MOJO magazine

cover analysis

Layout• The general layout of the cover doesn’t follow a

particular structure; other than focusing on the main image, The Smiths.

• The rest of the components are placed quite randomly throughout the cover, only following the rule: don’t cover the main image significantly.

• The magazine name “MOJO” is actually quite difficult to see. Which leads me to think they expect their regular readers more than new customers.

• The main issue title “The Smiths” is the most visible piece of text. This makes sense, seeing as they will want to attract that target audience.

• As it’s an indie music magazine, the randomness of the cover makes perfect sense. Indie music doesn’t generally conform with any style or pattern, so neither should the cover.

Images• I think the main image has been used

effectively. It blends well with the rest of the cover, but still stands out as the feature of the cover.

• Also the colours of the clothing in the main image, fit in with the background colours. This helps to keep the cover even, and not unnatural.

• Asides from the feature image there aren’t many other images. This helps to bring out the main image. The other small images have a stand out colour, or a small border, making them stand out without taking over the page. This still advertises the different content available, without jeopardising the main issue story.

• The feature image is that large, it is essentially the cover on it’s own, which really helps to attract the right audience.

Text• This magazine came with a free CD “free

indie classics CD” this obviously is an attempt to help sell the particular issue.

• There are other techniques that are also used to entice the reader into purchase. For example: “Their untold story!” this leads you into wanting to know more of the story, thus encourages you to read on.

• The cover also contains quotes from big names in the industry. This helps to attract people that follow these names.

• There are also several text adverts like “The return of The XX” which catch peoples interest, especially people that follow the particular band.

Target audience • I think they’ve done a lot to attract their

target audience with this cover.• First of all the feature image. This is the

first thing we see when looking at the cover, and the first thing a fan would notice. And any fan would be tempted to buy if their favourite band is on the cover. Same applies with the feature title “The Smiths”

• There are also other smaller ads that may attract people with those interests.

• As it’s an indie music magazine, putting one of the most influential bands of the genre on the front was definitely a good plan

Colour and Font• I think the use of the white font

over a darker background really makes the text stand out.

• Also the colour of the background and main image fades darker towards the bottom. This is probably to balance the page, as there is more information at the top.

• All the colours work together, with a few stand out ones to attract attention.

• Also the texture of the magazine isn’t shiny, which most are. I think this gives it a more expensive but retro feel; which fits well with the theme of the issue.