mossmedia > brand standards

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Brand Standards G U I D E L I N E S & G R O W T H




It’s here brand ambassadors are made.Why invest in a brand platform or identity package if you cannot sustain the brand assets across all marketing channels?

MossMedia builds and re-engineers brands to last. Time and again, we’ve learned

the value of a well-scripted Brand Standards & Guidelines manual. This living

document effectively drives and protects the spirit of your brand. Your guide

should be easy to navigate and simple enough for any employee or channel partner

to understand. This document will insure long-term consistency and proper brand

management over the long haul.

Your Brand Standards & Guidelines document will guide the application and use of your:

• Brand Identity• Corporate Color Palette• Corporate Typefaces• Graphic Do’s and Don’ts• Stationary System• Web Standards• Tradenames and Taglines• Master Brand Asset Library

Brand Standards & Guidelines Samples

• OSTN

• Animal Planet

• Classic Diagnostic Imaging

• InStore Vision




OSTN B R A N D STA N DA R D S & G U I D E L I N E S

Broadcast & Web Applications

OST

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Bra

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OSTN News Brand Standards: Broadcast & Web

The OSTN News program requires a clean, modern newsworthy graphic

identity, which supports OSTN’s commitment to the world’s finest student-

based media communications. A strong brand identity system conveys

quality, integrity and confidence, and is a principal means through which

an organization or product like OSTN News becomes well known. The

consistent use of the OSTN News brand mark, is fundamental to building

and maintaining public recognition — and growing a broad audience

among the college viewing community.

About The Standards

The OSTN News brand is a valuable asset. The reproduction standards and artwork examples on

the following guideline pages were developed to help everyone protect and strengthen the brand,

which includes the visual depiction of OSTN News. For simplicity, most examples of proper use of

brand marks, stationery systems and other materials use the OSTN News. Careful adherence to these

guidelines will ensure a consistent look and approach to all our communications, so that we present a

strong, unified image to our clients, prospects and the general public.

About The Brand Mark OSTN News brand marks, communication materials and processes represent a tremendously valuable

asset. The integrity of our program’s brand must be protected. These brand standards will help everyone

involved keep the brand consistent and clear, which builds public recognition and acceptance of OSTN.

With this goal in mind, the following standards should be adhered to:

• The OSTN News Brand Mark: 1. Must always be reproduced in its entirety. 2. Must never be

cropped, disassembled, or altered in any way, except where noted. 3. Must never be substituted

for letterforms or numbers (e.g., in place of vowels, consonants, etc.). 4. Must never be used in a

headline or sentence. Instead, use the name “OSTN News” in the same typeface, weight and size as

the rest of the headline or sentence.

• Must never be used as a decorative device, in a repeat pattern, or enclosed in unapproved shapes.

[ OFFICIAL LOGO ]

brand mark overview | primary brand mark – approved versions

The Primary Brand Mark is composed of: 1. The mark “OSTN”; 2. The logotype “Open, Student, Television, Net-

work”. Bracket shapes at left and right are optional. It must otherwise be reproduced as shown. No components

may be eliminated, unless otherwise noted in this manual. Never enlarge or reduce any of the individual elements

of this artwork. Always enlarge or reduce the artwork as a unit.


brand mark overview | alternate brand mark – approved versions

[ ALTERNATE LOGO ]

[ REDUCED OPAQUE CHYRON ]

The Primary Brand Mark must always be reproduced in one of the six approved versions: 1. Official; 2. Alternate; 3.

Opaque Chyron; 4. White Screened. These are the only approved versions of the OSTN News broadcast brand mark.

You may not use any other color or color combination, to reproduce the Primary Mark or Alternate Mark.


brand mark overview | minimum surround space

This surround space distance is defined by roughly twice the height of the letter “o” from the word “OSTN” in the

Brand Mark. The Primary Mark must be surrounded by this space to protect the integrity of the mark and the brand’s

visual impact. No other print information may enter this surrounding area.


brand mark overview | brand colors

primary color palette

R 95%

G 128%

B 192%

R 250%

G 168%

B 28%

R 166%

G 206%

B 57%

R 240%

G 113%

B 36%

extended color palette

B 25% B 45% B 55% B 75%

OSTN News Primary Brand Mark may only be reproduced onscreen using the above color values. In the case of the

gradient applied to the Primary Mark, each color would assume a 20-30% addition of black to the darker end of the

gradient. The extended color palette is to be used to complement the primary palette and aid in the overall brand

message and program design.


usage | translucent chyron

For all broadcast media, utilize a 20-30% opacity chyron

The Primary Brand Mark may not be reproduced in sizes less

than 200 pixels wide or less than 10% of screen width.

The chyron may be enlarged to any desired size no greater than

25% of screen. Keep in mind the minimum surround space.


usage | logo don’ts

do not flip flop colorsdo not use unauthorized colors

do not split apart logo

do not use logo as a pattern

do not outline logo do not vary or resize individual parts

do not enclose in unapproved shape do not outline in unapproved shape

The proper use of the OSTN News Primary Brand Mark is crucial in upholding the integrity and strength of the OSTN

brand. Above are some common ways that the Primary Brand Mark could be misused. Please consult this manual

to assure proper logo use.


typography

Trade Gothic Condensed No. 18

Trade Gothic Condensed No. 20

Trade Gothic Light

Trade Gothic Medium

Trade Gothic Bold

Trade Gothic No. 2

Select variations of Trade Gothic, as shown, will serve to extend the brand in titling, supers, captions, and special

features throughout the OSTN News program.

Formatted master files for titling, status bar, and captions have been supplied as templates in Photoshop and Illustra-

tor CS2 formats. However, these templates serve as only a starting point for creating a full-blown portfolio of program

assets for the OSTN News show production.





Animal Planet B R A N D STA N DA R D S & G U I D E L I N E S

Digital Signage / Digital-Out-of-Home Application

A P A r t n e r s h i P o f :

D i s c o v e r y , A n i m A l P l A n e t , A n D t r u s t i n t e c h n o l o g i e s

contributionA n i m A l P l A n e t > > P e t 2 v e t > > D i g i t A l s i g n A g e s t A n D A r D s

9 . 0 3 . 0 8

A brAnd thAt cAptures your mind gAins behAvior.

A brAnd thAt cAptures your heArt gAins commitment.

– scott talgo, brand strategist

[ 2 ]

ANIMAL PLANET >> pet2vet digitAL signAge progrAm >> brAnd stAndArds </ORCHESTRATE>

Intro >>

the AnImAl PlAnet DIGItAl SIGnAGe ProGrAm requires A cLeAn, moDern,

buZZWorthy grAphic identity, Which supports AnimAL pLAnet’s commitment to the WorLd’s finest

pet-bAsed InFo-tAInment — noW, AvAiLAbLe for vieWing on A content-rich

oUt-oF-Home netWork.

included in this document are color palettes, elements, type treatments, motion palettes, and a sample depictions of select content segments and graphic elements. careful adherence to these guidelines will ensure a consistent visual approach to this new level of communications, presenting a strong, unified image to a broad captive audience.

tAble oF ContentS>>

A . P R O G R A M B A S I C S

B . D E S I G N F O R S I G N A G E V S . B R O A D C A S T

C . C R E A T E O P P O R T U N I T I E S F O R B R A N D E X T E N S I O N

D . T A K E A D V A N T A G E O F T h E P L A T F O R M

E . T E M P L A T E M E C h A N I C S

F . P R O G R A M A S S E T L I B R A R Y

[GROWING: tHIS GroUPInG CAPtUreS tHe SPIrIt oF tHe AnImAl PlAnet brAnD, ACtIon, tHe envIronment, oUtDoor FUn]

1 >>

2>>

[LIVING: tHIS GroUPInG SPeAkS to Pet-lovInG lIFeStyle, love, ComPAnIonSHIP, AnD wHole lIvInG For PetS]

3>>

[KNOWING: tHIS GroUPInG ConveyS SmArt HeAltHCAre, UnDerStAnDInG PetS HeAltH, belIevInG, SUStAInInG.]

ProGrAm bASICS >>

C O L O R S T R A T E G Y

the Animal planet digital signage program will “cue” the audience to smart, entertaining segments and subjects, through strategic use of color. by designating three distinct color groups for various program segments, viewers will quickly have a sense of content segments working together in the overall makeup an engaging program. gold, used sparingly in call to action and highlights serves as a common thread.

[ 3 ]


ProGrAm bASICS >>

C O L O R V A L U E S

r 0%

g 102%

b 40%

r 157%

g 30%

b 37%

r 19%

g 131%

b 155%

r 40%

g 150%

b 80%

r 200%

g 14%

b 119%

r 13%

g 176%

b 211%

r 146%

g 200%

b 76%

r 124%

g 86%

b 49%

r 254%

g 134%

b 14%

r 255%

g 200%

b 0%

r 255%

g 200%

b 0%

r 255%

g 200%

b 0%

[ 4 ]


ProGrAm bASICS >>

T R A N S I T I O N S P A L E T T E

nothing kills a digital signage program like a set of unsophisticated or unrestrained transitions. [it’s possible that hot new plug-in with 3d rotation should be reserved for your next sales event video.]

in other words, careful consideration should go into application of tried and true transitions that let the content do the talking. the Animal planet digital signage program is no exception. take pride in developing 2-3 custom transitions, perhaps one that includes a mask of the Animal planet logo to reveal content. otherwise, stick to a solid set of transitions such as the following:

FADe UP From blACk

reveAl UP

reveAl Down

reveAl rIGHt

reveAl leFt

reveAl UP SlIDe/FADe rIGHt

SlIDe/FADe leFt

SlIDe/FADe UP

SlIDe/FADe Down

CUStom 1

C1

CUStom 2

C2

CUStom 2

C3

[ 5 ]


[ 6 ]


ProGrAm ADvAnCementS >>

D E S I G N F O R S I G N A G E V S . B R O A D C A S T .

A strong narrowcast graphics package for digital signage should convey the same quality, integrity and confidence, as Animal planet’s broadcast programming.

Goal: the pet2vet digital signage program, when based on different frequency and captive viewership models, requires a different design and development approach to “template” design and content hierarchy, in order to build and grow public recognition and extend brand promise.

K E Y E L E M E N T S A T T h E C O R E O F S U C C E S S F U L A N I M A L P L A N E T D I G I T A L S I G N A G E P R O G R A M :

• Logo/brandmark

• pet2vet tradename and tagline

• date/time stamp

• now/next/Lateron dynamic listing

• Windowed source video (Animal planet originals + sponsor video)

• “seamless” Zoned emphasis

• varying segment Length

• frequently refreshed segments

• calls to Action and cues to engagement program-wide

[ 7 ]



P R O G R A M P E R S O N A L I T Y C A R R I E D B Y C L E V E R C O N T E N T M I X .

Again, this isn’t just edited broadcast spots or repurposed b-roll footage from cable promotions. custom content created with the vet office and waiting area in mind will require the right program architecture, look and feel, and audio cues to draw people to the messaging and promotions on screen.

Duration: Loop will be available for 1 hour 22 minutes average owner/pet visitation

Goal: captivate audience that connects with Ap brand and their advertisers.

Voice: re-assuring, friendly, Appropriate for vet office to connect to their customers.

K E Y P E R S O N A L I T Y T R A I T S F O R B U I L D I N G P E T 2 V E T P R O G R A M P E R S O N A :

• positive vet office imagery (allows viewers to see positive outcomes, reinforces positive experience)

• Lively pacing... simple messaging

• playful photo illustration & stock photography backgrounds

• simple, custom Audio cues/sfX

• simple, tried and true media transitions

• A small palette of custom media transitions

• 4-5 branded interstitials, specific to pet2vet

• 2-3 fun Animated Logos promoting Animal planet and pet2vet

[ 8 ]



C R E A T E O P P O R T U N I T I E S F O R B R A N D E X T E N S I O N .

the Animal planet brand is a valuable, extendable asset. the planet’s new digital signage program requires standards and guidelines developed to help everyone protect and strengthen the brand.

Goal: each template should be designed with the evolving broadcast and web brand identity in mind, but overall, it should present a departure, or what we’re referring to as an “extension” of the existing visual brand.

P R O G R A M D E S I G N S T R A T E G I E S :

• keep the layered look and feel of Animal planet.com alive, through the introduction of natural textures and tones.

• carryover Web 2.0 simplicity such as making use simple color gradients and reflective shading to create consistent dimension while drawing attention to foreground information.

• screen skewed Animal planet logo, on angle as per and according to broadcast graphic standards, behind primary content area.

• develop type treatments unique to the digital signage program, so as to differentiate, while complementing broadcast and web standards

• produce series of animated interstitials to promote content unique to the network

[ 9 ]



T A K E A D V A N T A G E O F T h E P L A T F O R M

based on the technical spec of Animal planet’s new network, templates that position video according to spec, while engaging viewers is essential.

these new program assets should exploit the platform’s capability, drawing on features such as the ability to push dynamic data to the screen, such as rss feeds, date/time stamp, and schedule information.

Goal: select venue(s) to test and trial dynamic content, such as web links/txt contests & other audience interaction.

T E C h N I C A L C O N S I D E R A T I O N S :

• include live date/time stamp — it may seem small, but people appreciate it

• now/next/Lateron — people jump into the program at all times, this provides consistent cues to watch and engage

• sms integration — consider messages that call users to engage in mobile to web campaigns

• text overlay — find ways to overlay titling, captions, dynamic copy over video for added context, especially where re purposing broadcast video is involved

[ 10 ]


SAmPle temPlAte only >> From v3 ConCePtS


T E M P L A T E M E C h A N I C S S 1 :

While [:30 sec] videos from sponsors and program partners roll in window at right, for example, contextual information appears both left of product, and beneath the product.

A template as shown would provide opportunities to cross-sell, drive traffic to sponsor locations and online stores, as well as highlight new product launches and pet care advancements near or at their time of marketplace debut.

[ ContextUAl to ProDUCt: ]

[Alter to FIt Content CAteGory:]

[ContextUAl to brAnD:]

[Alter to FIt FeAtUreD vIDeo [I e. ProDUCt,

treAtment, DeStInAtIon, event:]

[ 11 ]


Content ZoneS >>


P R O G R A M A S S E T L I B R A R Y :

factoids are a fun and easy way to customize content of any digital signage program. What dog or cat owner doesn’t want to know they’re going right by their best friend?

Content FeAtUreS >>

F A C T O I D / “ D I G ” Y O U K N O W ? :

• [1] factoid, produced manually per segment, or called from database randomly throughout program

• [2-3] A sponsored product or leading brandname can weave throughout segment in multiple zones without compromising the Animal planet over arching brand

[1] [2]

[3]

[ 12 ]


Content ZoneS >>



factoids are a fun and easy way to customize content of any digital signage program. What dog or cat owner doesn’t want to know they’re going right by their best friend?

Content FeAtUreS >>

F A C T O I D / “ D I G ” Y O U K N O W ? :

• [1] factoid, produced manually per segment, or called from database randomly throughout program

• [2-3] A sponsored product or leading brandname can weave throughout segment in multiple zones without compromising the Animal planet over arching brand

[1] [2]

[3]

[ 13 ]


Content ZoneS >>



the voice of vets and pet care professionals is the core value proposition of pet2vet. tips and seasonal healthcare segments can be coupled and followed with sponsor segments for ongoing prevention and seasonal treatments.

Content FeAtUreS >>

V E T / E M P L O Y E E O F M O N T h :

• [1] feature photo

• [2] feature info

• [3] Dynamic Next Listing, cues viewers to keep eyes on the screen and engaged for upcoming segments and features

[1] [2]

[3]

[ 14 ]


Content ZoneS >>



At times when the product sponsor takes priority over the video segment, a smaller video window opens up the template for emotive photo backdrop or product highlight.

Content FeAtUreS >>

T O N I G h T / R E A L - T I M E L I S T I N G :

• [1] Listing(s) in Real-time

• [2] Video Highlights of series or featured program from cable programming network

• [3] A sponsored product or leading brand name can compliment this segment, such as a promotion for disney getaway or related promo.

[3]

[2]

[1]

[ 15 ]


Content ZoneS >>



the pet2vet program will only be as good as the sum of its parts. An initial library of program assets and content templates help insure the Animal planet brand is carried throughout, in a fresh and inviting new way.

Content FeAtUreS >>

W E B P R O M O :

• [1] the pet2vet program can promote features of Animal planet Website.

• [2] A dynamic crawl or ticker will bring attention to timely events, and promos featuring premiers and shows happening later in the day, both online and via cable.

• [3] A real-time time/temperature stamp shown here

[1]

[2] [3]




Classic DiagnosticB R A N D STA N DA R D S & G U I D E L I N E S

Corporate Marketing Applications

Graphic StandardS Guide

Brand identitY pOWered BY MOSSMedia ©2008, 2010

[ 1 ]Brand identitY pOWered BY MOSSMedia

Forward

Graphic standards are produced to protect the integrity of an organization’s corporate image through its name and logo. For classic diagnostic imaging, consistency is the key to “speaking in one voice” wherever the classic diagnostic imaging name and mark are used. this consistency provides a clarity of all classic diagnostic imaging media messages and ensures that a recognition of the name and mark retain their maximum impact.

the visual system laid out in the following pages should be followed faithfully whenever using the classic diagnostic imaging name and mark. it is meant to unify the classic diagnostic imaging’s image, and should be used for all printed materials. parts of the manual should be a reference, but not all areas of the identity could possibly be covered in these pages.

the classic diagnostic imaging logo should never be redrawn or recreated in any other form. if any major issues arise, please contact david Moss at Boondock Walker, 216-431-9301.


as a guide, the space of the logo from any other information should be based on the within the work “classic”. using the ”c” as a guide, the logo should never be any closer than 1 “c” from any other object.

the classic mark should be placed in a field of white.

if the classic diagnostic logo needs to be on a colored background, please use one of the one-color versions (refer to page 4).

The Mark


the primary classic diagnostic imaging logo is market- centric. it symbolizes a brand ready for the global marketplace.

designed for use on focals, large and small format, it portrays the retail experience. a dynamic arc suggests the energy of before, during, and after the “journey” of retail. the mark also symbolizes a connection point, to content, messaging, brand promise, and more —all managed by the retail clients of classic diagnostic imaging.

this is the preferred logo format, recommended for long-term use and offers best results for brand recognition in the long-term.

Logo VariaTions


the primary classic diagnostic imaging logo is market- centric. it symbolizes a brand ready for the global marketplace.

designed for use on focals, large and small format, it portrays the retail experience. a dynamic arc suggests the energy of before, during, and after the “journey” of retail. the mark also symbolizes a connection point, to content, messaging, brand promise, and more —all managed by the retail clients of classic diagnostic imaging.

this is the preferred logo format, recommended for long-term use and offers best results for brand recognition in the long-term.

CoLor Versions

Pantone 187 Pantone Black

C = 0

M = 100

Y = 79

K = 20

R = 196

G = 18

B = 48

C = 0

M = 0

Y = 0

K = 100

R = 0

G = 0

B = 0


The Mark don’Ts

the classic diagnostic imaging logo should never be altered in any way.

do not place the classic diagnostic imaging mark on any angle.

do not place any mark on a screen or solid of any color other that white.

do not place the logo in any immediate containing shape, i.e. a circle or rectangle.


aBcdeFGhiJKLMnOpQrStuVWXYZabcdefghijklmbopqurstuvwxyz

aBcdeFGhiJKLMnOpQrStuVWXYZabcdefghijklmbopqurstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyz

din: official Typeface Family

this guide identifies the typography that should be used on all classic diagnostic imaging media, marketing, internal, and collateral materials. the following typefaces are the only ones that should be used on classic diagnostic imaging materials.

headlines should appear in a Bold form.

Letter and word spacing is a judgement call, however use this as a guide:

this is too small of a space!this is too large of a space!

TyPe


Business Card

Business Card

Business cards carry the first impression for a brand, often times before a company’s Website or other marketing channels meet the heart and mind of a prospect or existing customer.

Shown here, the business card carries the brand identity, tagline, value proposition, and key contact information for the company and employee.

the communication design is a clean, technical, and intelligent representation of classic’s unique brand of customer service.

Edward RawleyPRESIDENT & CEO

[CDI Bizcard Design - Final Proof]

[front]

[back]

1333 Highland Rd. Suite F Cleveland, Ohio 44056

P: 866.818.9729 F: 330.425.4400

[email protected]

Support that Sustains. Knowhow that Saves.™

+ Mammography Units, Parts & Accessories+ Refurbished Bucky Trays+ GE AMX IV/IVPlus Boards+ OEM Replacement Parts+ Probes, Processors & More

[TOLL-FREE U.S.] 866.818.9729 [INTERNATIONAL] 330.425.4400www.classic-imaging.com


Letter head

classic’s letterhead is smart and forward thinking, to reflect the future of the company.

available in Word as a *.dOt template file, staff can easily open and create professional communications that capture the spirit of the brand.

the version shown here includes a p2, where the logo and contact information is reduced to simply the “plus-cluster” brand mark.

LeTTer head

1333 Highland Rd. Suite F

Macedonia, Ohio 44056

P: 330.425.4400

F: 330.425.4400

www.classic-imaging.com

[TOLL-FREE U.S.] 866.818.9729

[INTERNATIONAL] 330.425.4400

July 28, 2009

Dear Joe,

Thank you for taking the time out of your schedule to read about Classic

Diagnostic Imaging. Our company strives for the best in response time and

in quality products that we can provide. Currently, we have over 4,000 parts

in inventory that range from radiographic to mammographic. No modality is

missed with our stock. We also have a refurbishing group that provides such

products as Bucky Trays, Collimators, Over Head Tube Cranes, AMX Horizontal

and Vertical Arms, to complete rooms.

Our remanufactured AMX program is second to none in the industry with

competitive pricing and discounts for trade-ins. We can convert your AMX IV

units into an AMX IV+ with all the latest fields modifications required as if you

were purchasing a new AMX IV+.

This is not just a paint job and a calibration. Every part is replaced with new

parts no matter the condition. New tubes are available upon request at lower

than market costs when your unit is remanufactured.

As an added benefit, all purchases that you make through Classic Diagnostic

Imaging go toward training certificates for the class of your choice at

Radiological Service Training Institute. So, you do not have to budget for

separate costs for training. All you have to do is buy parts and equipment from

us and a percentage of that cost is directly set aside for a training certificate.

We hope this will help you to gain the additional knowledge and experience to

better enhance you capabilities for you institution.

Again, I want to thank you for your time to read about us. If there is anything

that I can do for you please give us a call.

Kind Regards,

Ed Rawley

President

[email protected]


saMPLe ads

+ Mammography Units, Parts & Accessories

+ Refurbished Bucky Trays+ GE AMX IV/IVPlus Boards+ OEM Replacement Parts+ Probes, Processors & More

ThEBUcky

STARTS hERE.

FIG. 1A

FIG . 1B FIG . 1C FIG . 1D

Classic Diagnostic Imaging > Official Brand Identity Elements

By Boondock Walker ©2008

[TOLL-FREE U.S.]

866.818.9729

[INTERNATIONAL]

330.425.4400


FIG. 1A




1333 Highland Rd. Suite F Macedonia, OH 44056


Mention this ad and receive 10% off your next order.

GE AMX IV/IV Plus...+ Boards+ Collimators+ Horizontal Arms+ Vertical Arms+ Displays and Overlays

FIG. 1A




[TOLL-FREE U.S.]

866.818.9729 [INTERNATIONAL]

330.425.4400


FIG. 1A




1333 Highland Rd. Suite F Macedonia, OH 44056



AMXMAXtO tHE

Replace.ReWaRD.

ReFURB.

1333 Highland Rd. Suite F + Macedonia, OH 44056 + www.classic-imaging.com

FIG. 1A




[TOLL-FREE U.S.] 8 6 6 . 8 1 8 . 9 7 2 9 [INTERNATIONAL] 3 3 0 . 4 2 5 . 4 4 0 0

Classic redefines sustainability with full-service mammography device refurbishment and modification that goes far beyond just a new paint job. Add to that free tech support, comprehensive inventory, and parts I.D., — Classic renews and deploys your devices, better than new.




Service. It’s not just a buzz word. It’s a lifeline. From free tech support, comprehensive inventory, and parts I.D., to rapidfire response and friendly service — get to know the real value of Classic.



Ask ABOUT:

+ New Refurbishment Programs

+ Free Training Credits

+ Tech Support, Parts ID, & More...

FIG. 1A




COnTACT:


Macedonia, OH 44056




C L A S S I C S E R V I C E

Trouble finding a strong partner in medical device service? From free tech support, comprehensive inventory, and parts I.D., to rapidfire response and friendly service — Classic puts you on solid ground!



Ask ABOUT:




FIG. 1A




COnTACT:


Macedonia, OH 44056




C L A S S I C S U P P O R T

saMPLe ads

You call, we jump. Some might even say we leap. From free techical support, comprehensive inventory, and parts I.D., to rapidfire response and friendly service — Classic simply moves farther, faster.



Ask ABOUT:




FIG. 1A




COnTACT:


Macedonia, OH 44056




[ C L A S S I C M O V E S ]


[TOLL-FREE U.S.]


330.425.4400


FIG. 1A




From the evaluation and exchange of

your existing imaging system, to the

engineering of a comprehensive workflow

solution— you can expect a premium level

of return on your investment when you

partner with Classic.

WHERE TURNKEY MEANS

VALUETOP

+ Turnkey Solutions

+ Full-service Refurbishment

+ GE AMX IV/IV Plus

+ Mammography - Analog and Digital

+ OEM C-Arms

+ Total Radiology Imaging Solutions


saMPLe ads

[TOLL-FREE U.S.]


330.425.4400


FIG. 1A




From exchanging your existing systems

to preparing a comprehensive updated

setup— you can expect a new benchmark

in overall patient and staff satisfaction

when you partner with Classic.

WEKNOW TURNKEY IS ABOUT PEOPLE.

+ Turnkey Solutions

+ Full-service Refurbishment

+ GE AMX IV/IV Plus

+ Mammography - Analog and Digital

+ OEM C-Arms

+ Total Radiology Imaging Solutions



[TOLL-FREE U.S.]


330.425.4400

Support that Sustains. Know-how that Saves.™

FIG. 1A




We offer a wealth of knowledge. Wisdom like: knowing it saves to update your used devices. We’ve got you covered, in fact, we can save you thousands by closing the downtime window. And we supply free technical support on most OEM products and free parts I.D. for those who do not have the documentation to identify the parts themselves. So, whether it is a part from stock, a refurbished component level assembly, or a complete device refurb, we’re in this together.

MENTION THIS AD, AND PROMO CODE: 0209 RECEIVE A $50 GIFT CARD FOR ALL ORDERS OF $500 AND UP.

WE PUT THE WE IN WEALTH.

We actually listen to our customers.

We think green goes beyond a

tagline.

We do comprensive, not expensive.

We respond with a quickness.

We know refurb like nobodies

business.

Classic diagnostic imaging 2008 • 1333 Highland Rd. Suite F • Cleveland, Ohio 44056 • P: 866.818.9729 • F: 330.425.4400




InStore VisionB R A N D STA N DA R D S & G U I D E L I N E S

Digital-Out-of-Home & Corporate Applications

Identity Style Guide

Graphic standards are produced to protect the integrity of an organization’s corporate image through its name and logo. For Instore Vision, consistency is the key to “speaking in one voice” wherever the Instore Vision name and mark are used. This consistency provides a clarity of all Instore Vision media message and ensures that a recognition of the name and mark retain their maximum impact.

The visual system laid out in the following pages should be followed faithfully whenever using the Instore Vision name and mark. It is meant to unify the Instore Vision’s image, and should be used for all printed materials. Parts of the manual should be a reference, but not all areas of identity could possibly be covered in these pages.

The Instore Vision logo should never be redrawn or recreated in any other form. If any major issues arise, please contact David Moss, Boondock Walker, 216-431-9301.

FORWARD

THE MARK

SPACING ISSUES

As a guide, the space of the logo from any other information should be based on the within the work “Vision”. Using the ”n” as a guide, the logo should never be any closer than 1 “n” from any other object.

USAGE ISSUES

Primary

Secondary

The primary InStore Vision logo is retail-centric. It sym-bolizes a brand ready for global marketplace.

Designed for use on focals, large and small format — it portrays the retail experience. A dynamic arc suggests the energy of before, during, and after the “journey” of retail. The mark also symbolizes a connection point, to content, messaging, brand promise, and more —all managed by the retail clients of InStore Vision.

This is the preferred logo format, recommended for long-term use and offers best results for brand recogni-tion in the long-term.

The secondary Instore Vision logo has been chosen for application on letterhead, forms, sellsheets, and more. It provides the initial “literal” cue to the product offering — content and technology solutions for retail, deliv-ered on screen for customers.

These Instore Vision logos may not be altered, and may be reproduced only by approved guidelines (see page 7). The logo may be enlarged to scale

Improper Usage

Do not place the Instore Vision logo on any angle.

Do not place any mark on a screen or solid of any color other that white.

Do not place the logo in any immediate containing shape, i.e. a circle or rectangle.

COLOR

One Color Versions

Pantone 1665 Pantone 1235 Pantone 431

50% of Pantone 431 Pantone Black

Gradient of P1665 & P1235

Gradient of P431

Pantone Black Pantone 431 Pantone 1665 Pantone 1235

TYPOGRAPHY

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmbopqurstuvwxyz

Myriad Pro

Myriad







This guide identifies the typography that should be used on all Instore Vision media marketing, internal, and collateral materials. The following typefaces are the only ones that should be used on Instore Vision materials.

Headlines should appear in a Bold form.

Letter and word spacing is a judgement call, however use this as a guide:

This is too small of a space!This i s too large of a space!

LETTERHEAD

InStore Vision • 744 Broad Street • Newark , NJ 07102 • P: 973.799.0901 • F: 973.799.0901

instorevision.com

744 Broad StreetNewark, NJ 07102instorevision.com

All letterheads are printed in 5 colors (Pantone 1665, 1235, 431, and Pantone Black). The logo will be the primary version shown on page 5.

The background swash is a gradient of Pantone 431.

The body of the letters will be contained within these margins: 0.5" from each side

The body text is Myriad Pro, at 11 point and 9 point leading.

0.35" from the top of the page

Centered in middle of page

3.65" from the top of the page

0.35 from the bottom of the page

Centered in middle of page

Letterhead

The size 10 envelope will be printed in 5 colors the same as the letter head. The secondary logo will be used from page 5.

The tag line “Visionary Solutions for Today’s Retail,” will be placed under the logo.

The swash will be a on the left hand side, in a gradient of Pantone 431.

Envelope

BUSINESS CARDS

744 Broad StreetNewark, NJ 07102instorevision.com

David Michael Marmour

P R E S I D E N T & C E O

P 973.799.0901 F 973.799.0901E [email protected]

The business cards for Instore Vision are printed in 5 colors, Pantone 1665, 1235, 431, and Pantone Black.

The front of the business card uses the secondary logo on the left. The design allows the information on the card to prevail while still placing emphasis on the design.

Front

Back

The back of the business card uses the logo on black.

The card should never be reproduced other than the format shown.

InStore Vision • 744 Broad Street • Newark, NJ 07102 • P: 973.799.0901 • F: 973.799.0901

instorevision.com

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