mea di d ata 2012 - handelszeitung...– «handelszeitung» is a leading national title and reaches...

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Axel Springer Schweiz AGPostfach, CH-8021 Zürich

Media D ata2012

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THE «HAndElSzEiTunG»

SuBSCRiPTiOn PRiCES

Print run Readership Frequency of publication

36 230 copies (WEMF-Certificate of Circulation 2010) Editions 50 000 copies

131 000 readers LPA (MACH-Basic 2011-2)34 000 leader readers LpA (MA Leader 2009)

Weekly, every Thursday

BASiC inFORMATiOn«HAndElSzEiTunG» – THE FiRST-ClASS FinAnCiAlnEWSPAPER in SWiTzERlAnd THE MACH BASiC And MA lEAdER SuR-VEYS PROVE:– «Handelszeitung» is a leading national title and reaches

business leaders in all parts of German-speaking Switzerland.

– «Handelszeitung» offers one of the highest affinity va-lues for readers with a personal annual income of over CHF 120,000 p.a.

– With an advert in «Handelszeitung» you can reach the real decision makers even more effectively: Almost half of «Handelszeitung» readers are members of an Admi-nistrative Board or Executive Board.

– The editorial cooperation with «The Wall Street Jour-nal» brings quality and reputation of «Handelszeitung» to an international top level. Strong affinity with the top leader target groups on the advertising pages, ground-breaking cooperation on the content pages:

– «Handelszeitung» – you can’t get any more financial!

Switzerland

1/2 year CHF 130.–

1 year CHF 240.–

2 years CHF 432.–

Kiosk price CHF 4.80

All prices incl. 2.5% VAT.

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HR Changes

Spanning two pages every week in the «HR Changes» section, the «must see» section in business circles, are the most important mo-ves in the upper echelons of Swiss business.

2. SECTION

FinanceIn volatile, uncertain times there is a greater need for export analysis. The «Handelszeitung» sheds detailed and criti-cal light on shares, funds, raw materials, currencies and bonds, as well as hedge funds and private equities and structured products. How are the financial markets developing? Where are new bubbles being created? Whe-re are the greatest risks? The «Handelszei-tung» provides the answers.

InvestmentsThe «Handelszeitung» benefits from close col-laboration with renow-ned newspaper editorial teams in Germany, the UK and the US. HZ rea-ders in Switzerland can exclusively benefit from the best articles from the «Wall Street Journal» translated in-to German and from the German Welt Group.

NetworkingBusiness contacts are key for corporate and personal success. The most important busi-ness events are descri-bed and illustrated on the Networking pages, so that no-one misses the connection.

«Savoir vivre»A manager’s daily graft is hard enough, and so we make allowances for it on the last pages of the 2nd section. The Sa-voir vivre page with ar-ticles on diverse topics, like wine, art, fashion, cars etc.

1. SECTiOn

Companies and SectorsThe «Handelszeitung»,is the largest financial and economic newspa-per in Switzerland and provides its readers wi-th order and direction for their economic thoughts and actions. Every week the HZ describes what remains important – and not what seems important. By doing so, it sets itself consciously apart from the daily information noise. The new HZ is synonymous with investigative corporate stories, thorough analysis and wants to be the leading publication for executives and businessmen and women who think globally and do business in Switzerland.

Opinion

The «Handelszeitung» is synonymous with pointed opinions. Today the editorial team, leading economists, such as Stiglitz, Roubini, Shiller and Soros, alongside businessmen and women and lateral thinkers, comment on

EdiTORiAl COnCEPT

the economy, the markets and industry across a double page. The HZ›s new slogan is: We are no longer counting trees but explai-ning the wood. The new HZ holds its position, launches debates and sets benchmarks.

HZ Discussion

Businessmen and women, leaders of compa-nies and managers have their say in a two-page interview. The new HZ Interview is held with fascinating individuals, who have shaped their corporation or SME. With their strategies, business models and products, they shape the future of their companies, their industry and the economy.

ManagementNo other newspaper continuously gets to grips with the issues of good business ma-nagement like the HZ. The «Handelszeitung» provides career advice, discusses innovative corporate concepts and portrays important and unconventional executives.

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SPECiAlS

SPECiAl EdiTiOnS (A SElECTiOn)

liFESTYlE SPECiAlS On HiGH-GlOSS OFFSET PAPER

SPECiAl SuPPlEMEnTSThe «Handelszeitung» publishes a number of special supplements every year. Fo-cussing on Industry, Consulting, Banking, Transport, Property, Art and Further Educa-tion, these provide readers with compre-hensive and user-orientated information. They illuminate the key issues from vario-us standpoints and provide high-quality editorial. An ideal advertising environment!

Lifestyle Specials on high-gloss offset paper.High-gloss specials focussing on trends and developments from the world of luxury and lifestyle. For current publication dates visit www.handelszeitung.ch/specials

Publication dates and advertising dead-lines are listed on the following page, are subject to change, and always up-to-date at www.handelszeitung.ch/specials

TOPiCS

Industry Services Financial services Construction LifestyleForwarding + Goods transportation Consulting Share markets General contracting Watches + Jewellery*

Commercial vehicles Auditing Financial planning/Provision Property Home*

Logistics Mergers Private Banking Art marketPackaging Strategy Investment funds MotorcyclingEnergy CRM Financial products Yachting*

Clean Switzerland Marketing Banking Day Golf*

Facilities Management Succession planning Financial innovations Champagne*

Procurement Degrees + Career Structured products Delicatessen*

Cars Further education/MBA Asset management Luxury travel*

SWISS TOP 500 MICE Meetings Incentives Conventions Events ETF Business fashion*

Handelszeitung Top 2012 (Guide) Business trips Institutional investmentSME software Health insuranceInformation TechnologyBusiness communication * on premium quality gloss offset

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FORMATS And PRiCES

All Prices incl. placement on text page

PANORAMA ADVERTISEMENTS

1/1 PAGE291 x 438B/W CHF 9 500.–2-colour CHF 10 900.–4-colour CHF 13 500.–

1/2 PAGE HORIZONTAL291 x 219B/W CHF 5 985.–2-colour CHF 6 867.–4-colour CHF 8 505.–

2/5 PAGE VERTICAL114 x 438B/W CHF 4 689.–2-colour CHF 5 380.–4-colour CHF 6 664.–



1/5 PAGE VERTICAL114 x 219B/W CHF 2 903.–2-colour CHF 3 330.–4-colour CHF 4 125.–

jUNIOR PAGE MINI173 x 250B/W CHF 4 255.–2-colour CHF 4 882.–4-colour CHF 6 047.–

2/1 PANO610 x 438B/W CHF 20 900.–2-colour CHF 23 980.–4-colour CHF 29 700.–

1/2 PANO610 x 219B/W CHF 12 546.–2-colour CHF 14 395.–4-colour CHF 17 828.–

CENTRE PANO 1375 x 438B/W CHF 15 384.–2-colour CHF 17 651.–4-colour CHF 21 862.–




jUNIOR PAGE MAXI232 x 300B/W CHF 5 940.–2-colour CHF 7 020.–4-colour CHF 9 180.–

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PRiCES And diSCOunTS

AdVERTiSinG STRiPS FROnT PAGE FiXEd FORMAT

4C 2C B/W

291 × 45 mm CHF 6000.– CHF 4500.– CHF 3500.–

AdVERTiSinG STRiPS FROnT PAGE 2nd SECTiOn

4C 2C B/W

291 × 45 mm CHF 5300.– CHF 3800.– CHF 2900.–

VOluME diSCOunTS*

Amount Rebate

From CHF 21 000.– • 3%

From CHF 40 000.– • 5%

From CHF 60 000.– • 8%

From CHF 80 000.– • 10%

From CHF 100 000.– • 12%

From CHF 130 000.– • 15%

From CHF 180 000.– • 20%

From CHF 240 000.– • 25%

* Within 12 months

FREQuEnCY diSCOunTS*

Frequency repetition Rebate

3 × • 5%

6 × • 8%

13 × • 10%

26 × • 15%

52 × • 20%

AGEnCY COMMiSSiOn (AC)

Advertisements • 15%

Brochure inserts • 5%

AdVERTiSEMEnTS, indiViduAl MM PRiCE

4C 2C S/W

No text follow-on CHF 3.78 CHF 2.70 CHF 2.18

incl.placement on text page

CHF 4.91 CHF 3.51 CHF 2.86

With text follow-on CHF 19.32 CHF 13.80 CHF 11.04

COluMn WidTHS

Advertising columns 1 2 3 4 5 6 7 8 10

Width in mm - 55 85 114 144 173 203 232 291

Publicity columns 1 2 3 4 5

Width in mm 55 114 173 232 291

BOOkinG dEAdlinE / PRinT MATERiAl dEAdlinE

Booking DeadlineMonday of the publication week by 16h00

Print Material DeadlineTuesday of publication week by 16h00

CATEGORY AdVERTiSEMEnTS– Employment Advertisements

– Real Estate Advertisements

(The Anoncen-Millimetre prices are valid)

Advertisment run (‘in-a-row’) from 4 pages in the same issue

Price: first page 100%, each further page at 25%

Plus respective colour-surcharges, less individual client dis-counts

First section, pages 2 and 3 as panorama advertisement (can only be booked as panorama page) 20% surcharge

Multi-corner/ satellite advertisements 20% surcharge on total volume

* Within 12 months, concurrent order without change of size

Ad PAnElS «SESSElWECHSEl»

Ad PAnElS «SAVOiR ViVRE»

FiEld On STOCk EXCHAnGE PAGE

4C 2C B/W

291 × 40 mm CHF 5023.– CHF 3588.– CHF 2870.–

4C 2C B/W

291 × 45 mm CHF 4347.– CHF 3105.– CHF 2484.–

4C 2C B/W

70 × 90 mm CHF 2609.– CHF 1863.– CHF 1491.–

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SPECiAl AdVERTiSinG FORMATS

Special Fomats Format Description/Specifics Price in CHF

FreeFRONT1 2 x 1/2 page portrait inside and outside On the front cover 27 000.–

FreeFRONT2 2x1/2-page portrait inside and outside plus 1/1 page

On the front cover plus 4th cover page 1st section

30 500.–

FreePAGE 4x1/2 pages portrait Inserted before page 3 above thesection running to third-last page

32 400.–

FlyingPAGE 1/1 page Loose in 1st section 27 000.–

NewsPOINTER 60x60 mm Front cover only, different formats and sizes, scratch-off panels, encodings etc. possible on request, price incl. production

23 900.–

1/1 page plus reply card (148x105)

Section back page (2nd section), below the fold, price excl. production

23 525.–

These special advertisements require longer production times and a detailed clarification over the feasibility.

We will willingly clarify the realisation of further special advertisements and, if desired, also the printing thereof. (eg. NewsPOINTER and Reply Card)

Full costs including the technical costs and distribution costs (excluding eg NewsPOINTER and Reply Card)

AdVERTORiAlSAn interesting addition to traditional advertising: With an ad-vertorial you can portray your company, production or your product strategy in the form of a journalistically-written article. You decide the publication date, content, scope and design. You can also choose whether you wish to send us print-ready documents or whether we should produce the design and/or layout.

With advertorials, we can provide the design ad layout from A to Z, if required, and guarantee a professio-nal image.

– Placement costs: identical to advertisement prices.

– Layout costs: from CHF 600.00 per page, depending on complexity (if print material not supplied by advertiser.)

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BROCHuRE-inSERTS– Split editions and other formats available on request– Binding samples are required– Prices per 1000 copies incl. technical costs and

postage– Eligible for discount– AC on brochure inserts 5%

inSERTS, TECHniCAl dATA

BROCHuRE inSERTS

TECHniCAl SPECiFiCATiOnS

Weight Costs per 1000 copies

Up to 50 g CHF 486.–

Up to 75 g CHF 507.–

Up to 100 g CHF 539.–

Up to 125 g CHF 675.–

Print Run Format

50 000 copies max. 235 x 320 mm, min. 150 x 200

Format Type area Print process Colour print Artwork

320 x 470 mm 1/1 page: 291 mm wide/438 mm high. Page contents: 10 columns at 438 mm = 4380

Rotary offset,48-screen 1–4 colours By mail to [email protected] and [email protected]

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nEW diSTRiBuTiOn CHAnnElS As from the May 26th issue, «io management» will be pu-blished on a bi-monthly basis every year, and issued as a supplement together with «Handelszeitung». Advertisers stand to benefit, as each issue has a large print run of 65,000 copies. Simultaneously with the new distribution channels, there is also a new contact person for adverti-sing sales. The «Handelszeitung» team is pleased to pro-vide you with helpful advice and support not only for «Han-delszeitung» but also for «io management «.

EdiTORiAl COnCEPT«io management,» is a Swiss magazine aimed at know-ledge transfer for business leaders. It is published every two months and managed by Charlotte Pauk, Chief Editor. It will contain reports on innovative approaches to corpo-rate governance, focusing on trends and developments from various areas of management such as strategy, mar-keting, financing and personnel. The authors of the maga-zine, founded in 1932, are recognized experts in their fields, with considerable know-how, and their contribu-tions bridge the gap between knowledge theory and prac-tice. «io management» is published by Axel Springer Swit-zerland in cooperation with the Department of Management, Technology and Economics (D-MTEC) at the Federal Institute of Technology, University of Zurich.

kEY FiGuRES• Year established: 1932• Print run: 36 230 copies (total print run) 40 822 copies (Handelszeitung, WEMF 2011)• Readership: 131 000 readers (Handelszeitung)• MA LEADER 2011: 7 000 Leader 4 000 Top-Leader• Published: bi-monthly

iO MAnAGEMEnT

Format Price

1/1 Seite 210 x 280 CHF 9 700.–

2. US 210 x 280 CHF 11 110.–

3. US 210 x 280 CHF 10 100.–

4. US 210 x 280 CHF 12 120.–

Inhalt 210 x 280 CHF 10 100.–

1/2 Seite V: 105 x 280 / H: 210 x 133 CHF 6 260.–

1/3 Seite V: 67.5 x 280 / H: 210 x 96 CHF 5 350.–

1/4 Seite V: 105 x 133 CHF 4 850.–

Pano 420 x 280 CHF 19 400.–

Special advertising formats available on request. For full bleed formats, delive-ries + 3 mm trim on each outer edge. OTHER AD FORMATS, SPECIAL ADVER-TISING AND SUPPLEMENTS ON REQUEST.

Readership profile Affinity

Leader Top-Leader

Top-Leader in total 146

Management

Member of Management Board 130

Board of Directors

Member of Board of Directors 132

Gross annual income

From CHF 180 000.- to CHF 240 000.- 142

CHF 240 001.- or more 180

Education

University/Polytechnic 119

University 101

Supervisory role

Between 10 and 49 subordinates 113

550 and more subordinates 222

CHF 14 000.– to CHF 28 000.– 3% CHF 56 001.– to CHF 71 000.– 12% 3 times 2%

CHF 28 000.– to CHF 42 000.– 6% from CHF 71 001.– 15% 6 times 5%

CHF 42 000.– to CHF 56 000.– 9% 10 times 7%

Issue Publication Advertising Deadline

Print Deadline

01/2012 26.01.2012 06.01.2012 10.01.2012

02/2012 22.03.2012 02.03.2012 06.03.2012

03/2012 16.05.2012 27.04.2012 01.05.2012

04/2012 05.07.2012 15.06.2012 19.06.2012

05/2012 13.09.2012 24.08.2012 28.08.2012

06/2012 08.11.2012 19.10.2012 23.10.2012

2012 PRiCES And FORMATS

PuBliCATiOn dATES REAdERSHiP PROFilES

diSCOunTS

Swiss Franc discounts Frequency discounts Repeat Discount

Sources: MA LEADER 2011 (Based on D-CH 233 000 persons)

OnlinE AdVERTiSinG

COnCEPTBecause we are convinced of the future of good journalism, we also provide a comprehensive range of on-line news ser-vices. In collaboration with theeditors of the printed edition, an independent team of expe-rienced online journalists delivers news from the global eco-nomy on an on-going basis. The latest quarterly figures from business and industry, the latest growth figures, reports on recently appointed business leaders and political upheavals; all the latest news relevant to global and local business. Han-delszeitung.ch keeps you in the picture, 24 hours a day, se-ven days a week. Enhanced with multimedia technology, of course, so you always know what’s going on.

uSER PROFilES • 69% % are male• 68% are between 20 and 49 years old • 63% have a high level of education• 42% have a gross income of over CHF 8 000 per mont Source: Net-Metrix Profiles 2011-1

kEY FiGuRES (MOnTHlY) • Unique Clients: 110 000• Visits: 202 143• Page Impressions: 400 842

PlEASE COnTACT

Advertising Market Leader Online Christoph [email protected] Telephone + 41 43 444 57 15 Mobile + 41 79 955 71 95

Key Account Manager OnlineRoberto Del [email protected] Telephone +41 43 444 54 70 Mobile +41 79 692 77 71

Standard Advertising Designs Run of Site Home/Columns

Fullbanner 50 60

Maxiboard 80 90

Leaderboard 70 80

Skyscraper 70 80

Wallpaper 100 125

Rectangle 90 100

Teaser 70 80

Trenner 70 -

Streaming Ad 90 100

Monsterboard 150

Standard Advertising Designs Run of Site Home/Columns

Halfpage Ad 85 95

Layer Ad Wallpaper 130 140

Banderole - 160

CornerAd on request on request

Column sponsoring - on request

Branding Day on request on request

Advert in picture gallery - 90

Sponsoring picture gallery - on request

Teaser m. Advertorial 5000 (Week) -

Newsletter* Photo + Text Text

Handelszeitung 1 800 1 000

Handelszeitung 1 800 1 000

Expandable Ad Run of Site Home/Columns

Skyscraper 84 96

Leaderboard 84 96

Maxiboard 96 108

From CHF 5 000.– 2% from CHF 25 000.– 10%

From CHF 10 000.– 4% from CHF 30 000.– 13%

From CHF 15 000.– 6% from CHF 35 000.– 16%

From CHF 20 000.– 8% from CHF 40 000.– 20%

PRiCE liST TkP in CHF

diSCOunT lEVElS

* Postal charges: 2,600 subscribers every week

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Publication date Booking deadline Print material deadline

Derivative Guide 2012 26.04.2012 15.03.2012 22.03.2012


Private Banking Guide 2012 06.07.2012 01.06.2012 08.06.2012


Fund Guide 2012 05.10.2012 31.08.2012 07.09.2012

The «Private Banking Guide» is published for the eighth time, and has developed into the standard work for the Swiss private banking industry, thanks to its numerous tips, checklists and model portfolios. The pu-blication presents special issues and trends, shows the most interesting products and services, and by providing details of the most important private banking institutions and independent asset managers, also serves as a reference guide.

The «Derivative Guide» shows step by step how derivatives are designed, how they operate and how inve-stors can use these financial products most sensibly in the financial markets.

The «Fund Guide» contains reports on prospects and challenges in the fund and ETF industries. In additi-on, this special publication provides a practical, user-friendly overview of the range of funds and ETFs ap-proved for distribution in Switzerland, and how they function. Like this, the guide provides investors with comprehensive and detailed investment help in the selection and compilation of the right financial pro-ducts.

AXEl SPRinGER WiRTSCHAFTSMEdiEn GuidES

Distribution:All guides will be distributed together with the following leading publications:

Axel Springer Switzerland’s business media publish the Derivative Guide, the Private Banking Guide and Fund Guide in a large print run of around 90,000 copies. There are three roughly 100 page-long publications containing articles on structured products, funds and private banking services, taking into special consideration product offerings in Switzerland. Both practical and user-friendly, they provide investors with an overview of the operation, range, opportunities and risks of these products and services.

The Axel Springer Business Media Guides will be sent to all subscribers of STOCKS, HANDELSZEITUNG and BILANZ, which me-ans circulation is around 90,000 copies. At highly attractive advertising rates, you can reach a very interesting target group of about 314,000 readers.

Size Type Area Full bleed* Price

1/1 Page 181 x 234 mm 210 x 275 mm CHF 19 950.–

1/2 Page Horizontal 181 x 113 mm 210 x 128 mm CHF 14 190.–

1/2 Seite Vertical 97 x 234 mm 110 x 275 mm CHF 14 190.–

1/3 Seite Horizontal 181 x 73 mm 210 x 87 mm CHF 10 290.–

4 US 55 x 234 mm 68 x 275 mm CHF 10 290.–

2 US 181 x 234 mm 210 x 275 mm CHF 27 800.–

3 US 181 x 234 mm 210 x 275 mm CHF 26 900.–

Package 2 Pages 181 x 234 mm 210 x 275 mm CHF 22 950.–

Package 3 Pages CHF 31 900.–

Package 3 Seiten CHF 34 900.–

*Plus 3 mm Bleed

Prices apply to advertisements in one colour or full colour (flat-rate tariff) based on the colour scale cyan, yellow, magenta and black.

Number of copies: more than 90,000Number of readers: 314,000 (MACH Basic 2011-2)Duplicate readers ruled out Magazine format: 210 x 275 mmPrint: 4 colourDiscount: 15% agency commissionTechnical data such as stocks (see page 9)

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Index

100

152

105

77

95

100

105

92

87

131

86

67

126

157

190

THE «HAndElSzEiTunG»-REAdERSHiP

Management

Member of a Management Board

Board of Directors

Member of a Board of Directorss

Economic sector

Primary production / manufacturing / processing

Services

Corporations

Number of subordinates

No subordinate staff

1-9 subordinates

10-40 subordinates

50 subordinates and more

Decision-making powers

Financial planning

Company performance

Insurance

ITC sector

Site planning / construction / rental

Money, capital investment activities

Index

131

147

124

120

56

57

111

109r

137r

125

114

113

126

123

140

Leader/Top Leader

Leader

Top Leader

Sex

Male

Female

Age

to 39

40–49

50–59

60+

Education

University / Polytechnic

Higher technical education

Vocational training

Personal Gross income per year

CHF 100 000 to 140 000

CHF 140 001 to 200 000

CHF 200 001 to 240 000

CHF 240 001+

MA LEADER 2011Structure in % Structure in %

100%

87%

52%

30%

30%

28%

54%

19%

48%

13%

27%

12%

58%

48%

38%

37%

36%

13%

40%

16%

33%

11%

54%

40%

6%

52%

37%

36%

9%

14%

Sex

Male

Female

Age

14–29

30–39

40–49

50–59

60+

School Education

Obligatory

Middle

High

Employment

Full-time

Part-time

In education / apprenticeship

unemployed

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THE «HAndElSzEiTunG»-REAdERSHiP

Sex

Male

Female

Age

14–29

30–39

40–49

50–59

60+

School Education

Obligatory

Middle

High

Employment

Full-time

Part-time

In education / apprenticeship

unemployed

Index

145

57

62

103

139

134

82

30

70

183

149

70

31

56

Employment relationship

Employed

Self-employed

Executive position

Employed at executive level

Non-executive level employee

Hierarchy

Top management

Middle management

Monthly gross income

To CHF 3999

CHF 4000 to 7999

CHF 8000 to 9999

CHF 10 000 to 14 999

CHF 15 000+

Index

127

178

247

73

502

205

25

55

101

174

346

MACH BASIC 2011-2Structure in % Structure in %

14%

71%

29%

21%

25%

21%

19%

5%

9%

3%

4%

35%

17%

60%

71%

67%

13%

41%

26%

12%

29%

24%

19%

29%

24%

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1 Definition of the advertisement contract The conditions for publication of advertisements regulate the

confidential relations between the advertiser or the appointed advertising agency and the publisher, inasmuch as nothing else has been agreed upon in writing. The oral or written closu-re of an advertising contract obliges the publisher to publish one or several adverts in the publication stipulated, where the advertiser has to pay the insertion costs.

2 Legal norms applicable The contractual agreement is regulated primarily by the terms and conditions of business and the requirements of the Swiss Code of Obligations.3 Transactions in francs and repeat advertising orders3.1 Reliability

Transactions in francs and repeat orders are permissible for adverts of a single advertiser. For concerns and holding compa-nies, the special regulations of SZW/VSW apply.

3.2 Transactions and their duration The amount agreed on for the transaction must in principle be known at the time of the first schedule plan, but in any case before the first advertisement has been published. The term of the agreements and repeat advertising orders commences at the latest on the date of the first insertion, inasmuch as no other date was determined at the time the agreement was made. This term is 12 months and cannot generally be altered. If the agreement commences up to and including the 15th of any month, it will run until the end of the previous month of the following year.3.3 Rates and rate changes One contract is made per publication at the basic rate. All

discounts applicable to the different advert categories are applied, according to the rate valid at the time. Changes in price, discounts and VAT will be applicable immediately, even in the case of agreements already running. The advertiser has the right to withdraw from the contract within two weeks of being informed of the new price. In this case, he only has the right to the discount that corresponds to the effective quantity already utilized, according to the discount rate.

4 Discounts4.1 Discount for transactions in francs With every transaction concluded in francs, the advertiser

has the right to the appropriate discount stipulated by the discount rates.4.2 Retrospective discount If the volume of adverts submitted exceeds the amount agreed

upon within one year, then the discount is calculated according to the actual, total volume. The advertiser is then accorded a retrospective discount at the end of the settlement period, according to the discount rate.

4.3 Discount for repeat advertising orders The discount for repeat advertising orders is given where the

number of adverts placed and scheduled at the same time (wi-thin a maximum of 12 months) corresponds to the number gi-ven in the discount rate. The size may not be altered; texts or images may only be altered in the case of ready-to-use art-work. A repeat advertising order may be extended or renewed as long as the corresponding order is made before the date of the final insertion (in the previously mentioned forms) and wi-thin a time-span of 12 months. The discount will be calculated retrospectively, according to the new total volume and according to the appropriate discount rate, taking into conside-ration the adverts already billed. Repeat advertising orders are to be restricted to those publications whose tariffs foresee this possibility.

4.4 Discount adjustments In general, the same discount rate applies for the whole dura-

tion of the contract.4.5 Reduced discounts If the amount received does not reach that agreed upon by the

end of the term of contract, the advertiser’s discount will be re-duced, corresponding to the discount rate. Such an additional charge is usually not made if the missing volume does not ex-ceed more than 3% of the amount agreed upon. In the event of the conditions of payment not being met, any adviser’s com-mission fee or annual turnover bonus will be demanded back.

4.6 Agency commission, turnover bonuses. Agency commission (‘BK’): in the case of advert orders from

marketing and media agencies eligible for discounts, an agency commission (‘BK’) will be granted of 15% of the net in-voice value. The basis for the calculation is in this case the gross basic price. An agency commission of 5% is granted on supplements and banderoles. Annual turnover bonus JUP II: An

annual turnover bonus of 15% of the net invoice value will be granted to all direct clients whose number of adverts compri-ses at least three pages annually. The basis for calculation is the gross basic price. An annual turnover bonus of 5% is gran-ted on supplements and banderoles. Agency commission and annual turnover bonus: These cannot be cumulated. In the event of the conditions of payment not being met, any adviser’s commission fee or annual turnover bonus will be demanded back.

5 Premature termination of the contract5.1 Suspension by the advertiser The termination or postponement of a fixed schedule can only

be accepted up to the deadline for submitting adverts, even if there are compelling reasons.

5.2 Cancellation of contract by the publisher Should a publication be cancelled during the duration of a con-

tract, the publisher can withdraw from the contract without any obligation to provide compensation. The advertiser is in such a case not released from the obligation to pay for adverts that have already been published. In the case of a premature cancellation of contract by the publisher, the discount condi-tions remain, based on the original, fixed amount of the agreed transaction.

6 Conditions of payment6.1 Payment deadline As long as no other agreement is made, invoices are to be paid

within 30 days without any deductions. In the case of legal coll-ection, every right to discount is annulled for all bills not yet paid. For such discounts, a retrospective invoice will be made.

6.2 Default interest If invoices are not paid within 30 days, default interest may be charged. The default interest is 5% (Article 104 of the Swiss Code of Obligations). 6.3 Del credere risk The del credere risk of a third party is to be borne by the adver-

tiser. I.e. the contractual partner of the publisher commits himself to make the payments due by any third party, or to fulfil any other liability in appropriate fashion.

7 Extra services Extraordinary expenditures plus VAT will be invoiced according to the tariffs usual in the business. The services in question are

AdVERTiSinG TERMS And COndiTiOnS

15

creating print copy, designing adverts, writing texts, trans- lations, media statements and evaluations etc. that go above and beyond the norm (e.g. simple distribution plans, expense reports etc.), plus DTP costs, express charges, repeated changes to the order, regrouping of invoices after the fact, interim messages for running adverts, third-party services etc.8 Placement requests Requests by the advertiser for specific placement can only be

accepted in non-binding fashion. If for technical reasons the advert appears in a position different from the one determined or requested, neither may payment be denied nor compensation demanded.

9 Complaints Should the appearance on publication be incorrect in a manner that compromises fundamentally the sense or impact of an advert, compensation is made in the form of advertising space in the size of the incorrect advert. The advertiser is responsible for telephone orders, changes or annulations of adverts; Any further liability is denied. Printing mistakes that alter neither the sense nor the impact of the advert do not entitle the advertiser to discounts. The publisher is responsible for a technically good reproduction in print of the adverts. The condition is that the advertiser supplies flawless, print-ready originals. Deviations from the standard required may be made known to the advertiser. Minor deviations in tone can be explained by the range of tolerance of the printing method, the paper and colours used and do not entitle the advertiser to discounts. A late delivery of the edition on grounds of technical faults does not entitle the advertiser to discounts. In the case of print originals that do not meet the magazine’s technical norms, all responsibility is denied. Notice of defects must be made within one month after receipt of the invoice. After this deadline, they cannot any longer be accepted. Paying one or more parts of the invoice does not release the advertiser from his duty to pay the re- mainder of the invoice in question according to the deadlines listed under the point ‘Conditions of payment’. 10 Rejection of adverts The publisher has the right to reject adverts without giving any

reasons. The publication of editorial content cannot be made a condition of submitting adverts.

11 Observance of the legal regulations The advertiser has sole responsibility towards the publisher, the

authorities and the readership for the content of his adverts. If the magazine is made liable by any third party, the advertiser is obliged to free the magazine of any and all such claims. Criminal and civil law: Subject to the mandatory conditions of press law, the advertiser carries the sole responsibility (and must bear the costs) if the publication of his advert infringes any legal regulations. He undertakes to free the publisher com-pletely from any and all claims of third parties in connection wi-th the content of his adverts and to ensure that the publisher is indemnified. Law against unfair competition: The advertiser en-sures that his adverts do not contravene the law against unfair competition. In the case of an infringement of this law, the ad-vertiser bears full responsibility for any and all consequences borne by the publisher. In particular, the advertiser commits himself to take on any expenses that might arise to the publis-her from any legal action pertaining to the law against unfair competition. Adverts whose design means that they are not clearly identifiable as such are made obvious by the addition of the word ‘Anzeige’ (‘Advert’). For adverts designed by the edi-torial team, neither the basic font of the magazine nor the ma-gazine title may be used (neither font nor publisher’s mark).

12 Right of reply According to Art. 28f etc. of the Swiss Civil Law Book, the par-

ty who by means of presentation of facts in periodically appea-ring media is directly and personally affected, has the right of reply. The publisher can, however, refuse the reply if it is clear-ly incorrect, or if it contradicts either the law or good conduct. The advertiser who has occasioned the presentation of facts commits himself to bear the costs that may be incurred by car-rying out the right of reply.

13 Intangible transfer of printing media Any and every liability is denied for data supplied by the adver-

tiser (via data carriers, modem or ISDN) that are inaccurate in content or incomplete. Furthermore, the publisher rejects any liability if data delivered cannot be processed or used in the standard manner, meaning that deficiencies arise in the printed product. Any further work that thereby arises will be billed at cost. The publisher is only liable in the case of mistakes resul-ting from gross negligence on his part.

14 Ready to print Only in the case of adverts made by us (with separate invoice)

from copy-ready originals will a proof be sent to the advertiser before publication with instructions on the deadline by which corrections may be submitted. If the publisher receives no word by the date given, he is entitled to assume that the advert is ready to print. Corrections that deviate from the original and require a reworking of the litho can only be accepted if there is the necessary time and if the advertiser pays for the costs in-curred. No proofs are made in the case of data received in a form ready to print.

15 Print material The client is solely responsible for delivering the print material

or inserts by the deadline. Unless such an agreement be made specifically, neither the publisher nor the advertising agency is obliged to archive or return print material or data that has been delivered.

16 Rate changes The right is reserved to change the rates charged and such changes apply to all advertisers at the same time. The advertiser nevertheless has the right to withdraw from the contract within two weeks of being informed in writing of the new price. In this case, he only has the right to the discount that corresponds to the effective quantity already utilized, according to the discount rate. 17 Place of jurisdiction The place of jurisdiction is the appropriate court in the city of the administrative office of the company that concluded the advert contract. In this case, the place of jurisdiction is Zurich.

These conditions for the publication of advertisements are valid as of 1.1.2012 and replace all earlier versions.

AddRESSES:Axel Springer Schweiz AG HandelszeitungFörrlibuckstrasse 70Postfach, 8021 ZürichPhone +41 43 444 58 44Fax Advertisements +41 43 444 59 38Fax Redaktion +41 43 444 59 30 EdiTORiAlEditor in Chief Beat BalzliTelefon +41 43 444 59 00

PuBliSHinGPublishing Director Jörg TobuschatPhone +41 43 444 55 [email protected]

Vice Publishing DirectorMaike JuchlerPhone +41 43 444 55 [email protected]

REAdER MARkETinGDirector MarketingPatrizia SerraPhone +41 43 444 58 [email protected]

PROduCT MAnAGERLaura HayekPhone +41 43 444 59 [email protected]

AdVERTiSinGREnATO OliVA Director of AdvertisingPhone +41 43 444 58 40Mobile +41 79 672 99 [email protected]

Adi FREiPhone +41 43 444 58 42Mobile +41 79 236 60 [email protected]

kARin uRECHPhone +41 43 444 58 45Mobile + 41 79 718 65 [email protected]

RETO FluRiPhone +41 43 444 59 39Mobile +41 79 352 68 [email protected]

EVElYnE FEnnERKunstmarkt Mobile +41 79 401 71 [email protected]

MEdiASuPPORTEros PenazzoPhone +41 43 444 51 [email protected]

OFFiCE MAnAGEMEnTBrigitte GuerraPhone +41 43 444 58 44Fax +41 43 444 59 [email protected]

Michèle HottigerTelefon +41 43 444 58 43Fax +41 43 444 59 [email protected]

WEST SWiTzERlAndAxel Springer Suisse SAServais Micolot Rue de Lyon 1111203 GenèvePhone +41 22 949 06 60Mobile +41 79 200 07 03Fax +41 22 949 06 [email protected]

SAlES WEST SWiTzERlAnd David OlifsonPhone +41 22 949 06 60Mobile +41 79 746 79 [email protected]

OFFiCE MAnAGEMEnT WEST SWiTzERlAndDaniel FelliPhone +41 22 949 06 [email protected]

inTERnATiOnAl SAlESGERMAnYIMV Internationale Medien Vermarktung GmbHHauptstrasse 2982319 StarnbergPhone +49 8151 550 8959Fax +49 8151 550 [email protected]

iTAlY Axel Springer Media Italia/Cristiano MerloVia Leopardi 21I-20123 MilanoPhone +39 02 43 98 18 65Fax +39 02 43 40 04 25 [email protected]

FRAnCE Axel Springer Media France/Jean-Robert Mamin68 rue Marjolin F- 92300 Levallois-PerretTelefon +33 1 55 620 990 Fax +33 1 55 620 [email protected]

EnGlAndAxel Springer UK Branch/Alex McKibbin2, Princeton Court 53–55Felsham RdUK/London SW15 1BYTelefon +44 208 789 4929Fax +44 208 789 [email protected]

Axel Springer Schweiz AGPostfach, CH-8021 Zürich

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