sgtm 13: media relations slide 1 sgtm 13: media relations
TRANSCRIPT
Slide 1
SGTM 13: Media Relations
SGTM 13: Media RelationsSGTM 13: Media Relations
Slide 2
SGTM 13: Media Relations
Peacekeeping and the news
Impacts of media reporting
Your mission’s PIO
How you can relate to news media
How you can manage an interview
Peacekeeping and the news
Impacts of media reporting
Your mission’s PIO
How you can relate to news media
How you can manage an interview
Slide 3
SGTM 13: Media Relations
Giving the right kindof information to newsmedia is a key to mission success
Giving the right kindof information to newsmedia is a key to mission success
Slide 4
SGTM 13: Media Relations
News media have theirown focus on peaceoperations – some are “pro”, some are “con”, some impartial
News media have theirown focus on peaceoperations – some are “pro”, some are “con”, some impartial
Slide 5
SGTM 13: Media Relations
Explain mission mandateand activities
Be a reliable source of information
Counter misinformation andpropaganda
Explain mission mandateand activities
Be a reliable source of information
Counter misinformation andpropaganda
Slide 6
SGTM 13: Media Relations
The media focus onpeacekeepers on and off the job
Bad conduct will be reported bythe media
Good conduct will help maintaina positive public image
The media focus onpeacekeepers on and off the job
Bad conduct will be reported bythe media
Good conduct will help maintaina positive public image
Slide 7
SGTM 13: Media Relations
News media work 24/7,
often reporting in real time
News travels very quickly
all over the world
News media work 24/7,
often reporting in real time
News travels very quickly
all over the world
Slide 8
SGTM 13: Media Relations
You can help make good news
and prevent negative reporting
Bad conduct can have
negative effects on the mission,
the UN, the peace process
You can help make good news
and prevent negative reporting
Bad conduct can have
negative effects on the mission,
the UN, the peace process
Slide 9
SGTM 13: Media Relations
MisconductMisconduct
Has immediate local and international
impact
Damages image of United Nations and
contingent around the world
Destroys trust of local population
Has immediate local and international
impact
Damages image of United Nations and
contingent around the world
Destroys trust of local population
Slide 10
SGTM 13: Media Relations
Provides critical information tomission personnel and news media
Produces information for all media,local and international
Employs local journalists and other local staff
Works with military PIO
Provides critical information tomission personnel and news media
Produces information for all media,local and international
Employs local journalists and other local staff
Works with military PIO
Public Information Office (PIO)Public Information Office (PIO)
Slide 11
SGTM 13: Media Relations
GuidelinesGuidelines
You need not talk to the mediaif you prefer
Be factual and positive
Speak with respect for localpeople
You need not talk to the mediaif you prefer
Be factual and positive
Speak with respect for localpeople
Slide 12
SGTM 13: Media Relations
GuidelinesGuidelines
Don’t forget, you are an ambassador for the UN
Remember the name andorganization of the reporter
Tell your PIO whom you spokewith and what was said
Don’t forget, you are an ambassador for the UN
Remember the name andorganization of the reporter
Tell your PIO whom you spokewith and what was said
Slide 13
SGTM 13: Media Relations
Don’tDon’t
Address questions that you are not authorized to answer
Give personal opinions about the situation of the peace process
Reveal information related to security matters or combattants
Favour one side over another
Address questions that you are not authorized to answer
Give personal opinions about the situation of the peace process
Reveal information related to security matters or combattants
Favour one side over another
Slide 14
SGTM 13: Media Relations
DoDo
Know the main points about your mission
Refer to your superiors or PIO if you don’t know answers
Be polite and professional
Stick to the facts
Be brief and precise
Know the main points about your mission
Refer to your superiors or PIO if you don’t know answers
Be polite and professional
Stick to the facts
Be brief and precise
Slide 15
SGTM 13: Media Relations
Your job is to support the mandate
The mandate is authorized by the Security Council
The mandate describes what the United Nations can do
You should remember the basic points
Refresh your knowledge by asking your PIO
Your job is to support the mandate
The mandate is authorized by the Security Council
The mandate describes what the United Nations can do
You should remember the basic points
Refresh your knowledge by asking your PIO
Slide 16
SGTM 13: Media Relations
Do not comment on critical incidents
Refer questions to PIO
Do not comment on critical incidents
Refer questions to PIO
Slide 17
SGTM 13: Media Relations
Look at the reporter, not the camera
Listen carefully to the question
Answer with facts
Be brief and simple
Behave naturally
Look at the reporter, not the camera
Listen carefully to the question
Answer with facts
Be brief and simple
Behave naturally
Slide 18
SGTM 13: Media Relations
In an interviewIn an interview
Don’t say “no comment”
Don’t answer only “yes” or “no”
Don’t assume anything you say is “off the record”
Don’t offer personal opinions
Don’t discuss security issues
Don’t say “no comment”
Don’t answer only “yes” or “no”
Don’t assume anything you say is “off the record”
Don’t offer personal opinions
Don’t discuss security issues
Slide 19
SGTM 13: Media Relations
What is your name?
Where are you from?
How old are you?
How long have you been here?
What is your name?
Where are you from?
How old are you?
How long have you been here?
Slide 20
SGTM 13: Media Relations
Why are you here?
What do you do here?
Do you think that yourpresence is useful?
Why are you here?
What do you do here?
Do you think that yourpresence is useful?
Slide 21
SGTM 13: Media Relations
Do you like being here?
How soon will we have peace?
Fighting is still going on. What do you think will happen?
Aren’t you afraid that things will get worse?
Do you like being here?
How soon will we have peace?
Fighting is still going on. What do you think will happen?
Aren’t you afraid that things will get worse?