mobile technology in advertising and marketing
DESCRIPTION
Overview on how to work with your technology providers to give best value to your clients.TRANSCRIPT
Loyalty . . .
Mobile now accepted as essentialpart of marketing mix
Key question for all brands
• How do I engage with mobile?
• How do I cost effectively acquire new customers?
• How do I best use technology to maximise engagement with customers?
mdbhinton.com
. . .Consumers
Mobile advertising expenditure doesn’t match time consumers spend on mobile devices
Brands believe that:
• audience too fragmented to reach effectively
• obtaining good useful data is still difficult and elusive
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The importance of location specific data
• immediacy -‐ real ,me bidding • history of ac,ons to inform target marke,ng• dialogue to promote brand loyalty• i.e. a personal interac,on with your customers
• 47% of consumers use their smartphone to search for local informa4on
• Brands must have mobile op,mised web sites
mdbhinton.com
BigData
Effective use of Big Data can:
• provide personalised experience for customers
• make relevant advertising and recommendations
• increase loyalty and brand engagement
• drive sales
• make connections between things such as purchase history and physical location, this means that precisely targeted real-time marketing becomes possible
having clear objectives – and data that matches those objectives – is the key to success
mdbhinton.com
•Maximise spending of client
• Data intelligence
•More focussed adver,sing
• Develop Brand proposi,on
• Increase Brand loyalty
• Product and service development
• Up sell
• Differen,ate from compe,,on
• Market Intelligence• BeEer Targe,ng• ROI• Product Development• Loyalty • Reten,on• Customer Champions
How we work with you. . .
• Agency / Client defines the brand• Creates campaigns• Develops process to spread and communicate the brand• Great user experience
We facilitate the technology required for• Mobile apps
• Web experiences
• Big data analy,cs
• Agile methodologies to react quicklymdbhinton.com
WeKnow
your industry and your challengesabout technology – it’s strengths, possibilities, and it’s problems
Have a team of world class engineers
• Cost effectively based in Minsk
• Know Mobile, Web, Data analytics, User experience
• CuPng edge
MDBHinton
mdbhinton.com
• low cost of entry for you
• Start small and scale up• industry expertise• brilliant technologists
–very cost effective but still ‘local’
• proven ability to deliverFor further information contact
Mark Hinton at [email protected] +44 (0) 7812 001187
Frances Hinton at [email protected] +44 (0) 7812 110478
www.mdbhinton.com
WeOffer