more news, more sport, more often! -...

The Border Watch

www.borderwatch.com.au

MEDIA KIT 2014-2015

More news, more sport,

more often!

2010, 2011, 2012 & 2013 Country Press SA Newspaper Of The Year

The Border Watch MEDIA KIT 2014-2015

Advertising in community newspapers

can drive a stronger level of enquiry, is

more likely to deliver traffic to your

website and can help generate more

traffic in store. Here are the facts:

Drive more traffic to your

website

More traffic in store

Increase your inquiry

rate

Did you know?

Your community

newspaper can deliver:

* Source: Brand Navigator March 2012

1 FACT Your local newspaper can drive 3 times the level of

enquiry than local TV.

2 FACT Your local newspaper will drive 5 times a stronger level

of enquiry than local radio

3 FACT Your local newspaper is 3.5 times more effective at

helping generate the store traffic than on local TV or

Radio

4 FACT Your local newspaper is 2 times more likely to drive

traffic to your website than local TV.


The Border Watch

1. Source: Audit Bureau Of Circulation 2014 July to December multiplied by industry standard 2.5 readers per copy. 2

Google Analytics average user sessions per week May 2013 to May 2014.

REACH 2014 - 2015

Newspaper average readership per edition: 17,285*

Published: Tuesday, Wednesday, Thursday & Friday.

Online average user sessions per week: 5,735*

SOUTH AUSTRALIA

Mount Gambier

Kingston

Robe

Coonawarra

Beachport

Southend

Millicent

Tantanoola

Kalangadoo

Naracoorte

Bordertown

Glencoe

Mt Burr

Tarpeena

Penola

Port MacDonnell

VICTORIA

Casterton

Dartmoor

Nelson

Hamilton

WHERE YOU WILL REACH!


RATES 2014 – 2015 Level Expenditure

level $

Rate $ GST $ Total $

Casual 8.76 .88 9.64

1 $2,500 6.94 .69 7.64

2 $5,000 6.23 .62 6.85

3 $7,500 4.97 .49 5.46

4 $12,000 4.37 .43 4.80

Colour Option Rate $ GST $ Total $

Spot Colour 165 16.50 181.50

Full Colour 450 45 495

Page Loading Maximum Size

Page 1 50% 6x7

Page 2 25% 38x4

Page 3 35% 14x7

20% 14x7

Page 5 25% 14x7

Page 6 15% 14x7

Page 7 20% 14x7

Page 9 15% 14x7

Back Page 35% 19x7

Load calculation

Rate + Colour Load +

Positional loading

The Border Watch

PAGE LOADINGS

COLOUR

RATES

Effective

July 1st 2014

to June 30th 2015

DISPLAY ADVERTISING

DEADLINES

BOOKING DEADLINE

4.30pm 3 working days prior

to publication.

COPY DEADLINE

3pm 2 working days prior to

publication.


Important Note: Errors and Adjustments Advertising copy is accepted subject to the approval of The Border Watch Newspaper Company Pty Ltd (The Company). The Company shall be under no liability whatsoever for any error for which the Company may be responsible in any advertisement beyond the cost of the space occupied by the advertisement.

RATES 2014 – 2015 Rate $ GST $ Total $

9.02 .90 9.92

DISPLAY CLASSIFIEDS The Border Watch

COLOUR

RATE

Effective: July 1st 2014 to June 30th 2015

Note: Colour may not be accessible under all classified categories

DEADLINES

CONTACT Christine Black

Phone: 8724 1535 Fax: 8724 7477

Email: [email protected]

SPECIFICATIONS

Process Deadline

Booking 11am the day prior to publication

Copy 11am the day prior to publication

Columns 1 2 3 4 5 6 7

Width mm 34 72 110 148 186 224 262


Colour Option Rate $ GST $ Total $

Spot Colour 165 16.50 181.50

Full Colour 450 45 495

INSERT RATES 2014 – 2015 Per Insert GST $ Total

12.70 cents 1.27 14 cents

TITLES

RATE

Effective:

July 1st 2014 to June 30th

2015

Day No

Inserts

Total $ Conditions

Tuesday,

Wednesday or

Thursday edition

7,300 1,022 Maximum 2

inserts

Friday edition 9,000 1,260 Maximum 2

Inserts

Insert calculation:

Investment based on 14

cents inc GST per insert for

average no of copies

printed.

INSERTS The Border Watch

DEADLINES Process Deadline

Insert Delivery 4 working days prior to insert

Delivery

Address

81 Commercial Street East, Mount Gambier

SA 5290


ONLINE PLATFORM borderwatch.com.au

H66.1mmxW79.3mm

$41.25 per 1,000 page

impressions (PI’s) or

appearances

Example: 4,000 PI’s = $165 for

the month.

Placement: All pages

H23.8mmxW192.6

$28 per 1,000 page impressions

(PI’s) or appearances

Example: 4,000 PI’s = $112 for

the month.

Placement: All pages

H15mmxW31.7mm

$41.25 per 1,000 page


appearances

Example: 4,000 PI’s = $165

for the month.

Placement: Index & Sport

pages

Travelling Sky Scraper

H158.7mmxW42.2mm

$49 per 1,000 page


appearances

Example: 4,000 PI’s = $196

for the month.

Placement: Index & Sport

pages

MREC

LEADER BOARD

SPONSORS BUTTON

SKY SCRAPER

*Google Analytics :May 2013 to May 31st 2014 Average weekly statistics.


Prices are inclusive of GST and are valid from July 1st 2014 to June 30th 2015.

5,735 User Sessions each week*

16,478 Pages viewed each week*

53.6% South Australia each week*

25.4% Victoria each week*

ONLINE AD SPECS borderwatch.com.au


AD SPECS W x H (PIXELS)

STANDARD FORMAT

RICH MEDIA (3RD PARTY ADSERVED ONLY)

IAB NAME

Leaderboard Top (Mega menu)

728 x 90 GIF, JPG, PNG < 40KB

Leaderboard

Leaderboard Bottom

728 x 90 GIF, JPG, PNG, SWF < 40KB

SWF < 100KB Leaderboard

Medium Rectangle

300 x 250 GIF, JPG, PNG, SWF < 40KB

SWF < 100KB MREC

Billboard (Minimised/ Maximised)

980 x 45 / 980 x 250

GIF, JPG, PNG < 40KB

Billboard

Gutter (Homepage)

125 x 700 (2) GIF, JPG, PNG < 30KB for each gutter

Sponsor Button Sponsor Button

GIF, JPG, PNG, SWF < 40KB

SWF < 100KB Button 2

Skyscraper Skyscraper GIF, JPG, PNG, SWF < 40KB

SWF < 100KB Skyscraper

Video (Pre-Roll) TBA TBA

DEADLINES

BOOKING DEADLINE

12 working days prior to

appearing online.


COPY DEADLINE 10 working days prior to appearing online. Please note this may vary for rich media advertisements.

SPECIAL PUBLICATIONS


Bon Appetit

Limestone Coast Kids

Stay Another Day

Wedding Planner

Beef Focus

Prime Lamb Focus

The one book you simply never throw out

is a recipe book.

“Bon Appétit” is an A4 booklet, printed in

full colour gloss.

Each business featured in the magazine

will be credited with one of the recipes.

Published twice a year. Inserted into The

Border Watch, Penola Pennant & South

Eastern Times with additional copies sent

to key distribution points.

Printed in full colour gloss throughout,

this A4 magazine titled

“Limestone Coast Kids” offers helpful

advice on subjects

such as how to get baby to sleep,

handling toddler tantrums,

being a working parent and more.

Raising a child has never been easy and

with decisions to be

made regarding schooling, child and

health care services,

choices in sport or other activities, as well

as clothing them and

ensuring they receive the right nutrition,

not to mention how

to amuse them during holidays,

An Bi annual quarter fold publication

providing the wife and husband to be

with all they need to know to arrange that

special day. As its name suggests inside

the bride and groom to be can detail all

of their ideas, where to go, what they

liked, who their inviting and what it is all

going to cost. It is the Limestone Coasts

only true wedding planner.

Beef producers in the South East are

among the best in the nation and

continue to be at the cutting edge of this

100 million dollar industry. The iconic

Beef Focus provides the industry with

market information, bull sales, cattle

sales, prices and more. Distributed

through out the upper and lower south

East AND Western Victoria it is must for

businesses and associations involved in

the beef industry.

Prime Lambs are mainly produced in the

Southern Australia, with the largest

concentrations being in high rain fall

areas around the Limestone Coast. This

annual publication is distributed through

out the entire upper and lower South

East. Editorial submissions welcome.

A comprehensive annual publication for

visitors, providing information and maps

you need to discover the Limestone

Coast. Distributed to key information

centres, entry points and tourist

businesses through out the Limestone

Coast.

The Border Watch

TUESDAY EDITION

Sports

The latest sports

results from the

weekend.

Weekend sports

scores & results

Sports news from

around the region

News from around the

region

Business

The latest in business

News from around

Australia plus share

prices.

History

A look back, 10, 20, 30

and 40 years ago.

From the archives

The Border Watch 50

years ago.

The Border Watch

What’s unique in Tuesday’s edition

Carsmart

An 8 page

comprehensive guide to

the latest new vehicle

releases plus motor

trade giving readers a

guide to their motoring

needs such as tyres,

mechanics, parts,

servicing and more.


WEDNESDAY EDITION

TV Watch

8 page TV lift out with a

full week’s program.

Billy’s Puzzle page

Just for the kids includes

a colour in competition,

Billy’s birthday wishes,

recipes for the kids and

much more.

Social Snap Shots

One or more pages of

photos of people from

around the region.

Sport

Western Border Football

League Player of the

Year results and table.

The Border Watch

What’s unique in Wednesday’s edition


THURSDAY EDITION

Limestone Coast Alive

An 8 page entertainment

and arts guide.

New Born

A glimpse at the latest

arrivals from across the

region.

Wedding Photos

Wedding photos from

around the region.

Dine & Wine guide

The Limestone Coast’s

number one dining

guide coupled with wine

reviews from the best

cellar doors from the

region.

Motor Sport

The latest in results

and news for motor

sport from across the

Limestone Coast.

Sport

Western Border Football

League personality of

the week.

The Border Watch

What’s unique in Thursday’s edition


FRIDAY EDITION

Domain

The Limestone Coast’s

number one guide for

home buying and rentals.

Handy Home Helpers

A comprehensive

directory of businesses

that can help turn our

house into a home.

On The Land

Farming news from

around the region.

Jobs.com.au

Job opportunities from

around the region.

Sport

Preview of upcoming

sporting events from

around the region.

Expert local football

tips for the weekend

WBFL and MSE team

line ups

And more

The Border Watch

What’s unique in Friday’s edition

Glibos Race Wrap.

The latest fields and

results for racing across

the region.


CONTACT US The Border Watch

Reception

Phone (08) 8724 1555

Fax (08) 8724 1551

E-mail [email protected]

General Manager

Robin Reid

Phone (08) 8724 1505

Fax (08) 8724 1551


News Editor

Jason Wallace

Phone (08) 8724 1515

Fax (08) 8724 1551


Sports Editor

Rod Morris

Phone (08) 8724 1517

Fax (08) 8724 1551


System Manager

Clinton Meyer

Phone (08) 8724 1540


Pre-Press Manager

Jamie Croker

Phone (08) 8724 1545


Administration Manager

Chelsea Sargeant

Phone (08) 8724 1502


Advertising Manager

Dennis Jackson

Phone (08) 8724 1535

Fax (08) 8724 1551


Media Sales Consultant

Maria Hartnett

Phone (08) 8724 1530

Fax (08) 8724 1551



Heather Zeck

Phone (08) 8724 1504

Fax (08) 8724 1551


Display Classified Advertising

Christine Black


Phone (08) 8724 1531

Fax (08) 8724 7477


Copy Support

Stacey Jaensch (08) 8724 1546


Penola Pennant Media Sales

Consultant + Copy Support

Christine Black (08) 8724 1531


Copy Support Fax (08) 8724 7477

Address

81 Commercial street East, Mount Gambier SA or P.O Box 309, Mount Gambier, SA 5290



more news, more sport, more often! -...

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