M o b i l e S a l e s a n d D i s t r i b u t i o n S o l u t i o n

“ E n l a r g e y o u r v i e w p o i n t . . . ”

Advantage of “centralized” coordination of all sales and distribution activities.

Web Based Mobile Sales and Distribution

EnRoute Panorama is an informatics solution

of Univera which coordinates all sales and

marketing activities centrally and reaches

spontaneous and actual data of the field.

EnRoute Panorama standing on a huge

know-how accumulation is a 4th generation

version of EnRoute Plus and EnRoute Central

sostware which were created at 1994. EnRoute

Panorama is developed at Web 2.0 environment

using the newest actual technologies upon the

demands of actual business life. EnRoute

Panorama is the most crucial application of

more than 4000 corporations in 12 countries

coaching top management in their strategic

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decisions by processing millions lines of data

in a short time using data mining tools.

EnRoute Panorama Solutions arose from the

need of companies which use distribution

channels to meet the consumer with their

products to coordinate their sales and

distribution activities “centrally” in a

competitive environment.

EnRoute brands are developed for controlling

terms of sales of retailers by top management

of the main company, for managing all data of

points of sales, for achieving healthy

managerial decisions by analyzing and

evaluating all present data.

“IF YOU CAN NOT MEASURE, YOU CAN NOT ASSESS, EITHER.”

EnRoute know-how based on many years

of experience combines with PANORAMA,

new WebFrameWork of Univera and the

most comprehensive solution of the IT

sector on which all steps and functions

of sales and distribution organizations

can be accomplished.

EnRoute Panorama is designed for

adjusting to all sales and distribution

organizations of FMCG and supporting

different functioning models. For example,

EnRoute Panorama supports Dealership

System, Distributor System, Direct

Distribution, Retail Sales, Retail Shipping,

and Commercial Sales Representative

System while functioning in different

models such as a complete commercial

system in sales channel, as a semi back

office application or only as a data

gathering project.

GENERAL STRUCTURE / SALES ORGANISATION

COMPONENTS OF THE SYSTEM1. Head Quarter : This component is

the managing level which executes

t h e f u n c t i o n s s u c h a s s a l e s

management, effective sales terms

formation and monitoring, analysis

a n d s y n t h e s i s o f a c t u a l s a l e s

information, distribution channels

control, retailers’ infrastructure

control or defining.

This component uses the sostware

“online” in the central servers on web.

2 . D i s t r i b u t i o n C h a n n e l :

Organizational units (distributors,

d i r e c t s e l l i n g p o i n t s , r e g i o n a l

managements, dealers, wholesalers

etc) transporting the products to

retailers.

3. Sales Representatives: They are

sales people who make face-to-face

contacts with retail sales points and

execute active selling or distributing

functions. Sales and distribution

representatives at this level may use

EnRoute Panorama with both “offline”

or “online” links via “Panorama Mobile”

sostware.

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• 100% web based infrastructure written by Microsost ASP.NET architecture • Open database architecture with MS SQL Server • Adjustable user interfaces• Possibility of reaching the same reports and evaluations both for regional sales management and central management by the infrastructure suitable for multi-user• Possibility of retrieving detailed analysis for many parameters by the help of a large scaled and hierarchical data segmentation system

• Possibility of online alternative communication (possibility of remote access for central users or users on the field) • Possibility of updating retailers’ information for center • Defining most feasible sales conditions and making realistic forecasts using the data formed by the system • Evaluation the results of countrywide sales and distribution on time• Defining and controlling the sales conditions centrally

• Deciding more objectively for sales activities based on the data collected• Monitoring retrospectively all procedures and visits of the sales representative by headquarter

GENERAL FEATURES OF ENROUTE PANORAMA

BENEFITS OF ENROUTE PANORAMA FOR THE COMPANIES

• Maintaining company’s hold over the field / Central management / Control• Increase in time spent for customer relation• Control of sales representative / More correct and quicker processes• Faster Sales / Faster Invoicing / Increase in frequency of visits• Acceleration in end of day calculations• Flexibility / Action and reaction on time• Increase in strength of information infrastructure / Working with correct and actual data• Decrease in inventory costs• Decrease in production and supply costs

• Decrease in organization costs• Operational optimization• Increase in customers’ trust / All computerized calculations • Reaching the customer on time / Closer contact with customer / Increase in customers’ loyalty• Effectiveness in promotional campaigns• Increase in availability and penetration• Opportunity for competition analysis and benchmarking• Decrease in costs• Increase in flexibility and reactivity• Stronger infrastructure for analysis

LoyaltyManagement

(LM)

ExecutiveCockpit

(EC)

Mobile Sales And Distribution

(MSD)

Electronic Order Management

(EOM)

Enterprise Article Management

(EAM)

Fund And Budget Management

(FBM)

EnRoute Panorama, is a mobile business application platform created by

Univera based on the know-how accumulated since 1992. Companies can

use all their applications of supply chain in their enterprise resource

planning (ERP) on PANORAMA platform. All PANORAMA modules operate

integrated to each other on the same database.

Basic PANORAMA modules are the standard applications of the system and the main components of

the web based system operating with PANORAMA license. EnRoute PANORAMA additional modules

are tailor made extras prepared for different needs and different teams. Each of extra modules can

be added or removed from the main system. By the help of this modular structure, EnRoute

Panorama keeps developing itself.

MODULAR STRUCTURE OF ENROUTE PANORAMA

EnRoute Panorama Basic Modules EnRoute Panorama Extra Modules

InformationSystems

(IS)

Basic Module and Definitions

DynamicReporting Module

PanoramaMobile

Management

Security Scheduled Task Manager

Licensing

Smartconnect (Com-mercial Sostware

Integration)

Log Management Authorization

XMLIntegration

InformationPanel

Multinational Project Management

Double Dimensional Data Integration

(DDI)

Business Intelligence(BI)

Digital Map Integration(GIS / GPS)

E-invoicing(eI)

E-payment(eP)

Warehouse Management

(WM)

Work Flow Management

(WFM)

Vendor Managed Inventory

(VMI)

Finance Module(FM)

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APN(*)

VPN(*)

(*) Optional

VPN(*)

3G, EDGE, GPRS

PanoramaUsers

Application Server

Database Server

Reporting Layer

PanoramaWeb Application Server

Database Server2

Database Server 1

FailoverClustering

Reporting and OnlineAnalytical Processing

(OLAP) servers (*)

SmartConnect Commercial System (Netsis, Logo, ETA, ERP Sostware) and

Generic XML / Text Integrations

Mobil Users

Internet

Web Service

Panorama Topology

ENROUTEPANORAMABASIC MODULES

Record monitoring or access barring of distribution channels, sales managers, sales representatives, limiting the functions of the component of the sostware on the screen on the basis of users, quality measurement of the codes based on “bad, weak, medium, forced” categories according to the company policies, central coding management, code validation and Brute-Force Attack Prevention (CAPTCHA).

SmartConnect (SC) is the integration module of Univera facilitating online or offline communication with commercial sostware. This module is in combination with ready to use data structures like SAP, Oracle, Microsost Dynamics, C1, Logo, Netsis etc.

EnRoute Panorama basic modules contains basic database of the sostware. All fixed d e f i n i t i o n s , a u t h o r i z a t i o n s , s e c u r i t y settings and management processes are executed by these modules. These modules can operate on a single online server like

a web portal , execute all commercial business with distr ibution channels on P a n o r a m a a n d c o m m u n i c a t e w i t h “PANORAMA MOBILE” the sostware of Panorama hand held computer, directly.

SECURITY ANDAUTHORIZATION

SMARTCONNECTCOMMERCIALSOFTWARE INTEGRATION

ENROUTE PANORAMA BASIC MODULES

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Sales departments of FMCG (fast moving consumer goods) sector is the most active, flexible and quick

decision-making departments working under the pressure of competition. In this continuously changing

environment, to have reporting tools for reassessing a very huge database and for analyzing the data with a wide

perspective would give a remarkable competitive advantage to the top management of sales department.

Univera, knowing the importance of reporting, have diversified

the reporting tools and alternatives in EnRoute Panorama.

EnRoute Panorama includes a var iety of report ing

alternatives.

PANORAMA REPORTING TECHNOLOGIES

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OLAP cubes are the other reporting tool. OLAP

cubes, optional module of EnRoute Panorama, can

be used by Pivot Table tool of MS EXCEL or by any

other OLAP tool.

Univera prepares sales, order, stock, payment

collection and visits report cubes for you to evaluate

all sales outcomes with its 20 year – of – experience.

Univera recommends MS EXCEL use in OLAP part of

EnRoute Panorama projects because of its usage

easiness, popularity among users and capacity for

development of additional operations.

In the pictures some report samples may be seen

driven from EnRoute Panorama using Pivot Table of

Excel for OLAP. Reports may be changed

dynamically by shisting the columns or lines and

may be updated by new data.

2) OLAP CUBES

Reporting tool of EnRoute Panorama “Dynamic Reporting Module” provides fast and easy reporting using ER-Panorama’s database by “wizards” having easy-to-use interfaces.

1) DYNAMIC REPORTING TOOL

Management dashboards are the indicator panels which are updated with immediate data providing the managers to see the status on the field momentarily and react quickly if necessary. Management dashboards are used extensively in Management Information Systems having continuously enlarging database for easy commenting and fast decision-making.

All 3 dimensional graphs showing trends on the basis of retail – reseller – regional management or product (and/or product group) via online monitoring are easy to reach by management dashboards to measure the sales and distribution performance of your team in accordance with certain parameters.

3) EXECUTIVE DASHBOARDS

Univera is in collaboration with the biggest

B u s i n e s s I n t e l l i g e n c e A p p l i c a t i o n s

Companies in this area. These applications

can be purchased as integrated to EnRoute

Panorama or as additional modules

connected to EnRoute Panorama.

Managers and decision makers can perform

healthier evaluations on the market – product –

client – channel – competitor analysis using

statistical outcomes of the former data.

In addition, top management can make fast and

effect ive dec is ions based on per fect

management reports using Univera’s IPAD or

IPHONE application called Executive Cockpit.

4) BUSINESS INTELLIGENCE APPLICATIONS

“Power of knowledge in your hand”

Mobile Sales and Distribution Module (MSD)

ELECTRONIC ORDER MANAGEMENT (EOM)

MSD provides all “back office” operations (like sales, order collection, warehouse management, payment collection, penetration management - except finance) to execute on “web server” in a central structure.

EOM is an e-commerce module providing an access to outer order supplies (channel, consumer, supplier etc), facilitating data entrances and processing orders.

WAREHOUSE MANAGEMENT (WM)

StokBar is sub–module of EnRoute Panorama from now on, which was installed to several companies by Univera since 1992. WM Intelligent Warehouse Module provides monitoring and controlling of all warehouse operations.

ADDITIONAL MODULES

ENROUTE PANORAMA

FUND AND BUDGETMANAGEMENT (FBM)

FBM facilitates to plan, monitor and pay activity budgets and end term revenue bonus of distribution channels in return for sales target given to the customers.

LOYALTYMANAGEMENT (LM)

LM includes all customers’ loyalty i n f o r m a t i o n a b o u t d i s t r i b u t i o n channel, point of sales or customers. LM also invites customer to a web site to follow all CRM activities.

BUSINESS INTELLIGENCE (BI)ENTERPRISE ARTICLEMANAGEMENT (EAM)

BI is an analytic business intelligence module encouraging decision maker for healthier analysis about market, product, client, channel and competition using statistical evaluation of former data.

E A M p r o v i d e s m o n i t o r i n g a n d maintenance of all display article distributed to the point of sales on serial number basis. Also it executes malfunction and drawback procedures.

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INFORMATIONSYSTEMS (IS)

DIGITAL MAPINTEGRATION (GIS / GPS)

GIS/GPS is an informative system p r o v i d i n g “ o n l i n e ” o r “ o ffl i n e ” information to sales points and sales representatives via digital maps.

IS is a warning module producing a text message aster all kind of data activation and conveys it to an e-mail account or to a cellular phone as SMS.

WORK FLOWMANAGEMENT (WFM) EXECUTIVE COCKPIT (EC)

E-INVOICING (eI)

eI lets all sales documents to be prepared as e-documents in accordance with the rules of ministry of treasury.

E-PAYMENT (eP)

eP offers a l l k ind o f e lect ron ic p a y m e n t a l t e r n a t i v e s ( m o b i l e payment, direct debit etc).

DOUBLE DIMENSIONALDATA INTEGRATION (DDI)

DDI facilitates all sales / order / payment collection operations of distribution channels using different commercial packages to be done at a central point and consolidates all data.

FINANCE MODULE (FM)

FM is used for accounting operations ( i . e checks, acts, banking, cash, expenditure) of retailer, distributor.

WFM is a procedure management m o d u l e o f E n R o u t e P a n o r a m a triggering certain business actions automatically and conveying certain forms to an upper position according to the authorization hierarchy for approval.

EC is a “Top Management Reporting Tool” having chic, simple and understandable interface lets top management to reach central reports using intelligent tools like iPAD or iPHONE.

VENDOR MANAGEDINVENTORY (VMI)

VMI is a supply chain module which continuously calculates optimum stock amount and recommends e-orders based on certain algorithms. VMI module is found praiseworthy by the Univera customers because of its income increasing property.

Do you search for selling correct product and package to the correct channels? Do you want to not create slow-movers on your distribution channels?” Do you want to manage effectively the OWC (operating working capital) of your distribution channels? Do you want to assess sell-in and sell-outs on the basis of customer? If you answer all these questions as “yes”, Univera – EnRoute Panorama would be the solution. We use Univera- EnRoute Panorama since 2003. We thank to Univera family for supporting us continuously.

Müfit AKGÜNSales Manager

We developed quickly in distribution business by the support of our collaboration with Univera since 2002. We thank to Univera for great contribution of catching up the speed, technology and enterprise triad in this information era. It is meaningful that Univera is one of our most important tools in 10th year of our cooperation. We wish to develop our business partnership in next year.

Mehmet ATASAYANIT manager.

We started together with Univera at 2010 September for Authorized Selling Project. 1.5 year lest behind is a time period which laid the foundation of our collaboration for the future. We could form a systematic informational infrastructure suitable for analysis and manage the information by the help of EnRoute Panorama which is the crucial part of our Authorized Selling Project. Today, supply – sales – stock data from 54 authorized sellers all over Turkey can be monitored and controlled actually and correctly. In the years ahead we have no doubt that our collaboration will expend and carry our company far forward.

V. Suavi KOÇ Distribution Channels Manager.

CUSTOMER COMMENTS We started EnRoute Panoroma installation in two pilot dealers in August. We keep going installation to all dealers since September. We planned to execute all business on Panorama at 1st of January 2012. We finished approximately 40 installations all over Turkey without any major problem by courtesy of close support of Univera management and technical team and competency of our project team during whole installation. So, we thank to all Univera team working in this project.

Gülşah ERMANSales Manager

As Efes it is crucial for us to follow all sales activities on the dealer and distributor net. During our collaboration with Univera for 17 years we follow all sales activities by EnRoute Plus. Today, we can reach all data whenever we wish by web based Panorama and get more detailed information. We plan our future using these information which are crucial for strategic decisions. We work with a good solution partner.”

Ümit GÖNEYSales Systems Manager

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We have a strong collaboration with Univera supporting us in converting our strategies into concrete actions by its innovative solutions since 2009. In order to increase the efficiency and effectiveness of Vodafone distribution net, we strengthen our infrastructure by Univera’s stock – distribution – sales solution named Panorama. In the context of this project 40 regional distributor, more than 20.000 points of sales and hundreds of sales representatives working in these points met with Univera’s panorama. We can momentarily monitor all sales, distribution and stock activities in the field in 100% electronic environment with this tool consists of Intermec CN50 hand held computer, Univera Acrobat Vehicle Printers and a web based sostware. We wish to continue our collaboration with Univera which increases our strength with its innovative solutions.

M. Sinan KIZILDAĞVodafone Distribution Services General Manager

As Efes we aimed to increase customer satisfaction for 42 years. To do this, it is necessary to have correct and detailed database, data showing past and predict future correctly and a good system to execute all operations. We chose Univera 17 years ago as a solution partner. We believe in Abraham Lincoln saying “I do not think much of a man who is not wiser today than he was yesterday.” We are working with a continuously self developing partner. We began monitoring all sales – distribution net by EnRoute Plus. Today we use web based Panorama for more details. Try not to forget: As Steve Jobs said: “People do not know what they want till we show them”. As you show the way to your customers, you have to work with companies showing you the way.

Namık Kemal GÖRMÜŞSales Systems Manager

ENROUTE PANORAMA REFERENCES

Head Quarter: Univera CenterAnadolu Cad. Şemikler Mah.

No.687/A Karşıyaka - İZMİR - TÜRKİYEPhone: (+ 90232) 445 94 70 (pbx)

Fax: (+ 90232) 441 89 09Call Center: 444 86 87

Branch Office: Atatürk Cad.Sıtkı Bey Plaza No: 82 K: 5 D: 1734736 Kozyatağı - İSTANBUL -TÜRKİYEPhone: (+ 90216) 368 46 60 (pbx)Fax: (+ 90216) 368 46 64