Media Relations in P R

Quickies on CommunicationBy Priyan DC, PR and Communication Professional, Writer

What is Media Relations?

What is Media Relations

Media Relations is the fine art of networking and communicating with the media

It requires a good understanding of how the media segment operates It requires its practitioners to be respectful of the journalists and their

job demands There is a need for strategic thinking in developing messages that are

suitable to specific media houses or journalists It is important to note that Media Relations is not generic but a highly

specialized art that is honed over a period of time Media Relations is the successful synchronization of the 3 C’s which are

Contacts, Content and seamless Collaboration

How a PR firm help?

Help you understand the dynamic media segment in the context of your business and sector

Map the journalists, media houses and publications that are relevant for you

Help you connect with the right media Develop an association with influential journalists, who can become

allies in the long run Build a genuine rapport with the media - based on professionalism and

respect for their job demands Help develop messaging that are relevant and in synch with the times

In Summary

Media Relations is a must have skill for the leadership of growing companies

A basic understanding of the segment will help enhance the relationship with the media and give returns over time

Investing in the right PR agency will go a long way in establishing a profile for a company or an individual

Happy Hunting!