missoula independent media kit

As Montana's largest weekly newspaper, the Missoula Independent provides a popular antidote to the more conventional local media. Published on Thursdays and distributed at over 500 locations across western Montana,the Independent has a weekly distribution of 19,000 andreaches a broad cross-section of readers. 78% of all adultsin Missoula read the Independent, and thousands moreread it throughout western Montana.

The Independent offers a rich, in-depth perspective on ourunique life here in the “Last Best Place.” Our readers counton the Independent to give them insight into the forces affecting their cultural landscape, to help them understandthe true nature of their community, and to help them guideits future, as well as their own. The Independent has been honored with countless editorial awards, includingprestigious national first-place prizes from the Associationof Alternative Newsweeklies, the Society of Professional Journalists Northwest, the Society of Environmental Journalists, Best of the West, and the Montana NewspaperAssociation.

IndependentM I S S O U L A

ABOUT US

PublicationDay:Every

Thursday

TotalDistribution:

19,000

Drop-offLocations:

500

317 South Orange Street | Missoula, MT 59801 | p: 406.543.6609 | f: 406.543.4367 | [email protected]


CIRCULATION & DISTRIBUTION

Sources: Dr. E.B. Eiselein (2012) and Readership Survey (2012)


ABOUT OUR READERS


64% of Missoulaadults read the

Missoula Independent!

of Missoula adults use the

Independent to make shopping,

recreation, and/or entertainment decisions.

An overview of our demographics:Age18 - 34: 49%35 - 54: 41%55 and over: 10%Median: 35; Average: 38

Home OwnershipRent: 50.7%; Own: 49.3%

EducationHigh School: 19.6%Associate Degree: 16%Bachelor’s Degree: 40.2%Master’s Degree: 19.9%Doctorate: 4.3%

Income$30,000 - $49,999: 23.3%$50,000 - $69,999: 16.8%$70,000 and up: 16.1%

Employment52.5% Full-time 16.1% Part-time 11.4% Self-employed 7.5% Full-time student 5.4% Unemployed 3.9% Retired 3.2% A full-time homemaker

Children in HouseholdYes: 36.3%; No: 63.7%56%



TESTIMONIALS

"Missoula is a key market for us,and advertising in the Independent reaches

our target demographic for skiers and snowboardersin the winter, and for those looking for a great

weekend getaway in the summer." ~Jessica Downing, Whitefish Mountain Resort

“Hide & Sole has been advertising in theMissoula Independent for over 20 years. Early on,

we really wanted to support a local alternativenewspaper and were very pleased when it changed

from a subscription-based newspaper to anadvertising-supported and FREE weekly newspaper.We advertise in the Indy every week, and see greatresults from our advertising and partnerships withthe organization and staff. I highly recommend that

others take a serious look at the advantages ofadvertising with the Missoula Independent.”

~Scott Sproull, Hide & Sole.

“Being a small local business in Missoulawith limited resources, I must trust the media

I work with to create and publish with my best interestsin mind. The fact that I’ve worked with Missoula Independent

for over a decade now shows the confidence and trustI have every week. Just recently we published

a new Happy Hour Special on Thursday and Saturday andwithin a couple of months I have had to increase staff to

keep up with our growing clientele. I am sure thatadvertising with the Indy directly contributed to the success

of our Happy Hour Special. The Missoula Independenthas shown me year after year that they are the

smart choice in advertising.” ~Chris Nagata, Sushi Hana

“With so many options out there to invest ourmarketing dollars, it can be difficult to know which of

them makes the most sense. Teaming with the Indy isn’tsuch a hard choice though. Their crew is professional,

responsive and pleasant to work with. And we watch GFScustomers grabbing the paper as soon as the new issue

hits our racks.” ~Layne Rolston, Good Food Store

“The Independent has been my main sourceof print advertising. I have gotten repeat business from the

consistency that this newspaper has provided to me over thepast few years. The staff is always accommodating and

professional. I would highly recommend using theMissoula Independent as your source

for print advertising as well!” ~Rochelle Glasgow, GRI, Prudential Missoula Properties


SPECIAL ISSUES & SECTIONS

APRIL

HomesteaderEverything under the roof(and in the yard)!Reaches thousands of current & futurehomeowners and renters

MAY

Best of Missoula BallotingBallots are cast as readers tell uswhat’s the BEST in MissoulaKeep your business top-of-mind when votersare completing their ballots.

JULY

Best of MissoulaVotes have been tallied and the resultsare in!The biggest and most-read regular issue ofthe year. And, oh yeah, there’s a big party!

MAY

BrewFestIt’s all about the beer!The official guide to the annualGarden City BrewFest

JUNE

ExplorerAward-winning summer guide for residentsand tourists alikeDistributed in June with additional distributionall summer long

AUGUST

Fresh FactsThe essential guide to Missoula essentialsIt’s back-to-school time! This guide gets thousandsof extra copies distributed directly on the Universityof Montana campus.

NOVEMBER

FeastWestern Montana’s ultimate drinkingand dining guideDistributed initially in the paper; additionalcopies distributed throughout the year

JANUARY

Married in MontanaFocusing on weddings under the Big SkyOfficial Cherry Creek Wedding Fair program


AD SIZES(WEEKLY PAPER)

Full Page 1/2 V 1/2 H 1/3 H

MediumSquare 1/5

1/4 V

2/5

1/4 H

1/5 Strip

1/10

1/16SmallSquare1/8

Double Truck: . . . . .21.5 x 12.25”Full Page . . . . . . . . .10.25 x 12.25”1/2 V . . . . . . . . . . . .5 x 12.25”1/2 H . . . . . . . . . . . .10.25 x 6”1/3 H . . . . . . . . . . . .10.25 x 4”Junior Page . . . . . . .6.08 x 9.15”2/5 Page . . . . . . . . .4 x 12.25”Medium Square . . .6.08 x 6”

1/4 . . . . . . . . . . . . . .5 x 6”1/4 H . . . . . . . . . . . .10.25 x 2.95”1/5 . . . . . . . . . . . . . .4 x 6”1/5 Strip . . . . . . . . .1.9 x 12.25”Small Square . . . . .4 x 4”1/8 . . . . . . . . . . . . . .5 x 2.95”1/10 . . . . . . . . . . . . .4 x 2.95”1/16 . . . . . . . . . . . . .2.43 x 2.95”

Theme pagesSmall . . . . . . . . . Medium V . . . . .Medium H . . . .Large3.2 x 2.25” . . . . 3.2 x 4.75” . . . . .6.55 x 2.25” . . .6.55 x 4.75”

JuniorPage


PRINT ADS


(IF WE ARE MAKING YOUR AD)

WE LOVE TO MAKE YOU LOOK GREAT!Few business owners are also marketing gurus. That’s cool. The Independent has an award-winning design staff filled with gurus who know how to market your business to the exact demographic you need. We create signature looks for each of our clients. And it is a TOTALLY FREE SERVICE with the purchase of your ads!

A few things we need from you:

1) Your business logo: Vector is optimal but we also accept .ai, .pdf, .psd, .tiff & .jpegWe do not accept .doc or any other file types not listed above.

2) Optional specific art you would like to feature in your ad: product shots, etc.

(IF YOU OR SOMEONE ELSE DESIGNS YOUR AD)

Acceptable ad formats:

1) Adobe PDF: This is the preferred format for ads being submitted to the Independent.

2) PDFs must be saved at press quality or PDF/X1a.

3) We will accept ads that have been built in Quark Xpress, Indesign, Photoshop or Illustrator. Any images or fonts that have been used in the production of the ad must be included.

Ad requirements:

1) All colors must be CMYK. Please make sure there are no spot or Pantone colorsand that all images are CMYK, not RGB.

2) Please make sure ads are built to proper size.

3) If using black as text or a background color, please use 0-0-0-100 K.

4) All ads and images must have a mimimum resolution of 200 dpi at full size of ad.

PRINT ADVERTISINGSUBMITTAL GUIDELINES

Indy Newsletter(delivered to 2500+ subscribers every Thursday)

(G) Static Leaderboard (728x90)

(D) Static Tower/Wide Skyscraper (160x600)

Indy Promotions Newsletter(delivered to 6000+ every week)

Mention with photo and link to client website

50,000monthly visits

100,000page viewsper month

(A) Large Banner (950x90)

• All home pages

(Home, News, Arts, Food, Blogs)

• All event and location pages

• All story and blog pages

(B) Short Banner (625x90)

Home page only

(C) Medium Rectangle (300x250)

• All home pages




(D) Tower/Wide Skyscraper (160x600)

• All home pages




(E) Half Skyscraper (160x300)

• All home pages



(F) Mobile (300x50)

At footer of mobile siteAdSizes

There will be no

more than two

clients rotating

per ad position.

ONLINE SHAPES

(A)

(B) (C)

(D) (E)

(G)

(F)

Limited positions available.Sign up for two or more ad positions, receive 20% off!

FEATURES:•Original news, arts and entertainment

•Regularly updated blogs •Comprehensive localevents calendar with daily recommendations.•Comprehensive restaurant and bar listings


missoulanews.com



For advertising rates or more info, please contact us:

Email: [email protected]

Phone: 406-543-6609, x119

Fax: 406-543-4367

Thank you for your interest in the

missoula independent media kit

Documents

themissoula independent

missoula adults

adultsin missoula

s soulatestimonialsmissoula

western montana

best place

free weekly newspaper

associate degree