wayfind presentation deck

WAYFIND

BETH WERNET & PAM JUESVA IXD STRATEGY FINAL | FALL 2012

SIMPLIFY INTERNATIONAL TRAVEL

THE PROBLEM

FINDING INFORMATION IS TIME CONSUMING

What are you going to do to address the problem?Why is this the answer?

Note: This should be sufficiently detailed to understand the userexperience of what youᾼre proposing. Sketches, prototypes,scenariosῊ in as much fidelity as possibleῊ would work well.

PEOPLE LOVE TO TRAVEL

BUT...

WHAT INFORMATION IS THE HARDEST TO FIND?

VISA INFORMATION

The average person visits 21 sites during 9 sessions while preparing for a trip

“

THE SOLUTION

WAYFIND MAKES THE VISA PROCESS STRAIGHTFORWARD & SIMPLE

DO I NEED A VISA?

YESHERE IS WHAT

YOU NEED

FOLLOW THESE

DEADLINES

LET US FILE YOUR VISA

APPLICATION Get answers targeted specifically to you &

your trip

Simple directions & timelines

Future

A SERVICE THAT GIVES USERS VISA INFORMATION THEY NEED

THE PRODUCT

TR

AV

EL

ER

S

How do you define this market? Figure out how to best segmentit!How big is it? You should triangulate an answer!What part of the market is your concept meant to appeal to?How much of the market can you reasonably address?

Note: You need to define the market at the macro (eg, dollarsize) and the micro (individual customer types). Tell me who thecustomers are, what distinguishes them, how many there areῊso that I can really picture the people

THE MARKET

470+ MINTERNATIONAL

TRAVELERS

160+ M NEED VISAS

1.8 MUSE OUR SERVICE

WE ARE TARGETING TRAVELERS WHO NEED A VISA

$95 BONLINE AGENCY SALES

$853 BTRAVEL SALES

$256 BONLINE TRAVEL

SALESVA

LU

E

Source: World Travel and Tourism Council

THE COMPETITION

Word of Mouth

Expensive

Cheap

Quick Time Consuming

Travel Agencies

Guidebooks

Word of Mouth

Wikitravel

Government SitesForums

- Search engine: 59% (among business travellers) / 66% (among leisure travellers)- Airline website: 40% / 40%- Hotel website: 36% / 36%- Websites of the destination visiting: 32% / 40%- Travel websites (eg TripAdvisor, Lonely Planet, Rough Guide): 29% / 31%- Online travel agency: 26% / 25%- Website of a high street travel agent: 16% / 15%- Car rental website: 14% / 11%- Social networking website: 11% / 10%

Who else competes for your customers?What are the other product/services out there as alternatives toyour concept?How has competition evolved recently and what will happen inthe near future?Whatᾼs rare/hard to get/hard to control that competitors arefighting over?

1. Why is your approach to the problem not only better than the competition, but likely to remain that way in the future?

2. Why will you be able to capture a greater portion of the value available by solving the problem youᾼre aiming at?

3. Why will you have better access to whatᾼs hard to get/control than others, over the long term?

Note: the points you make here must relate to what youᾼvesaid about competition earlier!

VALUE TO USER

WAYFIND Travel Agencies Guidebooks Travel Sites

Ease of use Simple Convenient but expensive

Simple but don't process visas

Takes hours of research

BenefitsSaves time

Targeted informationKeep users on track

Someone else takes care of it for you

High level information

Can find specific information

Costs Free[$30 - $70]

$75-$150 Free Free

REVENUE

6 MONTHS 12 MONTHS 18 MONTHS 24 MONTHS 36 MONTHS

LOW $516 $1100 $325K $703K $3.3M

HIGH $12.9K $28K $18.9M $41.2M $192M

Base Costs $72K $83.7K $83.7K $404.8K $1M

How will you create and capture value?What are you selling? How much will you sell?What will it cost you to sell?What will it cost you to operate the business?How do costs and revenues scale over time?What are the limiting factors on growth?What events will drive sales growth and cost growth?

WE CHARGE $30-$70 FOR OUR VISA SERVICE

1.8 M $50 $128 M2012-2015

REVENUEAVG. FEEVISA FILING

BLOGS WORD OF MOUTH PARTNERSHIPS How will people find out about your product/service?Where will you sell it?How will they buy it?Why will they pay more attention to your idea than all the otheroffers they get/options they have everyday?Do people need to change their behavior to want/buy/use yourproduct/service? How will you get them to do that?How many people will you reach with your message? Convert tousers/customers?

CUSTOMER ACQUISITION

Medium to Small Travel Agencies

People who check content (interns)

Back-end engineer

designers (us)

front end engineer

file visa application forms (future)

We will get people we know

TRAVEL AGENTS

THE TEAM

Co-founderDesignerFront End Developer

Co-founderDesignerFront End Developer

Beth Wernet Pam JueWho is involved in this business?What are the skills, talents, and abilities needed?Why do you/will you be able to have the best people to executethis plan?

CTOBack End Engineer

James Donaghue

Inaccurate information

Relying on travel agencies to please our customers or they can cut us off and make their own visa processing website

they only use us once

people don't think they need us

Opportunities: Expand to cover more "practical needs" of traveling

RISKS & OPPORTUNITIES

Content is not accurate or up to date

RISKS PRECAUTIONS

● Allow users to flag incorrect information

● Hire people to manage content

Users only use us once● User experience beats our

competitors ● Expand content to other

practical needs of traveling

● Partner with experienced agencies

● Hire people to manage those relationships

Rely on agencies to satisfy our users

What are the most significant risks to achieving your vision?Why will you be more/less affected by these risks than thecompetition?How will you mitigate these risks?Can you use the risks as leverage points or opportunities to gainfurther advantage on competitors? How?

THANK YOU

APPENDIX


International Trips Are On The Rise

2003 2004 2005 2006 2007 2008 2009 2010

1000

900

800

700

600

500

400

300

200

100

0

690 M

760 M805 M

850 M908 M

924 M885 M

942 M

Source: World Bank Data

TR

IPS

(M)

YEAR

APPENDIX


Months Low High

6 46000 230000

12 100,000 500,000

18 215,659 1078295

24 465000 2325442

36 2163000 10815370

Number of Customers

APPENDIX


LOW 46K 100K 215K 465K 2.2M

HIGH 230K 500K 1.1M 2.3M 10.8M


LOW $516 $1100 $325K $703K $3.3M

HIGH $12.9K $28K $18.9M $41.2M $192M

Base Costs $72K $83.7K $83.7K $404.8K $1M

Affiliate Marketing

Visa Processing

App SalesREVE

NUE S

TREA

MSFO

CUS

How will you create and capture value?What are you selling? How much will you sell?What will it cost you to sell?What will it cost you to operate the business?How do costs and revenues scale over time?What are the limiting factors on growth?What events will drive sales growth and cost growth?

User Acquisition Monetization & Growth

Revenue

APPENDIX

APPENDIX


Breakdown of Revenue

APPENDIX

Months Affiliate Low Affiliate High Visa Low Visa High Mobile Low Mobile High

6 $516 $12,900

12 $1,114.6 $27,812.4

18 $2,399.4 $59,985 $323,400 $18,870,163

24 $5175.5 $129,387 $697,500 $40,695,235 $16,275 $406,952

36 $24,071.4 $593,400 $3,244,500 $189,268,975 $75,705 $1,892,69


AFFILIATE LOW $516 $1.1K $2.4K $5.2K $24K

AFFILIATE HIGH $12.9K $28K $60K $129.4K $593.4K

VISA LOW $323.4K $697.5K $3.2M

VISA HIGH $18.9M $40.7M $189.3M

MOBILE LOW $16.2K $407K

MOBILE HIGH $75.7K $1.9M

APPENDIX

Breakdown of Online Travel Planning

63% 40% 36%

36% 30%26%

11%

APPENDIX

Source: Travelport

APPENDIX


Breakdown of Base Costs

Months Items Cost

6 1 Engineer $75,000

12 1 EngineerServerMarketing

$75,000$1,200$7,500$83,700

18 2 Engineers1 EmployeeServerMarketing

$75,000$1,200$7,500$83,700

24 $5175.5 $300,000$60,000$4,800$40,000$404,800

36 $24,071.4 $650,000$240,000$4,800$81,000$60,000$1,035,800

APPENDIX

wayfind presentation deck

Documents