mobile searches & mobile ad copy optmization - what sems need to know
TRANSCRIPT
Mobile & Mobile Ad Copy
Insights into the mobile ad user and what marketers need to ensure
they are doing to appeal to those users on mobile devices. Insights
and case studies on mobile ad copy testing and landing page
performance. Additional insights into what marketers can do in the
mobile marketing space without a mobile website and/or a
responsive website design
Introduction
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Nick Lindauer
When?
Why?
Local Intent
Why?
Local Intent
46% Of Consumers Use
Mobile Exclusively
as their Primary
Research Tool
Research
Why?
Why?
Purchase Intent
Then What?
Then What?
Then What?
Path to Purchase Has Changed
Before:
● On-Device Conversions
Path to Purchase Has Changed
Before:
● On-Device Conversions
Now:
● Cross-Device Conversions
● App Installs
● In-Store Sales
● Phone Conversions
Ad Copy! (Finally)
Mobile Search Growth
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Quality Score by Device
Mobile Ad Creation
What Should You Test?
What to Test
Mobile Landing Pages
Display URLS
CTAs
Message Intent
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Ad Extensions
Mobile Sitelinks & Extensions
Location Extensions Click to Call Sitelinks
4 Main Phone Activities
Ad Rotation & Day Parting
Mobile Preferred Ads
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