MILLENNIALSOCIAL DRINKERS

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MILLENNIALSOCIAL DRINKERS

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QUICK DEFINITION

Social Drinkers are the most frequent consumers of alcohol. They enjoy a good drink at home or out at a restaurant or bar. This orbit favors vodka, gin and whisky and typically indulges in 5-7 vodka drinks per month. This orbit is highly optimistic and steers clear of conformity.

You can catch the Social Drinker at an art festival or jamming out to their favorite band at a concert. These young adults have friends from all

walks of life and are not afraid to appear unconventional at times. The life of the party, the Social Drinker is often the group leader and makes

sure that everyone is having a good time.

MILLENNIAL SOCIAL DRINKERS

PASSIONS

Motors Sports

Parties Outdoor Activities

MALE

76%

25-34 YEARS OLD

84%

MARRIED

31%

COLLEGE

74.2%

WITH CHILDREN

47.5%

TOP TEAMS& ATHLETESTOP SPORTS

ADRENALINE JUNKIES117.4

( popularity index )

SPORTS ENTHUSIASTS119.4

( popularity index )

Travis Pastrana

Rob Dyrdek

Ronda Rousey

Millennial Social Drinkers: Sports

Millennial Social Drinkers: Motors

CAR EXPERTS132.0

( popularity index )

MOTOR LOVERS142.0

( popularity index )

TOP BRANDS TOP SOURCES

C10-Trucks.com

TheRichest.com

Crawl

Millennial Social Drinkers: Outdoor

OUTDOOR ENTHUSIASTS139.6

( popularity index )

TOP OUTDOOR ACTIVITIES

118

111

104

9892

107 115 124 133 143

RELE

VAN

CE

HUNTING

FISHING

BONFIRES

POPULARITY

SURFING

CAMPING

SHOOTING

Millennial Social Drinkers: Parties

PARTY GOERS175.4

( popularity index )

TOP LIQUORS TOP FESTIVALS

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