mgmalls presentation deck 8.16

64 East 42nd Street, Suite 1720, New York, New York 10165610-443-1917 – www.mcgavrenguildmalls.com

National Representation

Simplifying Mall Media

Backlit and Spectacular Media Specialists


Why Work With MG Malls

• Why we do it?

• The mall space is diverse, complicated and unorganized

• A tenant, client, or agency can know a mall, but find trouble with taking the time to “plan a mall”

• Why it works?

• There are over 356 major mall owners nationwide –and it can get very confusing

• One solutions works to evaluate and consolidate this major puzzle

• Why do clients like working with us?

• We provide efficient buys

• We share planning tools (MG Malls Mall Planner Database)

• professional execution

• We save you valuable TIME

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fwww.bigvisible.com%2F2013%2F05%2Fagile-coaching-about-people%2F&ei=ALxHVO3pFuml8QGFvICYDw&psig=AFQjCNGbrTGa-gYSh40idHV1Rgy4-BVucg&ust=1414073715026356


How we do it

We are a puzzle maker. We look at each mall as a puzzle and build the tactical plan to solve the problem.

Most malls today have several third parties in addition to their own media elements and it can get confusing and as a result it a challenge to manage. MG Malls is the final piece to build your mall strategy.

The key tools to puzzle building:

• MGM Mall Planner data base• Knowledge of the malls – from physical

visits and experience• Prior knowledge from buying 25 million

worth of media• Prior results with a multitude of product

categories


Mall Media Myths

• Mall Media is easy to buy • With all the mall media vendors it is tough plan or buy mall media

• Use one vendor and you cover everything• Most vendors do not allow competition to buy their media, and very few vendors work

with everyone

• One Mall Group gets you covered• No mall group has enough property ownership to cover all DMA’s, and in most cases

every mall group has one big mall that the others don’t have

• Digital is easier to buy• Just like other media, there are more vendors then there is time in the day to plan

• The owner of the mall will tell you everything about their mall• Most mall owners don’t know their third party relationships. In addition, they want

you to buy their media and not the third parties.

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=B9FlI8jCM3eYRM&tbnid=m3hro9KBiXGqKM:&ved=0CAUQjRw&url=http://www.alliedoffices.com/blog/virtual-office/5-virtual-office-myths-we-are-busting-right-now&ei=LkYeUYmeKOnB0QHPh4CoDA&bvm=bv.42553238,d.dmQ&psig=AFQjCNF66sXJ4k21RZLPy-zL7-lJXOtGlg&ust=1361024931099497

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=Ec-aZJsZvv2vTM&tbnid=5A0aMtZq2WzwOM:&ved=0CAUQjRw&url=http://www.mindjunker.com/random/52-interesting-facts-that-you-must-know.html/&ei=kUYeUb_0Au-r0AHI14DwDQ&bvm=bv.42553238,d.dmQ&psig=AFQjCNHWrb7Va5m67HQlilDaSvoL4sQndQ&ust=1361025038108697







McGavren Guild Malls Representation

With exclusive access to 350 malls and centers in all 50 states,

Canada and Puerto Rico!

Impacting top

DMA’s like New

York, Boston,

LA, Chicago!

81 DMA’s impacted

throughout the country

with premiere centers

http://www.wsdevelopment.com/index.asp


Types of Centers for Retail Marketing

Regional & Super Regional Malls These are the driving force of enclosed mall shopping. Regional centers will draw consumers from a trade area of 11-15 miles, while Super Regional Malls can draw from a radius of up to 50 miles. Other variables include the size of the center, frequency of visit, anchors, and common area space.

Lifestyle Centers have become the hub of social marketing and shopping. Size of center, anchors and common area space can affect traffic. Various size centers affect the centers’ trade area. Overall these centers experience frequent visits and become the “new downtown” for the area.

Power Centers are everyday destinations for consumers. Power center marketing can impact frequent shoppers during their daily routines. Traditionally Power Centers are anchored by Walmart, Target, or Best Buy type retailers.


Ad Panel UnitsExterior and Interior Displays

Ad Panel Units

• Referred to as Ad Panel, and Backlit Directories

• Throughout the country these units are generally considered the standard mall medium

• The pedestrian based signage ensures long line of sight for customers

• Located near major crossroads in the mall, often backed by mall directory ensuring increased exposure


Sky Banners

Sky Banners

• Sky Banners are a dominant form of media within an atrium or between first and second floors of a mall

• Dominant sizes can further emphasize the exposure

• McGavren Guild Malls will navigate the media buy through developer’s varying sizes and orientations

• Expert production and installation are handled by McGavren Guild Malls and their production partners


Digital Signage

Large Scale Digital- Large format, double-sided, high-resolution LED video display. Activate full-motion or static spots on Large Format Digital Displays in top markets.

Pylon Signage- Reach mall consumers and general traffic with this digital options between the I-5 and 405 in Orange County, California at Irvine Spectrum.

Floor Based Digital- Pedestrian based digital.


Standees

Die Cut Standee

• Enables flexibility in locations throughout the centers

• Creates a unique image that can stand out

• These units can be posted in standard malls, as well as at outdoor centers and lifestyle centers


Food Court Media Options

Food Court Applications

• Food court is the social gathering place of the mall

• Consumers spend over 30 minutes of their visit in the food court when they dine

• Table Tents are standard applications within the mall, while Food Court Table Clings dominate the presence in the court

• Other unique food court opportunities may be available depending on mall developer


Elevator Advertising

Elevator Advertising

• Elevators can be used as a unique media advertising platform

• May include custom applications on the elevators doors or dynamic banner drops in front of elevator

• Other applications can create a “moving image” for your brands message


Escalator Branding

Escalator Branding

• Strategically selected escalators are a unique and visually dynamic platform for marketing

• Escalators allow for multi-level domination of the media landscape

• Customization and development of each malls space will be worked with the advertiser


Customization and Unique Media Plays to GET attention!

Center Court Bulk Head Banners

Play Area Sponsorship

Cube Banner

• We can create customized media applications

• We are the leading third party for custom programs

• Dominate a space or dominate a mall

Large Format Floor Graphic


Auto Displays


Exterior Pole Banners

Exterior Pole Banners

• Exterior pole banners enable consumers to receive advertising messages in the parking lot and the circle drive of a center

• Combined with internal media, an advertiser can dominate the consumer’s media exposure

• Unique applications are available including pole wraps to three dimensional images


Wallscapes and Vacant Store Fronts

Wallscapes and Vacant Store Fronts

• Throughout the interior and exterior of a center there are unique wallscape opportunities

• Much like transit advertising, you can catch the eye of the consumer as they are traveling a corridor or entering the mall parking lots


Entrance Ways

Entrance Ways

• Capture the consumer just before they enter the center with dynamic entrance way wraps

• Create unique media messages that a consumer would engage with upon opening the doors

• Use the entrance way as the first exposure of a multi-media program in a center


Dynamic Entrance Wraps


mgmalls presentation deck 8.16

Documents