenon and the need of the employees play very important role in motivation . To understand the needs of human beings we must learn Maslow’s Need Hierarchy Theory .

MASLOW’S NEED HIERARCHY THEORY

Need or a desire is a very important element in motivation because the employees get motivated only for their needs and if the needs are fulfilled completely then it is not possible to motivate the employees . Maslow has given a sequence or hierarchy of needs in the following way :-

Self- actualisation

Esteem

Social

Safety and security

Physiological

MASLOW’S NEED HIERARCHY THEORY

1. PHYSIOLOGICAL NEEDS These needs include basic requirements for

survival and maintenance of human life . The common physiological needs are food ,

clothing and shelter . The employees develop these needs for their

survival that is why they are at the top in the sequence .

These needs can be satisfied when the monetary incentives are offered by the employers .

2. SAFETY AND SECURITY NEEDS

Once the present day physiological needs are fulfilled then the people start thinking about their future as they want to secure their future by making sure that in future also they continue to satisfy their physiological needs . Under safety and security there are two categories :-

a) Physical security – which means safety from illness , accident , fire etc .

b) Economic security – which means having sufficient funds to meet the future physiological needs and to come out of physical security threat .

The people who have more of safety and security need active get motivated by monetary incentives .

3. SOCIAL NEEDS It means the need for love , affection ,

companionship , friendship etc.Once the people satisfy their physiological and

safety needs then the social need becomes more active .

To fulfill the social needs the managers prefer team work , arrange formal and informal get-together so that the employees can develop social relationships .

4. ESTEEM NEEDSThese needs are related to the respect and

recognition .When above three needs are satisfied then

people start demanding respect for themselves in the group .

These needs are more common in high level employees .

Esteem needs can be satisfied through non- monetary incentives .

5. SELF- ACTUALISATION NEEDS

These need refers to realising or reaching to the aim of your life . Once the employee becomes what he wants to become it means satisfaction of his actualisation need . For example , when a soldier faces bravery the bullet of enemy he seems to realise the self- actualisation needs .

Example of maslow’s need organisational individual hierarchy theory examplesFood ,

shelter, clothing

Saving for security

Love , affection , friendship

Maintaining a status in society

Achievement of self

aspiration

Physiological need

Safety and security need

Social need

Esteem need

Self- actualisation

need

Minimum/basic need

Job conformation ,

pension etc

Cordial relations in

informal organisation

Promotion

Achievement of goals

ASSUMPTIONS

OBehaviour of people depends upon their need. Human behaviour can be changed or motivated by fulfilling their needs .

OGenerally the needs follow the hierarchy i.e. , starting from physiological need .

CONCLUSION

Generally the employees or all human being follow this sequence of needs . But sometimes there can be exception when sequence is not followed . For example , people may have social needs active without satisfaction of physiological and safety needs . Sometimes , there can be self- actualisation need present ignoring all other needs .

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