Medium-Term Strategic Focus 2010/11 – 2014/2015

National Department of Tourism (NDT)

Presentation to Portfolio Committee on Tourism

21 July 2010

VISION

To be globally celebrated as a leader in tourism excellence

MISSION

Collectively and boldly promoting responsible and sustainable tourism for the benefit of all South Africans

VALUES

The following departmental values (PROSPER) are based on the broader South African value of Ubuntu and Public Service Batho Pele principles:

A Responsible government department, that is Responsive to the needs of the people, Serving them with Pride and Excellence, with a sense of Professionalism and Openness.

VISION, MISSION AND VALUES

ELECTORAL MANDATE

Government has identified the following five key priority areas for the electoral mandate period 2009 - 2014:

Creation of decent work and sustainable livelihoodEducationHealthRural development, food security and land reformFight against crime and corruption

MEDIUM-TERM STRATEGIC FRAMEWORK (MTSF) PRIORITIES

MEDIUM-TERM STRATEGIC FRAMEWORK (MTSF) PRIORITIES

GOVERNMENT OUTCOMES

GOVERNMENT OUTCOMES

OUTCOMES APPROACH – DEPARTMENT’S CONTRIBUTION

NDT to contribute to the delivery of: Outcome 4: Decent employment through inclusive economic growth Outcome 7: Vibrant, equitable, sustainable rural communities

contributing towards food security for all

NDT has a role in the delivery of Outcome 11: Creating a better South Africa and contributing to a better and safer Africa in a better world

Tourism is identified as priority sector in IPAP II

OUTCOMES APPROACH – DEPARTMENT’S CONTRIBUTION

OUTCOMES APPROACH – DEPARTMENT’S CONTRIBUTION

OUTCOMES APPROACH – DEPARTMENT’S CONTRIBUTION

OUTCOMES APPROACH – DEPARTMENT’S CONTRIBUTION

OUTCOMES APPROACH – DEPARTMENT’S CONTRIBUTION

OUTCOME APPROACH: OUTCOME 11 NDT is identified as a core department which has a responsibility for outcome 11 Draft delivery Agreement identifies four (4) outputs for Outcome 11

o Output 1: Enhanced African Agenda and Sustainable Developmento Output 2: Enhanced Regional Integrationo Output 3: Reformed Global Governance Institutionso Output 4: Enhanced Trade and Investment

NDT has been identified as a supporting department for output 2 Tourism as a priority sector - contributing to economic growth and job creation

for south Africa contribute to delivery of output 1 With its involvement in marketing South Africa as a destination for tourists

through South African Tourism (SAT), NDT has a role to play on output 4

Focus: Increase contribution to GDP and employment growth Increase number of foreign tourists arrivals Increase domestic tourists Increase per tourist spend Rural-based products developed Niche products developed

Initiatives / Activities: Domestic and international tourism Marketing Tourism investment promotion Tourism product diversification Tourism enterprise development

INDUSTRIAL POLICY ACTION PLAN (IPAP) II

Medium-Term Strategic Themes and Objectives

STRATEGIC THEMES AND OBJECTIVES

Strategic Themes Strategic ObjectivesPeople Empowerment and Job Creation

To contribute to job creation through the use of labour-intensive methods targeting the unemployed, youth, women, the disabled and SMMEs

To build and improve the skills and capacity levels of the Expanded Public Works workers employed in the Social Responsibility projects

Tourism Sector Transformation Ensure demographic representativity within the tourism sector

Sustainable tourism Growth and Development

To address imbalanced geographic spread and seasonality of tourism

Ensure involvement of rural communities in mainstream tourism

Entrench a culture of travel amongst South Africans

To grow the travel and tourism sector’s contribution to economic growth

To promote Enterprise Development in the tourism sector

To ensure provision of decent work within the tourism sector

To provide excellent people development within the tourism sector targeting young people

STRATEGIC THEMES AND OBJECTIVES (cont…)

Strategic Themes Strategic ObjectivesResponsible Tourism Promotion

To ensure Responsible Tourism Best Practices

Tourism Service Excellence To ensure competitiveness of the tourism sector

Tourism Sector Knowledge and Policy Leadership

To inform tourism planning and decision making with timeous and relevant tourism information

To ensure uniformity and functionality of tourism sector Monitoring and Evaluation (M&E) system

To create an enabling policy and legislative environment for tourism growth and development

To support Local Government tourism growth and development

To manage and conduct tourism research to inform tourism growth and development

Integrated Tourism Governance To ensure Integration of tourism priorities into Provincial and Local Government planning

To provide information to encourage domestic tourism

To facilitate interdepartmental contribution to tourism growth

STRATEGIC THEMES AND OBJECTIVES (cont…)

Strategic Themes Strategic Objectives

Public Education, Awareness and Outreach

To create a positive image of the department

To create a tourism culture in the country

To empower South Africans through access to tourism information

To create collective ownership of the sector through stakeholder participation

To create a caring and compassionate department

A better Africa and a better world To facilitate a conducive global environment that supports growth, development & sustainability of Tourism in SA

To contribute to Good Global Tourism Governance

To contribute to strengthening of Regional, South-South and South-North Cooperation and Integration

STRATEGIC THEMES AND OBJECTIVES (cont…)

Strategic Themes Strategic Objectives

Human Capital Management To ensure availability of adequate human capital

To ensure availability of skilled, capable and competitive human capital

To ensure employee wellbeing and productivity

To ensure representation of designate groups in the work force

Good Governance To ensure economic, efficient and effective use of departmental resources towards achievement of government mandate

To reduce departmental risk exposure

To maximise the use of allocated financial resources

To ensure the use of government procurement to promote transformation

To ensure alignment and cooperation with Public Entities

To ensure public accountability and transparency

LINKAGES TO MTSF PRIORITIES

MTSF Priority MTSF Priority Outcome Departmental Contribution

Economic growth, decent work and sustainable livelihoods

Decent employment through inclusive economic growth

• Create conducive environment for tourism sector to increase its contribution to economic growth with decent job creation

• Implementation of tourism sector component of the Expanded Public Works Programme (EPWP)

• Tourism enterprise development

Economic and social infrastructure

An efficient, competitive and responsive economic infrastructure network

• Tourism investment promotion• Tourism product and attractions

development

Rural development, food security and land reform

Vibrant, equitable, sustainable rural communities contributing towards food security for all

Rural tourism development

Education • Quality Basic Education• Skilled and capable workforce to

support and inclusive growth path

Tourism skills development

LINKAGES TO MTSF PRIORITIES (cont…)

MTSF Priority MTSF Priority Outcome Departmental ContributionHealth A long healthy life for all South

AfricansNo direct contribution

The fight against crime and corruption

All people in South Africa are and feel safe

• Support measures to fight crime against tourists

• Good governance

Cohesive and sustainable communities

Sustainable human settlements and improved quality of household life

• Local tourism development• Domestic tourism promotion• Social tourism development• Responsible Tourism

Contribute to a better Africa and a better world

A better South Africa, a better Africa and a better world

Contribute to a sustainable global tourism agenda

Sustainable resource management and use

Protect and enhance our environmental assets and natural resources

Responsible Tourism

LINKAGES TO MTSF PRIORITIES (cont…)

MTSF Priority MTSF Priority Outcome Departmental ContributionA developmental state including improvement of public services

• Responsive, accountable, effective and efficient Local Government system

• An efficient, effective and development oriented public service and an empowered, fair and inclusive citizenship

• Integrated Tourism Governance• Tourism Sector Transformation• Promotion of tourism service

excellence• Responsible Tourism• Good Governance

MTEF – Allocation 2010/11 – 2012/13

NATIONAL TREASURY ALLOCATION

MTEF – Allocation 2010/11 – 2012/13

2010/11R’000

2011/12R’000

2012/13R’000

Baseline 1 151 836 1 223 168 1 291 208

Less: Earmarked fundingOffice AccommodationEPWP Projects

12 026297 157

12 945325 091

13 838285 088

Compensation of Employees Goods and services Projects

19 3587 456

270 343

22 2478 226

294 618

25 1119 536

250 441

Less: Transfers - SA Tourism 631 685 672 283 705 677

International Tourism Marketing Financial Assistance Grading Council

465 560 151 12515 000

493 527160 75618 000

517 910168 86718 900

Less: TransfersBusiness TrustOther transfers

40 00011 300

20 0007 200

25 0007 475

Allocation available for NDT 159 668 185 649 254 130

MTEF – Allocation 2010/11 – 2012/13

2010/11R’000

2011/12R’000

2012/13R’000

Allocation available for NDT 159 668 185 649 254 130

Compensation of Employees 79 122 89 856 135 478

Goods and Services 78 111 91 799 115 253

Capital 2 435 3 994 3 399

MTEF – Allocation 2010/11 – 2012/13

1%

26%

55%

4%

7%7%

Office AccommodationSocial Responsibility ProjectsSA TourismTansfer PaymentsCompensation of EmployeesOperational Budget

Tourism Bill – to get to the Portfolio Committee during later part of second (2nd) quarter, beginning of third (3rd) quarter (2010/11)

National Tourism Sector Strategy (NTSS) – to get to Parliament in the first (1st) quarter of next year

Annual report – August/September 2010 2011/12 Strategic Plan Workshop – Feb/March 2011

MATTERS FOR NOTING

THANK YOU