external relations overview presentation
TRANSCRIPT
External Relations OverviewPresentation for CiCS
November 2011Carrie Warr – Director of External Relations
Purpose of External Relations
• To protect, manage and enhance the reputation of the University to enable it to deliver its vision, mission and strategic plan KPIs
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We achieve this by:
• Positioning and brand management• Communicating positive messages internally
and externally, through variety of channels• Managing the impact of negative messages• Managing relationships:
• Community relations, City/Regional, Governmental, Media, internal etc
• Creating opportunities for all of the above
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Our stakeholders
University of Sheffield
Media
Policy makers and
influencers
Companies wanting
graduates
Prospective partners
(research and education)
Our staff
Prospective and current
students
Regional stakeholders
Local community
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External Relations – Community and Local • City engagement
• Building effective relationships with key City contacts such as the Council, Sheffield First, Creative Sheffield, Community Assemblies and Neighbourhood Action Groups
• Local community groups/Neighbours• Attending local residents meetings• Community Reps• Student-led initiatives
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External Relations – Regional
• Specialist Projects and Initiatives• Dream Bigger Dreams events• Sheffield Showcase
• Building strong links with business community• To support Knowledge Exchange activities• To secure employer support for graduate development• To develop collaboration opportunities12/04/2023© The University of Sheffield
External Relations – National
• Influencing Government policy• What policy decisions may
impact us?• What policy decisions can we
influence?
• Building relationships with key policy makers / influencers• What policy decisions may
impact us?
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External Relations – Media/PR
• Sourcing stories from around University and preparing features/news releases
• Generating media interest• Monitoring and managing
negative press coverage• Developing links with news outlets
– home and overseas
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External Relations – Corporate Marketing• Ensuring the University’s brand is
communicated to best effect• Working with UEB and faculties to
develop and deliver marketing strategies (e.g., Real Stories, Dream Bigger Dreams)
• Creative Team – production of marketing collateral (online and print)
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External Relations – Internal Communications• Support the Vice-Chancellor and other
UEB members in their communications• Produce Overview – monthly University-
wide e-newsletter – and other “central” comms
• Advise faculties and departments in good practice, and develop University’s internal communications skills
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Our challenges
• Measuring our ROI• Managing unpredictable things – particularly
the many things outside of our control • Incidents• Unexpected negative press stories
• Keeping track of interactions across the University
• The changing speed of media
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