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Web Series Seminar #3 Social Media Marketing

Prepared forMarch 3, 2010

Agenda

Review

Web Strategy

Search Engine Optimization

Social Media Marketing

Q & A

In this presentation you will LEARN:

The What & Why Social Media?

How to use Social media for driving traffic to your Web-Site.

Where to find Free Tools.

Which strategy is appropriate.

What is Social Media ?

Wikipedia:“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”

Barry Schimmel: “It’s media (content that is published) with a social component

(anyone can add to it).”

WHY Social Media Marketing?

High search engine rankingsConnect with customers & separate yourself from the competition (engagement).Improve your website: Add urgency & “now” with daily specials, upcoming events, etc.Get found by Social Media SearchersEASY! Most of this stuff can be done from your phone.

It’s FREE!

Social Media Strategy

Filter content around subjects and use RSS technology as a tool to

help you repurpose, republish and create content – Some tools –

Feedburner, Google News

BloggingMonitor & Measure

RSS

The foundation – read blogs (Google Reader or Bloglines), comment on blogs and then

blog. This is the doorway to all other social marketing –

WordPress, TypePad, Blogger

Tell your story this is often ignored in this discussion but I think it’s become very

important for small business owners. Directories that publish reviews from customers – good and bad. You can participate and should stimulate and

manage your reputation here. Insider Pages, Google Maps, Yahoo Local

, Local.com, Yelp

Branching out to take advantage of the numbers of potential prospects that you

might find in sites like Facebook or MySpace Here’s an enormous list of social networking sites from

MashableGive your regular

customers reasons to keep you on their mind!

Tagging content to and participating in social bookmarking communities can

be a great way to open up more channels to your business as well as generate extra search traffic, but it

takes work – del.icio.us, Digg, StumbleUpon, Reddit, Mixx,

Small Business Brief

Social Networking

Social SearchSocial

Bookmarking

TwitterFacebookLinkedINYoutube

Etc.

Monitoring is what you do to find information which you can then measure.

Success

Network

PublishShare

Types of Social Media

Marketing Tips for Social Media

Make friends! Find your existing connections Network through groups Add to your email signature, blog articles, bio or profile

Be helpful! Answer questions Share interesting content Make connections

Social Media Tools

Twitter Search – Fantastic advanced search commands. Ice Rocket – Good blog search engine. Facebook Lexicon – See how often people mention your brand. Delicious Search – See how many times your site has been bookmarked

by others. Netvibes - Actually allows you to set up a pretty nifty dashboard using a

combination of RSS feeds and widgets. There's a great tutorial on how to do it.

Google Analytics - You may not think of Google Analytics when you think of social media, but you should be. With Google Analytics, you can track referrals to your website from the social media platforms you're using.

HOW can I fit more into my day?

With the right TOOLS… your just making notes!

Ping.fm: visit one website to update social networks of your choice including Twitter, Facebook , Linkedin, Wordpress .

Tweetlater: schedule your tweets

Social Oomph: schedule your tweets & social media monitoring via email.

SMM Spike: Blog stats example

SMM Spike: Tagging

4 Cs to successful SMM

Commit: Expect to keep this up for a long time! KEY: Make it part of your routine!Communicate: 2 ways, don’t just broadcast interact!Concise: keep it short & sweet! Move discussions to email or phone.Consistent: regular updates work best! Once a day (up to 4 times?) for Twitter & Facebook, Update blogs once a week.

Take Action Now!!!

Set your goals

Develop a strategy Identify your market Know your competition Set a marketing budget

Execute your plan

Questions….