- There are roughly 80 million Millennials in the U.S.

- Online & mobile channels are important to Millennials, providing the information & insights they need to find the best product or service

- It’s important for Millennials that their car represents their personality

and their accomplishments

MILLENNIALSAS CAR BUYERS

References: 1. Autotrader.com

Cleveland Construction

are willing to pay more for products that are consistent with their image4

6%

- Millennials want to buy new cars, but have trouble affording them due to economic contraints ($1.2 trillion in student loan debt)

Navigation46%

MP341%

Satellite Radio

32%Bluetooth23%

Mobile Integration

22%

72% of Younger Millennials say INFOTAINMENT features are “must-haves” when shopping for a vehicle

WHAT DO MILLENNIALS WANT IN A CAR?

style & featuresYounger Mil lennials

safety & performanceOlder Mil lennials