- There are roughly 80 million Millennials in the U.S.

- Online & mobile channels are important to Millennials, providing the information & insights they need to find the best product or service

- As long as Millennials feel that they’ve been treated as “valued customers,” they are loyal customers

- American Millennials are more interested in shopping than previous generations

- Millennials enjoy the possibility of collaborating with businesses & brands as long as they believe their say matters to the company

- When shopping, Millennials prefer the “experiential” retail environment

MILLENNIALSAS CONSUMERS

brick-&-mortar stores

82%drugstores91%

consumer electronics

stores

68%department

stores

84%discount stores

83%

SHOPPING PREFERENCES

research and shop their options online before going to a store7

2%

References: 1. Accenture2. Forbes

Cleveland Construction